Writing for real estate agents mostly includes content writing for real estate websites and print marketing materials. Real estate websites are the agent’s website, MLS, and property listing platforms.

For the agent’s website, the copywriter creates content that talks to the agent’s clients and presents the realtor’s business in the best light. Such a professional will also work on the copy for print marketing materials.

For property listing websites, agents also need an expert in real estate ad writing who can often be the same person, though writing effective ad copy is a specific skill.

Realtors may also need a writer to create content for guest posts promoting the agent as a subject matter expert on other websites (directly or indirectly related to real estate). Such a professional must be well-versed in creating informative and engaging article-type content.

First, there are different ways writers charge for their services. The most common basis is a per-word cost.

In the range of $0.03-$0.04 per word you can find a medium quality writer (either a native English speaker or someone from the Philippines) who doesn’t possess any special knowledge about real estate but has good command of grammar and rich enough vocabulary.

Such writers can write descriptions of your services, blog posts on topics that don’t require any expertise, and complete other similar tasks. The submitted content has to be checked and edited.

In the range of $0.05-$0.06 per word, it’s possible to find experts such as retired real estate agents or mortgage brokers whose knowledge of real estate is based on their own experience. However, your search will be far shorter if you increase the rate.

Top tier writers with both real estate expertise and professional writing skills can charge up to ten times more. Those are experts whose portfolios include publications in reputable printed and online business-related media sources. Top tier writers usually charge on a per-article or per-hour basis and their prices vary widely.

Beware of fraudulent marketing agencies and freelancers. Some of them advertise themselves as professional freelance real estate writers who personally create content for their clients. But in fact they outsource content writing to someone who charges far less and for a good reason.

It’s very popular these days to outsource any work that can be done remotely to freelancers from Asian countries such as the Philippines or India. In these countries English is one of the official languages (yet not native!), which makes their residents more suitable for the job than, let’s say people from the Eastern Europe.

Oftentimes they even deliver good results. However, writing is a job for which it’s very hard to find a good professional among non-native speakers. Especially if the goal of the fraudulent agency is to save money on the difference in rates.

You can’t always check who exactly writes your content. So we advise you to thoroughly check its quality instead. Before hiring a writer, it’s advisable to have them complete a trial assignment. But it often happens that after a well-done trial task the following ones have far lower quality.

For real estate blog writing services, it’s best to hire someone who has personally worked as an agent, mortgage broker, or has been investing in real estate. To have high quality blog posts that attract searchers from Google and turn visitors into clients, ideally, you want the writer to possess firsthand professional experience.

A writer who isn’t specialized in real estate will have to create content based on other articles already published elsewhere online. Oftentimes they will misunderstand certain aspects which will show that your blog is written by someone who doesn’t deserve to be called a professional.

You don’t want this to hurt your reputation. Furthermore, Google is already advanced enough to identify unoriginal low quality content by tracking users’ behaviour when they are visiting your website. Blog posts written by a deletant in real estate won’t help you acquire more clients or recognition neither from Google Search nor from social media.

There are also writers who have never held a real estate license but who have been writing real estate-related articles for reputable publications for a long time. They also understand the industry and can be considered for the job, but you need to check their track record thoroughly.

We know how hard it is to find a professional writer who also has a good understanding of real estate. That’s why we created this directory — to help professionals like you needing high quality content for their real estate blogs.

Choose among professional real estate blog writers listed in the Real Estate Bees directory. They are all approved by our team based on their solid track record of writing serious articles about real estate. We also categorized them based on their specialties: investing, financing, home improvement, and more.