A-to-Z Real Estate Headshots Pricing Guide

Several factors contribute to good real estate team headshots.

Real estate photos for individuals can start at $155 and go up from there. The price depends on the number of images each individual needs.

For coordinated team photos, the price depends on the number of people on the team. I typically encourage a team to get individual photos done and the team photo.

These prices will typically begin at $500 and move up from there depending on the number of individuals on the team and the number of images to be delivered.

— Jeffrey Tadlock, Jeffrey Tadlock Photography, Photographer/Owner

We have some real estate companies that work with us for years. We have a set price for any realtor that needs to be photographed from that particular office.

Once we set the price, we don’t raise it for those offices even if our prices increase each year.

For others, rates vary depending on if they just want one good shot then we include different combinations of poses and close up, full length, multiple outfits, or adding a pet or hobby into photos.

If they are on a budget, we can stick to creating the ONE photo they are mostly looking for. So we take a lot of photos but we stick to the one photo they have in mind. The more time we take, the more it costs.

— Tom Dawdy, Dawdy Photography, Owner

Rates vary depending on the following:

1. What equipment is the photographer bringing? More stuff costs more. It’s not always necessary but usually allows for more flexibility.

2. How many “looks” will there be? This usually relates to realtor outfits but can also relate to environments. More cost more.

Fewer options on shoot day equal less time the photographer needs to spend retouching (editing) the images.

3. Multiple locations (where you are driving between locations) will cost more.

4. With gas prices being so high, many real estate headshot photographers are charging a fee to cover at least some portion of their gas.

— Jon Milavec, Mixed Bag Media, Creative Director/Photographer

Pricing for real estate headshots can vary wildly depending on the geographic location, the style of headshot, the number of people to be photographed, and even how much overhead the photographer has in their business.

— Patrick Yeagle, Iconic Images, Owner/Photographer

Rates are also dependent on if it’s just a simple one-outfit, one-location session, or multiple outfit changes with multiple locations, and if it is more of a lifestyle photo shoot.

— Jim Fidelibus, James Brian Studios, Owner

All of my photoshoots start at $200 and go up from there based on a variety of factors, such as time spent shooting, location, number of final images to be delivered, and retouching requirements.

— Jinnifer Douglass, JINYC Photo, Owner/Operator

The pricing depends on the number of people expected to be photographed and the amount of time involved.

— Troy Fields, Troy Fields Photography, Owner

Headshot providers like HeadshotRescue.com usually start with a base price depending on the location of the shot, number of real estate agents being shot, and business relationship the agency has with the studio.

Studio sessions are generally less expensive than location sessions. Pricing can be progressive. The more agents getting their headshots, the lower the price.

We have exclusive arrangements with several agencies so their agents always qualify our lowest price point.

— Alex M. Wolff, HeadShot Rescue/Concierge Photography, Head Image Consultant

Pricing will depend on the number of persons and the number of poses for each person.

Prices may also become more economical if you do headshots all in one location with many employees versus just a few or in different locations.

If the company has more than one location in the area, it could save money to schedule photos for all of those employees in one location.

— Cheryl Ritzel, FocusEd Camera, Owner

Headshot prices depend on the following:

1. Budget
2. Needs
3. How many different looks
4. What the headshot is for (Business cards? Social media accounts and websites? Email? Office or showroom displays? Advertising?)

— Bruce O. Wilson, Jr., Bruce Wilson Photography, Inc., President

Pricing depends on total time to location, setup, shoot time, and post-production.

It makes the most sense to shoot an entire real estate team at once or bundle the headshot with shooting a property.

Rates are usually billed as a half or full day. Not hourly.

— Nate Smith, Nate Smith Photography, Owner

Headshot pricing depends on a number of variables. It can vary per person or the number of people on the team.

It’s like asking how much a woman’s purse is. It depends on the type, what the purse is made from, its brand, availability, and so on

— Lisa Dawn Romano, Lisa Dawn Photography, LLC, Owner/CEO

Rates depend on location(s), amount of time, equipment needed, and time needed for planning the shoot.

Basic outdoor realtor headshots with natural light are more affordable, while lifestyle shoots with studio lighting would be on the more luxury end.

— Jennifer Van Elk, Van Elk & Co, Owner & CEO

Headshot prices depend on the number of final images, number of subjects, level of creativity, and the number of looks.

— Meredith Rikard, Merrily Creative Company, Owner

Pricing can range depending on the number of people being photographed. Usually, it gets cheaper the more people you have.

— Robert Lowdon, Robert Lowdon Photography, Lead Photographer

Rates can vary widely. My headshot rates are:

$250 – one person, one “look” delivery of (3) retouched images ready to use.

$500 – one person, up to (3) looks and delivery of (9) retouched images ready to use.

If shooting a team, it means more time to shoot and edit images, and therefore will cost more.

However, it can also mean a volume discount, so the per-person image price is less than if you shoot one person at a time.

— Jon Milavec, Mixed Bag Media, Creative Director/Photographer

Headshots cost $250 at my studio and prices go up depending on how far I have to travel.

— Jim Fidelibus, James Brian Studios, Owner

Usually $250-$400 the amount of photos needed by the client. This includes basic retouching.

— Troy Fields, Troy Fields Photography, Owner

For groups of more than 5 individuals, we charge $49 per person.

— David McWhirter, Coda Studios Photography, Co-Owner

We offer different packages for realtor headshots.

Our basic package is priced at $189 per person. This is perfect for the client who wants a no-frills, in-out session.

It’s a 10-minute photo shoot that involves head and shoulder shots only, one background, one clothing change, and standard studio glamor lighting. The package also includes one high-resolution retouched electronic file.

Our deluxe package, at $299 per person, is a 30-minute photo shoot which covers two backgrounds, two clothing changes, and two high-resolution retouched electronic images.

This is a head and shoulders shot (up to ¾ of the body) using standard studio glamor lighting.

The executive package is our most expensive option at $399. This is perfect for couple realtors and groups, allowing two backgrounds and two clothing changes.

It’s a one-hour shoot covering all preferred poses and all possible lighting setups. The package also includes two high-resolution digital image files which can be reproduced.

— Bruce O. Wilson, Jr., Bruce Wilson Photography, Inc., President

The standard real estate headshot runs $100 for a brief session on a white background, delivered as small, medium, large, and linked in jpg formats.

The pricing remains the same for location headshots, but minimums apply. For a location in our general area, the minimum is $400 for up to 4 people. The price drops by $5 for each additional four people until a base minimum price of $65.

Additional charges might apply for complex retouching or background replacements.

Many large national and international agencies have standards that must be met, and often require a specific background to ensure consistent branding for their agents.

— Alex M. Wolff, HeadShot Rescue/Concierge Photography, Head Image Consultant

Most sessions are priced at $125. Items that increase this fee are city licenses, additional equipment rental (lights), and labor (actors to portray buyers and sellers).

— Scott A. Smith, SAS Photography, Owner/Photographer

Outdoor sessions start at $500 depending on where the shoot will take place and how many equipment will be needed to do the assignment.

— Rafael Sotomayor, Rafael Sotomayor Photography LLC, Owner

It varies but on average, teams will spend about $450 with me for their real estate team headshots.

— Krysta Cathey, Krysta Lynne Photography, Photographer

Basic traditional headshot is priced at $250. Creative headshots are at $450.

— Meredith Rikard, Merrily Creative Company, Owner

I would estimate $100-$150 per hour, with each person taking 15 to 20 minutes.

— Nate Smith, Nate Smith Photography, Owner