Real Estate Investor Website Conversion Rate Revealed

As an investor, you are probably trying to figure out what the typical real estate investor website conversion rate is and what you should strive for.

In this guide, I’ll share with you the average conversion rate my team and I have been able to achieve for our investor clients’ websites, as well as our own investing projects.

Why Listen to Me

You are welcome to skip this part if you wish. But I was thinking you would be curious to know why you should listen to what I have to say.

I don’t know about you but I personally get very skeptical about the info I find on the internet, especially when it comes to anything to do with making money in real estate.

There are so many people these days that simply regurgitate information they heard from somebody else while in reality they have never done it themselves.

This is why I want to prove to you that I’m uniquely qualified to speak on this subject before you dive into this guide and invest your valuable time.

So, here is a brief overview of my track record in this industry:

• My team and I helped numerous investors around the country generate north of $100MM combined in closed deals and counting.

• My team and I currently generate 3,000+ motivated seller leads per month that we sell on our popular Pay Per Lead Real Estate Marketplace to our investor clients.

• My team and I founded HouseCashin, one of America’s largest online platforms that connects motivated sellers and reputable investors, which has generated over 100k motivated seller leads for investors & wholesalers since its inception in 2013.

I’m saying it not to brag but rather to communicate that I’ve spent millions of dollars on motivated seller lead generation, which required us to constantly improve our conversion rate optimization (CRO) strategies to achieve higher profit margins!

If my track record convinced you that you can trust my firsthand experience, I invite you to continue reading. I promise you will get tons of value from the strategies laid out in this guide.

If I didn’t persuade you that you can trust my competence, then I wish you all the best and hope you’ll find somewhere else a better source of information pertaining to this subject matter.

Understanding Real Estate Investor Website Conversion Rate

It is essential to understand that in order to identify a conversion rate of an investor website, you actually need to define very clearly what exactly you want to measure.

Simply saying, “I want to find out what a typical real estate investor website conversion rate is,” is not a good starting point.

It is very ambiguous because conversion rate can vary dramatically when you actually start outlining specific conditions.

For example, let’s review the following scenario.

Scenario #1

Let’s say you are a house flipper and you want to track the following three lead types:

1. Number of motivated seller leads generated through your website
2. Number of wholesalers ready to bring you deals generated through your website
3. Number of home buyers interested in your rehabbed properties generated through your website

In this scenario, if you ask what my real estate investor website conversion rate is, the answer would be quite inaccurate because it will indicate an average conversion rate of all three lead types.

In other words, let’s say the conversion of the first type is 20%, the second is 10%, and the third is 3%, the overall average conversion of your site will be 11%.

20% + 10% + 3$ / 3 = 11%

As you can see, it is wildly inaccurate. This is why you have to clearly define which conversion rate you are planning to measure.

The more precise your input (request), the more accurate your output (result) will be. Therefore, in our scenario you should ask a question like this:

What is my website’s conversion rate for motivated seller leads?

Only then you can start getting closer to the truth. But, that is still not enough.

You need to be even more specific, which brings us to scenario number two.

Scenario #2

Let’s pretend you are the same flipper. But in this scenario we’ll add additional variables, namely, different traffic sources:

1. Organic google search
2. Google ads
3. Facebook ads
4. ChatGPT

I hope now you see how messy it can get if you don’t clearly define what you are measuring.

If you simply try to find out what your real estate investor website conversion rate is without focusing on a very specific criteria, the answer you receive will be greatly unhelpful.

You won’t gain any actionable insight that will help you make more educated decisions.

For instance, how will your website’s overall conversion rate help you find out if your Facebook ads campaign targeting motivated sellers has positive ROI or not? It won’t.

As I already mentioned above, in order for you to receive accurate data, you must clearly define which conversion rate you are planning to measure.

So, in this scenario, you should ask a question like this:

What is my website’s conversion rate for the Facebook ads campaign targeting motivated seller leads?

Now this input will result in a very precise output that will give you a clear picture of how effective your Facebook ads campaign is in bringing motivated seller leads.

If you follow this directive, you’ll find out that the average website conversion rate is way off from each specific conversion.

Here is an example of how your well-defined, specific conversions may look like in comparison to our hypothetical 11% average conversion rate:

As you can see, knowing a typical/average real estate investor website conversion rate has limited value. In fact, it can only mislead you unnecessarily.

Remember, the quality of your answer will directly depend on the quality of your question. If you ask the right questions, you’ll get the right answers.

Therefore, next time you try asking what the average real estate investor website conversion rate is, STOP, and modify your question by making it as precise as humanly possible.

Only then you will have the opportunity to make educated decisions that are backed up by accurate data!

Real Estate Investor Website Conversion Rates to Strive For

Now that we understand the importance of well-defined conversions, I’ll share with you some of the conversion rates we typically see on our own and our investor clients’ websites.

Since one of the most important conversion rates you should be tracking on your investor website is motivated seller leads, below you’ll find exactly that, broken down by different traffic sources.

If you see lower conversion rates on your own website than those listed below, know that you can improve.

At the same time, if you see higher conversions than ours, I’d love to chat with you personally and see what you do differently.

#1 Google Organic

As you see, Google organic traffic source delivers the highest conversion rate compared to the rest.

It shows that 388 out of the 772 visitors who landed on our Cash Offer form converted into a lead, which is a whopping 50% conversion rate!

This is not an accident. Google organic is one of the best traffic sources available today that you must leverage in your real estate investor marketing.

It converts like crazy, assuming:

a. Your content is properly optimized according to the best real estate investor SEO practices;
b. You utilize essential components of a highly-converting real estate investor website (such as the ones in these examples of good real estate investor websites).

#2 Google Ads

Google ads traffic source is not far behind Google organic. It converts solidly at a range of 40%.

Even though the Google organic (SEO) and Google ads (PPC) technically source traffic from the same origin, they are quite different in a number of aspects.

To learn more about their distinct differences, check out my in-depth article comparing SEO vs PPC for real estate investors.

Not to mention that if you opt for PPC traffic through Google ads platform, make sure you follow the best practices if you do it in-house.

If you are planning to outsource it, ensure you hire an experienced company that offers PPC management for real estate investors, or check availability for our popular real estate investor PPC services.

Otherwise, it is very easy to lose your pants through this traffic channel.

#3 Bing Organic

Not sure why but the conversion rate from Bing organic traffic source is one-third lower than from Google organic.

From the first glance, they should have been similar but for some reason, visitors using Bing search engine convert worse than those using Google.

Regardless, 35% conversion rate is still not bad at all. I’ll take it.

#4 Facebook Ads

As per the screenshot, Facebook ads converts at about 32%. That is generally not bad considering the nature of the Facebook platform.

You see, advertisement on social media channels like Facebook is considered an “interruption-based marketing.”

It means the intent of users on those platforms is anything but searching for solutions for their problems.

This makes this traffic channel that much tougher in comparison to highly targeted intent platforms like Google.

However, if you know how to properly utilize Facebook ads to attract your target audience — different types of motivated sellers — you can generate decent ROI with Facebook ads.

#5 ChatGPT

Last but not least, you can see a 26% conversion rate coming from ChatGPT. It seems that this traffic source is new because it still brings a low amount of leads.

In addition, the conversion rate is also kinda low compared to other traffic sources. But I’m sure it is just the beginning.

As we get more leads from ChatGPT and other LLMs, we will see what we can do to increase the conversion rate.

Takeaway

As I mentioned above, knowing a typical/average real estate investor website conversion rate brings no significant value. In fact, it can only cause you to make wrong decisions.

It is essential to understand that in order to identify a conversion rate of your investor website, you need to precisely define which conversion exactly you want to measure.

Remember, the quality of your output (answer) will directly depend on the quality of your input (question).

If you ask the right questions, you’ll get the right answers.

Therefore, next time you try asking what the average real estate investor website conversion rate is, STOP, and modify your question by making it as precise as humanly possible.

Only then you will have the opportunity to make educated decisions that are backed up by accurate data!

I hope you will take advantage of my recommendation provided in this article and apply it to your own investor website.

I’m looking forward to hearing your success story in the near future after you implement what you’ve learned from this guide.

I’d love to feature your own story among many other inspiring real estate investor success stories on our popular real estate investing blog.

Finally, if this guide provided value to you, I’d be grateful if you share it with other real estate investors who you think will greatly benefit from it, too.

I wish you best of luck, and thank you for your attention!