Carla Cross, President of Carla Cross Seminars, Inc., Cross Institute, and Carla Cross Coaching, is an international speaker, trainer, and coach specializing in ‘career development’, business planning, brokerage management, leadership, and instructor development.
What sets Carla apart is her unique approach to professional development. For the first three decades of her life, she was a performing and teaching musician. She understands and communicates how to get great performance, how to break through barriers, and how to coach and motivate. (And, she even uses the piano in her keynotes to inform and entertain).
Carla stumbled into real estate to help her husband, as he entered real estate. She found she loved the challenge of helping people with one of the most important decisions in their lives! And, she attained recognition in the top 10 agents in her 400 person company her third year in the business. Carla then went into management and turned 2 offices ‘in the red’ to top profits.
An acknowledged expert in increasing productivity and profits, Carla specializes in:
Leadership – helps real estate owners and managers create more productivity and profits. Her Program, The Compete Agent Development System, guides the whole team from the first recruiting contact through training for sales fast.
Train the Trainer and Training Systems – optimize your training for proven results. Transform your live classroom to virtual training. Use hidden performance strategies to assure your training results in positive outcomes.
As a coach, Carla Cross stands out in two ways:
1. She only coaches to principles she’s personally proven to work in the field. Carla was a top producing agent (sold 50 homes her first full year), turned two offices and a franchise region from ‘in the red’ to profits fast; has coached real estate trainers and affiliates for over three decades.
Experience, she believes, is what counts in coaching.
2. As a long-time musician (she started playing piano at age four), Carla has translated the skills that earned her advanced degrees in music to the performance skills needed to excel in the real estate profession--a much different approach from others.
• 7 books on real estate sales: Up and Running in 30 Days and The Real Estate Agent’s Business Planning Guide are the only real estate books published internationally on real estate business planning
• Author: training programs for most of the major real estate franchises
• Named one of 50 most influential women in real estate
• National Realtor Educator of the Year; Washington Realtor Educator of the Year
• CRB (Certified Real Estate Broker) master level instructor for 12 years
At work, Ran is an innovative entrepreneur, who gets things done quickly and thoroughly. A super creative problem solver with a driver personality and a special devotion to his vision for a better future.
As a renowned coach, he is well known for his tough love approach. Ran is also an out of the box business consultant whose work embodies strong passion for excellence, business, fitness and spirituality with a commitment to discipline and high performance behaviors.
Over two decades of real estate high volume production.
1000+ personal closed transactions.
3000+ successful real estate contract negotiations.
1000+ hours real estate training & speaking engagements.
1000+ hours of Real Estate Brokerage consulting, coaching and training engagements for independent brokerages and franchises.
1000+ consulting hours medium and small business executives (in the US & Europe).
Increasing per person productivity by 500%+ in 12 months.
Strategic thinker and innovator.
Founded multiple real estate brokerages in the USA
Founder of RB International training and coaching systems
Founder of Circle100 Real Estate Brokerage
Creator of The Foundation real estate training system
Real estate investor buying apartment buildings
Real estate training manual and content writer
Best selling author
Real estate investor & entrepreneur
Using a very practical, down-to-earth approach in both his coaching and training, Brad brings over 40 years experience in a number of fields to his work.
Utilizing a lot of humor and audience participation in his custom designed seminars, he gets the job done by working closely with the client in the beginning to figure out “the gap” between where the participants are and where the company wants them to be at the end of the training.
Likewise with his coaching clients, Brad spends a significant amount of time up front determining what the clients’ goals are, and then designing a program to reach those goals. He believes that the client drives the agenda – Brad is the coach/trainer, the client is the performer.
Brad offers one-on-one coaching with entrepreneurs, executives, and sole proprietors to hold them accountable, provide structure and support, and impact their effectiveness and productivity.
He requires that clients sign on for a minimum of 6 months of coaching, believing that they need to make a real commitment to the process in order to derive any benefit.
After an initial intake, homework assignment, and a possible 2-hour face-to-face session, Brad then works with them either weekly or bi-weekly over the phone for the next 6 months. As a testament to his success, most clients stay on for much longer than that (2-3 years is not uncommon).
In addition to his graduate work in counseling, Brad has hundreds of hours of training as a mediator and negotiator, as well as being certified to teach a number of courses for other training organizations.
He has also studied coaching with Patricia McDade of the Entrepreneurial Edge, and is a certified Corporate Business Coach from Corporate Coach University.
He has served as a volunteer mediator with the Hayward Area Mediation Service, is a founding board member of the Berkeley Dispute Resolution Service, and was the Vice President of Professional Development for the Mt. Diablo Chapter of the American Society for Training and Development.
He also served for 6 years on the Castro Valley/Eden Area Chamber of Commerce, is the past President of the Bay East Association of Realtors Foundation, and is past Chair of the Affiliate Committee.
Brad’s earlier career included 10 years as a teacher of New Games and cooperative sports, where he taught students and other teachers the fundamentals of a win-win approach to sports.
He also produced a nationally distributed video entitled Parachute Games. He also spent 5 years working with a clinical psychologist and a mediator, marketing their services to the corporate world while conducting seminars and mediations as well as coaching clients on career and business development.
He also spent 6 years leading seminars for the Fred Pryor Seminar Company, and has taught in front of over 65,000 people throughout his career in 27 of the United States as well as 19 foreign countries. He currently is a land banking consultant, helping patient investors build generational wealth by investing in land.
Brad enjoys traveling nationally and internationally, working out at the gym, reading, and spending time with his wife and 25-year-old daughter, especially camping and hiking. He has a BS in Philosophy and Psychology from MIT and an MA in Education from the University of California at Berkeley.
He is also a certified negotiator and mediator with National Center Associates, and is certified to teach the Tony Alessandra Platinum Rule Workshop.
He also is versed in administering and interpreting the DISC Personality Profile as well as the Workplace Motivators Profile, and teaches negotiation skills, how to achieve work life balance, time management, how to design and deliver powerful presentations, how to run better meetings, stress management, customer service, communication skills, and conflict resolution.
He is the author of the nationally sold book Just Sold! The Real Estate Professional's Guide to Selling More in Less Time, and he recently received the Bay East Association of Realtors Affiliate of the Year award for 2014. He's also spoken at the National Association of Realtors 2016 Conference and again in November, 2017.
And he recently changed careers in 2018 to become a land banking consultant, helping patient investors diversify their portfolios by investing in land strategically placed in the path of growth, holding, and then selling to developers to build generational and legacy wealth.
Business owner and real estate investor, leading in the corporate housing industry in South Central Texas, I host the Twitter Chat, #USABizParty, every Tuesday at 1 pm ET, and I'm getting ready to launch it as a podcast and TV show on the Raven TV Channel.
Motivational speaker and sales trainer. Have trained on topics ranging from how to grow your sales using sales systems to goal setting and time management. Would you like a free motivational talk for your sales force?
Message me for a no-obligation consultation to learn how I can help raise your bottom dollar at no cost to you.
I invested in sales coaching to improve our business. I am well versed in sales and negotiation. As a business owner, I have learned a lot about people, particularly team building. I apply these skills in every interaction I have, professionally and personally.
An internationally recognized author and authority on professional real estate listing, Jerry Bresser has been teaching and coaching agents advanced listing strategies and dialogue for over 45 years.
For 20 years Jerry was a popular featured speaker at annual conventions or special training sessions promoted by NAR, CREA, and many State and Provincial Realtor Associations, plus Boards of Realtors and large brokerage companies.
Twelve companies made Jerry’s Advanced Listing Course a requirement and saw their transaction sides-per-agent grow from under 10 to over 33 annually.
Along the way, he earned the designation as a “Certified Speaking Professional” by the National Speakers Association, and published his famous book List More, Sell More, which many agents acclaim is “The Most Effective Listing & Selling System in North America.”
Discontented with the on-going reality that 80% of new agents do not survive, that annual industry statistics continue to show an average 7 to 8 sides-per-agent, and encouraged by the memory of 12 companies reaching 33 sides per agent using his training material and methods, Jerry developed the Certified Listing Expert Coaching Program, which, he says, will allow select companies to have the majority of new agents survive, and most under-performing experienced agents substantially increase their personal production.
Icenhower Coaching & Consulting (ICC) specializes in turning your goals into reality. ICC provides customized, structured real estate coaching and training programs for agents, team leaders, and broker/owners.
We work with many of the top agents, teams, and brokerages in North America, and specialize in creating tailored coaching programs based on proven, real-world results that enable real estate agents to grow year-over-year.