REI/kit Review 2024
With the help of our in-house editorial team, our platform’s members and external subject matter experts, this comprehensive review of REI/kit real estate software became possible and available for free to those considering this solution!
In this review we evaluated REI/kit’s features, plans, pricing and other important aspects to help our readers make a more educated purchase decision.
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What Is REI/kit?
REI/kit bills itself as an AI-enhanced, all-in-one lead generation and marketing automation platform for real estate wholesalers and investors who are serious about scaling their business.
It is the first software that allowed real estate wholesalers to talk to their leads by using five different communication methods at the same time, including email, SMS, ringless voicemail, postcards, as well as calls.
It’s also the first software to integrate artificial intelligence into its prospect messaging platform.
The software works anywhere in the US for both local and virtual investors.
What Is REI/kit Used For?
REI/kit’s integrated tools are used to find motivated sellers and find distressed properties, automate marketing outreach to those leads, and follow up with them to get them to the closing table.
For outbound marketing, the process is pretty simple:
- Get property owner contacts from their skip-traced data sources by stacking different motivations for the best investment and wholesale property lead generation results.
- Pick from one of their pregenerated follow-up campaigns appropriate for the lead type, such as absentee owner or vacant house.
- Add those skip-traced contacts to that automated campaign to follow up with them automatically.
For inbound marketing, the software provides a website that you can drive SEO traffic to, as well as virtual phone numbers that you can put on your “We Buy Houses” signs.
REI/kit Users Breakdown by Specialty
Is REI/kit Legit?
Yes, REI/kit is not a scam and is a legitimate software. We did not find any complaints filed against the company by the BBB or other reporting websites.
In addition, company records show that it has been in business for over 6 years as a legitimate real estate wholesaling and house flipping software tool.
Bottom line, it is safe to sign up for and has been used by thousands of investors, with reviews lauding the company’s customer service as highly responsive and helpful.
REI/kit Customer Reviews
REI/kit Pricing
Currently as of this writing but subject to change, REI/kit costs $64.00 for the Starter plan, $104.00 for the Success plan, and $204.00 for the Scale plan.
There is no contract; a subscription is month-to-month and users can cancel at any time via email, chat, and phone.
In addition, there are no set up fees and no add-ons required.
New users can try the software during a risk-free, 14-day trial.
Starter
The REI/kit Starter plan includes a majority of the tools of the upper pricing tiers at a lower monthly subscription cost, making it a great option for solo investors who are just starting out with marketing.
Included in Starter plan are:
- Contacts CRM with import/skip tracing tool
- National lead lists tool for skip-traced leads
- Campaign marketing automation tool
- Direct mail
- Text messages
- Local virtual phone number and dialer
- Website
- Analysis tools
Users also get free recurring monthly allotment of items, such as motivated seller leads, text messages, emails, call minutes, and projects, with additional available on a per-unit cost basis.
Success
The Success plan contains all available tools, and is ideal for established businesses that are ready to scale with marketing automation or consolidate all of their existing tools within one package.
This plan includes everything in the Starter plan, plus:
- Ringless voicemail tool
- Access to all lead list filters and lead types
- More virtual phone numbers
- More team members
- More websites
With this plan, users get more of all free recurring monthly allotment of items, such as motivated seller leads, text messages, emails, call minutes, and projects, with additional available a lower per-unit cost.
Scale
This plan includes everything in the Success plan for businesses with established deal flow that require a very high volume of marketing at an even lower per unit cost.
REI/kit Coupon & Promo Codes
REI/kit Features
Lead Lists
REI/kit is one of the best lead generation sources for real estate investors.
REI/kit’s stackable Lead Lists tool provides an instant source of motivated various types of motivated seller leads to help you find houses to wholesale or find cheap homes to fix and flip.
The lists are complete with contact information from anywhere in the US.
Leads from the real estate investor lead generation tool, such as absentee or vacant property owners, will have owner name, mailing address, and property address.
100% of them will have some contact information either mobile and/or landline phone numbers, and email addresses, if available.
For any phone numbers, the leads are also checked against the current Do Not Call list.
Skip Tracing
You can import your own contacts and use REI/kit’s real estate investor skip tracing tool to return missing contact information such as phone numbers or email addresses, if available.
REI/kit can bulk skip trace many leads at once — such as when importing a list — or skip trace just a single contact in your CRM for wholesaling real estate.
The skip trace real estate tool is “no hit, no charge”, meaning that if no information is returned, there is no charge.
CRM
REI/kit’s real estate investor CRM houses leads and contacts for outreach and follow up, and acts as the central communications hub with your prospects.
It uses five different communication methods, including email, SMS, ringless voicemail drop software, wholesale real estate postcards, and phone calls.
Virtual Phone Numbers Phone System
REI/kit has integrated local and toll-free virtual phone numbers to make and receive calls via the CRM, send and receive SMS, and send ringless voicemails to leads.
The real estate investor phone system includes the option to record calls for playback and call transcriptions.
The virtual phone numbers are perfect for having your offshore real estate investor virtual assistant make local calls, or for using them to track marketing campaigns such as putting them on “We Buy Houses” signs.
SMS
The REI/kit real estate investor tool allows you to conduct two-way SMS text messaging in real time from within the CRM.
You can either send messages one-on-one with a single lead, or use a text blast for real estate investors to many people via campaign automation.
The platform provides AI suggestions for the creation of effective SMS messages.
Ringless Voicemail
Ringless voicemail drops for real estate investors discreetly deposit your recorded voicemail into a lead’s voicemail box without ringing their phone.
It is designed to initiate the first contact and get return calls at 100x the efficiency of cold calling.
Ringless voicemails can be sent one-on-one to a single lead, or to many people in the CRM via campaign automation.
Direct Mail
A direct mail campaign for real estate investors can be sent one-on-one to a single lead via the CRM, or to many leads with campaign automation.
The real estate investor direct mail marketing system has ready-to-use effective postcard designs, as well as the ability to add customized postcard templates of your own.
Send and receive emails in the CRM. The tool includes opened and clicked indicators, for example when a lead clicks on a link in the email.
As an advanced real estate investor software tool, REI/kit has a best-in-class email deliverability reputation. The platform provides AI suggestions for the creation of effective email messages.
Campaign Automation
REI/kit can send up to four types of communications that can be combined: direct mail, text messages, ringless voicemails, and emails. It can also create tasks to make calls, or perform any other CRM action.
This way you can create powerful campaigns that combine the best qualities of each communication method.
REI/kit campaigns can be used to send a blast — a communication or combination of communication types that is sent immediately — to any number of people.
REI/kit campaigns can also be in drip form — sending any number of communication types over time, such as over many days, weeks, or months.
There is no minimum or maximum amount of people that a blast or drip campaign can be sent to.
Websites
A REI/kit website for real estate investors to collect and generate motivated seller leads can also be created in seconds.
The website is pre-built with all functionality in place such as motivated seller or buyer pages and forms, click-to-call phone number, content, testimonial section, social icons, logo, and more.
Inventory page displays your deals under contract, for sale, or sold.
The website can be used with or without a domain, and hosting is included.
Websites are also SEO-optimized out of the box.
Deal Analysis
REI/kit also contains a suite of real estate investment analysis tools designed to help investors follow their investment property due diligence checklist:
- Property data
- ARV estimation
- Financials
- Rehab estimation
- Deal analysis
- Marketing reports
Detailed property data: Property records and details such as assessments, tax rolls, land value, unlimited deed lookups
ARV estimation: Premium comps and a comps adjustment tool to determine the most accurate ARV possible
Financials and deal analysis: Wholesale, single family, rentals, BRRRR opportunities, multifamily cash flow analysis, and exit strategy analysis
Marketing reports: Generate property reports for fix and flip, wholesale, or lenders. Add wholesale properties to an REI/kit website for cash buyers.
REI/kit Pros and Cons
Pros
- Its Campaign Automation tool is simple to use, with the ability to stack up to five types of communication methods easily and send as a drip or a blast.
- The CRM is an excellent communications hub, with lead activity view, task assignment, and the ability to call, send postcards, text, email, and send ringless voicemail one-on-one.
- Integrates with artificial intelligence to help with customer communications.
- Access to a nationwide database of motivated seller leads.
- Provides three ways to skip trace: obtain already skip-traced leads with the Lead Lists tool; skip trace a list of user imported leads; and skip-trace a single lead.
- A complete seller lead or buyer inventory website can be created in just a few clicks and is easy to customize.
- Value of the software at the plan price points is highly reasonable compared to other software when considering the number of tools available and ability to automate by using up to 5 marketing channels.
Cons
- Steep learning curve due to the software having so many features.
- Tricky to use as a driving for dollars app.
- No multi-line dialer beyond integration with specialized dialers for real estate investors like Mojo Dialer.
- Limited design templates for websites and postcards unless the user uploads their own.
REI/kit Integrations
Utilize integrations via Zapier to automate transfer of lead data from those tools to the REI/kit CRM:
- BatchLeads
- Mojo Dialer
- Google Forms
- Facebook Lead ads
REI/kit Alternatives
- PropStream
- REIPro
- REsimpli
- Propelio
- DealMachine
- REI BlackBook
- BatchLeads
- Foreclosure.com
- Auction.com
- DealCheck
- PropertyRadar
- RentCast
- FreedomSoft
- FlipperForce
- Forefront CRM
- Flipster
- House Flipping Spreadsheet
- PiN
- Motivated Leads
- InvestorLift
- Privy
- 8020REI
- Propwire
- Podio
- Realepros
- Mashvisor
- Realeflow
- CoreLogic
REI/kit Achievements
Awards & Recognition
Best Website Builder for Real Estate Investors (Awarded by Real Estate Bees)
Press & Media
REI/kit FAQs
Does REI/kit have a free trial?
Yes, REI/kit offers new users a risk-free, 14-day trial.
In addition, trials of the Success and Scale plans are eligible for complimentary onboarding: one hour of white-glove onboarding for the Success plan and two hours of white-glove onboarding for the Scale plan.
How many clients does REI/kit serve?
We were not able to determine the number of customers of the software, but the website states that there have been over 240,000 analyses run by thousands of users, indicating that the software has a substantial user base.
Who founded REI/kit?
Founders Kuba Fietkiewicz and Lisa Kenigson, as active investors in 2016, set out to create an ARV and comps adjustment tool to make it easier for investors to analyze their deals.
As former marketing technology executives, they recognized the unique marketing needs of investors in an ever-changing world, adapting to add cutting-edge technology to the software without compromising quality and value.
What is REI/kit customer service number?
The REI/kit team is available to answer any questions about their investment and wholesale real estate software or plans via:
- toll-free phone at (855) 234-3547 (FLIP)
- online chat
- email: [email protected]
How to cancel REI/kit and can I get a refund?
Users can easily cancel their REI/kit subscription by sending an email to the support team, chatting online with Support, or calling the toll-free number.
There are no refunds given for subscriptions used for full or partial months. However, users may continue to use the software until the cancellation date.
REI/kit Tutorials & Training
Is REI/kit Worth It?
REI/kit is worth it for investors who are looking for an all-in-one marketing and lead generation platform at a competitive price.
In addition to providing all of the tools necessary to start wholesaling real estate and scale the business, REI/kit also gives users the ability to analyze deals and market those deals to buyers.
REI/kit Contacts
- Website: Official website
- Phone: (855) 234-3547
- Email: [email protected]
- Address: 2708 Foothill Blvd #264, La Crescenta-Montrose, CA 91214
- Socials: Facebook, Twitter, LinkedIn
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About the Author:
With over 20+ years of experience in real estate investment and renovation, Brian Robbins brings extensive knowledge and innovative solutions to the HouseCashin team. Over the years Brian has been involved in over 300 transactions of income producing properties across the US. Along with his passion for real estate, Brian brings with him a deep understanding of real estate risks and financing.