Rachael Obella’s Success Story

Real estate has always been more than just a business opportunity for me. It’s a passion.

I’ve always had a deep love for homes, interior design, and the power of transformation that comes from the fix-and-flip process.

But beyond that, I’m driven by helping people. There’s something incredibly rewarding about solving problems for sellers and guiding investors toward smart, profitable decisions.

My background is rooted in sales and relationship building, so transitioning into real estate investing felt like a natural step.

I recognized that Houston’s investment real estate market needed a boutique real estate brokerage that truly understood the unique needs of investors and that’s how Blueberrie Properties was born.

We’re not just about transactions; we’re about strategy, service, and results.

Everything felt like a challenge at first! I was doing it all — finding deals, pitching buyers, handling paperwork, designing flips. It was chaotic but exciting.

The hardest part was staying focused.

There’s so much noise in this industry, and I had to learn to trust my gut and lean into what I’m great at, which is building relationships, closing deals, and spotting potential in a property most people would overlook.

And let’s be honest, real estate is still pretty male-dominated, so earning respect took some real confidence and consistency. But I let my results speak for themselves.

What helped you to overcome those challenges?

A mix of obsession and pure determination. I fell in love with the process. I stayed curious, asked a million questions, and wasn’t afraid to figure things out the hard way.

I also leaned into my strengths. I’m a people person to my core, and real estate is a relationship business. The more I connected with sellers, buyers, and real estate investors, the more momentum I built.

I didn’t try to do it all alone forever. Building a small, mighty team and creating systems gave me room to breathe and grow. Once I had support and structure, everything changed.

What was the most stressful challenge you had to overcome during your career?

Letting go of control was a huge one.

In real estate, things shift constantly. Deals fall through, markets change, timelines get messy. I used to think if I just worked harder, I could hold it all together. Spoiler: you can’t.

COVID was also a major turning point for me. The market got weird, everything slowed down, and I had to relearn how to do business virtually, creatively, and with way more flexibility.

It forced me to stop relying on the old way and build something smarter and more streamlined.

Now, I focus on what I can control: systems, service, and showing up consistently no matter what the market’s doing.

Seeing something I built from scratch turn into a real, thriving business, that is the most rewarding feeling.

I remember when Blueberrie was just an idea in my head, and now we’re helping sellers solve real problems, guiding investors to smart deals, and making an actual impact in Houston.

But beyond the wins and the closings, it’s the people. The relationships I’ve built with my team, clients, and investors.

Real estate isn’t just about properties; it’s about people. And knowing I created something that brings value, builds trust, and opens doors (literally and figuratively), that’s what keeps me going.

Speed, consistency, and connection — that’s the magic formula.

Find suggestions of the best lead generation software for real estate investors reviewed by Real Estate Bees.

— Kimberly Anderson, Senior Creative Editor at Real Estate Bees

Anything that helps me stay organized, move faster, and keep my team in sync, I’m using it.

We rely heavily on a strong real estate wholesaling CRM to track motivated seller leads, manage follow-ups, and keep deals moving.

I also use a dialing system for real estate investors that lets us hit the phones hard and follow up with speed.

Find more suggestions of the best real estate investment tools, best house flipper tools, and the best real estate wholesaling software reviewed by Real Estate Bees.

— Kimberly Anderson, Senior Creative Editor at Real Estate Bees

One time I pulled up to a property to meet a seller, and as I walked up the driveway, a guy across the street started yelling, “Don’t do it! It’s haunted!”

I thought he was joking… until the seller casually confirmed the house did have “some energy.”

Start messy, start scared but start. Real estate isn’t something you master by studying forever.

You learn by doing, by failing forward, and by having way too many awkward conversations that eventually turn into contracts.

Don’t get caught up in needing everything to be perfect. Focus on taking consistent action every day making calls, running numbers, learning your market.

Relationships and reputation will take you further than any spreadsheet ever will.

If you also want to share your real estate investing success story with the thousands of Real Estate Bees’ readers nationwide, apply here. It’s absolutely free!