5 Best Short-Term Vacation Rental Market Data Analytics Tool Reviews (Free & Paid Analysis Software)

Real Estate Bees’ editorial team asked a number of industry-leading real estate investors to share their expertise on the best vacation rental analytics data providers to help our readers make a more educated purchase decision when researching available solutions.

With the help of the experts, we identified the best free and paid short-term rental data analysis software and evaluated them based on critical factors that are important for real estate investors. Visiting retailers of the listed products by clicking links within our content may earn us commissions from your purchases, but we never receive any compensation for the inclusion of products and/or services in our consumer guides. Read our editorial guidelines to learn more about our review and rating process.

— Kimberly Anderson, Senior Creative Editor at Real Estate Bees

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AirDNA is one of the best short-term rental analytics tools out there. It leverages data from over 10 million properties in 120,000 markets worldwide to provide actionable insights into occupancy rates, rental income, and evolving market trends.

Thanks to its blend of real-time data and customizable reports, it’s the go-to platform for anyone looking to set optimal rates, analyze competition, and identify prime locations for vacation rental investment.

Since 2015, AirDNA has helped over 100,000 hosts, investors, managers, and researchers conduct thorough market research and optimize their rental properties.

Features

AirDNA Smart Rates

This dynamic pricing tool enables Airbnb hosts to optimize occupancy and revenue by adjusting nightly rates based on seasonal demands.

By providing vacation rental pricing data, AirDNA Smart Rates ensures properties remain competitive and profitable throughout the year.

It helps attract bookings during off-peak seasons and maximizes profits when demand skyrockets.

MarketMinder

MarketMinder tracks listing performance in over 80,000 cities and provides a detailed view of market conditions based on investability, revenue growth, seasonality, and short-term rental demand metrics.

In addition to its intuitive dashboard and algorithm-based ratings, this tool has a Market Grade section that helps evaluate a city’s investment viability.

AirDNA Rentalizer

This is a vacation rental property investment analysis calculator. Often regarded as the premier online Airbnb calculator, it predicts the short-term rental performance of properties globally based on specific details like address, bedrooms, bathrooms, and guest capacity.

Plans and Pricing

AirDNA’s subscription model accommodates users at every stage of their short-term rental journey.

Free

Starting with a forever-free plan that offers essential insights like rates and occupancy data, AirDNA allows users to explore global markets without initial investment.

The generous free plan ranks AirDNA as the best free short term rental data and analytics software.

On the Free plan, users get access to:

• Smart Rate recommendations
• automatic Airbnb pricing updates
• local comp sets
• pacing data
• market insights 1 year historical data
• limited access to the Rentalizer calculator

Basic

The Basic plan, suitable for new users, costs $180 annually. This plan offers all Free plan features, plus dynamic pricing tools for one listing, with pricing rules and overrides.

It also offers access to:

• submarket insights
• 2 years of historical data
• for-sale listings with basic filters

Pro

The Pro plan, featuring more advanced analysis tools, costs $300 annually. Apart from all the Basic plan features, this plan offers:

• dynamic pricing for up to 5 listings
• historical data for 3 years
• market pacing insights
• seasonality insights
• performance filters for for-sale listings
• basic exports and more

Advanced

The Advanced plan is aimed at high-level users. Pricing for this plan is only disclosed after a sales consultation.

This plan adds to the Pro plan features:

• advanced exports
• dynamic pricing for an unlimited number of listings
• market table views and market aggregate views
• historical data from 2018

Pros and Cons

Pros

• Extensive vacation rental market data. AirDNA, as one of the best short-term rental analytics and Airbnb management tools, provides a massive amount of data on the vacation rental market. Users can access data per zip code, allowing for precise estimates of revenue and other metrics for specific locations.

• Free plan and affordable paid options. AirDNA offers a free plan, and its paid plans are reasonably priced considering the comprehensive data the platform provides.

• Intuitive interface. AirDNA features an intuitive and user-friendly interface. Its user-friendliness elevates its appeal as one of the premier tools for short-term vacation rental market data analysis.

Cons

• Non-flexible pricing. Users can only subscribe annually. There are no monthly subscriptions.

• Limited geographic comparison data. AirDNA focuses on cosmopolitan areas, limiting its coverage and comparison to urban areas. Users looking for data on non-urban or less-populated locations may have issues with the platform.

• Customer service concerns. Some users report difficulties with customer support and a rigid refunds policy.

Integrations

• Uplisting
• Airbnb
• Vrbo
• Booking.com
• Futurestay
• Guesty
• Stays.net
• Hosthub
• Remine Pro

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Mashvisor is a powerhouse among short-term rental revenue management and residential real estate investment analysis software tools helping buyers in their real estate investment due diligence process.

It provides detailed insights into property performance, occupancy rates, neighborhood analysis, and rental income projections for both short-term and long-term rental properties in the US.

Mashvisor collects data from trustworthy sources, including the MLS, Zillow, Rentometer, Airbnb, and the Census Bureau.

Users are provided with accurate and relevant information based on this extensive data collection, which is regularly updated, in many cases on a daily basis.

With features like a heatmap analysis tool, a real estate finder, and a rental property calculator, it is an ideal choice for Airbnb hosts and property investors.

Features

Property Finder

Mashvisor’s property finder allows users to conduct in-depth market research and sift through a wide array of listings, including MLS and bank-owned properties for sale near you.

The user-friendly interface of its real estate investment market analysis tool displays vital investment metrics such as the current listing price, potential rental yields, and crucial ROI indicators to inform purchase decisions.

Neighborhood Heatmap Analysis

This feature provides an intuitive visualization of profitable investment zones, filtered by key performance metrics.

This real estate investment tool helps users quickly identify areas with the most promising returns.

Investment Property Calculator

The calculator breaks down expenses, forecasts rental income, determines monthly cash flow, and calculates crucial ROI metrics.

Integrated with a mortgage calculator, this tool makes it easy to assess a property’s potential profitability.

Dynamic Pricing

Mashvisor’s Dynamic Pricing feature leverages the power of AI to optimize short-term rental pricing by analyzing market demand, seasonality, and booking history.

It automatically adjusts rates in real time to maximize turnover and revenue. Users can connect all of their accounts and set rates in one place, eliminating the need to switch between accounts.

Plans and Pricing

Mashvisor does not have a free plan. However, it offers a 7-day free trial on all paid plans. Their pricing model is based on quarterly and annual subscriptions.

Lite

The Lite plan, ideal for basic analysis of individual investment properties, costs $29.99 monthly when billed quarterly, or a reduced rate of $24.99 per month for annual billing.

It includes traditional and Airbnb investment property analyses, rental rate estimates, and ROI projections.

Standard

The Standard plan is a step up, priced at $99.99 monthly (quarterly billing) or $74.99 monthly (annual billing).

It adds rental comps analysis, nationwide property search with profitability data, and 20 Excel exports per month.

Professional

For the most comprehensive vacation rental analytics, the Professional plan, at $119.99 monthly (quarterly billing) or $99.99 monthly (annual billing), builds upon the Standard plan by providing access to multifamily and foreclosure property listings, personal property analysis (ability to import your own properties), and 60 Excel exports per month.

Pros and Cons

Pros

• In-depth property analytics. Mashvisor provides comprehensive analytics, including cash-on-cash returns and cap rates, and breaks down this data for a quick assessment of the potential of properties as traditional rentals or Airbnb listings.

• Interactive mapping tools. The platform includes interactive mapping to easily locate and analyze potential investment properties.

• User-friendly interface. This Airbnb analytics platform boasts a user-friendly interface that is easy to navigate, even for individuals with no prior real estate investing experience.

Cons

• Limited data sources. Mashvisor relies solely on Airbnb listing data and does not include Vrbo’s data.

• Quarterly or yearly billing. Mashvisor uses a monthly pricing system, but users are billed quarterly or yearly. Some users have expressed concerns and consider this billing method misleading.

• Limited insights. While Mashvisor offers various analytics, some users might find the insights tab to be less insightful than expected, potentially requiring further data interpretation by the user.

Integrations

• Airbnb
• Vacasa
• iGMS
• Lodgify
• Roofstock
• Auction.com

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Pulling data from various sources, AllTheRooms provides Airbnb owners and property managers with valuable insights into crucial metrics such as occupancy rates, pricing trends, and market saturation.

At its core, it acts as a powerful search engine, integrating data from well-known platforms like Expedia, Airbnb, and other short-term rental booking software and vacation rental by owner sites.

AllTheRooms places a significant emphasis on filter quality, boasting one of the best filtering options on the market with over 10 parameters, assisting users in understanding property performance based on specific characteristics.

Features

Revenue Calculator

This tool helps Airbnb hosts assess the income potential of rental properties by comparing their performance to similar properties in the area.

This feature provides insight into crucial metrics such as revenue, occupancy, average daily rate, operating expenses, net operating income, and cap rate.

It also has an integrated financial calculator that helps real estate investors make accurate decisions.

Competitive Intelligence

The Competitive Intelligence feature in this short-term rental analysis software provides a comprehensive comparison of your property against similar listings in your market, giving you valuable insights to optimize your property’s performance and stay ahead of the competition.

It offers a side-by-side comparison of multiple markets, allowing you to assess variances in supply and demand and make informed decisions about your investments.

Vacation Rental Score

Users get a single score that compares their listing’s performance to the market average in terms of revenue, ADR, and occupancy.

This simplifies communication with owners or investors by providing a third-party performance metric.

Vacation Revenue Market Intelligence

By dissecting data like occupancy rates, average daily rate (ADR), supply, demand, and gross revenues across various property configurations and management styles, this feature enables investors to discern seasonal trends and perform competitive analysis.

This detailed breakdown not only assists in optimizing listing strategies but also empowers users with insights needed to maximize revenue potential.

Plans and Pricing

AllTheRooms offers a tiered pricing structure for its short-term rental analytics software, designed to cater to various levels of users, from beginners to large enterprises.

Free

The service begins with a free plan that suits newcomers and small investors by providing basic data such as average daily rates, access to 100 active listings per market, and a brief look into past and future data.

Basic

The Basic plan, at $19 per month (billed annually), expands offerings with a year of historical data, a month of future foresight, and the ability to track unlimited competitors.

Pro

For users needing more extensive data, the Pro plan at $49/month (annual billing) offers comprehensive analytics, including 49 months of historical data and six months of future projections.

State, Country, and Global

For those requiring analytics on a larger scale, there are State, Country, and Global plans priced at $449, $749, and $899 per month, respectively.

These plans provide the same features as the Pro plan but extend the scope to the state, country, or global levels.

Enterprises or individuals seeking customized solutions are advised to contact the sales team for tailored pricing.

Pros and Cons

Pros

• Affordability. One of the most notable advantages of using AllTheRooms is its affordability, which makes it accessible to a broad range of users, from casual investors to professional hosts.

• In-depth local market analysis. The tool provides comprehensive local market insights, which can help users understand the nuances of their specific rental market and tailor their strategies accordingly.

• User-friendly platform. The platform is intuitive and easy to use, allowing users to navigate and quickly access necessary information.

Cons

• Setup fees. Although the service is affordable, there are setup fees involved that users need to consider when budgeting for the use of this tool.

• Lacks property-specific analytics. Compared to some competitors offering detailed property reports, AllTheRooms offers no insights into individual property performance. Users looking for highly detailed, property-specific analytics in their short-term vacation rental market data analysis may find this limitation significant.

• Limited network. Data coverage is not as extensive as competitors, especially in smaller markets.

Integrations

• Airbnb
• Vrbo
• Onhotels.com
• BedandBreakfast.com
• Cherre
• RedAwning
• Hostaway

Airbtics is a leading vacation rental revenue management tool, renowned within the industry for providing some of the best short-term rental analytics.

It provides a varied range of data, including listing visibility, neighborhood data, and details on Airbnb, Vrbo, Booking.com, and Tripadvisor listings.

The platform was founded by Jae Seok An, a former software developer at WhatsApp and an Airbnb SuperHost, highlighting its origins rooted in deep industry and technical expertise.

Features

Airbnb Calculator

Airbtics’ vacation rental property investment analysis calculator serves as a short-term rental profit simulator.

It empowers users to assess the revenue potential of any rental unit worldwide. This simulator guides you to cherry-pick the best locations for your portfolio and make decisions that align with your financial goals.

Market Competition Analysis

This feature enables hosts to closely monitor short-term rental market trends in their locations.

It provides insights into competition levels, Airbnb occupancy rates, pricing trends, and guest preferences.

This allows hotel operators to gauge market dynamics and adjust their strategies accordingly.

Interactive Map

With the interactive map, users can create personalized markets or explore specific cities in depth.

This feature enables an in-depth comparison of crucial data points such as average occupancy rates, revenue, and average daily rate (ADR) across various locales.

Additionally, Airbtics includes a revenue heatmap to visually guide users through market demand and profitability.

This visual aid uses a color-coded system, where the intensity of the color correlates with higher earnings — typically, deeper shades of red indicate higher profitability zones.

Plans and Pricing

Airbtics has a flexible and user-friendly pricing structure. Although they don’t have a free plan, Airbtics offers a 15-day money-back guarantee to ensure users can explore the tool before paying.

The condition for this guarantee is that you are a first-time subscriber and haven’t unlocked more than 2 regions.

The paid plans include:

• 1 market plan, which costs $59.59 per month (for 1 market)
• 5 market plan (for 5 regions/markets), which costs $119.95
• country plan, which costs $299.95 monthly (and features country-wide data)

They also have a custom plan option for users with specific needs. All plans feature:

• property level data
• historical performance data
• future booking data
• guest demographics
• weekly data updates
• access to the Airbnb Income Estimator

Pros and Cons

Pros

• Dynamic data updates. Airbtics stands out by providing weekly data updates, ensuring users have access to the latest market insights.

• Custom markets. The platform includes a custom market feature, which enables users to create and monitor specific territories, submarkets, or neighborhoods within their cities.

• Intuitive user interface. Airbtics boasts an intuitive and user-friendly dashboard, which enhances the overall user experience.

• Money-back guarantee. The platform offers a 15-day money-back guarantee for users dissatisfied with the product after a subscription.

Cons

• No free plan. While Airbtics offers a free trial, it offers no free plan for beginner hosts.

• Higher price point. When compared to other vacation rental analytics tools, Airbtics is quite expensive, potentially deterring those with limited budgets.

• Doesn’t analyze all Airbnb listing data. Airbtics only has data on 90% of Airbnb listings in their database. This means that there are instances where you won’t be able to analyze specific Airbnb properties.

Integrations

• Airbnb
• Awning
• Propr
• Booking.com
• Vrbo
• Tripadvisor

Key Data Dashboard is a robust analytics and reporting tool designed as a property management tool for landlords.

This platform offers a comprehensive view of market dynamics by aggregating data from major short-term rental sites, including Airbnb, Vrbo, and Booking.com.

With the ability to track more than 40 key performance indicators, the platform provides deep insights into each listing’s performance through historical metrics and year-over-year comparisons.

Its intuitive dashboard provides a detailed look at portfolio and unit performance, so hosts can adapt their strategies and benchmark against competitors.

Features

Custom Comp Sets

Key Data’s Custom Comp Sets, also known as OTA Comp Sets, provide a unique feature that allows users to compare their properties or prospective properties against others listed on platforms like Airbnb and Vrbo.

By using scraped data, this feature enables you to build customized competitive sets for each of your properties, monitoring daily pricing and availability on both platforms.

Rental Projections

Key Data’s Rental Projections feature provides users with the most accurate projections for their short-term rental properties based on the local market.

This feature leverages direct-fed data from other Key Data clients in the area, ensuring that the information is highly localized and up to date.

Market Insights

The Market Insights feature of Key Data’s short-term rental analysis software delivers an adaptive toolkit for gauging business performance.

With a wide array of filters — including bedroom count, area, number of sleeping arrangements, and many more — users can dissect market data to uncover strengths and diagnose weaknesses to improve revenue.

DemandIQ

DemandIQ provides a window into unmet customer needs. By capturing and analyzing guest search data, it identifies the specific attributes and amenities guests are looking for but aren’t finding in your current offerings.

This insight touches on desired stay dates, lengths of stay, and particular features guests seek.

Plans and Pricing

To get information on Key Data’s pricing system, interested users must schedule a demo or contact their sales team directly.

There’s a $295 fee per report for the standalone Detailed Market Report. This report includes nine months past and three months future data on the most important indicators of market profitability.

DemandIQ costs $100/month, plus a $100 implementation fee.

Pros and Cons

Pros

• Accurate market data. Key Data pulls information directly from vacation property management software systems used by real estate management companies where a partnership integration has been formed. This is quite an accurate source of data for the short-term rental market.

• Actionable insights. Access to a wide range of data points allows users to gain valuable insights for informed decision-making, such as setting pricing strategies, analyzing market trends, and optimizing property listings.

• Comprehensive integrations. This Airbnb and Vrbo data analysis tool integrates with many short-term property management software tools.

Cons

• Non-transparent pricing. Pricing information for Key Data is not readily available, which could be a disadvantage.

• Dependence on third-party data. Reliance on data scraped from vacation rental platforms could pose risks if these platforms change their policies on data access or usage.

• Pricey software. Key Data offers different analytics products and users might need to subscribe to two or more different products to get comprehensive market insights.

Integrations

• 365Villas
• Avantio
• Beds24
• CiiRUS
• Escapia
• Guesty
• Hospitable
• Hostify
• Streamline
• Uplisting
• WebRezPro
• PriceLabs
• Padlifter

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About the Author:

With over 20+ years of experience in real estate investment and renovation, Brian Robbins brings extensive knowledge and innovative solutions to the HouseCashin team. Over the years Brian has been involved in over 300 transactions of income producing properties across the US. Along with his passion for real estate, Brian brings with him a deep understanding of real estate risks and financing.