7 Best CRM for Real Estate Wholesalers Compared
Real Estate Bees’ editorial team asked a number of industry-leading real estate investors to share their expertise on the best CRMs for real estate wholesalers to help our readers make a more educated purchase decision when researching available solutions.
With the help of the experts, we identified the best CRM tools for real estate wholesaling business and evaluated them based on critical factors that are important for real estate investors. Visiting retailers of the listed products by clicking links within our content may earn us commissions from your purchases, but we never receive any compensation for the inclusion of products and/or services in our consumer guides. Read our editorial guidelines to learn more about our review and rating process.
REsimpli
REsimpli is one of the best CRMs for wholesaling real estate as it requires minimal customization. This software comes preinstalled with templates and integrated services rather than a menu of premium add-ons.
Such a streamlined interface makes mastering the software easier than if it were split into a bunch of different modules and menus. The tool helps real estate investors close more deals while spending relatively less money on marketing.
For those who want to learn more about this software, check out this comprehensive REsimpli review. You can also read about its wholesale real estate affiliate program that allows you to earn by bringing new users.
Features
- Business management tool: this feature allows professionals to manage their communications, files, tasks, leads, and finances from a central location. By eliminating the need for paying for multiple apps, it helps users save both time and money.
- Built-in communication tools: the built-in phone system gives you the ability to assign phone numbers to lead sources, contact buyers and sellers, as well as customize call flows and alerts. You don’t need separate dialing systems for real estate investors.
- E-Sign: this feature makes it possible for users to create, store, and share legally binding documents.
- Skip tracing software for real estate investors: find missing information by leveraging the same platform that stores your database and runs your marketing campaigns.
- Customer relationship management (CRM): this robust feature is designed to help you build your mailing lists, then put them to work with other integrated tools for improving conversion rates.
Plans and Pricing
REIsimpli offers three pricing plans.
The Basic plan is $99 per month for one user. It includes 5 local phone numbers, 500 calling minutes per month, text message marketing for real estate investors with 500 SMS per month, 50 GB of cloud storage, list stacking for 20,000 records, and a driving for dollars account.
The Pro plan costs $199 per month for five users. It includes 10 local phone numbers, 1,000 calling minutes per month, 1,000 text messages per month, 200 GB of cloud storage, list stacking for 50,000 records, and a driving for dollars account.
Lastly, the Enterprise plan costs $499 per month for an unlimited number of users. It includes 25 local phone numbers, 2,500 calling minutes per month, 2,500 text messages per month, 500 GB of cloud storage, list stacking for unlimited records, and a driving for dollars account.
Pros and Cons
Pros
- Requires minimal to no customization
- Offers built-in services and templates
- Allows users to monitor all their key performance indicators (KPI) in real time
- Cost-effective
- You can use it to send postcards
Cons
- Reporting options are poor
- Unlike platforms like REI BlackBook and DealMachine, they offer no free trial
- Postcard delivery is slow — can take up to 2 weeks
Integrations
This software offers integration to the following third-party tools:
- Google Sheets
- Jotform
- Cognito Forms
- Typeform
- WooCommerce
DealMachine
DealMachine is a real estate investment software that helps wholesalers find properties for wholesaling and different types of real estate investors to find homes to flip or rent out.
You can reach out to homeowners and potentially close lots of real estate deals.
With this app, you can “drive for dollars.” You simply drive around in your car, identify properties you like, use the app to find the property owner, and submit an offer.
DealMachine can be accessed via either the mobile app or a web browser.
Learn more detail about this app from our review of DealMachine.
Features
- Driving for Dollars software: this feature automates the traditional tedious driving for dollars process for real estate bird dogs, wholesalers, and investors. By using the app, you can quickly and easily identify a home you like, get in contact with homeowners to see if they’re interested in selling, and make an offer.
- List Builder: this helps you generate motivated seller leads and build a list of them. The tool provides correct homeowner data allowing you to easily start wholesaling real estate.
- Street Picture: The feature allows you to send homeowners postcards that include pictures of their property. It automatically adds the pictures to your account.
- Mail tracking: know if mail is delivered or not.
Plans and Pricing
DealMachine offers three pricing options. The Starter plan is made for part-timers and novice investors and costs $49 a month.
This plan includes only one user, offers daily data updates, supports up to 10,000 leads, and delivers messages for as low as 64 cents.
The Professional plan designed for most investors costs $99 a month.
This plan allows up to five users, provides daily data updates, allows up to 100,000 leads, delivers messages for as low as 59 cents, and provides a custom pipeline.
Then there’s the team package for $299 per month which is designed for teams that consist of up to 10 members.
This plan provides daily data updates and allows up to 500,000 leads. It delivers messages for as low as 54 cents.
Pros and Cons
Pros
- The software is intuitive.
- It offers quick delivery of real estate wholesaling direct mail.
- Quality customer support service.
Cons
- Quite expensive.
- The software lacks a virtual driving for dollars feature.
- It may take some time to get the results.
Integrations
This software offers integration with the following third-party tools:
- Amazon AWS EMR
- MailerLite
- Mailgun
- Little Green Light
- Mad Mimi
- LinkedIn Lead Gen Forms
REI BlackBook
REI BlackBook is a cloud-based wholesale real estate CRM designed specifically to assist real estate wholesalers and investors in keeping their business processes streamlined.
This tool provides investors with a suite of integrated features to help them manage all aspects of their business.
It has a strong contact management system and efficient lead generation tools.
Features
- Customer relationship management (CRM): this feature helps real estate investors keep leads organized. REI BlackBook seamlessly integrates your contact management system with your website. When you generate a new lead, a record is automatically created in your customer relationship management (CRM). This allows you to track that lead through the rest of your marketing funnel.
- Property pipeline: this allows you to conveniently store all your relevant documents, photos, contracts, and more in one place for easy and secure access. It serves as a virtual filing folder.
- Property marketing: this function enables you to build a website that promotes your inventory of properties and drives demand for them. You can customize the website for your business with templates for selling wholesale deals, rehabbed homes, lease options, and more. Your site will enable you to get leads for wholesaling real estate and take rental applications directly.
- Contact segmentation and advanced tagging: organize your contacts into actionable lists, segment potential leads into groups, and then target them with more precision. The system allows you to sort and organize lists according to the tags you create, but also according to date created and geographical location.
Read our full REI BlackBook review covering this tool in more detail.
Plans and Pricing
REI BlackBook offers three different plans.
The Solopreneur plan costs $97 per month and allows only one user. This plan provides one lead capture website, one call tracking number, and 2,500 contacts.
You also get 500 call minutes and 250 text messages with an additional usage charge of 6 cents per message.
The Small Business plan costs $197 per month for 10 users. This plan provides ten lead capture websites, ten call tracking numbers, and 25,000 contacts.
You also get 1,500 call minutes, 1,000 text messages with an additional usage charge of 5 cents per message, and 250 ringless voicemails for real estate wholesaling.
The Accelerator plan is $297 per month and includes 20 users. This is perfect for a company that has more than 10 employees or requires additional features.
This plan provides 20 lead capture websites, 20 call tracking numbers, and 50,000 contacts.
You also get 2,500 call minutes, 2,000 text messages with an additional usage charge of 3 cents per message, and 500 ringless voicemails.
Pros and Cons
Pros
- Excellent lead generation service.
- It comes ready to use. Requires no major customization.
Cons
- Offers no access to any national database. Every list must be imported.
- Lack of a highly customizable marketing campaign builder.
Integrations
- Asana
- Call Tools
- Mojo Dialer
Propelio
Propelio is a comprehensive source of commercial and residential real estate information combining every bit of the United States’ residential real estate market into one online software system.
By using this real estate investor software, you can target motivated sellers or buyers and access MLS property information.
Features
- Multiple listing service (MLS) comps tool: it provides real-time data on properties recently sold so users don’t have to wait around for an agent’s information to conduct a comparative market analysis.
- Lead list feature: this allows users to browse and filter potential properties in their target market by county and zip code. Thanks to this, you can narrow in on the potential deals in a target area.
- Real estate investor lead generation tool: the lead list tool helps property professionals figure out how many deals hard money lenders have closed and the size of properties cash buyers have bought. It also lets you search for lenders in your target market who lend within your price range.
- Lead management tool: keep track of real estate leads through a convenient online interface. You are able to create, manage, and view tasks, add photos and web links, filter by sales and expired leads, and attach documents to each property.
Plans and Pricing
This residential and commercial property software offers three pricing plans.
The Driving for Dollars plan costs $29 per month. With this plan, users can track drives, capture leads with notes and photos, and are provided access to skip tracing and real estate investor direct mail marketing tools.
The marketing/website plan is $49 per month. With this plan, users enjoy every feature available in the Driving for Dollars plan along with instant multiple listing service comparables and cash buyer and lender leads.
The Pro plan costs $98 per month. With this plan, users enjoy every driving and marketing feature plus unlimited websites, in-built customizable content, lead capture tools, and basic domain services.
Pros and Cons
Pros
- Its comparative sales data is more accurate than that of its competitors.
- Excellent customer service.
Cons
- It has a steep learning curve.
Learn more about this service from our full Propelio review.
Integrations
- Google Maps
- Google Workspace
- Woolpert API
FreedomSoft
FreedomSoft is a powerful lead capture and follow-up automation system for real estate.
This is one of the real estate wholesaling tools allowing you to access a few millions of records on vacant and distressed properties throughout the country, making it easier to locate qualified prospects.
FreedomSoft also offers one of the best CRMs for real estate wholesalers with innovative features — lead management tools, real estate investment analysis tools, and more.
Features
- CRM and lead management tool: this allows real estate wholesalers to follow up on leads, schedule appointments, and even send direct messages to potential clients.
- ‘Find the owner’ button: this is a simple way to find contact information of the owner of a distressed property in seconds and nationwide.
- Deal analysis and reports tool: this feature will help you get the most value from each real estate deal you close. When analyzing each deal, it considers the square footage, floor plan, age of construction, and even overall market values when calculating the value of different properties.
- Lead generation feature: you can search through over 100 million properties and seven million seller leads to find tax lien properties and other distressed real estate across the nation. You can also find real estate investors and hard money lenders.
We discuss these and other features in more detail in our full FreedomSoft review.
Plans and Pricing
FreedomSoft offers three pricing options. The Start plan costs $197 per month and allows up to 6 users.
It is a suitable option for newbies. It provides a ready to use workflow and follow-up automation and allows you to create up to 3 real estate investor websites.
The plan also provides one phone number along with 3,000 lead downloads every month.
The Grow plan is tailored for real estate investors and teams looking to expand. It costs $297 per month and supports up to 8 users.
It allows you to customize your own workflow and follow-up automation and create up to 6 websites. The plan also provides three phone numbers along with 6,000 lead downloads every month.
The Scale plan is ideal for medium-to-large teams looking to grow their businesses further. It costs $497 per month and supports up to 12 users.
It allows you to build your team’s workflow and follow-up automation, create up to 12 websites, and provides 6 phone numbers along with 12,000 lead downloads every month.
Pros and Cons
Pros
- This CRM for real estate investors allows users to track all their lead conversion and key performance indicators (KPI) in real time.
- You can access the countrywide DNC list.
- Contains a website builder.
Cons
- Expensive
- Occasional bugs and crashes
Integrations
This software offers integration to the following third-party tools:
- Google Calendar
- Google Sheets
- Unbounce
- To facilitate running Facebook ads for real estate investors, it also integrates with Facebook Lead Ads
PropStream
PropStream is web-based software for flipping houses and wholesaling that is widely used in the industry. Although it lacks some functionality to be called a complete CRM for wholesale real estate businesses, it does help wholesalers find distressed properties and find motivated sellers. The tool also allows you to easily contact leads via multiple channels.
PropStream combines a wealth of tools for analysis and marketing in one place. It’s designed to help property wholesalers, investors, realtors, and real estate brokerages find the property information they need to analyze, wholesale or buy investment real estate.
For those who want to learn about this product in more detail, we have an extensive PropStream review. You can also read about its real estate investing affiliate program.
Features
- Property search: this tool provides a searchable map of properties. The map contains information such as address and parcel number to narrow down your search.
- The list automator tool: this allows you to import data from up to 2,000 properties and save them for later use. It also keeps track of the status of properties that you are interested in.
- Marketing automation: real estate investors can send an email, postcard, or ringless voicemail to a property owner quite easily. The best part of it is that it automates your list of leads for you, so you don’t have to scrub it yourself.
- Property comps and calculations: estimate the value of a property by comparing its features to those of similar homes in the same neighborhood.
Plans and Pricing
PropStream works with a pay-per-feature pricing system. Core features cost $99 per month, and there is a limit of 10,000 files that can be saved.
You can add real estate skip tracing to the Core plan for 12 cents per trace and a List Automator which costs $27 per month.
If you have a team and need multiple logins, you can add new logins for team members for $20 per month.
Pros and Cons
Pros
- You can control how much you spend per month.
- Excellent customer service.
- Offers access to a database of 153 million properties.
Cons
- Steep learning curve.
- There is a cap on the amount of property data that users are able to export (10k property downloads per month).
- Does not support third-party app integrations.
Integrations
The software offers no third-party integration.
Expert Insight
What do you like about this app?
PropStream is fast, and you can skipjack a list without exporting it from the software.
Given the amount of stale data across all services we’ve used, we believe there’s a lot of room for improvement in the world of skip tracing. Having said that, we prefer PropStream as we find it’s higher quality and more cost-effective. And since we use this service for property research, we also find it to be more convenient than other paid skip tracing software.
The data in PropStream has empowered my company to strategically communicate with our target audience.
Podio
Podio is a cloud-based, customizable CRM platform that helps real estate wholesalers and investors organize and enhance their workflow.
Podio lets you create an account and then build functionality with apps from its Apps Market, or by creating your own.
There are hundreds of apps for all kinds of business uses, from customer relationship management to selling real estate.
Features
- Communication and collaboration features: Podio offers a combination of task commenting and direct message chat features so team leaders can always get in touch with team members. It also provides project dashboards that track a project from start to finish. The task file storage system serves two purposes. It acts as a file sharing system between project users and also works as an attachment to tasks and user stories.
- Documentation features: this feature lets you store all kinds of project files — documents, PDFs, images, spreadsheets and more — in one place. You can upload from your computer and online storage services like Google Drive and Dropbox.
- Management and planning features: create tasks from anywhere in the software. This includes a real-time shared calendar that displays tasks, milestones and other information relevant to your project as it is added. Each user story allows you to see how much time you’re spending on each task.
- Security features: Podio allows you to add a second layer of security by adding a two-factor authentication process. Additionally, it integrates with some of the popular SSO solutions like OneLogin.
Plans and Pricing
Podio offers a Free plan and three paid plans. The Free plan is designed for a business with fewer than 6 employees. It comes with limited features.
The Basic plan costs $9 per month for an unlimited number of users with additional user management, tasks management, apps, and workspaces.
The Plus plan is $14 per month. It comes with features from the basic plan and more such as automated workflows and light user roles.
The Premium plan costs $24 per month with access to all features available.
Pros and Cons
Pros
- Extremely customizable and flexible.
- Consolidates many aspects of a business into a centralized location.
- Excellent app store with a wide array of quality apps.
- Excellent communication system.
Cons
- Complex app building feature.
- Lacks some basic workplace tools.
- A poorly designed user interface.
Integrations
This software offers integration to the following third-party software:
- Slack
- Gmail
- Go To Meeting
- Google Drive
- GlobiFlow
- Resource Guru
- Zapier
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About the Author:
With over 20+ years of experience in real estate investment and renovation, Brian Robbins brings extensive knowledge and innovative solutions to the HouseCashin team. Over the years Brian has been involved in over 300 transactions of income producing properties across the US. Along with his passion for real estate, Brian brings with him a deep understanding of real estate risks and financing.