7 Best Real Estate Wholesaling Postcards & Direct Mail Services Compared
Real Estate Bees’ editorial team asked a number of industry-leading real estate investors to share their expertise on the best wholesale real estate direct mail services to help our readers make a more informed decision when choosing the best service provider for their needs.
With the help of the experts, we identified the best direct mail companies for real estate wholesalers and evaluated them based on critical factors that are important for real estate investors. We never receive any compensation for the inclusion of products or services in our articles. Read our editorial guidelines to learn more about our review and rating process.
Ballpoint Marketing
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Ballpoint Marketing is a full-service wholesale real estate direct mail provider that also works for real estate agents and other professionals.
They offer bulk, custom handwritten mailers that help real estate wholesalers save time while focusing on other aspects of their business.
It is one of the most popular services for sending real estate wholesaling postcards.
Features
- Handwritten Mailers: Ballpoint Marketing’s team of bots handwrite each mailer using blue ballpoint pens, and sometimes even make smudges on the templates to make them appear more authentically hand-crafted. Mailers written by hand evoke a sense of curiosity in recipients, causing them to want to open and read their mail.
- Postcard Designs: Ballpoint Marketing provides postcards with a unique custom design featuring local imagery. This attention-grabbing approach helps the postcards convert at a higher rate than those sent by other companies.
- Property Records: This feature allows clients to purchase and upload an existing list of addresses, choose from a variety of different campaign options — ranging from comic card designs to spring mailers — and then leave the tedious work to Ballpoint Marketing’s robots. The company charges 10 cents per property record, saving you the time and trouble of compiling or buying them from other sources.
Plans & Pricing
The company offers seven mailer packages, with prices varying according to size:
- Spring Mailers ($1.45-$1.55 each)
- BPM Template Mailers ($1.30-$1.80 each)
- Custom Mailers ($1.30-$1.80 each)
- Comic Cards ($0.95-$1.20 each)
- Pen-Inked Door Hangers ($0.45-$0.50 each)
- Golden Letters ($1.30 each)
Pros and Cons
Pros
- Handwritten mailers allow users to add the personal touch to real estate investor direct mail marketing campaigns.
- It offers clients better control over direct mail marketing campaigns.
Cons
- Expensive compared to competitors.
PostcardMania
PostcardMania is a full-service postcard company that offers graphic design, printing, mailing list acquisition, and direct mailing services.
The company has more than two decades of experience in the industry and provides an array of customization options to meet the needs of small businesses as well as seasoned veterans of targeted mailers and real estate professionals.
Company’s owner, Joy Gendusa, has been over 25 years in the direct mail industry. She has planned and executed thousands of successful direct mail marketing campaigns in the REI space.
Moreover, Joy recently authored a comprehensive, step-by-step direct mail advertising for real estate investors & wholesalers guide in which she walks you through all the ins and outs of a successful direct mail marketing campaign.
Features
- Mail Tracking System: This feature tracks direct mail and postcard delivery and responses by using proprietary barcode technology. Mail tracking costs 0.01$ per piece.
- Customizable Template: This feature lets you choose between uploading your own designs and templates or having its team of designers work on brand-new ones for you that fit your needs.
- Targeted Mail List: This feature allows real estate professionals and businesses to build a list of clients and potential clients who receive their direct mail and postcards.
- Everywhere Small Business: This add-on service retargets your lists with display ads across Instagram, Facebook, YouTube, and Gmail.
Plans & Pricing
They offer three different postcard sizes, with their ‘standard’ postcards priced at $0.13 each and the larger ‘jumbo’ and ‘colossal’ versions priced at $0.26 and $0.35, respectively.
Prices for brochures range from $0.20 to $0.30 for bi-fold, tri-fold, and quad-fold sizes. Door hangers and full-page flyers cost $0.14 and $0.20, respectively.
Pros and Cons
Pros
- Excellent customer support.
- There are multiple options for building a targeted mailing list.
- It allows users to reach potential customers not only through print mailing, but also on social media.
- Affordable postcard pricing for real estate investors, realtors, and small businesses.
- Lots of real estate investor postcard templates, including ‘we buy houses’ postcards.
Cons
- Mailing lists are limited to three uses within a 90-day period, limiting options for campaign length.
Expert Insight
What do you like and dislike about this direct mail service?
Their printed materials are top quality. They use heavyweight paper with glossy surface, and beautiful high-res printing in 4 colors. They are also completely customizable.
They also have excellent customer service that helps you fine-tune and refine the mailing pieces.
However, it’s harder to do small, very specific targeted groups of mail when using this service.
DealMachine
DealMachine is real estate software that helps real estate investors find distressed properties.
It’s one of the best driving for dollars apps that also allows you to send real estate wholesaling direct mail right from the tool.
The DealMachine app is the highest-rated real estate investor software for lead generation on both the Apple App store and Google Play store.
Read our full DealMachine review to learn about this tool in-depth.
Features
- Driving for Dollars App: Find properties with tax liens, vacant, distressed, or off-market homes within seconds. The feature provides the homeowner’s contact information via public records, third-party data, and other sources.
- Real Estate List Builder: Build a motivated seller lead list, pull accurate homeowner data through batch real estate skip tracing, and search for properties based on their desired location and other criteria.
- Mail Tracking: Track whether or not your mail has been delivered. Returned mail will cause your leads status to be set to “Return to Sender” and prevent further mailings at that address, so you can check other sources to find the correct mailing address.
Plans & Pricing
DealMachine offers a variety of plans, starting at $49 per month and ranging up to $249 per month, depending on the budget and goals as an investor or wholesaler.
However, these prices are only for its software and do not include direct mail, which ranges from $.49 to $.76 per postcard depending on the size, or skip tracing for real estate investors, which costs $.12 to $.14 per lead.
Pros and Cons
Pros
- Efficient tool for finding properties to wholesale.
- It’s easy to set up recurring mail or automatic follow ups to a specific address.
- Intuitive GPS functionality.
- Excellent customer support.
- You can include a picture of the property in your mail.
- Has a direct mail tracking feature.
Cons
- Lacks the ability to set up a sequence of mailers.
- Direct mail costs can quickly add up as follow ups may be automated depending on your plan.
REI/kit
REI/kit is a comprehensive house flipping and real estate wholesaling software tool. It offers all of the tools real estate professionals need to build and scale their businesses.
The integrated system provides access to a real estate investor CRM, real estate investor websites, and email marketing and automation campaign tools on the same platform.
It also provides leads to those thinking of how to find cheap homes to flip without spending too much time on motivated seller lead generation.
Features
- Direct Mail Automation: This feature is designed to help automate the process of sending out postcards, letters, and emails. Your wholesale real estate postcards can be fully customized and will be sent out in the order you specify. You can also track mail delivery in REI/kit.
- Email Marketing: This feature is used to create and deliver real estate email blasts. It allows users to set up a series of emails that will be delivered on a schedule.
- After Repair Value (ARV) Calculator: The After Repair Value calculator is designed to help you calculate the accurate ARV of a property, while also estimating rehab costs. It uses premium comps and data, and offers nationwide rehab costs.
- Find Motivated Seller Leads: You can generate leads from any of eight motivated seller types, including absentee leads, vacant property leads, high equity leads, low equity leads, and corporate-owned leads.
- Low-Cost Skip Tracing with DNC Check: Skip tracing costs between $0.10-$0.12 per skip. Each plan comes with between 50-250 free skip traced leads.
We describe all these features and more in our in-depth REI/kit review.
Plans & Pricing
REI/kit offers three different pricing plans. Marketing Starter, priced at $64 per month or $53 when billed annually, offers 5,000 contacts for your real estate wholesaling CRM, direct-mail postcards, and 1,000 email messages. On this plan, first-class postage for 4*6 postcards costs $0.793/mail.
Marketing Success costs $104 per month or $87 billed annually. It includes 25,000 CRM contacts, direct mail postcards, 3,000 email messages with a lead capture website, and three local phone numbers. First-class postage for 4*6 postcards on this plan costs $0.584/mail.
Marketing Scale costs $204 per month or $170/month, billed annually. It provides unlimited CRM contacts, direct mail postcards, 10,000 email messages with a lead capture website for real estate investors, and eight local phone numbers. as well as 500 text messages. First-class postage for 4*6 postcards on this plan costs $0.574/mail.
Pros and Cons
Pros
- Concise data management.
- Automated reporting.
- Full-featured tool for real estate investor lead generation and management.
- Supports cold calling for real estate investors and ringless voicemail for real estate wholesaling.
- Text messaging for real estate investors.
Cons
- The platform has a less intuitive interface than competitors.
- The software has too many features which can be confusing for less tech-savvy wholesalers.
Wise Pelican
Wise Pelican is a real estate postcard company built specifically for real estate agent teams. However, different types of real estate investors could also benefit from their postcard mailing services.
Apart from offering complete postcard mailings in several sizes at affordable prices, they also provide hundreds of templates for users to choose from.
They also give you the option of easily creating a custom template with a system based on the Adobe InDesign program.
This web-based solution also offers a tremendous selection of social media marketing and lead management tools.
Features
- Mail Tracking: You and anyone else on your team will be able to see when and where postcards were delivered.
- Customer Relationship Management: The integrated CRM system makes it easy to create new lists of your prospective customers while effectively managing client expectations. It allows you to easily find and target specific groups of people, including prospects, leads, customers, and other types of contacts. It also helps you manage interactions with these groups by providing a comprehensive overview of all communications that have taken place.
- Mailing List Builder: The mailing list builder feature lets you upload or build a client list to promote your business. With access to the USPS National Change of Address database, Wise Pelican’s mailing lists are always up-to-date with current homeowner addresses.
Plans & Pricing
Wise Pelican offers a pricing structure that is simple ― you pay just 75 cents per postcard, with no minimum order.
Pros and Cons
Pros
- Users can make flexible postcard offers with no minimum or maximum order limit.
- Excellent customer service.
- It offers the ability to segment your mailing list by location, price range, or other criteria.
Cons
- The design customization options are limited.
- It is expensive.
myREpostcards
myREpostcards is an online real estate marketing platform that allows real estate agents and investors to send personalized postcards to their farming areas.
It uses PostcardMania’s proprietary API technology combining automated direct mail with PostcardMania’s tight in-house printing quality controls.
Features
- Proprietary Mail List Portal: With this feature, you can upload your own list of prospects and target new prospects in a variety of ways. It provides multiple options to target new prospects by zip code or radius around an address. Then, you can choose from a selection of demographic options including home value, presence of children, age, income, and more.
- Template Customization: You can customize any of 36 proven postcard templates, or even upload your own.
Plans & Pricing
myREpostcards uses a simple pricing structure ― 65 cents per postcard, with a minimum order of 10 postcards.
Pros and Cons
Pros
- Easy to use.
- You can upload your own templates.
- Specifically created for real estate farming for agents and investors and wholesale real estate lead generation.
Cons
- Only 36 templates available from PostcardMania with limited customization options.
- Expensive compared to competitors.
- Online presence and support is below par.
VistaPrint
VistaPrint is a leading provider of a full range of printing and marketing services, including direct mail for postcards.
The company offers more than two dozen products, each available in numerous variations.
This provides customers with a wide selection of mailer and non-mailer pieces, as well as branded items and inventory.
Features
- Mailing Lists: This feature generates email lists by using data from AccuData. You may select demographics like location, income level, age range, and other delineating factors while creating a targeted list that can be reused in future marketing campaigns.
- Design Editor: VistaPrint offers a lot of options for customizing your designs. You can even hire a freelance designer from the app to create your designs. In addition, users can add a URL and the editor will generate a QR code and add it to an item, providing an easy way to create brand awareness.
- Website Builder: In partnership with Wix, VistaPrint makes it easy to create your own branded website. You can even have one of their in-house web designers build your website for you.
Plans & Pricing
A wide range of pricing options is available for all types of mailers, depending on size, quantity, and style.
Pricing for postcards starts at $22.25 for 50 items. Flyers start at $8.30 for 25 items. Brochures start at $38.05 for 25 items. Door hangers start at $38.55 for 50 items. Business cards start at $17 for 100 items.
Pros and Cons
Pros
- Wide variety of template options.
- Easy to navigate. Users can create and send campaigns from a single location by using the drag-and-drop feature.
- Can be used to design a variety of branded materials from stickers and postcards to QR code business cards and merchandise like custom T-shirts and tabletop displays.
- It’s easy to hire a freelance designer to work on your project.
Cons
- Lacks a tracking feature to gauge customer response.
- Customer service isn’t always responsive.
- Shipping rates are very high compared to other services.
Survey: Which direct mail service do you use for your investing or wholesaling business?
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About the Author:
With over 20+ years of experience in real estate investment and renovation, Brian Robbins brings extensive knowledge and innovative solutions to the HouseCashin team. Over the years Brian has been involved in over 300 transactions of income producing properties across the US. Along with his passion for real estate, Brian brings with him a deep understanding of real estate risks and financing.