Find Top Local Residential and Commercial Real Estate Marketing Companies in Your Area

Real estate marketing companies help realtors find different categories of clients, depending on the agent’s specialty: home buyers, home sellers or renters, and the same categories in commercial real estate.

Marketers optimize their clients’ businesses by building a solid lead generating system for realtors. Alternatively, they generate leads on their own and sell them to agents.

For example, a real estate marketing company can create a website for their client and optimize it properly to make it bring prospective customers from search engines. They can also grow the numbers of the agents’ followers on their social media pages.

Through branding service, a marketing agency will create a solid, reputable, and recognized image for their client realtor that will work for them for years to come.

A well-optimized website, strong brand, social media accounts and online presence in general are assets that the agent can use even after they choose to stop using the marketing firm’s services.

Alternatively, a marketing company can run a paid advertising campaign or generate leads using their own websites (or through offline efforts) and then forward them to the realtor. Once the relationship between the realtor and the marketing agency is over, the flow of leads stops.

The most common marketing services for real estate agents include: website design, SEO optimization, online and offline paid advertising, branding, social media marketing, lead generation, direct mail and print marketing.

Real estate digital marketing agencies offer the following services: web design, search engine optimization, social media marketing, lead generation, branding, PPC (pay-per-click advertising) as well as other online advertising methods.

Web design means improving or creating a website for a company. When building a website from scratch, the best real estate marketing companies make sure that the website is also properly SEO-optimized, whether or not they are hired to also provide the SEO service.

SEO (search engine optimization) means improving a website so that it becomes a machine bringing prospective clients searching for the company’s services (or related information) online. SEO specialists make your website rank on better positions in Google and other search engines to make it visible for your potential clients and partners.

This includes working with the structure and code of the website itself, creating, publishing, and promoting high quality content (real estate content marketing), and building links from other high quality websites to your website. As a result, you get an asset generating leads for you even if you stop investing in its further growth and improvement, at least for a few years.

Real estate social media marketing companies grow your audience on such platforms as Facebook, YouTube, Twitter, Instagram, and others. Social media marketers also manage the communication with your existing and potential clients when they reach out through these channels. Additionally, real estate online marketing companies conduct promotional campaigns on social media, depending on particular goals you have.

Lead generation means acquiring and selling the prospects’ contact information and other necessary data to the marketers’ client. For example, a realtor pays the marketer for the contacts of a home buyer looking for a property in the area served by the realtor and that meets other criteria required by the agent.

It’s a straightforward way to get more business. However, it doesn’t offer building a lead generating asset that stays with you after you stop using the marketer’s service. Lead generation is usually done through properties belonging to the marketer: their website or paid advertisement account.

PPC means pay-per click advertising. It’s a type of online paid advertising some marketers use for lead generation. Depending on the agreement with your marketer, you can have your PPC campaigns managed by the marketer from your own account and pay only for campaign management (plus marketing campaign expenses) on a monthly basis rather than for each lead.

Apart from this list, real estate internet marketing services can include less standard and more complex solutions that involve mobile (SMS or text message) marketing, are combined with PR (public relations) service, and more.

Offline marketing services include both older, “classic”, way of advertising and newer methods that don’t involve an Internet connection.

For example, real estate direct marketing — hiring mailers to deliver postcards and flyers to prospective clients’ homes; bandit signs used by real estate investors, particularly wholesalers; billboard advertising and other forms of signs; door-to-door marketing; television; radio; phone marketing, and more.

Real estate public relations firms represent their clients while having them featured in mass media sources: news websites, online and printed magazines, newspapers, television and radio, and other such channels. The main goal of this strategy is raising brand awareness: having the potential clients memorize the company’s name as a reputable and trustworthy brand.

Another benefit is getting mentions and backlinks from mass media websites to your website. A higher number of links from reputable websites raises the authority of your website in the eyes of search engines such as Google. As a result, your website gets better positions in online search, and thus higher visibility for your potential customers.

Real estate social media marketing companies are professionals in engaging audiences on online platforms such as LinkedIn, Facebook, Instagram, Twitter, and others, and turning them into clients.

Social media marketing agencies grow your company’s social media pages by acquiring followers genuinely interested in the services you provide. This creates you an asset that you can use to immediately reach a number of potential clients whenever you need.

Social media marketers also manage paid advertising campaigns on social media platforms. Other strategies are contests and free advertising in groups.

A professional and experienced social media marketing company will choose the approach appropriate for each audience. For example, Facebook and Instagram marketing are different from the one on LinkedIn.

While people come to Facebook, Instagram, and Twitter mostly to have fun, users on LinkedIn are more focused on business-related subjects, which requires a different tone for a message directed to them on your behalf.

Email marketing specialists help you conduct effective communication with your clients and partners through email. They use automated or personalized emails, or a combination of the two, depending on the campaign type and your goals.

For example, you bought or built a list of a thousand prospective home buyers, renters, or sellers and now you need to convert as many of these contacts as possible into closed deals. Chances are that some of these people are no longer interested, others have changed their contacts, etc.

An email marketer will build a funnel consisting of templates for a series of messages including follow-ups. They will process your list by reaching out to all contacts (or only a part of them that qualifies for your goal) and managing the communication with them.

They will use specialized email marketing tools allowing to manage communication with hundreds and thousands of people through sending bulk emails with an option of personalizing answers. Your marketer will group and filter out tens or hundreds of respondents based on criteria depending on your goals.

At the end, the real estate email marketing company will provide you with a list of people that 100% qualify for your goals and are ready to do business with you.

It’s just one example of what an email marketing agency can do for you. They can also take on such tasks as sending newsletters periodically or other email-related operations.