14 Top-Rated CRM Software for Real Estate Agent and Broker Lead Management (2024 Reviews)

Real Estate Bees’ editorial team asked a number of industry-leading real estate agents and brokers to share their expertise on the best realtor CRM solutions to help our readers make a more educated purchase decision when researching available solutions.

With the help of the experts, we identified the best realtor CRM systems and evaluated them based on critical factors that are important for real estate agents and brokers. Visiting retailers of the listed products by clicking links within our content may earn us commissions from your purchases, but we never receive any compensation for the inclusion of products and/or services in our consumer guides. Read our editorial guidelines to learn more about our review and rating process.

— Kimberly Anderson, Senior Creative Editor at Real Estate Bees

SIGN UP NOW

Market Leader is a robust real estate solution that helps agents and brokers generate and manage high-quality leads.

The platform is a great tool for real estate professionals, especially because they can collect leads from different sources and manage them in one central location.

In addition to lead generation and contact management, Market Leader also facilitates the building of marketing websites and landing pages, marketing, and third-party listing syndication, among several other features.

Features

• List imports — If you have leads outside of the Market Leader CRM, you can import them to effectively keep in touch with all your contacts. You can import lists in CSV format or from Google Contacts or Office 365. To successfully import your contacts, ensure the file has First Name and Last Name fields, and either a physical address, email address, or home phone number.

• Exclusive monthly leads — As an agent or real estate broker, you will be able to receive monthly buyer and seller leads that are exclusive to you. All your leads will be added to the CRM for follow-up activities.

• Lead flow — As you collect leads through your website, they will be automatically added to the built-in CRM for lead nurturing and conversion. The CRM acts as a hub for all your activities where you can view leads from other sources, create tasks and reminders, and view your team’s activity, among other functions.

• Advanced search filters — The CRM comes with numerous search filters to help you sift through leads with ease. You can search by name, email, phone number, contact type, status, campaigns, and more.

• Automated marketing — The platform lets users handle all their marketing needs, including creating and scheduling email, phone, and print campaigns and automatically sending out monthly newsletters.

• Mobile app — Market Leader has a corresponding mobile app for iOS and Android platforms. The app has all the functionalities of the desktop version, meaning you can access your CRM and run your business remotely.

• MLS integration — By using the platform, you can easily connect your MLS to display real-time listings in your area on your Market Leader website. This is made possible by the platform’s IDX-integrated websites.

In our Market Leader review, we described these and other features in more detail.

Plans and Pricing

Market Leader offers three pricing packages that are based on the size and needs of your real estate business:

• Professional for Agents
• Professional for Teams
• Business Suite for Brokerages

The Professional for Agents plan is best suited for individual real estate agents and brokers looking to grow their businesses through a codeless IDX-integrated website.

In this plan, agents can easily personalize their websites by using a simple drag-and-drop web editing tool and preview the sites on both desktop and mobile devices.

The Professional for Teams package is designed to support small teams. It comes with all the services available in the previous plan with one major addition: team management. This means that team members will have individual accounts, domains, or subdomains.

They will also have the ability to implement uniform branding across their individual websites.

The Business Suite for Brokerages is the platform’s most advanced plan. Here, users have access to all the offerings in the individual and team plans with one main additional feature: a dedicated account manager.

The account manager is responsible for onboarding a large number of agents within the firm.

The Business Suite for Brokerages is best for mid-sized brokerages with over 15 agents.

Pros and Cons

Pros

• The CRM integrates leads from various sources, including your website, third-party property listing websites, and search engines (PPC advertising).
• The platform is suited for individuals as well as teams.
• Integrating your MLS listings to your Market Leader website is easy and can be done in a matter of a few clicks.
• Highly responsive customer support.
• All the leads you receive are exclusive and this increases your chance of conversion.

Cons

• The unstructured pricing plan means you have to contact the company for a quote — this is time-consuming.

Integrations

• Realtor.com
• Zillow
• Trulia
• Follow Up Boss
• Dotloop
• Qazzoo
• Homes.com
• RealtyNow
• BoldLeads
• Brivity
• ShowMojo
• SmartZip

SIGN UP NOW

START FREE TRIAL

Real Geeks is a company built by real estate agents for real estate agents. They offer beautiful and functional websites that integrate smoothly with their CRM system.

Their full-service platform offers everything you need to grow your business, including a website, CRM system, drip campaigns, and paid marketing features.

Features

• Lead manager CRM. This is one of Real Geeks’ most useful features. It helps real estate agents generate, nurture, and manage leads as they progress through the sales cycle. This allows real estate agents to always know where each lead is in the sales funnel so they can focus their efforts on the right people at the right time.

• Property valuation tool. This feature provides home sellers with a customizable home valuation tool that estimates the value of their property. In exchange for a free home valuation, potential leads provide contact information to the real estate agent. This is an innovative way for real estate agents to generate leads by providing sellers with a fast and convenient way to get an appraisal of their homes.

• Automated email drip system. This feature allows real estate agents to create custom email drip campaigns for each lead source. Your emails are automatically segmented, which leads to higher response rates.

• Facebook marketing tools simplify the process of creating Facebook ads by integrating IDX websites and Facebook’s ad platform. It allows real estate agents to quickly generate high-traffic ads that are automatically tracked and convert website visitors into leads.

Plans and Pricing

Real Geeks offers its products bundled in a basic subscription, which costs $249 per month for up to two users and requires a one-year contract.

This plan offers access to the CRM, a real estate lead generation website, a real estate email blast system, market reports, and text message auto-responder.

Additional users cost $25 each. You can add the Facebook ad marketing tool and the Real Leads add-ons for $50 each. Cancellation prior to the end of the one year contract costs $500.

Pros and Cons

Pros

• Excellent customer support.
• Easy-to-use CRM.
• Real Geeks can help you create and manage Facebook and Google Ad campaigns.

Cons

• Offers limited customization options.
• Users are locked into a one-year contract.

Integrations

Real Geeks offers integration with the following systems:

• API Nation
• kvCORE
• Google Sheets
• Mailchimp
• KW Command
• Constant Contact
• BoomTown
• Dubb
• Thanks.io
• CallAction

START FREE TRIAL

Since its creation in 2011 by Dan Corkill, Follow Up Boss has been one of the best CRM for real estate agents.

It is currently used by 70,000 realtors. The system allows users to automatically allocate leads and follow up on them.

While other CRM systems try to be all things to all companies, Follow Up Boss is laser-focused on providing a good CRM experience.

It offers the flexibility to add-on services like transaction management, email marketing, and listing management as needed.

Features

• Calling and dialer ensures that each client has a seamless calling experience. Users get a dedicated business phone line which they can change from the real estate CRM. Inbound calls can be set to ring on both desktop and smartphone, so they never miss a call from a real estate lead.

• Lead distribution. Follow Up Boss allows users to collect leads from over 200 different sources, so they can manage their lead distribution from one convenient location. It also sets rules that automatically distribute leads to agents based on their area of expertise and the price point of the home.

• Lead management enables real estate agents and brokers to prioritize their activities by separating leads into new and hot leads, preparing call lists and referrals, and facilitating communications with pre-formatted text messages and emails.

• Deal reports allow users to easily filter deals by buyer, seller, lead source, or assigned agent/team. This makes it easy to determine which deals have the most potential at every stage, regardless of one’s accounting skills. This feature provides valuable insight into important information such as the number of deals closed, average commissions, pending deals, and more.

Plans and Pricing

Follow Up Boss offers three pricing plans, each tailored to meet the needs of different types of real estate businesses.

The Grow plan costs $69 per user per month. It is designed for small teams and solo agents.

The plan offers core real estate broker lead management software features like unlimited leads & contacts, automatic lead follow up, drip & batch emailing, company number with 2-way texting, and a mobile app.

It also comes with 7-day-a-week phone & email support.

The Pro plan costs $499 for up to 10 users per month. It offers advanced tools for ambitious teams chasing massive growth.

This plan includes everything in the Grow plan, as well as a phone number and a dialer for all users, call reporting and recording, leaderboard for each team member, personalized onboarding, and enhanced support and training. Additional users cost $49/month.

The Platform plan costs $1,000 for up to 30 users per month. It offers enterprise-level CRM for big teams and brokerages.

It includes everything in the Pro plan plus teams within teams, white glove onboarding assistance, priority support, and dedicated success managers. Additional users cost $20/month.

Pros and Cons

Pros

• Extensive reporting capabilities.
• Intuitive, clean, and simple user interface.
• Streamlined and efficient onboarding process.
• Robust analytics tools to track lead-related data.

Cons

• The functionality of the mobile app is limited compared to that of the desktop software.
• It can be difficult to learn.
• The alerts are not consistent.

Integrations

Follow Up Boss offers integration with the following systems:

• API Nation
• Agent Legend
• Aiva
• Altos Research
• Automabots
• BombBomb
• Brokermint
• CallAction
• Driftrock
• First Agent Wins
• Google Workspace
• Gmail
• Google Calendar
• Happy Grasshopper
• LeadSync
• Mailchimp
• Mojo
• Office 365
• PieSync
• Revaluate
• SharpSpring
• Smart Alto
• Structurely
• Verse
• Zapier

Wise Agent is one of the cheapest CRM programs for realtors on our list. Yet it’s among the best lead management software for real estate agents.

It provides real estate professionals with the basic tools needed to manage a real estate business all in one place.

It’s a comprehensive hub that helps manage marketing materials, calendars, transactions, drip campaigns, and more.

The system also offers checklists for closings, monitors commissions, and facilitates communication between team members.

Features

• Contact manager. This is a core feature of the CRM. This feature allows users to categorize their contacts. Users can track their client’s basic information, as well as categorize them into any number of categories. The feature allows users to rank their contacts, add additional addresses and phone numbers, track children’s birthdays, and even keep track of pet names.

• Lead automation. This feature is easy to set up, simple to use, and makes it possible to launch auto-replies and drip campaigns without limitations. It’s customizable and makes split or A/B testing possible.

• Appointment calendar. This is a powerful day planner that syncs perfectly with mobile devices. The planner allows users to schedule appointments with contacts and vendors and adds notes automatically to appropriate contacts. Users can also attach files like questionnaires or agendas to calendar events, which is a unique feature of the system.

• Social media enhancement. This feature uses artificial intelligence to search social media profiles and to return information about a contact.

Plans and Pricing

Wise Agent offers three different pricing plans: a monthly plan, an annual plan, and a custom plan.

The monthly plan is billed at $32 per month. This plan offers drip marketing campaigns, lead automation, and a team-friendly calendar.

The annual plan is billed at $326 per year. It offers real estate transaction management software, a contact manager, customizable landing pages, and unlimited training.

For the custom enterprise plan, you’ll need to speak with their sales department. This plan offers social media enhancement, unlimited document storage, a monthly newsletter, and reporting tools.

Pros and Cons

Pros

• Simple and affordable pricing structure.
• Excellent customer support at all times.
• It is well-suited for solo real estate agents.
• Effective transaction coordination features.

Cons

• The real estate lead generator and advertising integration are not native features in the CRM.
• It offers limited features for larger real estate teams.

Integrations

Wise Agent offers integration with the following systems:

• BombBomb
• CallAction
• Cloud CMA
• Dotloop
• Drop Cowboy
• Form Simplicity
• Gmail
• Google Calendar
• Google Contacts
• Immoviewer
• Monitask
• SkySlope
• Wufoo
• Ylopo
• Zapier
• zipForm® Plus

LionDesk is a CRM solution that helps real estate agents, mortgage brokers, home insurance companies, and property management companies better manage customer relationships.

LionDesk offers tools for lead generation, transaction management, and marketing automation, as well as communication capabilities.

It’s ideal for agents and brokers who want a single platform for sales prospecting, a real estate lead management system, a tool for lead nurturing, and client communication.

Features

• Custom landing pages. LionDesk provides real estate agents with a lead capture system that allows them to easily create custom landing pages and capture leads. The system delivers leads directly into their LionDesk account for follow-up automation.

• Transaction management. LionDesk’s basic transaction management features provide users with the ability to track deals, organize documents, and interact with clients and other parties. It automates tasks and manages deadlines.

• Pipeline management streamlines the work process of tracking and managing leads, simplifying the most relevant information so that it is easy to see. A single screen displays a complete view of the pipeline by showing which stage individual deals are in as well as total pipeline data.

• Contact management enables real estate agents to easily manage multiple client relationships by adding unlimited tags to each client, allowing them to easily manage all types of lead sources. It provides contact details, lead scoring, status, and filters to help real estate agents and brokers focus efforts on the most promising prospects.

Plans and Pricing

LionDesk offers three different pricing plans.

The Starter bundle costs $99 per month. It includes all standard CRM features plus monthly credits for emails (including video emails), text messages, and video texts.

It also includes a custom number, bulk texts, transaction pipelines, pre-built marketing campaigns, and webinar training.

The Pro+ bundle costs $139 per month. It includes all Starter features as well as white label email domains, bulk campaigns, text-to-sell, sub-account management, and customizable transaction pipelines.

The Elite bundle costs $219 per month. It includes all Pro+ features, as well as multi-line dialer, landing pages, and more.

Pros and Cons

Pros

• Advanced integrated video text capability.
• Efficient outbound sales features.
• Dialers and phone prospecting can be easily integrated.

Cons

• Lack of robust customer support.
• The native integrations are limited.
• Lead generation is largely limited to Facebook.

Integrations

LionDesk offers integration with the following systems:

• AgentMachine
• AgentSquared
• Aiva
• BoldLeads
• BoomTown
• Brivity
• CallAction
• Circlepix
• Wufoo
• WolfNet
• Ylopo
• zBuyer
• ZipRealty
• Zurple and more

Propertybase is a full-service real estate platform that provides CRM, marketing, lead generation, and website building tools for real estate brokerages and teams.

It is one of the best CRM for real estate brokers as it combines Salesforce-based CRM capabilities with IDX website functionality to give real estate agents the tools they need to generate leads and convert prospects into clients.

Features

• Lead and contact management automation. Propertybase automates the real estate sales lead management process so agents can spend more time closing sales and nurturing relationships with leads. From a central location, agents and brokers can view their leads and contacts. They can use data analytics to send highly targeted messages and automatically track subscribers’ engagement with their emails, including the number of emails opened, links clicked, and purchases made.

• Listing boost. This is a feature that allows real estate agents to list, manage, and promote their properties online. The system uses AI technology to target potential clients and automate real estate ad creation. Propertybase’s built-in integration with HomeSpotter allows you to create ads and enhance them with multimedia content such as videos.

• Email marketing. Propertybase has an innovative and intuitive email marketing system. Real estate agents can create emails for their team with drag-and-drop templates that require no coding. They can also create smart lists in the CRM and automatically send emails to specific contacts based on their website behavior. The platform features an action plan tool that allows agents to create task-driven workflows from email correspondence.

• Website. Propertybase offers real estate professionals a customizable website building tool that allows them to create sites that reflect their brands and images. It gives users the ability to easily add or edit website pages, menus, and images. They can also use the area profile builder to create custom neighborhoods that fit their target market.

Plans and Pricing

Propertybase pricing is divided into two plans.

The GO plan starts at $399 per month for up to five users and is designed for individual agents and small teams

Salesforce Edition plan starts at $799 per month for 10 users and is designed for enterprise-level brokerages.

Both plans offer the same website and CRM features. However, the GO plan doesn’t include access to the Propertybase mobile app, and users cannot create custom workflows.

Each plan can be customized with add-ons such as lead concierge, premier onboarding, website migration, and pay-per-click campaign management.

Pros and Cons

Pros

• Real-time data integration.
• Built-in marketing design tools for print and email marketing.
• It has advanced reporting capabilities.
• It has a powerful system backed by Salesforce technology.

Cons

• The absence of a live chat feature for customer service.
• The dashboard and pipeline modification options are limited.

Integrations

Propertybase offers integration with the following systems:

• Adwerx
• ATTOM
• Brokermint
• Buyside
• Cloud CMA
• CommVersion
• Dash
• DocuSign
• Dotloop
• Homes.com
• HomeSpotter
• ListHub
• Nextdoor
• PlanOmatic
• ReadyChat
• ShowingTime
• Zillow

Top Producer has also earned a spot on our list of the best CRM for real estate agents.

It offers cloud computing solutions that effectively help real estate brokers and agents manage their marketing and improve sales efforts.

The platform helps Realtors run drip campaigns and stay on top of leads. It also includes a market snapshot feature.

Realtors can email their clients up-to-the minute information on the state of their local market by using MLS data on for-sale properties, new listings, price changes, neighborhood trends, and sold data.

Features

• Social Insights automatically update a contact list with public social media information, including photos, interests, locations, and job titles.

• Market Snapshot. Market Snapshot emails help you stay ahead of the competition and impress your clients with real-time market updates using hard-to-find MLS data.

• Property Insights. This feature helps real estate agents track the buyer’s journey when marketing real estate listings, including properties the agent has shown, properties the client likes, and the ones that did not meet the client’s criteria. The status of a listing is always available, and details are pulled from the MLS, so agents do not need to enter any information manually.

• Transaction management. This feature provides the ability to manage transactions with speed and accuracy and build dynamic workflows that update themselves as dates change, tasks complete, or life happens. The system’s in-depth commission tracking shows the total commission amounts, by date range, and projections based on those amounts.

Plans and Pricing

Top Producer offers three different pricing options: the Essential, Professional, and Professional Plus plans.

The Essential plan starts at $60 per user billed monthly. It includes automated lead response with SMS and email notifications, built-in transaction management with direct integration to over 320 MLS boards, and dynamic workflows and task plans.

The Professional plan starts at $95 per user/month billed monthly. The plan includes everything in the Essential plan plus market snapshot, automated and branded MLS market reports, and email engagement insights.

The Professional Plus plan has a custom price. You need to contact the sales team for details. It includes everything in the Professional plan, plus predictive farming insights and automated multi-channel marketing campaigns.

Pros and Cons

Pros

• It gathers useful client data through its social insights tool.
• It provides a large library of marketing materials and drip campaigns.
• Numerous lead source features with integrations are available.

Cons

• Doesn’t have a fully-functional mobile app.
• Uses an outdated user interface which makes it difficult to navigate.
• Market snapshots have low deliverability rates.

Integrations

Top Producer offers integration with the following systems:

• AgentLocator
• BoldLeads
• BoomTown
• Coldwell Banker
• Facebook Lead Ads
• FiveStreet
• HomeFinder
• Homes.com
• Kijiji
• Lone Wolf
• PropertyPulse
• Royal LePage
• RE/MAX
• Realogy
• Real Geeks
• Trulia
• Zapier
• Zillow
• Zurple

IXACT Contact is a highly effective and beginner-friendly CRM software designed for new real estate professionals.

It provides a suite of tools, including lead generation, email marketing, integration with real estate marketplaces, and analytics at an affordable price.

New agents can launch their businesses quickly and inexpensively by using this top real estate software.

Features

• Contact Profiler gives real estate agents the ability to build highly customized contact profiles for their leads, including social media information and photos. It pulls together a lot of different contact information, including contact details and addresses, as well as details of spouse or partner and other family members, referral history, and personal dates. It also includes property and mortgage details, as well as a record of all communication.

• Social Stream is a social media traffic-driving machine. It enables users to automate the process of finding, scheduling, and publishing high-quality content to social media sites, resulting in a more active and engaging social media presence.

• Email Marketing. IXACT Contact’s email marketing feature enables real estate agents to generate automated newsletters and run drip email campaigns for lead nurturing. The newsletters are professionally written and fully automated features that deliver original and relevant content. They are researched and written by IXACT Contact’s real estate writers.

Plans and Pricing

IXACT Contact starts at $38 per month, billed annually, and offers robust CRM, powerful email marketing, automated monthly e-newsletter, responsive agent websites, mobile app, and Google Sync.

The service also includes concierge setup service and unlimited phone support.

Pros and Cons

Pros

• Simple pricing model.
• Large library of drip campaigns and email templates.
• Easy-to-use mobile app.

Cons

• The web platform can be difficult to use and set up.
• No robust deal tracking and reporting feature.
• Email templates are generic and hard to edit.

Integrations

IXACT Contact offers integration with the following systems:

• Google Contacts and Calendar
• BombBomb
• Zillow
• Facebook Lead Ads
• Zapier
• MS Outlook
• IDX Broker
• SkySlope
• ActivePipe
• Mojo
• Homes.com
• Buyside
• FiveStreet
• Placester
• AgentLocator
• Listings to Leads
• Real Geeks
• Mailchimp
• Constant Contact
• AvenueHQ
• RealScout
• Block Party
• Okta
• Ramco
• Twilio
• iHomefinder IDX
• FullContact
• Kunversion

iHomefinder is a CRM and marketing platform designed to help real estate agents and brokerages with all stages of business growth.

It offers IDX search feed and CRM features, as well as the ability to create automation rules that help add leads to specific nurturing campaigns.

Features

• MarketBoost. This is an excellent communication tool designed to improve the lead generation and lead nurturing process. It includes two major features: market report pages and automated listings-based drip emails. Market Report Pages offers graphically appealing content such as median price, days on the market, sale-to-list price ratios, and more. It is a way to share market reports with clients. This feature provides agents with hyper-local content they can use to build relationships and close more business.

• Optima Express. This is a feature that adds responsive IDX real estate search to a website. This IDX solution for WordPress is an easy way for real estate agents to show their clients the homes in an area and give them the ability to search by price, number of bedrooms, or other criteria. Users can customize listings with beautiful HTML5 listings that are mobile-responsive and fully functional on all devices, as well as create custom search pages for each property or agent.

• Lead rating. This feature uses algorithms to track the browsing patterns, number, and frequency of a lead’s online property searches and viewings. These metrics are then used to update the lead rating scores in each lead record. It helps real estate agents sort their leads by ratings to bring their best potential clients to the top of the list.

• Optima Leads. This is a mobile application that gives real estate agents the ability to nurture leads wherever they are. It lets you monitor, update and control your leads, IDX website activity, and email campaigns.

• Instant Insights. This feature helps real estate agents track the status of every lead and every deal. It allows them to determine whether they are meeting their goals by tracking closed business.

Plans and Pricing

iHomefinder offers three different pricing plans.

The Standard plan costs $64.95 per month plus a $99 setup fee. It offers a WordPress IDX website and hosting, standard search capabilities, lead conversion forms, lead capture forms, listing alert emails, and the Optima Leads mobile app.

The Premium plan costs $99.95 per month and requires a $299 setup fee. The Premium plan offers all Standard plan features, plus premium search features: map-based search, polygon search, layout choices for search results, enhanced property details, and Marketboost.

The Prime + CRM plan costs $199.95 per month plus a setup fee of $499. The plan is designed for experienced real estate agents and includes all Premium features, as well as marketing automation, performance dashboard, lead & task management, and custom email campaigns.

Pros and Cons

Pros

• Efficient lead tracking as the CRM integrates natively with iHomefinder’s IDX feature.
• Has an intuitive mobile app.
• Offers effective documentation and market reports.

Cons

• The CRM is not very user-friendly.
• Setup fees can be expensive (ranging from $99 to $499).

Integrations

iHomefinder offers integration with the following systems:

• Chime
• FiveStreet
• Follow Up Boss
• iMaxCRM
• IXACT Contact
• LionDesk
• Mailchimp
• Top Producer
• RealtyJuggler
• Wise Agent
• Zapier
• Slack
• Realvolve
• Constant Contact

kvCORE is a complete and comprehensive lead generation, marketing, and CRM platform designed for large real estate agent teams and real estate brokerage firms.

It is equipped with robust tools for capturing leads, managing relationships, running transactions, listing properties, and marketing a business.

It’s the ultimate tool to get a real estate business up and running.

Features

• Smart CRM. This is an artificial intelligence-powered CRM that uses behavioral automation to nurture leads. It monitors your site activity and stores leads from property searches, email, and text responses. It also allows agents to automatically schedule appointments and send meeting reminders.

• Listing management and marketing. This feature allows real estate agents to manage and promote all real estate listings, including off-market properties, in one central location. It also helps real estate agents to maximize their listing’s exposure through integrated social media marketing, including one-click posting to social media platforms.

• Marketing autopilot. kvCORE’s Marketing Autopilot feature dynamically creates and adjusts multi-channel marketing campaigns that are personalized to follow user behavior, ensuring real estate agents always deliver relevant content. It helps to drive engagement with new leads and existing contacts.

• Transaction management. This feature is designed to help real estate agents and brokers manage their business in a way that allows them to be as efficient as possible. kvCORE offers deep integration with industry-leading transaction management platforms, simplifying the closing process while driving powerful post-close automation and analytics.

Plans and Pricing

kvCORE offers a tiered pricing plan with two main plans: Kunversion+ and kvCORE. Each of these plans has several sub-plans.

Kunversion+ has two basic plans: a single-agent plan for $299/month and a team plan for up to three users at $499/month.

kvCORE offers three plans to choose from:

• the $749/month plan designed for a team of 5 users and includes an office website.
• The $1,199/month plan designed for a team of 50 users.
• The $1,800/month plan designed for a team of 100 users. It includes a system coaching program.

Pros and Cons

Pros

• Intuitive artificial intelligence feature capable of learning from experience.
• Effective IDX search capabilities.
• Advanced lead generation features.

Cons

• Poor customer support.
• Limited customization.
• Steep learning curve.

Integrations

kvCORE offers integration with the following systems:

• DocuSign
• Zapier
• Meta for Business
• Constant Contact
• Brokermint
• Dotloop
• Google Ads
• SkySlope

BoomTown is a comprehensive real estate solution designed for teams and brokerages.

Additionally to a website builder with the real estate IDX technology enabled and a comprehensive CRM, it offers a full range of team management features and complete digital marketing services integrating pay-per-click (PPC) ads.

Features

• Predictive CRM. BoomTown’s predictive CRM offers users the ability to track all lead activities from a central location, providing insights into the performance of their business. The system allows users to identify and prioritize leads, ensuring that the right agents follow up on leads in a timely manner.

• Best-Fit Leads assigns a best-fit score to each lead based on their activities on your website. It generates a list of matches for each listing, allowing listings to be shown to prospects who are most interested in them.

• Transaction management tracks the lifecycle of a transaction from beginning to end and keeps all parties up-to-date.

Plans and Pricing

The Launch plan costs $1,000/month and has a $750 setup fee. It’s designed for one to three agents.

The Grow plan costs $1,300/month and has a $1,700 setup fee. It’s designed for teams of 2-5 agents.

The Advance plan costs $1,500/month and has a $1,500 setup fee. This is designed for teams of 3-10 agents.

Pros and Cons

Pros

• Highly advanced lead tracking activity.
• Subdomains for real estate brokerages and agents.
• Highly automated lead follow-up tools.
• Wide array of integrations for extended functionality.

Cons

• Limited SEO optimization tools.
• Outdated templates.
• Expensive.

Integrations

BoomTown offers integration with the following systems:

• Sisu
• BombBomb
• Brokermint
• CallAction
• Dotloop
• Google Calendar
• Mojo
• RPR
• API Nation
• Spacio
• Zapier
• Google Sheets
• Google Forms
• Facebook Lead Ads
• Wufoo
• Google Contacts
• Gravity
• FullContact
• Constant Contact
• Real Synch
• Vulcan 7

Chime is an all-in-one real estate back office software platform designed with a focus primarily on customer relationship management.

It offers realtors a real estate website builder that integrates IDX and a CRM as well as other realtor lead generator features.

In addition to tracking real estate leads, it helps automate client contact and lead nurturing.

Features

• AI Assistant. This AI tool instantly responds to inquiries from new leads with scripted responses that are customized for different lead sources, automating the process of engaging with prospects. It enables real estate agents to stay on top of new leads via online chat tools and automated texts.

• Operational Intelligence. Chime analyzes your leads’ activities and suggests the best next step to take. The behavioral analysis feature studies your leads’ engagement (giving each lead a lead score) to provide insights as to a lead’s likelihood to close.

• Power Dialer. This is an automated dialer that enables real estate agents to speed-dial leads without manually dialing individual numbers, send text messages and auto follow up texts simultaneously, create follow-up tasks for leads previously contacted, and analyze the performance of those calls.

• Smart Plans. The tool allows users to create and send pre-built or custom email campaigns, which can be used for short- or long-term nurturing based on birthdays, holidays, or closing dates. The tool also streamlines internal sales and transaction processes with automated action plans. It includes a content library for quickly creating toolsets.

Learn more about all of the features of this tool from our Chime review.

Plans and Pricing

Chime offers three pricing plans to accommodate the needs of real estate businesses of all sizes, including solo agents and small teams.

The Growth plan costs $499/month plus $500 for setup. It includes three users and costs $35/month for each additional user.

The Team plan costs $899/ month plus a $1,000 setup fee. It accommodates up to 15 users at $15 per additional user.

The Enterprise plan costs $2,249/month for up to 100 users, $1,500 setup and $10/month for each additional user.

Pros and Cons

Pros

• Very versatile platform.
• Flexible website customization options.
• Responsive and modern user interface.

Cons

• Expensive.
• Poor customer support.
• It contains too many features, which can make it hard to navigate.

Integrations

Chime CRM offers integration with the following systems:

• BombBomb
• Zapier
• Dotloop
• Brokermint
• Zillow
• Realtor
• Trulia
• SkySlope
• zipLogix
• Zillow
• Homes.com
• Redfin
• RE/MAX
• Flipt
• BoldLeads

Brivity is a comprehensive real estate platform that offers real estate professionals the tools they need to increase lead generation and maintain customer attention.

It provides a fully customizable website, advanced lead capture, and behavioral insights, among other capabilities.

Features

• Active lead capture. Brivity offers real-time lead information capture from forced registration for property views, listing alerts, and saved searches resulting in more leads.

• Home valuation sites. The Brivity platform provides estimates of home values to sellers, including multiple estimates from different sources connected to the CRM.

• Listing alerts. Brivity sends automated new listing emails to help real estate agents keep leads updated on all the latest properties in their target neighborhoods. This keeps new leads coming back to the website, which continues the cycle of engagement.

• Market reports. Brivity’s market report helps real estate agents stay in touch with their database through market stats on active, pending, and sold listings in their area.

Plans and Pricing

Brivity offers a variety of business plans to help real estate agents choose the mix of services that best fits their needs.

The Lite plan is designed for one user and includes a CRM plus an IDX website.

The Growth plan is designed for two users and includes a CRM, an IDX website, and CMA valuation pages.

The Accelerate plan is designed for five users and offers all the features of the Growth plan, as well as access to the KWKLY mobile app.

The Expand plan is for 10 users, while the Mega plan is a larger plan specifically geared towards teams of 25 or more.

Brivity does not provide pricing information on its website. Potential customers must book a demo and request pricing.

Pros and Cons

Pros

• The user interface is functional and intuitive.
• Excellent customer support.
• The system is constantly updated and improved.

Cons

• Limited SEO features.
• Pricing details are confusing and undisclosed.
• Limited integrations.

Integrations

Brivity offers integration with the following systems:

• Zapier
• iHomefinder
• Facebook Lead Ads
• Appy Pie
• Locoia
• Beehexa
• ClickSend
• Smart Alto
• SendPulse
• Follow Up Boss
• Workload
• Plumsail
• Monitask

RealSavvy offers a comprehensive real estate solution that incorporates stunning and flexible websites, an agent-friendly CRM, and an innovative and collaborative house search.

This product streamlines agents’ workflow by allowing them to manage their clients and accounts from one place, making it easier for them to manage multiple clients.

Features

• Agent-friendly CRM. This fully integrated CRM helps real estate agents stay on top of the game with instant lead alerts and a robust client dashboard. Agents can view rich insights, manage marketing lists, and automate lead routing to themselves or team members. It also includes a consolidated view of all sales funnel metrics, including lead sources and agents who are closing the most business.

• Lead alerts. Real estate agents can be notified as soon as they get a new lead, and their CRM will show them where that lead came from. They receive text message alerts as soon as they get a new lead. This ensures they never miss out on a lead again.

• Lead routing and tracking. This feature provides real estate agents with the ability to sort, track, and tag leads in any way they see fit. This makes list management and email marketing easier, allowing agents to focus on the most relevant leads for their business.

Plans and Pricing

RealSavvy provides three pricing plans.

The Home Search and mobile app package costs $119 per month, plus a one-time setup fee of $300. It includes collaborative home search, as well as SEO sitemaps and lead capture forms.

The website, IDX, and mobile app package costs $239 per month along with a one-time setup fee of $500. It includes social sharing features.

The CRM, website, IDX, and mobile app package costs $279 per month plus a one-time setup fee of $500.

This plan includes a fully integrated CRM with consumer search insights and advanced lead routing features as well as email marketing tools.

Pros and Cons

Pros

• Advanced property search features.
• Customizable mobile app with a simple and intuitive user interface.

Cons

• Expensive.
• Limited customer support.

Integrations

RealSavvy offers integration with the following systems:

• Zapier
• Follow Up Boss
• Datascope
• GoConvert
• LeadGen
• Bookafy
• Monitask
• Salesforce

As a real estate agent, you are probably juggling multiple clients at a time, as well as prospecting for new ones.

Not only that, but keeping your appointments and contracts organized is also crucial to your success.

A CRM is a real estate agent lead management software tool that can make all of these things easier. A customer relationship management system (CRM) helps you organize prospective customer information in a way that makes it easy to find.

It can also help you respond quickly to property inquiries without having to dig through your inbox.

A good CRM can also help you automate tasks, such as emailing real estate clients after an open-house.

Wise Agent is the most affordable CRM for Realtors and offers a variety of tools to help you market your listings and manage your property, all in one convenient monthly package.

While Wise Agent lacks some of the more sophisticated lead generation features and integrations, it is explicitly designed for real estate agents, offering all the necessary task automation and deal automation features.

Yes. The best free CRM for Realtors is HubSpot. Anyone can get started with the free plan, but paid plans are also available.

While the HubSpot CRM is not a dedicated real estate CRM tool, it offers robust functionality that can be tailored to suit anyone’s needs.

It’s especially useful for agents who manage multiple clients at once or have a lot of contact information to track.

Streak, a CRM that works directly in Gmail, also has a free basic plan for solo real estate agents.

If you’re looking for the best CRM for realtors that will streamline your day-to-day operations, LionDesk is the best option. It is probably the easiest CRM to use for realtors.

With LionDesk, you can manage leads from beginning to end with a single platform.

From generating leads and engaging with customers via social media to nurturing relationships, it offers agents the tools they need to succeed.

In addition to the core features, it has a variety of affordable and easy-to-use tools for real estate businesses, including video texting, auto drip campaigns and Lead Assist, which uses artificial intelligence to qualify your leads.

Most real estate CRM platforms come with a mobile app, which allows Realtors to keep track of their business while away from their desks.

For example, IXACT Contact comes with its mobile CRM app, which is downloadable on either Google Play or the App Store.

The mobile app is included with your IXACT Contact subscription. The Mobile realtor CRM app offers features such as contact management, calls or texting, task management, and lead enrichment.

__

About the Author:

Kristina Morales is both a licensed mortgage loan originator and real estate agent in the State of Ohio. Inspired by her years of working with buyers and sellers and seeing a need for more consumer education, Kristina created loanfully.com, an online educational resource for borrowers and industry professionals. In addition to real estate sales and mortgage lending, Kristina had an extensive corporate career in banking, treasury, and corporate finance. She ended her corporate career as an Assistant Treasurer at a publicly traded oil & gas company in Houston, TX. Kristina obtained her MBA from the Weatherhead School of Management at Case Western Reserve University and her B.A in Business Management from Ursuline College.