- Buyer representation
- Concierge real estate
- First time home buyers
- Luxury properties
- New construction buyer representation
- New construction seller representation
- Seller representation
Kristina Morales is a REALTOR® with over 20 years of professional experience. She actively practices real estate in Ohio but also has practiced real estate in California and Texas. Conducting her real estate business in three states has allowed her to gain unique experiences that make her a well-rounded realtor.
She obtained her Bachelor of Arts in Business Management and her MBA with a concentration in Banking and Finance. Prior to real estate, Kristina had an extensive corporate career in banking and treasury. She ended her finance career as an Assistant Treasurer at a publicly traded oil & gas company in Houston, TX.
I have a bachelor’s degree in business management and a MBA with a concentration in finance. For 20 years prior to real estate, I built a career in banking and finance. My last position before going into real estate full-time was an Assistant Treasurer at an oil & gas company in Houston.
The reason I decided to go into real estate is because I wanted to control my upside. I was working so many hours in my corporate job but then each year, my income was capped. I decided that if I was going to work this hard, I wanted to work for myself. Since I love helping and working with people, I always knew I wanted to get into real estate. I just thought it would be when I retired from my job. So instead of waiting, I took the plunge and I love every minute of it.
There were many challenges with transitioning into real estate.
The first was leaving behind a great career that I took many years to build and the financial security that came with it.
Second is time management. When you are an employee, there is a structure. You know exactly what you need to do each day. When you are a business owner, there is no one dictating what needs to get done. Time management becomes extremely important. I found myself working on things that were not leading to sales income. They were all great things but not worth spending my time on. So getting clear on the things you need to do each day before anything else gets done is essential.
The third is managing without pay as you ramp up your business. It takes cash to market yourself and when you’re ramping up, there is not a lot of cash rolling in. So it is a major challenge to be patient for the results to come. This is especially hard when you’re accustomed to getting a steady paycheck.
The fourth was building a business from scratch. Due to unforeseen circumstances, my family moved to California where we did not know anyone. Starting a full-time real estate business with no knowledge of the area and no sphere of influence to lean on was definitely a challenge that I overcame.
The fifth challenge is finding the right marketing partners. As an agent, marketing is everything. We are marketing ourselves and our clients. In order to set myself apart, I really wanted a partner who could help me create a digital marketing strategy that not only set me apart from other agents, but also, generated leads.
There are many companies out there using buzz words but, beyond that, show no value and no results. You can easily spend your money in the wrong places during a time that it is crucial to spend in all the right ones.
I have worked with 5 brokerages so far.
#1 Keller Williams (Houston, TX)
(a) Capped Commission – At KW, once you pay the brokerage a certain amount in commissions, you earn 100% of your commission going forward for the rest of the year. It resets each year.
(b) Training – As a new agent, KW offers a lot of training opportunities. My greatest training came from joining a KW expansion team called Xperience Real Estate. I learned so much under the guidance of Chris Suarez and his leadership.
(a) When I relocated from Houston to California, KW didn’t translate well in the luxury market in Newport Beach. Yes, they had offices but it was hard to choose to remain with the brokerage due to consumer perception on the high-end.
(b) Franchise Fee – There is always a 6% franchise fee. So if you have an 80/20 split, it is actually 74/20. Once you cap, you only pay the 6% – so, 93/6 would be your split.
#2 First Team Real Estate (Newport Beach, CA)
(a) Culture – I loved all the agents that I worked with. Everyone was super helpful and very collaborative.
(b) Brand – In Orange County areas, First Team is a well recognized brand with consumers.
(a) No cap on commission paid.
(b) There was a lot of turnover in leadership in the office that I was a part of.
#3 Nook Real Estate (Newport Beach, CA)
(a) Their business model for the agents was great.
(b) Their splits were very fair considering they took a lot of the administrative work away from the agents. They did not have a cap but I didn’t mind because they provided a lot of value so agents could focus on selling.
(c) Great branding – I really liked their branding. It was modern, clean and fresh.
(d) Leadership – they had great leadership.
(a) They were a brand new brokerage so as a new agent it was difficult to leverage their brand as I was developing mine.
(b) I left too soon.
#4 Surterre Properties (Newport Beach, CA)
(a) Brand – A great luxury brand in Newport Beach.
(b) Boutique brokerage – I loved how tight knit the brokerage was. Also, it had a luxury market niche that translated well on the higher end.
(c) Leadership – Gary Legrand, the owner, is amazing! He has an open door to any agent and loves to work with his agents to create a strong business plan.
(d) Experienced Agents – This brokerage had a lot of heavy hitters.
(a) Boutique – Being a boutique brokerage is a pro and con. In non-luxury markets, Surterre was just not as well known.
#5 Berkshire Hathaway HomeServices Professional Realty (Cleveland, OH)
(a) Leadership – While Warren Buffet is great, he is not who I am referencing. When I say leadership, I am talking about the owner of my franchise. He is amazingly collaborative and always seeking ways to help the agents be successful.
(b) Culture/Agents – I love the culture and agents at BHHS. We help each other out and it never, never feels competitive in my office.
(c) Experience Agents – I am surrounded by very experienced agents who I can collaborate with and learn from.
(a) No cap on commissions. But actually, I don’t mind because the franchise owner is always investing for his agents and it feels very much like a partnership.
(b) Franchise Fee – I do not like franchise fees if there is no cap.
- Bachelor’s in Business Management
- Masters in Business Administration (MBA) with a concentration in finance
- Real Trends – 2019 Best Agent Website
- NAR Green Certification
My proudest moments are when my clients tell me that I am the best realtor they have ever worked with. It is the most important feedback and best compliment I can get. It is one that never gets old and one that always makes me very proud.
- My custom-designed website
- CRM – Follow-Up Boss
- Bomb Bomb for video messages
Online reviews are everything. It affects my business tremendously. I know some consumers will choose a service simply on the number and quality of reviews.
I have not done a great job on getting reviews. I know I am losing business simply because I do not always ask for a review. This is one area that I am actively trying to improve upon.
1) I have partnered with a digital marketing company and they are an extension of my team. As digital marketing strategists, they help create a digital strategy to sell my clients homes faster as well as get more clients for me.
2) My clients get me. I go above and beyond for my clients. I am fully dedicated to them and the service that I provide. I hustle for my clients whether it is a $100,000 sale or a $1 million dollar sale. If we choose to work together, I give them everything I have no matter what.
3) Communication is key and I communicate with my clients openly and honestly and in the manner they prefer.
I recently worked with Ms. Morales who was truly exceptional. From the moment we began working together, it was evident that she was highly family-oriented and focused on helping us find the perfect home for our family.
Throughout the process, she was confident, persistent, and always seemed to have our best interests at heart. Her passion for helping us succeed was evident in every interaction we had, and she was always willing to go the extra mile to ensure that we were happy.
Overall, I can't recommend her highly enough. She is truly a professional and made the process of finding our dream home an absolute pleasure. If you're looking for an agent who is focused, confident, and always looking out for your best interests, I would definitely give her a call.
Kristina is one of the best realtors I’ve ever worked with. She helped me with the purchase of my new home. I was going through some changes in my life and had to do everything myself. Kristina had done a phenomenal job: helped me find my home, offered numerous options, considered all my wishes, gave me valuable advises without pressure and supported me every step of the way, always considered my availability when organized showings and made sure I was taken care of. When I finally made my decision, Kristina helped me through the process and supported me all the way through the closing. I’m so grateful that I found Kristina, she definitely made the home-buying experience more enjoyable and less stressful. I highly recommend Kristina to everyone who is in a process of finding their new home: you will be in good hands!
Kristina is one of the best realtors I’ve ever worked with. She helped me with the sale of my house and lead me the rough the whole process: from the beginning to the end. I was going through some changes in my life and had to do everything myself. Kristina had done a phenomenal job: helped me stage the house, organized awesome pictures, organized the open house, guided me through the bidding process and closing, She was supporting me every step of the way. Overall Kristina went above and beyond and definitely exceeded my expectations. I felt like I was working not with a third party but with a friend who cares and wants the best for me. I highly recommend Kristina to everyone who is in a process of selling their house: you will be in good hands!
Kristina was a pleasure to work with. She was always available on short notice and expertly managed the process of buying a home from start to finish. Highly recommended.
Between my husband and I we have had several home purchases over the years. Kristina is by far the very best realtor we have ever dealt with in terms of knowledge and experience. She has been so patient in helping us find exactly what we were looking for and in the right neighborhood, which was a challenge. She gave us excellent advice. She knew all of the answers to our overwhelming amount of questions. Her cheerful, honest, humorous personality made it such fun to go house hunting!
Kristina is not only the greatest realtor I have ever met, she's one of the top 5 best professionals I've ever had the pleasure to work with. She's seriously brilliant, personable, and LOVES what she does. I always feel like I'm her only client until I ask her what she has planned for the rest of the day and I realize how hard she works. She will be there for you whenever you need her, and often even when you don't realize you need her. She anticipates problems and solves them so often I'm sure there are many times she's taken care of things without me knowing and saved me a great deal of stress and anxiety. I couldn't have imagined they made realtors like Kristina until I saw it with my own eyes.
Kristina is a fantastic Realtor. She is Professional, intelligent, hard working, and enthusiastic. I've worked with her twice now, recommended her to my family, and she is who I will go to in any future buying or selling. She helped me buy my house and went beyond her normal buy/sell and assisted me with finding a tenant for my extra unit.
Kristina is a phenomenal realtor. My partner and I worked with her to purchase our home in Cleveland and working with her was fantastic. She’s is extremely knowledgeable and gives great guidance. She is who you want on your side. We immediately trusted her and we’re lucky to have found her. I cannot recommend her enough.
Kristina helped me through my first home buying experience. She made sure to educate me every step of the way and negotiated on my behalf to give me the best outcome. I would recommend her to any of my friends who decide to buy. I’m so thankful to have worked with her.
Kristina is not only a good realtor, she is “the” best realtor I could have. Very smart, fast and honest. There are no more words to say how much thankful my family and I are with our new home. So, if you are looking for a realtor, you already found one.
Kristina is a dream come true! She is beyond professional, always listens to any concerns and will go to extraordinary lengths to make your vision come to fruition. Holding our hands while selling our first home and then guiding us to our perfect homestead, she has become a precious friend. She creates an atmosphere where you feel you are her only client. I wish all my friends looking for a home could have Kristen by their side.
Kristina is a wonderful realtor. Friendly, super professional, and gives many important tips. I really recommend her.
Kristina was exceptional! We considered several potential realtors prior to meeting her and were super impressed with our first conversation. Kristina was highly organized, efficient and did her research so that our viewing days were very productive. She is focussed on building a trusting relationship with the client versus simply landing a commission. She is among the top 2 percent of realtors we have ever interacted with and would highly recommend her!
Kristina is AMAZING. She’s prompt and kind and extremely patient. She worked with us for about 10 months and never pushed a house or seemed impatient or insincere. She was always happy to see the 100s of houses we suggested and gave her honest opinion of them. When it came time to negotiate, she was amazing. Even in the insane sellers market we were in during the whole process, she was able to help us negotiate a fair price for our perfect house. She was even kind enough to suggest companies to help with things around the house and never left us feeling abandoned. I highly recommend working with Kristina!
We are so lucky to work with Kristina! This was our first experience with buying a home and she was very knowledgeable about every aspect of the home buying process. She went above and beyond for us and we are so grateful. She made time for us and worked around our busy schedules. This can be a stressful process and she does a great job at navigating through it all and simplifying it as much as possible. I highly recommend her for all of your needs!
Kristina was very engaged throughout the entire process. She was reachable as needed and reliably answered questions and information requests in a timely fashion. She also appeared knowledgeable as to market pricing and what it would take to get a deal done, providing advice and perspective. She was very accommodating in access to the house as needed. Overall, she has a pleasant and engaging personality. She listens, and then responds to your questions. Our family appreciated her professionalism.
Kristina is very knowledgeable and personable. She made the home selling process easy and surprisingly fun. Went above and beyond the average realtor. Made sure we understood the process and were making the best choices for us. Thanks for all your help!
We purchased a home sight unseen. Kristina went above and beyond to put all our concerns to rest. She did multiple virtual tours and made herself available any time we needed her. Kristina represented us and our interests better than we could have imagined any realtor to do. I cannot give enough praise to Kristina. Berkshire Hathaway has hit a home run having her as their realtor.
Kristina was an amazing realtor. When we decided to sell our home, it was a spontaneous decision and in response to the great seller's market. Kristina guided us through our options, helped us prepare our home for sale, and negotiated top dollar for our home. The one thing that I appreciated most was that she really cares about her clients. It is not just about the sale for her. I could tell that she truly wanted us to feel happy, excited and ready for our next phase. If you want a realtor who you can trust and will work hard for you, then you should give Kristina a call.
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Full service home selling
Concierge real estate services
Concierge real estate agent
First time home buyers agent
Luxury/high end real estate agent
New construction buyers agent
New construction sales agent