6 Best Homeowner Insurance Lead Generation Service Providers (2024 Reviews)

Real Estate Bees’ editorial team asked a number of industry-leading insurance agents to share their expertise on the best homeowner insurance lead generation companies to help our readers make a more educated purchase decision when choosing a service provider for their needs.

With the help of the experts, we identified the best home insurance lead generation service providers and evaluated their features and pricing information. Visiting retailers of the listed products by clicking links within our content may earn us commissions from your purchases, but we never receive any compensation for the inclusion of products and/or services in our consumer guides. Read our editorial guidelines to learn more about our review and rating process.

— Kimberly Anderson, Senior Creative Editor at Real Estate Bees

AWL is a technology company that provides online marketing services to the insurance industry.

They use a network of websites coupled with search marketing and partnerships to attract internet leads looking for insurance quotes.

Their websites include Insuranceleads.com, Insurancequotes.com, and AWL.com.

The platform is based on a closed-loop architecture that uses analytics, data, and real-time automated decision-making to optimize performance across the entire consumer lifecycle.

Features

AWL InsuranceQuotes

The InsuranceQuotes website is designed to help insurance agents and carriers connect with potential customers who actively search for insurance quotes online.

By leveraging AWL’s advanced technology and data analytics capabilities, this feature matches insurance shoppers with the most relevant insurers based on their preferences and needs, ensuring agents receive the best home insurance leads.

Pause Leads

You can pause and unpause your account as often as you like within a month, so you’re never stuck with a lead you don’t need.

You can pause for up to 10 days at a time. You can also pause individual lead profiles. This gives you more flexibility in managing your lead flow, letting you focus on leads that are more likely to convert.

Exclusive Leads Option

This helps insurance agents and carriers connect with high-quality, exclusive leads not sold to other providers.

By buying the best home insurance leads not shared with other companies, insurance providers can gain a competitive advantage.

Plans and Pricing

AWL’s pricing for insurance leads is based on a bidding system. Filters are available at additional charges.

When users sign up for AWL’s services, they are assigned a starting bid based on their requested lead types and geographical areas.

The starting bid is the minimum amount the user must pay for each lead they receive.

Users can adjust their bids at any time based on their budget and the lead value. Higher bids increase the likelihood of receiving a lead, but also increase the cost per lead.

You may have to pay a $39 monthly service plan fee for lead pausing, lead schedules, enhanced returns, and reporting tools.

New accounts are eligible for introductory pricing on leads: 50% off a second lead type or 30% off a single lead type for 30 days.

Pros and Cons

Pros

• No minimum deposit or contract required. You do not need long-term contracts to buy leads on the platform.

• 24/7 access to an online lead management interface. You can check your lead management account at any time of the day or night. You’ll always have access to the platform’s features and effective lead generation tools for insurance, so you can manage your leads whenever you want.

• Sample leads. When you sign up on this platform, you can receive sample leads immediately, without paying extra.

Cons

• Denied refund requests. They tend to deny refund requests for bad leads.

• Limited number of quality leads. Some users have complained about the quality of their leads, saying that none of the people they contacted were interested in what they had to offer.

• Conflict of interest. They have an insurance agency with 300+ licensed insurance staff partnering with the top home insurance companies in the US. This represents a conflict of interest for small agencies and insurers looking for home insurance lead generation for agents.

Integrations

• Mailparser
• Insurancequotes.com
• Custom CRM integrations

Hometown Quotes is a nationwide home insurance lead generation agency founded by Bob Klee, a former insurance agent.

The platform connects top agents with potential clients across multiple lines of insurance, including homeowner insurance leads, life insurance, auto, and rental.

Hometown Quotes uses targeted search engine marketing to connect agents with people searching for insurance quotes or insurance-related terms.

They also receive leads from partners like Compare.com. Hometown Quotes prides itself on providing agent-centric customer service and high-quality leads that are not recycled.

Features

Real-Time Leads

Users can quickly and efficiently contact potential customers and increase their chances of closing a sale.

Hometown Quotes uses targeting technology to send fresh leads from a pre-qualified pool of insurance shoppers within minutes of their request for a quote.

TCPA Compliant

To ensure compliance with the TCPA, Hometown Quotes uses a number of strategies to verify the consent of potential customers before providing their information to users: opt-in forms, double opt-ins, and compliance monitoring.

They cross-reference the prospect’s information — email address, phone number, and physical address — to eliminate as many bad leads as possible.

Exclusive Leads Option

Hometown Quotes shares leads with a maximum of four agents and an average of two agents, but you can also opt for exclusive leads.

Exclusive leads are typically more expensive than non-exclusive leads, as users pay for the guarantee that they are the only ones contacting a potential customer.

However, the increased likelihood of closing a sale can make this option a worthwhile investment for users looking to buy real time home insurance leads and grow their business.

Plans and Pricing

Hometown Quotes offers discounts, monthly promotions, and subsidies on auto, homeowners, life, and renter insurance leads to agents from the following companies: State Farm, Allstate, Farmers, COUNTRY Financial, and Nationwide.

When you activate your account, you must make a deposit. The leads you receive will be charged to your account.

When the balance reaches $50, you will be automatically re-billed for sufficient funds to purchase additional leads.

Anyone interested in Hometown Quotes’ lead generation services can schedule a call with a sales rep to get pricing information.

Pros and Cons

Pros

• A+ customer care. You are assigned a specific dedicated account rep or regional director who has significant experience in insurance and marketing. Their live chat support has quick response times and most of these reps are, or were, licensed insurance agents.

• 45+ search filters. While most companies charge an extra fee for territories and search filters, Hometown Quotes gives you the freedom to use any number of filters without paying extra fees.

• Hometown University. Hometown University offers training on lead generation and sales for insurance agents.

Cons

• Pricing is not transparent. You have to contact a customer care representative to get a quote.

• Complaints about the quality of leads. On Trustpilot, the platform has a 2.2 rating. Most users complained that the leads given were wrong phone numbers or people who weren’t in the market for insurance.

Integrations

• PhoneBurner
• Quoteburst
• Ricochet360
• Ringy CRM
• ROBO-Agent
• TurboRater
• Velocify

Another one of the best insurance lead generation companies, SmartFinancial, was founded by industry veteran Lev Barinskiy.

The company offers an exclusive customer acquisition system that connects in-market insurance consumers with a vast network of insurance agents and carrier partners nationwide, making it one of the best insurance leads sources.

Unlike other lead generation companies, SmartFinancial’s Exclusive Lead Product offers 100 percent guaranteed contact rates.

This is done through a lead acquisition funnel that focuses on search traffic with high intent.

Features

Contactability

The Contactability platform allows agents to connect with potential insurance clients quickly and effectively.

Leads are qualified via call, and they fill out an extensive 35-question application form.

The Contactability platform also ensures that agents can continue to communicate with leads until they are ready to decide.

Exclusive Leads

Verified and qualified live call prospects are matched with an agent or lead buyer based on location and filters.

It gives agents 100 percent exclusive access to leads, meaning agents do not share leads with other agents or companies.

TCPA Compliance

SmartFinancial uses TrustedForm by ActiveProspect to ensure TCPA compliance on their website forms. External partners are also required to agree in writing to the TCPA requirements.

Plans and Pricing

Lead prices on this platform vary based on the product line, customer longevity, desired territory, and lead volume.

Lead prices range between 5 and 15 dollars for internet leads, and 15 to 35 dollars for call leads.

Pros and Cons

Pros

• Reward system. There is a reward system for repeat buyers that allows them to earn free leads.

• Dedicated account manager. All lead buyers have access to a dedicated account manager who helps them create a custom lead plan to meet their requirements.

• No contracts. You have no minimum lead purchase or time-based obligations.

Cons

• Leads aren’t always of high quality. Several users have complained about calling the leads only to find out they weren’t interested in insurance.

• Bogus leads may not be replaced. While they claim to allow returns on bad leads, there have been several complaints about the unresponsiveness of their customer care representatives when users tried to return a bad lead.

Integrations

• Blitz
• LeadiD/Jornaya
• Xverify
• RealValidation
• Agency MVP

iLeads is a leader in lead generation for insurance, mortgage, and real estate services.

It specializes in providing data application programming interface (API) services, as well as lead analytics, to increase conversions through data appends.

One of its key features is the company’s massive proprietary database. This database is updated weekly and contains residential property and ownership data on 99.8% of US households.

This company carries data on over 150 million US homes, sourced from multiple public records.

iLeads is a customer acquisition platform that helps smart marketers reach homeowners faster and easier through the power of data.

Features

Revive

Revive gives insurance agents a way to reconnect with cold, unresponsive or aged home insurance leads.

It works by analyzing the data in your CRM. This allows you to know which previous leads or borrowers are still looking for insurance.

Agents can use this tool to identify previous potential borrowers by using 270+ data elements. They can also determine home insurance options that best fit their needs.

Real Tag

With this feature, you can get more information about leads and nurture them into clients.

It works by analyzing leads posted securely through its 145 million database. Its API uses over 27 property and S&P Lien statistics to analyze leads, which are then verified and tagged before sending them to agents.

Marketing Lists

iLeads data provides the most up-to-date direct mail marketing lists available, incorporating the latest property and mortgage transactions.

You can create a list of prospects by using the prebuilt list types:

• New Mover Prospects
• New Mortgage Prospects
• Absentee Owners (people who live in one place and own another)
• Foreclosure Properties (homes that have been repossessed by banks)
• Nearby Properties (properties for sale within a certain radius), and
• Recent Sales (properties that have changed hands recently).

Plans and Pricing

There is no set price for leads on this platform. The cost depends on factors such as the type of lead, the lead data you want, and the volume involved.

Contact a customer care representative for a quote.

Pros and Cons

Pros

• Access to a large data pool. iLeads is one of the best lead generation software tools for insurance agents. On the iLeads platform, you can access a large pool of data that covers potential leads in every part of the United States.

• Supportive customer service. Customer service is a top priority for this company. They have a helpful and responsive customer service team.

• Reduces data inconsistencies. This platform helps you eliminate fraud risks by spotting inconsistencies in the data provided by potential leads or consumers.

Cons

• Non-transparent pricing. Like most other lead generation services for insurance companies, they have no visible pricing information on their platform. You need to contact a customer care representative for a quote.

• Outdated leads/data. Some of the leads and data provided on the platform could be outdated. Some users have complained about phone numbers being either disconnected or in use by another person.

Integrations

• Quoteburst
• CoreLogic
• ActiveProspect
• ProspectBoss

QuoteWizard is an industry leader in insurance lead generation and online insurance leads.

The company provides real-time insurance leads, live transfer calls, and online click solutions to connect agents and carriers with consumers looking for auto, home, and renters insurance.

One of its unique features is QuoteWizardIQ, an industry-leading quality monitoring system that allows the company to weed out lower-quality lead sources and identify the highest-quality sources.

This system has helped the company to increase the volume of high-quality leads by nearly 100%.

In addition, Quotewizard offers an insurance comparison marketplace for consumers looking to save on insurance. Consumers can access quotes from different agents across all 50 states.

Features

QuoteIQ Lead Scoring

This feature allows agents to focus on the most promising leads, increasing their chances of success.

It works by leveraging advanced machine learning and data analysis techniques to collect, analyze, and prioritize leads to increase conversion for agents.

60+ Custom Filters

This tool allows agents to refine, filter, and customize lead search results based on specific criteria.

Agents can access this tool and select filters ranging from zip codes to age, educational level, and more.

WizardCalls Live Transfers

This works by connecting quality leads who show a high level of interest in buying insurance with an available agent.

The agent is given detailed information about the lead and the opportunity to engage with the lead in real time.

There are also advanced reporting and analytics tools that help agents track their performance and make data-driven decisions.

Plans and Pricing

QuoteWizard offers discounted pricing to agents from Farmers Insurance, COUNTRY Financial, Nationwide, and Allstate.

Lead pricing depends on several factors like territory (awarded on a first-come, first-served basis), risk category, product type, and current promotional offers.

There are different lead types designed to accommodate any budget. To get a quote, contact their customer care representative.

Pros and Cons

Pros

• Covers every state in the US. QuoteWizard is a lead generation platform that covers every state in the US. You can request leads in any of the 50 US states.

• Reward for high-performing agents. The Elite Agent referral program offers rewards for high-performing agents that meet their criteria. Elite agents get access to support, advanced marketing tools, and exclusive leads.

• Flexibility. This platform allows you to set your own schedule for receiving leads. You can also pause your account if needed.

Cons

• Non-exclusivity. There have been numerous complaints from people who were told to fill in their personal details in a form to get free quotes, only to be spammed with lots of calls from different agents.

• Poor targeting. Some users complained that QuoteWizard’s representatives sent them leads that did not meet their requirements.

Integrations

• Apex
• ECRM
• DoublePositive
• LeadMailbox
• Agent Ally
• PowerQuote
• EZLynx
• SEMCAT
• FSC Rater
• AgencyIQ
• Imprezzio

Profitise is a digital marketing network that connects advertisers and affiliate marketers with insurance publishers who generate and distribute high-intent leads.

The company’s unique feature is its exclusive in-class lead tracking technology, which makes lead generation relatively easy.

This technology works by identifying, tracking, and managing high-intent customers from the moment they place an inbound call to the unique tracking number provided for your specific campaigns.

As one of the best places to buy insurance leads, Profitise provides real-time, call-verified leads with high intent.

The company has been around for over 10 years and partners with some of the biggest insurance carriers nationally.

Features

Custom IVR

By using this feature, insurance agents can automate responses to incoming telephone calls to improve customer service.

It works by providing agents with a customizable phone menu system that customers can interact with by using the keypad on their phone.

This system can be customized to meet a customer’s specific needs.

Live Call Analytics

Insurance agents can track and analyze incoming phone calls in real time. Data about each incoming phone call is captured in real time.

This includes the caller’s phone number, length of the call, date and time of the call, comments made by the agent or lead, and more.

Multi-tier Ping-Tree Technology

This helps businesses improve their lead generation process by distributing leads to agents based on their preferences and bidding prices.

As soon as a lead is generated, the agent or bidder at the top of the tree can buy it. If the agent declines, the lead is passed down the hierarchy.

Plans and Pricing

Lead prices on this platform vary based on factors such as lead volume, lead type, and others. Contact a Profitise sales representative for a quote.

Pros and Cons

Pros

• Timely customer support. As one of the best insurance lead generators, the company has a team of competent account management professionals to assist users at every step of the lead generation and distribution journey.

• Advanced analytics. Profitise’s technology lets you access advanced analytics that provide insight into your best performing publishers and campaigns.

• Lead management features. Profitise’s lead management tools ensure that you can customize contact with customers and provide excellent service to give you an edge over your competition.

Cons

• Non-transparent pricing. There is no pricing display on their website. This can be a turn-off for customers who expect a clear and transparent pricing plan.

• It’s a new company. It’s a relatively young company compared to other insurance lead generation companies.

• Limited staff or support. They have limited staff. This means that customer care response times may be slow.

Integrations

No integrations are listed. However, support staff may integrate marketing and CRM tools on request.

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About the Author:

With over 20+ years of experience in real estate investment and renovation, Brian Robbins brings extensive knowledge and innovative solutions to the HouseCashin team. Over the years Brian has been involved in over 300 transactions of income producing properties across the US. Along with his passion for real estate, Brian brings with him a deep understanding of real estate risks and financing.