Using a very practical, down-to-earth approach in both his coaching and training, Brad brings over 40 years experience in a number of fields to his work.
Utilizing a lot of humor and audience participation in his custom designed seminars, he gets the job done by working closely with the client in the beginning to figure out “the gap” between where the participants are and where the company wants them to be at the end of the training.
Likewise with his coaching clients, Brad spends a significant amount of time up front determining what the clients’ goals are, and then designing a program to reach those goals. He believes that the client drives the agenda – Brad is the coach/trainer, the client is the performer.
Brad offers one-on-one coaching with entrepreneurs, executives, and sole proprietors to hold them accountable, provide structure and support, and impact their effectiveness and productivity.
He requires that clients sign on for a minimum of 6 months of coaching, believing that they need to make a real commitment to the process in order to derive any benefit.
After an initial intake, homework assignment, and a possible 2-hour face-to-face session, Brad then works with them either weekly or bi-weekly over the phone for the next 6 months. As a testament to his success, most clients stay on for much longer than that (2-3 years is not uncommon).
In addition to his graduate work in counseling, Brad has hundreds of hours of training as a mediator and negotiator, as well as being certified to teach a number of courses for other training organizations.
He has also studied coaching with Patricia McDade of the Entrepreneurial Edge, and is a certified Corporate Business Coach from Corporate Coach University.
He has served as a volunteer mediator with the Hayward Area Mediation Service, is a founding board member of the Berkeley Dispute Resolution Service, and was the Vice President of Professional Development for the Mt. Diablo Chapter of the American Society for Training and Development.
He also served for 6 years on the Castro Valley/Eden Area Chamber of Commerce, is the past President of the Bay East Association of Realtors Foundation, and is past Chair of the Affiliate Committee.
Brad’s earlier career included 10 years as a teacher of New Games and cooperative sports, where he taught students and other teachers the fundamentals of a win-win approach to sports.
He also produced a nationally distributed video entitled Parachute Games. He also spent 5 years working with a clinical psychologist and a mediator, marketing their services to the corporate world while conducting seminars and mediations as well as coaching clients on career and business development.
He also spent 6 years leading seminars for the Fred Pryor Seminar Company, and has taught in front of over 65,000 people throughout his career in 27 of the United States as well as 19 foreign countries. He currently is a land banking consultant, helping patient investors build generational wealth by investing in land.
Brad enjoys traveling nationally and internationally, working out at the gym, reading, and spending time with his wife and 25-year-old daughter, especially camping and hiking. He has a BS in Philosophy and Psychology from MIT and an MA in Education from the University of California at Berkeley.
He is also a certified negotiator and mediator with National Center Associates, and is certified to teach the Tony Alessandra Platinum Rule Workshop.
He also is versed in administering and interpreting the DISC Personality Profile as well as the Workplace Motivators Profile, and teaches negotiation skills, how to achieve work life balance, time management, how to design and deliver powerful presentations, how to run better meetings, stress management, customer service, communication skills, and conflict resolution.
He is the author of the nationally sold book Just Sold! The Real Estate Professional's Guide to Selling More in Less Time, and he recently received the Bay East Association of Realtors Affiliate of the Year award for 2014. He's also spoken at the National Association of Realtors 2016 Conference and again in November, 2017.
And he recently changed careers in 2018 to become a land banking consultant, helping patient investors diversify their portfolios by investing in land strategically placed in the path of growth, holding, and then selling to developers to build generational and legacy wealth.
Ed Troxell is a remote Video Coach & Online Marketing Consultant teaching Real Estate agents (& small business owners) how to stop chasing leads and start attracting them with video using their phones.
Ranked as one of the top coaches in Santa Rosa by Influence Digest, Ed makes it easy for agents to show up more online and stand out from the sea of other agents.
As a former Apple Inc. employee, Ed brings a unique skill set to the table from sales, marketing, strategizing systems, and processes, to teaching the importance of showing up as yourself on video so that you can stand out from the competition and become the agent of choice.
For over 20 years I have been passionate about finding ways to help real estate sales professionals succeed! I have obsessed over ways to help them be more efficient, to sell more homes, to help more customers, and to ultimately achieve TRUE financial freedom. I like to consider myself your liaison to freedom!
Icenhower Coaching & Consulting (ICC) specializes in turning your goals into reality. ICC provides customized, structured real estate coaching and training programs for agents, team leaders, and broker/owners.
We work with many of the top agents, teams, and brokerages in North America, and specialize in creating tailored coaching programs based on proven, real-world results that enable real estate agents to grow year-over-year.