7 Best Facebook Ads Services for Real Estate Investors Compared
Real Estate Bees’ editorial team asked a number of industry-leading real estate investors to share their expertise on the best Facebook Ads services for real estate investing to help our readers make a more informed decision when choosing a service provider for their needs.
With the help of the experts, we identified the best Facebook Ads service providers for real estate investing business and evaluated them based on critical factors that are important for real estate investors. We never receive any compensation for the inclusion of products or services in our articles. Read our editorial guidelines to learn more about our review and rating process.
This post will introduce and compare seven companies that run Facebook Ads campaigns for real estate investors.
We will rate some of the best Facebook Ads services for real estate investors based on what they offer and their pricing. Let’s get right to it.
Motivated Leads
Before becoming real estate investors, the company’s founders, Chad Keller and Bryan Driscoll worked in the digital marketing space for 12 years.
By utilizing Facebook Ads for real estate investors and other digital marketing tools, they generated ten times as many qualified motivated seller leads as an average investor in Pittsburgh would.
It led them to create Motivated Leads, which has helped over 230 REIs generate over 5,000 Facebook real estate leads.
Services
The services offered by Motivated Leads, apart from marketing tools, include free website templates for real estate investors, a free logo and real estate wholesaling CRM services.
The marketing services they offer include FB Ads, Google Ads and SEO.
For Facebook Ads, the service consists of curating creative real estate ad designs and helping you set up your Facebook Ads manager.
You can learn more about the services of this company by reading our more thorough Motivated Leads review.
Pricing
The minimum ad budget allowed by Motivated Leads is $1,500 per month. A Facebook ad spend of $1,500 is charged $1,500 for management, which equals $3,000.
For every $1,500 spent on Google Ads, they charge $1,500 for management.
What We Rate It
We will give them a C because there is no comprehensive breakdown of the steps taken for each marketing or advertising strategy.
Motivated Leads’ pricing is on the higher end when compared to other digital marketing agencies.
Adwords Nerds
Adwords Nerds has been helping real estate investors with PPC and SEO since 2012. The company, headed by Dan Barrett, has a team of specialized digital marketing experts.
The services they provide include SEO, social media marketing, and PPC.
They also offer marketing training to real estate investors through personalized coaching and BootCamp sessions.
Services
Adwords Nerds help real estate investors run campaigns on Facebook Ads, Instagram Ads, and Google Ads.
Apart from creating the ads, they also manage and optimize ads for optimal returns.
Paid advertising is one of the easiest and overall best ways to generate motivated seller leads on autopilot, hence they also teach investors how to get motivated home seller leads by using Google Ads and Facebook Ads.
Pricing
Adwords Nerds does not have a fixed pricing system. The services they offer come at a cost based on the terms agreed between the client and the company.
What We Rate It
Apart from Google Ads, Facebook Ads, and PPC services, they also have a community group for real estate investors, essential for sharing knowledge and market insights.
Yet, there are very few resources on the website to guide clients through the platform.
However, they provide free strategy sessions for prospective clients before running real estate investor Facebook Ads or PPC campaigns. We rate them a B.
Reibar Marketing
Nashville-based Reibar Marketing is another online digital marketing agency exclusively for real estate investors.
In addition to PPC campaigns and online ads, they offer web design, link building, and web content services.
The company was founded by real estate investors who also happen to be experts in digital marketing.
For example, Matt Bigach, the co-founder at Reibar Marketing, is also the owner of a real estate company Nexus Homebuyers.
Services
Apart from Facebook marketing for real estate investors, they specialize in SEO, link building, web design and PPC management services for real estate investors.
Reibar Marketing’s paid ad campaigns are a five-step process that starts with keyword research and competitor analysis.
Specifically, they offer a turnkey ad management solution which includes these monthly tasks:
- Targeting adjustments — additional keyword research, negative keywords, etc.
- Optimization and testing of ad copy — reviewing tracking metrics and optimizing landing pages.
- Monthly performance reporting.
Pricing
For carrying out paid ads campaigns, either via Google or social media, Reibar Marketing charges 15% of your ad spend on its lowest package.
Minimum ad spend is $1,500/month. Clients who spend over $15,000 on ads are charged 12% of their ad spend. For these clients, the minimum monthly spend is $2,500/month.
What We Rate It
The scope of services provided by the platform allows them to be in charge of the marketing operation from start to finish; hence, novices may not understand the process.
Throughout the entire process, Reibar Marketing maintains a level of transparency that gives clients clarity. They charge a non-refundable setup fee of $750. We rate them B+.
Magnyfi
Magnyfi was founded in 2016 by Jacob Hicks, a former account strategist with Google.
With the knowledge and experience he gained from his time at Google, plus his continuing use of the platform afterwards, he was able to help his first client in the real estate industry in 2018, a wholesaler in Pennsylvania, triple their ROI from Google Ads.
Since then, Jacob has assembled a team of experts who specialize in other aspects of online marketing.
Services
What started out as just offering Google Ads services turned into a full offering of online marketing services, including reputation management, Google ads, Facebook ads, YouTube ads, SEO, content writing, data and analytics, and more.
Magnyfi’s core solution is called the 90 Day D.E.A.L Method System, which is backed by their “Deal Guarantee.” If they don’t help you buy at least one house in your first 90 days, their team will keep working for you, for free, until they do.
By implementing this system, they help real estate investors develop and establish their online credibility to attract qualified motivated sellers through both paid and organic marketing methods.
This means real estate investors don’t have to rely on tedious outbound marketing strategies while thinking of how to find motivated sellers for wholesaling or flipping. Neither do they have to buy leads from third-party lead providers again.
All of their investors are provided with Spark Follow-Up, Magnyfi’s REI Toolkit. This is where all of the leads are populated for the investor to text, call, and nurture their motivated sellers.
Magnyfi also provides ready-to-go automations designed to help investors connect with more leads, nurture the leads who don’t sell right away, and ultimately close more deals over time.
Pricing
Magnyfi requires a minimum monthly marketing budget of $3,000. When you schedule a discovery call with their team, they will be able to determine which of their programs makes the most sense for you.
What We Rate It
Based on the ease of use and pricing, Magnyfi scores an A. On their website you’ll find dedicated pages for each specific advertising type, along with a high-level overview of the process they follow.
The company has quite a few success stories on their website that demonstrate the effectiveness of their services.
However, their required minimum marketing budget is higher than some of their contemporaries.
Oh My! REI
With 12 years of experience in marketing and eight years experience in real estate, Heather and Joe Foster created a real estate marketing services company called Oh My! REI.
Since its establishment, the company has helped raise over $16 million in revenue for 37 clients.
Apart from PPC and social media ad campaigns, the company also provides solutions such as market data analysis, tech support and consultations to clients.
Services
The company’s primary focus is PPC advertising, but they also offer social media ad campaigns.
Each ad campaign passes through three phases, including research, campaign management, and analysis and reporting.
The research phase involves keyword research, competitor research, A/B tested landing page development, and the creation of the ad.
In this phase, the company helps you set up your Facebook Ads manager and come up with creative real estate ads.
They do keyword optimization, negative keywords, bid management and optimization, CPA optimization, and A/B testing during the campaign management phase.
The final phase involves conversion tracking, PPC call tracking, monthly reports and connecting various types of motivated sellers leads with a real estate investor CRM.
Pricing
Oh My! REI charges $500 for a campaign setup fee. The fee covers research and development for the campaign.
Additional campaigns incur an additional fee of $350. After the first month, there is a $500 monthly charge, which covers three campaigns.
The management fee stays the same for marketing budgets between $3,000 and $25,000.
What We Rate It
Due to the availability of information on their website for prospective clients and interested parties, we score them an A for ease of use.
There is helpful information on the services offered for every marketing operation, which is crucial in guiding customers.
We also score them A for pricing as their PPC ads pricing makes them one of the best real estate social media marketing companies.
Thrive Agency
Thrive Internet Marketing Agency was founded in 2005. The company, based in Arlington, Texas, has offices in 25 cities in the USA.
Their services include social media marketing, web design, eCommerce marketing, and digital marketing.
Thrive has a robust portfolio of work with a 5-star rating in over 150 reviews on Google.
They are a Google Premier Partner, which indicates they are within the top 3% of Google Partners in the United States.
Services
As one of the most established full-service real estate marketing companies, Thrive Internet Marketing Agency offers more than 50 services across different industries.
As one of the leading real estate social media marketing companies, Thrive helps its clients build a brand presence on social media.
Pricing
Their pricing is not publicly available as prospective clients have to undergo a discovery meeting before they are charged.
What We Rate It
Judging by the number of 5-star reviews the company has garnered, we believe they offer a high-quality service.
However, their pricing and campaign strategy aren’t available to the public. Hence, we rate them a B.
Everyday Media Group
Everyday Media Group is one of the leading digital marketing agencies in Dallas and Fort Worth, Texas. The company is the first on our list not to be founded by real estate investors.
The company’s founder and CEO, Todd Baldwin, is a marketing and advertising specialist, so it doesn’t target only real estate investors and real estate wholesalers but also businesses of all sizes.
The company is a Google Partner. They also have a strong portfolio of social media ads, especially Facebook Ads.
Services
Their services include SEO, local search optimization, web design, PPC campaigns, and social media ads.
They provide specialized services to specific markets such as real estate investors, HVAC (heating, ventilation and air conditioning), and the bail bonds market.
For real estate investors, Everyday Media Group offers reputation management, PPC campaigns, and real estate ads on Facebook.
Todd, the company’s CEO, is also available for free consultations over the phone.
Pricing
They do not make their pricing public. They make this available only after a consultation session.
What We Rate It
Due to the lack of adequate information on the platform, we will score them a C- for ease of use.
There is quite a lot of content, but there is hardly any step-by-step guide to the different marketing operations.
Additional Resources
There are many more Facebook Ads services for real estate investors that we haven’t included in this article. But here are seven of the best companies that offer this service.
Check here for our review of the best lead generation companies for real estate investors. Attracting leads via Facebook Ads is one part of the equation. Another one is to handle communication with them.
To help you with this, we created the following resources:
- best call answering services for real estate investors
- effective motivated seller phone call script
- questions to ask motivated sellers (questionnaire for investors and wholesalers)
- best skip tracing software for real estate investors
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About the Author:
Oleg Donets is a serial entrepreneur, technology and digital marketing strategist with a solid track record. Since 2013, he has been successfully helping numerous startups and established companies from a wide range of industries to launch, grow and scale their businesses by utilizing his innovative technology solutions and progressive marketing strategies. Oleg is a founder of Real Estate Bees, a cutting-edge technology & marketing platform for the real estate industry. Oleg is also a proud business mentor at SCORE, the nation’s largest nonprofit organization and a resource partner of the U.S. Small Business Administration.