Top 11 Free & Paid Real Estate Broker Software Tools for Back Office Management (2024 Reviews)

Real Estate Bees’ editorial team asked a number of industry-leading brokers to share their expertise on the best real estate brokerage software apps to help our readers make a more educated purchase decision when researching available solutions.

With the help of the experts, we identified the best free and paid real estate broker tools for back office management and evaluated them based on critical factors that are important for real estate brokerage firms. Visiting retailers of the listed products by clicking links within our content may earn us commissions from your purchases, but we never receive any compensation for the inclusion of products and/or services in our consumer guides. Read our editorial guidelines to learn more about our review and rating process.

— Kimberly Anderson, Senior Creative Editor at Real Estate Bees

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TotalBrokerage is a real estate sales and management platform built to scale brokerage performance.

The platform is an end-to-end system that offers a variety of interconnected modules, including transaction management, accounting, lead generation, and more.

It allows brokers to streamline their day-to-day operations while eliminating wasted time and maximizing efficiency.

Features

CRM

TotalBrokerage’s CRM for realtors helps brokers and agents track, store, and manage leads from their website, social media accounts, paid search, and organic search.

The CRM also includes marketing tools for email blasts and automated drip campaigns. Users can also leverage pre-built email templates and launch text marketing campaigns.

Transaction Management

TotalBrokerage’s transaction management feature allows brokers to easily track and manage transactions from start to finish.

It includes features such as automated alerts and notifications when a transaction is completed and customizable workflows for managing each transaction.

It also provides easy access to critical documents and communications related to each transaction.

Reporting and Analytics

The reporting and analytics dashboard gives brokers access to sales performance insights, as well as an overview of their key metrics.

This feature helps brokers identify trends and areas of improvement.

Commissions and Accounting

By using the commissions and accounting tools, brokers can create and manage simple bookkeeping operations and generate detailed financial reports.

Brokers can also set up custom commission rules, including flat fees or percentage-based splits.

Pricing

TotalBrokerage offers two pricing plans.

The Brokerages & Teams plan costs $399 per month.

The Mega Brokerages plan is designed for firms with more than 500 agents. Users interested in this plan have to request a quote. Users on both plans may also have to pay setup fees.

Pros and Cons

Pros

• Helpful customer support. Some users have praised the TotalBrokerage customer support team for its helpfulness and willingness to go above and beyond to help solve their problems.
• All-in-one broker software. It offers a comprehensive set of tools for day-to-day brokerage management, including robust accounting, marketing, and reporting tools.

Cons

• Not easy to set up. Initial setup and onboarding of agents on the platform isn’t very intuitive.
• Outdated look. The software’s UI isn’t aesthetic.

Integrations

• Google Sheets
• Slack
• Mailchimp
• Google Calendar
• Facebook Lead Ads
• HubSpot
• Notable
• Typeform
• Calendly
• Airtable
• Salesforce
• Microsoft Outlook
• Asana
• Webflow
• Jotform
• ClickUp
• Zapier

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Brokermint is a cloud-based real estate broker back office management software solution designed specifically for residential real estate brokers.

The platform assists brokers and agents in enhancing efficiency and accuracy with a variety of features, including transaction management, accounting, automated reminders, and reporting.

As one of the best apps for real estate brokers, Brokermint provides customizable reports on transaction management and financials.

This enables brokers to receive real-time updates from their agents on transaction changes.

The product was acquired by BoomTown in 2021, which was later acquired by Inside Real Estate in January 2023.

Features

Transaction Management

This realty broker office software includes customizable workflows or checklists, helping brokers automate repetitive tasks and ensure compliance. It also offers access to eSignatures, reporting, and task management tools.

Commission Automation

This feature automates the entire commission calculation and tracking process for real estate professionals, allowing brokers to quickly and easily manage commission payments.

It provides a comprehensive view of all commission payments while also tracking commissions across multiple deals and ensuring compliance with applicable regulations.

Team Management Tools

Brokermint’s onboarding checklist, reminders, and customizable templates help you keep everyone in your team organized.

Team management tools allow you to create groups and assign members to them based on criteria like location or expertise.

Accounting Tools

As real estate accounting software, Brokermint provides monthly account statements, which allows brokers to generate and email statements to their agents detailing all financial activity over the previous month.

Agents know exactly what they owe and can make prompt payments.

Pricing

Brokermint offers three pricing plans: Simple Start, Standard, and Enterprise.

The Simple Start plan costs $99 per month and includes:

• transaction management
• checklists and tasks
• eSignatures
• forms and reports
• commission automation
• mobile app access

The Standard plan costs $169 per month. It includes all features of the Simple Start plan, plus team management and MLS integration. It also includes QuickBooks integration and dashboards.

The Enterprise plan costs $239 per month. It includes everything in the Standard plan, plus:

• realtor accounting software
• agent billing
• next-day ACH payments
• agent onboarding
• multiple office locations
• CRM integration
• API access
• Single Sign-On (SSO) authentication
• custom branding

Pros and Cons

Pros

• Ease of use. Brokermint’s intuitive, modern user interface makes it simple to learn and use.
• Excellent commission income calculation and tracking. Automated commission payments and reconciliation provide accurate reporting and visibility into financial performance.
• A+ customer service. Some users praised the fast response times of their customer care team.
• Great data visualization. You can easily see everything about your brokerage in one dashboard — agent productivity, financials, etc.

Cons

• Checklists are difficult to use. Adding new documents to a checklist item that already has documents can be time-consuming.
• Occasional bugs. The program may sometimes require customer support to fix bugs, causing inconvenience during transaction processing.
• Limited report customization options. Reports are not fully customizable, with only a limited number of columns available and subpar report layouts.

Integrations

• API Nation
• BoomTown
• Chime
• CINC
• DocuSign
• Dropbox
• Flex
• Follow Up Boss
• Google Calendar
• Google Drive
• Google Sheets
• Inside Real Estate
• JetClosing
• LionDesk
• Matrix
• Propertybase
• QuickBooks Desktop
• QuickBooks Online
• Realogy Dash
• Wise Agent

Lone Wolf Broker Cloud offers a comprehensive solution for managing all aspects of the back office, including transactions, accounting, and agent management.

It integrates with the zipForm Plus platform, allowing brokers to automate the transaction process and eliminate the need for manual data entry.

Documents can be easily created, signed, and submitted, streamlining the transaction process and improving efficiency.

The platform also offers a complete accounting system that includes invoicing, accounts payable and receivable, general ledger, and financial reporting.

Brokers can easily track expenses, manage commissions, and generate financial reports, providing greater visibility into the financial health of the brokerage.

Features

Brokermetrics

This is a powerful real estate business intelligence tool designed to assist real estate brokers and agents analyze their business performance.

It helps them make data-driven decisions and identify growth opportunities. The tool provides a wide variety of reports and dashboards to help users keep track of key metrics.

These metrics include agent productivity, transaction volume, revenue, and local real estate market trends.

Insights

This is an analytics tool designed to provide real estate brokers and agents with insights to build data-driven solutions and make better business decisions.

The platform analyzes trends, market dynamics, agent performance, and other relevant metrics by using artificial intelligence and machine learning.

This information is then presented in an easy-to-understand dashboard.

Transaction Management

This is a tool for organizing contracts, documents, pricing information, and more via a centralized system.

With this system, users can manage all transactions in a single place and receive comprehensive pipeline dollar volume reports.

User contracts and templates can be created and managed via the contract management features, ensuring that all transactions meet local and state regulations.

Pricing

Lone Wolf Broker Cloud offers customized packages based on a brokerage’s needs. Users can request specific features with à la carte pricing.

Pros and Cons

Pros

• Easy to navigate. The platform provides a smooth user experience with intuitive menus and simple navigation.
• Smooth reconciliation of bank statements. You can easily link a bank account with a corresponding Back Office account via the Plaid integration to reconcile entries in real time.
• Comprehensive reporting options. You can either use reports generated by the system or create your own. There are brokerage-specific and agent-specific reports, as well as 1099 reports.

Cons

• Mediocre support. You can expect long wait times when you call or email their support team.
• The cost of the software keeps increasing. Pricing is based on the number of users and has doubled in recent years. Users may have to pay for features they don’t need.
• Steep training curve. While it’s generally easy to use once you get the hang of it, training new users on the software can be complicated.

Integrations

• zipForm
• Cloud CMA
• RentSpree
• TransactionDesk
• Earnnest
• Mailchimp
• kvCORE

Breakthrough Broker is a marketing and strategy resource platform designed for the real estate industry.

Founded in 2012, Breakthrough Broker currently has 600,000 users. It allows brokers and agents to create branded brochures, postcard campaigns, and listing videos.

The platform offers tools for managing websites, social media channels, and tracking leads and marketing campaigns.

Features

BB Plus Marketing Center

This feature allows real estate brokers to create and manage their own marketing materials. It offers customizable templates for creating professionally designed real estate brochures, postcards, letterheads, and more.

The templates are designed to be quickly and easily edited, allowing for personalized touches that help brokers stand out from the competition.

Single Property Listing Showcase

Listing showcases are single-page websites that help brokers and agents feature single property listings.

Buyers can schedule a showing time directly from these sites, which are automatically disabled after the MLS listing status changes to closed.

BB Plus users can create real estate listing marketing showcases by uploading property photos directly from their MLS.

Automated Postcard Campaigns

Breakthrough Broker offers brokers and Realtors professionally designed postcard templates.

Brokerages and their agents can choose a template that aligns with their branding, customize the design with their logo and images, import mailing lists, and automatically send each postcard to contacts throughout the year by using Breakthrough Broker.

Pricing

Breakthrough Broker offers two pricing plans: monthly and annual. The monthly plan costs $13.95/month and comes with a yearly total of $167.40.

It is pay as you go, meaning no contractual agreement is necessary, and can be canceled at any time. The annual plan costs $8.95 per month with a total yearly cost of $107.

Pros and Cons

Pros

• Easy-to-use marketing platform. The platform offers an easy way for non-tech savvy Realtors and brokers to create beautiful marketing materials.
• Can scale with your brand. The platform supports teams of 5 to as many as 5,000 members. Each agent’s marketing asset is customized to the brokerage’s unique branding.

Cons

• Outdated interface. The user interface is cumbersome and difficult to navigate.
• Lack of mobile support. The platform lacks mobile support, which makes it difficult for users to access it on mobile devices.

Integrations

• ListHub

kvCORE for Brokers is a comprehensive real estate platform that leverages cutting-edge technology ecosystems to power modern brokerages.

kvCORE is one of the best real estate back office software solutions providing intuitive tools for brokers to manage their businesses, streamline processes, and optimize lead generation and follow-up.

Features

CORE BackOffice

CORE BackOffice is a single streamlined solution to manage agent onboarding and billing, commission tracking and disbursements, along with reporting and accounting.

With its features for managing commissions, brokerages can effortlessly automate calculations based on predefined commission structures, simplifying the process of disbursing commissions for accurate and timely payments.

CORE Present

This is a next-generation CMA and presentation builder designed to help brokers guide clients through an interactive and compelling pricing discussion.

With this tool, brokers can customize the CMA with their own pricing data, giving them a competitive edge and allowing them to set realistic expectations for their clients, as well as tell a compelling story with accurate data.

Marketing Autopilot

kvCORE uses behavior-based marketing to deliver timely and relevant content.

Automated lead nurturing, drip campaigns, and real-time listing alerts keep agents top of mind with their entire database without lifting a finger.

Once a lead is captured, the system initiates a series of automated follow-up actions, including personalized emails, text messages, and drip campaigns.

IDX Websites

kvCORE’s websites with a real estate IDX plugin offer professional MLS IDX solutions, forms, and intelligent tracking tools to convert visitors into clients.

Pricing

kvCORE offers pricing plans starting at $499 per month for two users. Setup costs $999. For 3- to 50-person brokerages, the company’s pricing is $1,199 per month, plus $1,199 setup fee.

For 51-100 users, the price is $1,800, plus a $1,800 setup fee. Additional fees may apply depending on the specific needs of your business.

For example, you may have to pay additional fees for managed advertising (if that’s included in your plan).

Pros and Cons

Pros

• Powerful CRM. Agents can easily track what stage their clients are in the sales funnel, from initial contact to closing. Once a new lead comes in, the system will automatically follow up with engaging emails and text messages.
• Easy-to-use squeeze page and landing pages creator. You can create single property lead capture or seller squeeze pages based on pre-made templates. You can also share these on social media.
• Offers lots of training material. The company offers a range of training videos, user guides, and other resources to help first-time users learn how to use its software. Technical support is also available via live chat for those who need assistance.

Cons

• Limited customization makes it less appropriate for websites that require extensive customization.
• Locked-in pricing. Users have to commit to 12 months at a time. They can’t cancel until the subscription is over.
• Expensive. kvCORE is one of the most expensive real estate back office management tools on the market.

Integrations

• Facebook Lead Ads
• Google Sheets
• Google Forms
• Likely.AI
• Shape
• Zapier
• SkySlope

Chime is a real estate CRM platform for agents, brokers, and other professionals in the real estate industry.

The platform is geared towards lead generation and simplifies marketing efforts by helping users create targeted marketing campaigns and follow-up sequences.

It automates the process of managing contacts and client relationships, enabling brokers to deliver a personalized customer experience easily.

Features

Automated Nurturing

Chime.me’s platform allows brokerages to set up automation rules that trigger specific actions, such as sending follow-up emails or assigning leads to agents based on predefined criteria.

Chime helps agents match listings to buyers who are the best fit, and automatically sends out property alerts and market analysis emails to the most qualified leads.

Read about all features of this platform in our Chime review.

Social Studio

With this tool, realtors can create customized social media campaigns.

They can target specific audiences, schedule posts across multiple social media platforms, monitor conversations, and measure social media campaign success.

Smart Dialer

With Chime’s CRM, agents can call leads, leave pre-recorded real estate voicemails, schedule follow-ups, record notes, and more, with just a few clicks.

Lead Routing Tools

Brokers and team leaders can assign leads to agents, lenders, or other customized roles based on property search location, price or source.

There is also a lead pond where unassigned leads are stored. Anyone on the team can claim these leads and follow up with them.

Pricing

Chime has three plans: Core, Premier, and Enterprise.

The Core plan is for small teams of 1-5 users. On this plan, you pay a setup cost of $500 and a monthly fee of $449.

If you want to add additional users, you can do so for an extra $15 per user per month.

The plan offers everything: real estate websites with IDX, CRM, advanced lead routing tools, team management tools, and marketing automation.

Agents can also run branded digital ads at additional costs.

Digital lead generation ads require a 20% ad management fee. If you purchase a seller lead generator for real estate agents without an IDX site, you must pay $70/month for a home evaluation page.

There are other add-ons like the call package, text package, and additional MLS access which come at additional costs.

The Premier plan is for established, fast-growing teams of up to 20 people. It includes everything in the Core plan, plus external listing tools.

The cost is $700 per month, plus a $1,000 setup fee. Additional users beyond 20 increase the cost by $25 per additional user.

The Enterprise package costs $1,500 per month, plus $1,500 setup fee. It’s for real estate agent teams and brokerages with up to 100 users.

Additional users can be added for $10 per user per month. The Enterprise plan includes everything in the Premier plan, plus the ability to set up different websites for different teams.

Pros and Cons

Pros

• Easy onboarding. The onboarding process is straightforward, easy to follow, and takes only a few simple steps. With a little effort, brokers will be using the system in no time.
• Expansive dashboard. The dashboard offers access to extensive features, and brokers can drill down into each one from one single dashboard.
• Clean interface. Chime’s CRM is easy to use both on PC and mobile.

Cons

• High cost. Chime.me offers premium features and advanced tools that may be out of reach for small or budget-conscious real estate brokerages.
• Poor customer support. Some customers have complained about difficulties getting timely and effective assistance from the Chime team.

Integrations

• Gmail
• Exchange
• Google Calendar
• Outlook Calendar
• Chime Open API
• Zapier
• IMAP/SMTP
• BombBomb
• Mailchimp
• Cloud CMA
• Brokermint
• Dotloop
• Zillow
• Trulia
• Realtor.com
• Mail Parsing
• Google Contacts
• SkySlope
• Slybroadcast
• Dubb

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Market Leader Business Suite helps real estate brokers and team leaders build, manage, and grow successful teams.

Business Suite allows you to manage leads, create stunning websites, and follow up with leads via automated marketing campaigns.

You can also view your team members’ performance to ensure full pipelines and productive teams.

When new agents are added to the system, they will have their own subdomain, email address, and a spot on the About Page.

New agents will also be added to the lead rotation so administrators can assign leads to them.

Features

Customizable Website

This is an integral part of Market Leader’s suite of services, providing brokerages with the ability to create an engaging and branded website with a seamless user experience.

The customizable website is real estate SEO-friendly, allowing brokerages to easily index their content and attract more visitors.

It is also real estate IDX-enabled, making it easier to capture leads since there’s access to the latest MLS listings.

Marketing Automation

This feature allows real estate brokers and teams to set up automated marketing campaigns and develop targeted customer segments.

They can create multi-channel (print, email, and phone) campaigns that automatically assign new leads to a campaign and connect one campaign to the next.

They can also auto-insert contacts from over 25 sources, including Google, Zillow, and Realtor.com.

Leads Direct

With Leads Direct, you can capture leads on your website and track them in your CRM. You’ll also get insights about the people most interested in buying or selling property.

You can manage and route all your leads in one place with Market Leader’s Lead Stream technology, which integrates with over 25 lead sources.

You can also supplement your pipeline with guaranteed leads from Market Leader.

Broker Dashboard

The broker dashboard provides a summary of key information about your Market Leader system activity, including waiting contacts, messages, agent activity, and more.

Learn more about these and other features of this service by reading our Market Leader review.

Pricing

Business Suite charges based on team size. The lowest plan is for teams of 2-4 agents, while the highest plan is for large teams with multi-state offices.

Business Suite for Brokerages also offers a dedicated account manager to guide users through the onboarding process.

Business Suite allows users to split bills with partners or real estate lenders. To get a price quote, you will need to contact a member of their sales team.

Pros and Cons

Pros

• Mobile compatibility. The platform is accessible from mobile devices. It offers a streamlined, user-friendly experience for mobile users.
• Training guides. The platform provides real estate training guides, as well as resources that keep agents up to date on industry trends and regulations.
• Extensive lead sources. The platform integrates with more than 40 sources of leads, allowing brokerages to find new prospects quickly and easily.

Cons

• Non-transparent pricing. Pricing for this product is not available on the website or online. This makes it hard to budget for the software.
• Long-term contracts. You will have to commit to an annual subscription when using the software.
• Purchased leads may not always convert. Some users have complained about getting unqualified, dead-end leads from Market Leader.

Integrations

• Dotloop
• Follow Up Boss
• Chime

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Brokerkit stands out as one of the best real estate back office software tools, offering an innovative technology platform designed to help real estate brokers automate agent recruitment and retention.

This integrated HR software for brokers streamlines the entire agent recruitment process, from creating personalized campaigns to onboarding agents once they join.

It assists real estate agencies and brokerages in growing their teams while retaining employees, positioning it as one of the top software apps for real estate companies.

Features

Agent Recruitment CRM

As one of the top real estate broker recruiting tools, Brokerkit offers an all-in-one agent recruitment CRM designed specifically for real estate brokerages.

It streamlines the entire agent recruitment process, from initial contact to onboarding and beyond.

With this tool, brokerages can manage their entire agent recruitment pipeline in one place, making it simple to measure results and improve efficiency.

Smart Campaigns

Brokerkit offers a range of customizable options and templates to help brokers tailor outreach campaigns to their specific needs.

The tool simplifies and automates the creation of recruitment campaigns, allowing brokers to design unique campaigns and achieve results quickly.

Agent Retention Tools

Brokerkit makes it easy to track agent growth and enables mass communication with your team.

By mass texting and emailing all or part of your team instantly, you save time and keep everyone informed about important events.

Brokerkit also automatically guides agents to call those they haven’t spoken with in the longest time, ensuring every agent gets a chance to build relationships with the entire staff.

Pricing

Brokerkit offers a range of pricing plans to suit different brokerage sizes.

The Foundation plan costs $299 per month or $3,228 per year and is ideal for small teams of up to 3.

More users can be added for $66 or $72 per month, depending on whether you choose an annual or monthly subscription.

Users can add unlimited recruiting and retention agent contacts, create recruiting landing pages, and set up unlimited campaigns.

This plan also features 750 dialer voice minutes, 1,500 text message segments per month, 5 MLS import search queries, and 30,000 emails per month.

The Expansion plan is designed for mid-sized brokerages with up to 10 users. The plan costs $499 monthly or $5,388 annually.

Additional users cost $44 or $49 per month. Users get all features of the Foundation plan as well as enhanced onboarding and support.

The Expansion plan features 2,500 voice dialer minutes, 10,000 text message segments, 75,000 emails, and 20 MLS import search queries per month.

The Enterprise plan is designed for large brokerages with multiple offices. It costs $999 per month or $10,788 per year, with additional users costing either $22 or $24 per month.

Users have access to all expansion plan features as well as options for segmentation or workflow by region or office, custom reporting and integrations as well as a multi-office super-user management seat.

The plan includes 10,000 voice dialer minutes, 45,000 text message segments, 300,000 emails, and unlimited MLS import search queries per month.

Pros and Cons

Pros

• Great customer support. User queries are promptly answered, and users have access to a help center with step-by-step guides on campaign setup.
• Smart campaigns. You can set up automated campaigns quickly by using preloaded templates.
• Bulk emails and texts. Brokerkit is one of only a few real estate-specific recruiting tools that support bulk emails and texts.

Cons

• Hidden functionalities. The platform has several hidden functionalities that users have to search for. This can negatively impact usability.
• Limited reporting capabilities. Brokerkit has limited reporting capabilities.
• Pricey. Brokerkit is one of the most expensive back office management tools for real estate agents.
• Agent recruiting focus. Brokerkit focuses on real estate broker recruiting tools for attracting, onboarding, and retaining agents. There are no tools for accounting, lead distribution, and commissions.

Integrations

• Gmail
• Google Calendar
• Microsoft Outlook
• Relitix
• Terradatum Broker Metrics
• ShowingTime
• WizeHire
• Wright Brothers Recruiting
• SmartSetter
• ThirdPool
• Zapier

Crexi is a web-based platform that consolidates commercial real estate tools into a single software solution for brokers, real estate investors, and tenants.

The platform offers workflow management tools and customizable data analytics to streamline the commercial real estate process from listing to closing.

In addition to these features, Crexi provides industry-leading data and analytics to simplify decision making.

Features

Crexi Intelligence

Crexi Intelligence provides commercial real estate brokers with access to important property details, financial documents, commercial real estate broker mapping tools, tenant information, and lease agreements.

This consolidation of data makes it easier for brokers to analyze and manage their listings.

Crexi Intelligence also offers comprehensive insights into market trends, pricing, and comparable property data.

Lead Reports

Lead Reports let you see who has viewed your listing, understand their financial situation, and contact them directly. You can message them through the platform.

Crexi Marketing Portal

Crexi commercial real estate marketing portal offers commercial real estate brokers and agents tools to send effective emails and increase deal activity.

Crexi allows users to include up to 12 properties in an email campaign. The platform automatically populates the email with all the information from each listing page.

Pricing

Crexi offers a free plan and three paid pricing plans for real estate brokers: Lease PRO, Sale PRO, and All PRO plans.

The free plan allows you to send and track emails, message leads, and view basic property analytics.

Paid plans offer in-depth reporting and analytics tools, dedicated support from a customer success manager, downloadable lead reports, and a Crexi PRO badge on your listings.

Pricing information is not provided for any of the three paid plans. Users must request a demo to get a quote.

Pros and Cons

Pros

• Fast customer support. Users have commended the responsiveness and helpfulness of the customer service team.
• Qualified leads. You gain access to qualified leads looking for commercial real estate deals.
• Data aggregation. Crexi Intelligence offers a single place to find parcel information, tax information, traffic counts, and property metrics.

Cons

• Marketing score. A marketing score is one of the factors used by the site’s search engine to determine listing visibility. Users have reported problems with increasing their marketing score due to various reasons, which ultimately affects their listings’ visibility.
• Locked-in subscriptions. Some customers have complained about getting locked into contracts and not being able to cancel anytime they want.
• Non-transparent pricing. Pricing for any of the PRO subscriptions are not available on their website. Some users feel that the platform is overpriced.

Integrations

• My State MLS
• realMLS
• Crexi Fuse
• Squarespace
• RPR
• Realogy

REALSTACK is a farm and ranch brokerage website design platform that helps land brokers create a professional online presence.

REALSTACK provides a listing management system specially built for land, allowing you to manage all of your listings in one system.

It also offers lead management, activity tracking, sales comps, and reporting tools.

Features

Listings Management

The Listings Management feature provides a centralized database for storing all information related to a broker’s property listings.

This includes property details, descriptions, images, maps, and any other relevant data. You only enter your listings once, and the system can feed it to all major land industry websites.

You can mark properties as featured, auto-generate brochures for listings, and share listings on your website, Facebook, LinkedIn, and Twitter.

Land Broker Websites

REALSTACK builds responsive, SEO-optimized websites for land brokerages with lead capture forms and maps.

REALSTACK’s land broker websites come with a powerful search technology that enables visitors to filter land listings for sale by just about any search criteria imaginable.

Lead Management

REALSTACK also features a robust lead management system that helps brokers track and follow up with potential buyers.

Brokers can easily view and manage leads, schedule follow-ups, and each lead’s progress through the sales process.

Sales Comps

This feature allows real estate brokers to research, compare, and evaluate land parcels for sale.

With access to market data, brokers can make educated decisions about price points, comparables, and other factors related to a particular parcel.

Buyers can quickly and easily determine the potential sale price of a piece of land by using this tool.

Pricing

REALSTACK does not provide pricing information on its website. To access pricing information, users must request a demo.

Pros and Cons

Pros

• Integration with online land marketplaces. REALSTACK integrates with some of the top land listing websites, allowing Realtors and brokers to syndicate their land listings easily.
• Powerful custom-built websites. Websites are built specifically to market land. The company has been building land websites since 2012.
• Easy-to-upload listings. REALSTACK makes it easy to upload, sort, and manage all of your listings. You can add land-specific attributes, bulk upload photos, embed maps, attach documents, and more.

Cons

• Limited third-party integrations. Integrations with other software programs may be challenging to set up and maintain.
• Created for land brokers only. The platform was created to cater exclusively to land brokers.

Integrations

• Landsync
• Landgate
• LandSearch
• LANDFLIP
• LandHub

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HubSpot is recognized as one of the best brokerage management software tools, providing an all-in-one marketing automation suite tailored to the needs of real estate brokers.

The standout features of this free real estate agency software include advanced contact and deal management, automated marketing tools, and customizable sales pipelines.

With HubSpot, brokers can easily track client communication, monitor property listings, and generate insightful reports, all while enhancing team collaboration and productivity, making it one of the best free brokerage apps.

Features

Contact Management

HubSpot CRM, one of the most popular software apps for real estate companies, offers a centralized contact repository that allows businesses to store and access client information quickly and easily.

Real estate brokers can create detailed client profiles, store contact information, notes, and documents.

The automated workflow system streamlines contact management, enabling brokers to better manage client relationships and automate follow-up tasks.

Lead Generation

HubSpot CRM’s real estate lead generation service provides brokers with an easy way to capture and convert leads into customers.

It facilitates access and storage of client data, tracking lead progress, automating lead nurturing, and customizing prospect scoring.

Additionally, it offers powerful analytics and reporting tools to measure lead generation effectiveness.

Task Management

HubSpot’s free CRM offers a centralized platform for assigning tasks, setting deadlines, tracking progress, and storing relevant documents and notes.

It also allows team members to communicate with each other in real time, making it easier to get things done.

Pricing

HubSpot CRM has a free plan and three paid plans: Starter, Professional, and Enterprise.

The free plan includes core CRM functionality and one deal pipeline for one team or department with unlimited users.

The Starter plan costs $30 per month billed annually, or $50 per month.

All the features of the free plan are included in this plan, along with eight hours of calling per month and up to 5,000 templates, snippets, and documents.

It also comes with unlimited email open and click notifications, and two deal pipelines under one team account.

The Professional plan costs $1,600 per month billed annually, or $1,781 per month. It includes all the Starter plan features.

Call time is increased to 16 hours per user per month. There are also 15 deal pipelines, 10 teams, 300 automated workflows, a custom report builder, and smart send times.

Salesforce integration is also available in this package.

The Enterprise plan costs $5,000 per month billed annually at $60,000.

It includes everything in the Professional package and adds custom objects, quote approvals, sales forecasting, sales analytics, predictive lead scoring, call transcription and recording, sales playbooks and eSignature capabilities.

Pros and Cons

Pros

• Core CRM software is available for free. Brokerages of all sizes can use a powerful CRM system at no upfront cost.
• It offers immediate notifications of lead behaviors in real time. This ensures that brokers can track client interactions and take timely action to maximize their potential.
• Intuitive user interface. The interface design makes it easy to use, even for beginners.

Cons

• Can get costly. For small brokerages, per-user plans can be expensive.
• Functionalities have limited depth. HubSpot’s wide range of tools offers many functions. However, the depth of each individual tool is limited when compared with competitors.

Integrations

• Gmail
• Outlook
• Google Calendar
• Make
• Facebook
• Twitter
• LinkedIn
• LinkedIn Sales Navigator
• Slack
• SurveyMonkey
• Typeform
• Zoom
• UberConference
• Aircall
• CallRail
• Zendesk
• PandaDoc
• Intercom
• Shopify
• Stripe
• WordPress
• Unbounce
• Mailchimp
• Eventbrite

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About the Author:

Kristina Morales is both a licensed mortgage loan originator and real estate agent in the State of Ohio. Inspired by her years of working with buyers and sellers and seeing a need for more consumer education, Kristina created loanfully.com, an online educational resource for borrowers and industry professionals. In addition to real estate sales and mortgage lending, Kristina had an extensive corporate career in banking, treasury, and corporate finance. She ended her corporate career as an Assistant Treasurer at a publicly traded oil & gas company in Houston, TX. Kristina obtained her MBA from the Weatherhead School of Management at Case Western Reserve University and her B.A in Business Management from Ursuline College.