REI BlackBook Review 2023

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REI BlackBook Review

With the help of our in-house editorial team, our platform’s members and external subject matter experts, this comprehensive review of REI BlackBook real estate software became possible and available for free to those considering this solution!

In this review we evaluated REI BlackBook’s features, plans, pricing and other important aspects to help our readers make a more educated purchase decision.

All the customer reviews and ratings on this page have been submitted by our platform’s members who either currently use or used to use the reviewed product/service in the past. We never receive any compensation for the inclusion of products and/or services in our product/service reviews. However, by visiting retailer/manufacturer of the reviewed product/service by clicking links within our content may earn us commissions from your purchases. Read our editorial guidelines to learn more about our review and rating process.

— Kimberly Anderson, Senior Creative Editor at Real Estate Bees

What Is REI BlackBook?

REI BlackBook is a cloud-based real estate CRM and investment platform built to help novice and experienced entrepreneurs start and grow their real estate portfolios.

As a full-suite investment software, REI BlackBook takes investors through the entire process of acquiring property, from finding and following up with leads to closing the deal.

The platform streamlines the entire investment process thanks to a range of tools that facilitate and automate the workflow, contact management, real estate investor lead generation, and marketing.



What Is REI BlackBook Used For?

Although REI BlackBook is primarily a CRM for real estate wholesalers and investors, the platform can perform numerous functionalities across other facets of real estate investing to help users find leads and secure good deals.

Here are the services REI BlackBook provides to its users:

  • Lead generation — REI BlackBook lets investors build real estate investor websites that are used to collect leads via the contact forms and phone numbers provided on the site. They can be targeted towards specific leads, including various types of motivated sellers, buyers, renters, and rent-to-own renters.
  • Lead management — As you capture new leads, they are sent directly to the CRM where users can view the source of the lead, recent communication activity, scheduled campaigns’ properties, upcoming tasks, and much more, all in one screen.
  • Advanced tagging — Users can create custom tags in the CRM and use them to identify and separate leads with similar characteristics. This helps with lead organization.
  • Automated lead follow-up — REI BlackBook lets investors set up personalized follow-up text messages that will be sent to a lead once they fill out your web form.
  • Property data management — The platform lets users bring together all important property data, including documents, photos, contracts, notes, repair lists, and more, into one centralized page.
  • Deal and property analyzer — Investors can easily assess the feasibility of a deal thanks to a powerful in-built real estate calculator. Here, users can calculate the expenses, taxes, and insurance costs to find the profitability of a deal.
  • Property marketing — REI BlackBook lets you create a marketing website and sell your deal faster through built-in text blasts and email campaigns.
  • Tasks and team management — Small companies and enterprises can manage team activity with the platform’s task manager. Here you can add members, assign tasks, create notifications, and set permissions, among other functionalities.
  • Automated call recording — Calls between leads and team members are automatically recorded for reference and team training purposes.



REI BlackBook Users Breakdown by Specialty


Is REI BlackBook Legit?

Yes. REI BlackBook is one of the longest-serving real estate investment platforms in the US, having been launched in 2008.

REI BlackBook is also well-known in the real estate industry, receiving thousands of reviews across the internet, including on BiggerPockets — the leading real estate investors’ online forum.

Furthermore, the platform also has a strong social media presence, particularly on Facebook, Twitter, and YouTube, where they post software and company updates.

When it comes to security, REI BlackBook keeps all your account data safe through end-to-end encryption and password protection for all user accounts.

The platform also collaborates with several established third-party companies, like Zapier and Podio, to deliver additional features.

All in all, users can be certain that REI BlackBook is not a scam.



REI BlackBook Customer Reviews

The many different things you are able to do for a reasonable price. I have used Realeflow, Investor Carrot, and others in the past.

This has many more bells and whistles that an investor can use.

The plan I currently have offers up to 10 other team members, up to 10 different websites, and an unlimited number of squeeze pages.

In addition, I get up to 10 different phone numbers, up to 25,000 contacts, an unlimited number of keywords, email templates, text messaging, and real estate ringless voicemail campaigns.

I also get a ding on my phone immediately when someone reaches out through my website, text messaging, or other marketing campaigns.

I can also call back to them using my CRM contact number and not my actual mobile number.

I also like the deal analyzer for properties, cost estimate analysis for rehabs, and comparables for properties.

I get these and so much more, all for one reasonable price.

Customer support is amazing as well.

— T. Argerous Filosofos, TAF Group Investments LLC, Owner/CEO



REI BlackBook Pricing

This real estate investment software isn’t free-to-use: users need a paid subscription.

Currently, REI BlackBook offers three subscription plans that are primarily based on the number of app users in the account.


Solopreneur Plan

As the name suggests, this plan is built for one user and costs $97/month (or $81/month if billed annually). When you enroll for the plan, you get the following services:

  • 1 user account
  • 1 lead capture website
  • 1 call tracking number
  • Up to 2,500 contacts
  • 5,000 email credits
  • 500 minutes and 250 text messages (local)
  • 5 landing pages

The Solopreneur Plan is ideal for solo and small-scale investors that are just starting a fix and flip business or building their rental portfolios. As the business and team grow, users can upgrade to the Small Business Plan.


Small Business Plan

This is REI BlackBook’s most popular plan, and it starts at $197 per month (or $165 if billed annually).

In the Small Business Plan, users are able to add and manage multiple members, which makes the plan perfect for up-and-coming real estate investment companies.

Here’s what investors get when they invest in this plan:

  • 10 user accounts
  • 10 lead capture websites
  • 10 call tracking numbers
  • Up to 25,000 contacts
  • 50,000 email credits
  • 1,500 and 1,000 local minutes and texts, respectively
  • 250 ringless voicemails
  • Unlimited landing pages
  • Phone support


Accelerator Plan

The Accelerator Plan has the most integrated services out of all the plans. It’s also the costliest starting at $297/month (or $248 if you chose to be billed annually).

As the most advanced package, the plan comes with the following unique offerings:

  • 20 user accounts
  • 20 lead capture websites
  • 20 call tracking numbers
  • Up to 50,000 contacts
  • 100,000 email credits
  • 2,500 and 2,000 local minutes and texts, respectively
  • 500 ringless voicemails
  • Workshops (in-person, live stream, and on-demand library)

The Accelerator Plan is suitable for established real estate investment enterprises with large teams.



REI BlackBook Coupon & Promo Codes

No promo codes found



REI BlackBook Features

Being a full-suite investment solution, REI BlackBook integrates lead generation, CRM for real estate wholesalers and investors, marketing, and communication services all under one roof.

The following are the platform’s key features.


Lead Capture Website

REI BlackBook enables investors to find motivated sellers through personalized lead capture websites that they can create on the platform.

To build the leads website, REI BlackBook comes with an easy-to-use drag-and-drop web page builder that enables you to build a custom website in just a few minutes.

There are also several ready-made templates to target different leads, including property sellers, buyers, renters, rent-to-buy investors, and others.

You can customize the templates by adding your own logo, headlines, images, contact information, and plenty of other details.

The website builder for real estate investors also comes with an in-built SEO tool that lets users optimize their websites through various SEO strategies to rank higher on Google and find leads faster.

Every lead submission through the website will be automatically added to your contact list where you can decide on the next course of action.


Investor CRM

As you gather more and more leads, the need to efficiently manage communications and follow-up processes grows as well — here’s where the REI BlackBook real estate investor CRM comes in.

The built-in CRM automatically captures every lead coming through your web forms, calls, and texts. You can also add offline leads manually.

On the CRM page, investors can view their entire contact list on a clear intuitive table. There, you can see the source of the leads, recent activity, upcoming tasks, properties, and more.

Furthermore, users can add custom tags to find leads with similar traits easier. For example, you can add a tag named ‘seller leads’ to leads captured via your motivated seller leads website.

Altogether, the CRM feature is built to automate the process of organizing leads and ensure no leads fall through the cracks.


Business Phone System

Making contact with your leads soon after they’ve been automatically added to your list is one of the most important steps in closing a deal.

With REI BlackBook’s phone system — Profit Dial — users can generate several local phone numbers to use for different motivated seller lead generation campaigns.

The unique phone numbers can then help you find out how many calls, texts, or voicemails you received for each lead campaign.

The Profit Dial also lets you listen to your voicemails and recorded calls, as well as respond to inbound text messages all in one screen.

If you have a team, you can also set up automated call routing to different members of your team.


Automated Workflow and Lead Follow-Up

This feature is key when it comes to turning cold prospects into profitable deals.

For each captured lead, a workflow is automatically created so you can easily follow up on leads and keep tabs on where they are in the process.

With automated workflows, you can automate the entire process of real estate investing, from finding a lead to closing the deal.

First, REI BlackBook will notify you and your team (via text and email) of every lead captured via your web forms so you can reach out right away.

Still, you won’t always be available to reach out, and here’s where workflows come in handy.

You can automate the entire follow-up process by creating a personalized follow-up text that will be automatically sent to the lead and adding a time delay after which the text will be sent.

Additionally, you can add tasks and assign them to different team members.


Property Marketing

The property marketing suite helps users sell their deals fast.

Here, you can add information on a property, including the title, description, sales comps, property features, images, and house tour videos.

You can then use the information to create a single property website, print flyers, email campaign templates, and property blasting on third-party house listing websites.

Additionally, you can use the information to create text, ringless voicemail, and email blast campaigns to send out to people on your list to notify them of your newly listed property.


Property Analyzer and Pipeline

REI BlackBook’s pipeline tool keeps all of your property and deal information on one centralized page so you don’t have to use multiple systems to analyze your deals.

This tool lets you add various costs and expenses to accurately calculate the profitability of a deal.

You can add and calculate repair costs and insurance charges, as well as run comps to find out the after-repair value of a property and the maximum amount you can offer.

REI BlackBook’s robust investment property analysis tool provides you with reliable and comprehensive data reports that you can use in wholesaling deals and when meeting with loan lenders.


Task and Team Management

The team management module allows users to easily add members to the workboard.

After that, you can set up permissions to allow members to only access and use the resources they need.

The module also comes with a team activity feed where you can view all your members’ activities, including upcoming tasks, projects created, and completed tasks, among others.

Meanwhile, admins can assign date-based tasks to team members. The module will notify the member via text with a link that takes them directly to the task.



REI BlackBook Pros and Cons


  • Although REI BlackBook lacks a corresponding mobile app, the company provides a Profit Dial mobile app to enable users to call leads directly from their phone.
  • The platform has a powerful property analyzer that handles all the calculations involved in property selling and acquisition.
  • Users can integrate their already existing CRMs via Zapier.
  • There are plenty of training resources provided by the company, including YouTube tutorials, live streams, and in-person workshops.
  • The platform has a reliable and highly-responsive customer support service.
  • Advanced filters and custom tags help users create targeted campaigns with ease.



  • There are additional costs that drive up REI BlackBook’s monthly charges.



REI BlackBook Integrations

  • Zapier
  • Podio
  • Asana
  • Mojo Dialer
  • CallTools
  • HubSpot
  • Salesforce
  • Google, iCalendar, and Outlook calendar
  • Print Genie



REI BlackBook Alternatives


REI BlackBook Achievements

Awards & Recognition

Best CRM Software App for Real Estate Investors (Awarded by Real Estate Bees)

Press & Media



REI BlackBook FAQs

Does REI BlackBook have a free trial?

Yes. REI BlackBook offers a 14-day free trial period where users can decide whether the platform is for them or not.


How many clients does REI BlackBook serve?

According to the company website, REI BlackBook is used by over 12,000 real estate professionals in the US.


Who founded REI BlackBook?

The platform was started in 2008 by Damon Remy, a real estate professional based in the US.

Damon, whose real estate background counts more than two decades, runs the company’s operations as CEO.


What is REI BlackBook’s customer service number?

Prospective clients and customers can reach REI BlackBook via the company’s customer service number: (800) 507-1945.

They can also reach out by sending an email to [email protected] with their request. There’s also an online live ticket support system for paying users.


What is the REI BlackBook cancellation and refund policy?

REI BlackBook does not provide any payment refunds.

If you cancel your subscription before the next billing date, the platform’s services will be available until the next billing period (when the subscription ends).


What awards and recognitions has REI BlackBook received?

In 2020 and 2022, REI BlackBook was recognized as one of the best small companies to work in by the Best Places To Work international HR program.



REI BlackBook Tutorials & Training

How to Automate Your Real Estate Investing Business with REI BlackBook (Full Walkthrough)


Setting Up Your Real Estate Investor Website with REI BlackBook



Is REI BlackBook Worth It?

Certainly. REI BlackBook is one of the best platforms to use as it supports the entire investment process, from wholesale real estate lead generation to selling the property.

Compared to similar platforms, REI BlackBook is also reasonably priced for what it offers.

Additionally, the platform has plenty of training and learning resources that include on-demand videos and live support to take users through the app’s vast features.

Altogether, REI BlackBook is the perfect investment and wholesale real estate software tool for users looking to grow their real estate portfolios through integrated lead generation, lead management, and marketing.



REI BlackBook Contacts