Sterling West Property Management
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Property Management Companies
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Sterling West Property Management
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About Sterling West Property Management
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Year Founded
2011
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Employees
5
Specialties
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Overview

Here at Sterling West Property Management, we are extremely passionate about what we do and have built a company culture of fun, giving back to our community and providing superior property management services. We manage roughly 500 residential properties all over the Rogue valley and have been honored to receive the Southern Oregon's Best Property Management Company two years in a row (2019 & 2020)!

We have three Licensed Property Managers on staff who have been in the business for over 10 years. As a team we have had our own experiences as tenants, homeowners and investment property owners and pride ourselves on meeting the needs of each individual.

Interview with Sterling West Property Management
What did you do before creating your company?

I was the Accounting and Office Manager for a large Real Estate Company. It gave me a lot of insight into how the Real Estate Industry operates.

How did you decide to get into the industry?

I gained relationships with a large group of agents who now refer their clients to me to manage their properties.
I sort of fell into the business and bought an already existing company. But my strategy was to take my experience with other property management companies and compare it to my own. I had already had experiences with property management companies as an owner. I purposely rented from my own company, as well as, some of my competitors so I could get a feel for the what our clients experienced when they rented from us. I took good notes on what I liked and didn't like during these experiences and applied them to my own business.

Have you ever faced any challenges in your current business?

Finding great employees was a big struggle in the beginning. Property Management is a tough business with a lot of turnovers so I had to seek talented people who enjoyed the work and were passionate about providing the level of service I expected. Organizing the chaos is always a challenge, we have a million things going on at all times, and its hard to be where everyone wants you to be all the time.

What are the awards, professional achievements, and accomplishments you have received?

We were voted the Best Property Management Company in Southern Oregon for 2019

What has the proudest moment of your career been so far?

I had a goal to grow the # of properties the company manages and I hit that goal in 2019 putting us in the top 2% of the nation.

What technology do you use in your business process to improve your customers’ experience?

We have a state of the art software that allows applicants to apply for properties online, tenants can pay rent online and owners can log into their own individual portals to view inspections and accounting reports.

How important do you think getting good online reviews is?

Online reviews are basically a digital resume for our business. They are very important to us.

How does this factor affect your business, and what effort do you put into receiving good reviews?

Employees have been trained to ask for them during all transactions and I answer every one we receive.

What are the primary advantages your clients get when choosing you over your competitors?

We do inspections a minimum of twice a year and drive by our properties every month. We answer our phones 9:00-5:30 Monday through Friday. On our off hours we have an answering service who answers our phones and routes them to us if any emergencies arise. We have a close relationship with over 200 Real Estate Agents in the valley which helps us better serve the needs of our investor clients.

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