Search Engine Optimization for real estate investors delivers measurable results and a great return on investment. Although typically SEO is the internet marketing channel that takes the most amount of time to materialize, it is by far the most affordable and trusted digital marketing channel online.
Pay Per Click Advertising for real estate investors is the quickest, most consistent, and typically most expensive way to get deals. A budget for PPC should always be included in the overall digital marketing plan for investors who want to grow their portfolio as fast as possible.
Social Media Marketing for real estate investors is a great way to let everyone know about your current projects and needs. It is also a good practice to run re-targeting campaigns of your website visitors through social media.
A good website design for real estate investors should not only look nice, but needs to incorporate a number of key converting elements. Call-to-action, form funnels, and social proof are all pieces of a website that will turn visitors into clients.
Real Estate Investor leadsAs new competitors enter the market, lead generation for real estate investors and wholesalers becomes very costly. It is critical that the cost per lead is closely monitored while striving to improve the lead quality.
A well developed company brand always makes acquiring new customer much easier. Branding for real estate investors should be memorable and consistent throughout various internet marketing channels.
Through visually-appealing, easy-to-use and highly-converting website design, HouseCashin.com is able to stand out in the ultra-competitive real estate investing market and continue to provide their users with a one-of-a-kind value proposition that none of their competitors do.
While traditional real estate marketing channels like direct mail marketing are considered time-tested, none of them offer certain benefits that are only specific to digital marketing. Here is just a couple of the most important ones.
Perhaps, a couple of decades ago sending handwritten letters and postcards to people from a purchased mailing list could seem to be a targeted strategy. The list is supposed to consist of contact details of people who might be interested in your offer, but you never know how relevant and up-to-date it is. Comparing to modern solutions, such as SEO and Pay-Per-Click advertising it’s extremely time- and cost-inefficient.
Online ads can be adjusted to be shown to people who expressed their interest in your type of service recently by visiting related sites or making particular search queries. You also can choose a range of various characteristics of users who will see your ad. Moreover, with the help of organic search, you can get customers who are actively looking for your service, instead of annoying random people with offers that may no longer be relevant to their needs or even have never been.
Online analytic tools offer you the most complete, detailed and precise set of data about your digital marketing campaigns. In certain cases, by using them you can even track the efficiency of campaigns from other (off-line) marketing channels. Analysing valuable data provided by web analytic services lets you easier identify problems and better tailor your marketing campaigns to the market you are working in.
Real Estate Investing is a highly-competitive niche, and making mistakes may cost you more than you could imagine. Here are a few most common examples:
Ignoring Particularities of a Local Market
Besides the valuable statistical data that shows you the time properties sit on the market, it’s also important to understand who your renters or buyers are. Population of different cities and, moreover, neighborhoods varies by socioeconomic status and other demographically-diverse aspects, which determines the level of demand for particular types of property. Acquiring a deeper knowledge on social diversity in your local real estate market will help you market the right properties to the right types of people at the right time and at an optimal cost.
This point is overlooked especially when things go well. However, measuring the success of your business is very important, as it lets you optimize your strategy for even better results. Analysing statistical data is even more crucial if something isn’t working right and you need to find the cause to the problem. Constantly monitoring key metrics in web analytic tools as well as setting goals based on them will help you optimize your marketing campaigns for the best possible ROI.
Neglecting to Test
If you are going to enter an uncharted territory, such as launching a campaign of a new type, or trying a new marketing channel, it’s better to start with a test rather than investing a bunch of time and money from the get-go. For instance, you’ve got a new mailing list with a few thousands of addresses. Instead of sending letters or emails to all of them at once, which would be too time-consuming, try only the first hundred or two, and see how many responses you will get. This will help you evaluate the relevance of the list to your offer, and make a decision whether you should continue, use another list or make other changes to your campaign. The same tactics should be applied to any other marketing channel you are not sure about.
There are not that many reputable and valid educational resources online that can help real estate investors to grow their investing business. We can strongly recommend you to subscribe to our newsletter for investors not to miss out on any educational content our team releases on consistent basis. Remember, we work directly with numerous successful real estate investors and we see what works in digital space and what doesn’t! Our editorial team also recently released an incredible list of the top 26 real estate investing books. You are welcome to get you a copy of each. This will definitely worth the minor investment you’ll make.