But, if done correctly, it can be the cheapest lead generation
channel you have ever had!
Real Estate Website?
SEO is one of the cheapest marketing channels that’s available today. Many real estate professionals cringe when they first hear how much SEO service can cost. However, is it really that expensive or they’re just simply not aware of the potential return on their investment comparing to other marketing channels? According to our research, on average, cost of SEO service is 5 times lower than of other traditional marketing channels such as radio, direct mail, TV, magazines, etc.
SEO is one of the top sources for highly-motivated targeted prospects. When done properly, with SEO you’re attracting a highly targeted and motivated prospects who are actively searching for a service/product that your company offers. In fact, with intelligently crafted SEO campaign, you will be able to reach specific segments of your target audience based on the stage of the sales cycle they’re currently at. None of the other marketing channels can offer the same level of targeting.
SEO is one of the most effective ways to increase credibility and trust. Finally, unlike other channels, SEO is not an intrusive marketing medium. In fact, consumers don’t even consider organic search engine results as marketing or advertising. Instead, consumers trust organic results subconsciously. This automatically positions your company as a credible industry leader in your market who they can trust rather than an advertiser who tries to sell them something.
SEO is one of the longest lasting exposure opportunities available today. It is well-known that in order to get an exposure to your company, you have to pay for it. Also, it is quite obvious that at the moment you stop paying, you’ll no longer get any exposure. This scenario applies to vast majority of marketing outlets. Unlike them, exposure that your company is getting from search engines, lasts for a long time even if you decide to stop the service.
For businesses that target customers in local area, it’s imperative to be able to show up in Map results section, also known as “Local 3-Pack”. We make sure your company is visible in the Google Maps results whenever your prospects are searching for services that your company offers.
Organic search engine results, usually located right below the Maps results section, is an extremely valuable visibility vehicle that serves as an additional entry point for your target audience to expose your services. Our team makes sure your company is showing up in organic search engine results.
On-page SEO, also known as “On-site SEO” is an integral part of every successful search engine optimization campaign. During the early stages of the campaign setup, our team conducts full On-page optimization to your entire website to prepare it for further ongoing SEO efforts.
Technical SEO is a foundation of every successful search engine optimization campaign. Without having all the technical leaks fixed, a campaign will never reach its highest success potential. REB team ensures all the technical issues of your website are fixed in the early stages of the campaign.
We can confidently state that 99% of all the SEO claims and statements of well-known product developers as well as service providers in real estate space are not only false but also potentially harmful. Our team of SEO experts is here to consult you about all the potential challenges real estate websites can face.
Link building is one of the most important factors that determines ranking of a website in search engines. Over the years, our SEO team has developed a strategic relationships and alliances with numerous industry influences that gives us a platform to successfully launch quality link building campaigns.
Without thorough keyword research it’s highly advised not even try to start an SEO campaign. It will miserably fail. Since our sole focus is on the real estate industry, over the years we’ve compiled an immense list of all the highly-profitable and well-performing keywords that we can instantly apply to your campaign.
If your website has been penalized by algorithmic or manual action, we can help. Our team will professionally analyze your website and create a clear plan of action to lift the penalty. Whether it’s a toxic backlink profile or a content issue that caused the penalty, we can find the cause and get it resolved.
Anylizing effectiveness of the search engine campaign is not that simple. Fortunately, at REB we’ve developed our own in-house proprietary tools that help us provide our customers not only with detailed and accurate ranking reports, but also estimate an ROI generated through our SEO service.