250+ Top Real Estate Agent Keywords for SEO (Complete List)

In this educational article, I’ll share with you a comprehensive list of the best SEO keywords for real estate agents that my team and I have identified by trial and error of building and ranking websites in search engines for thousands of high-intent keywords.

I’ll show you the keywords you should go after to attract:

• Listing leads (residential and commercial)
• Buyer leads (residential and commercial)
• Rental leads (residential and commercial)

It’s imperative for you to rank for these keywords because they possess the highest commercial intent that directly translates into revenue!

While the keywords with high commercial intent are essential for every realtor, you should not overlook real estate keywords with lower commercial intent.

Even though such keywords will not automatically contribute to your bottom line, they are still very valuable.

They will allow you to position yourself as a local market expert by getting in front of your potential clients in the earlier stages of their real estate transaction cycle.

Yes, targeting these types of keywords is a long-term strategy, which will not result in immediate ROI. But it will help you build up a predictable pipeline of quality inbound leads that will keep coming on autopilot.

So, if establishing yourself as a local market expert is of interest to you, in this article you’ll also find a complete list of keywords that do just that!

 

Importance of Proper Keyword Targeting for Realtors

Keyword selection can either make or break your ROI generated by the search engine optimization marketing channel. It applies to any type of business, including real estate.

In fact, agents and brokers need to be extra cautious when picking keywords to optimize their website because the real estate industry is so broad.

There are literally tens of thousands of real estate-related keywords that have nothing to do with realtors. This is why it’s not enough to blindly target any real estate-related keyword.

If mistakenly picked and used to optimize your real estate agent website, you’re subject to wasting a lot of valuable resources in terms of time and money.

The trick is to be able to identify only those keywords that target specifically your type of ideal customer profile (ICP), which for every agent can be different.

Some agents will only be interested in targeting keywords for real estate listings. Others will want to only go after buyer-focused keywords. Others will want both.

Regardless of what clients you’re going after, you’ll have to understand very clearly which keywords you must target to attract those types of clients.

For your convenience, I separated all the keywords below by different categories so you could quickly identify which keywords you’d be interested in targeting and which not.

FYI, it took my team and I years to identify all these keywords and sort them by relevant groups. This list of top SEO keywords for real estate agents will save you hundreds of hours and painful trial and errors.

So, take advantage of it to level up your real estate business with intelligent keyword targeting.

 

#1 Seller Keywords for Real Estate Agents and Brokers

Seller keywords are basically keywords for real estate listings. They target residential or commercial property owners who are planning to sell their property.

There are many different types of seller keywords. Some indicate the readiness of a seller to get the property on the market, others indicate whether they want to list with a realtor, sell to an investor or handle everything by themselves (For Sale by Owner).

In other words, different keywords have different intent. So, in order to provide an appropriate solution for each situation, you must clearly understand the intent behind each.

After careful consideration of every keyword’s intent, you may realize that certain keywords, which seemed very lucrative at the first glance, are of no interest to you after all; hence saving yourself a lot of valuable resources.

To help you determine that, I broke down all the seller-focused keywords by a different category indicating each keyword group’s intent.

 

Agent-Focused Seller Keywords

Agent-focused seller keywords are real estate keywords used in search engines by residential and commercial property owners that have a preference to sell their property particularly with licensed agents.

In other words, the intent behind these keywords is to find a listing agent, which will directly translate into more listings. If you’re looking for more real estate seller leads, these keywords are for you.

• find a realtor to sell my house
• realtors to sell my house
• realtor to sell my house
• hire someone to get house ready to sell
• best realtor to sell my house
• best realtor to sell your house
• sell my house with a realtor
• sell your home with a realtor
• list your home with a realtor
• find a realtor to sell my home
• find a real estate agent to sell my home
• agent for selling house
• hiring a realtor to sell your home
• need a realtor to sell my home
• looking for a realtor to sell my home
• realtor to sell my home
• real estate agent to sell my home
• best agent to sell my house
• listing agents near me
• listing agents
• real estate listing agents
• top listing agent
• top listing agent near me
• divorce listing agent
• reo listing agent
• commercial listing agent
• commercial listing agents
• commercial property listing agent
• commercial real estate listing agent
• listing agents commercial

 

Investor-Focused Seller Keywords

Investor-focused seller keywords are real estate keywords used in search engines by property owners that prefer selling house to investors.

In other words, the intent behind these keywords is often to sell a property fast and preferably sell for cash to an investor.

These sellers are typically not interested in paying realtor commissions nor they want to go through the traditional sale route.

So, unless you’re an investor-friendly real estate agent, these keywords will most likely not be for you.

• sell my house fast
• sell my house for cash
• sell my home for cash
• sell my house fast for cash
• sell house for cash
• sell your house for cash
• need to sell my house fast
• sell house as is
• need to sell my house asap
• i need to sell my house fast
• i want to sell my house as is fast
• sell your house to local home buyer
• sell my commercial property
• i want to sell my commercial property
• sell my commercial property quickly
• i want to sell my commercial property fast
• sell my commercial property fast
• we buy houses
• we buy houses for cash
• we buy homes
• we buy homes for cash
• we buy your house for cash
• we buy homes fast
• we buy houses companies
• cash home buyers
• cash house buyers
• cash home buyers near me
• fast cash home buyers
• investor home buyers
• companies that buy houses for cash
• best companies that buy houses for cash
• companies that buy houses for cash near me
• companies that buy houses in any condition
• companies that buy your house for cash

Similarly to other keywords, there are many different types of investor-focused seller keywords that also vary by intent, location, property type, and other characteristics.

If you work with property investors and/or invest in real estate by yourself, check out my article in which I included the full list of best keywords for real estate investors.

 

#2 Buyer Keywords for Real Estate Agents and Brokers

Buyer keywords are keywords that target residential or commercial property buyers.

There is an enormous amount of different types of buyer-related keywords. They vary by location, property type, property style, amenity, price, and many other characteristics.

Some of the keywords are more general (short tail) while others very specific (long tail).

While both short and long tail buyer-focused keywords have commercial intent, the long tail real estate keywords tend to have higher commercial intent due to its specificity.

For instance, a “homes for sale in Miami” is a typical short tail keyword with a decent commercial intent.

But consider the following long tail keyword — “three story contemporary townhome with pool in Miami under $800k”.

This keyword is extremely specific, making it of a higher commercial value because a person using it knows exactly what he/she wants in comparison to a person who uses a more general keyword.

Below I separated all the buyer-focused keywords in different groups for your convenience.

 

Location-Based Buyer Keywords

• homes for sale in STATE
• homes for sale in COUNTY
• homes for sale in CITY
• homes for sale in NEIGHBORHOOD
• homes for sale in ZIP CODE

Note: Replace the placeholders STATE, COUNTY, etc. with your target location(s).

Tip: These six simple keywords can turn into hundreds of keywords. You simply need to replace the word “homes” to any of the available property types.

For instance, replace it with the following property types: single family houses, condominiums, townhomes, etc., and you’ll get a bunch of additional keywords to target.

 

Property Type-Based Buyer Keywords

• houses for sale in LOCATION
• condominiums/condos for sale in LOCATION
• townhomes/townhouses for sale in LOCATION
• mobile homes for sale in LOCATION
• manufactured homes for sale in LOCATION
• apartments for sale in LOCATION
• lofts for sale in LOCATION
• cabins for sale in LOCATION
• duplexes for sale in LOCATION
• triplexes for sale in LOCATION
• fourplexes for sale in LOCATION
• commercial property for sale in LOCATION
• apartment buildings for sale in LOCATION

Note: Replace the placeholder ‘LOCATION’ with your target location(s). For this group of keywords, I recommend using the following location modifiers: State, County, City, Neighborhood, and Zip Code.

 

Property Style-Based Buyer Keywords

• farm style houses for sale in LOCATION
• victorian style houses for sale in LOCATION
• ranch style houses for sale in LOCATION
• contemporary style houses for sale in LOCATION
• modern style houses for sale in LOCATION
• colonial style houses for sale in LOCATION
• plantation style houses for sale in LOCATION

 

Amenity-Based Buyer Keywords

• one story homes for sale in LOCATION
• two story homes for sale in LOCATION
• homes with pool for sale in LOCATION
• homes with two car garage for sale in LOCATION
• homes with three car garage for sale in LOCATION
• waterfront homes for sale in LOCATION
• 1 bedroom homes for sale in LOCATION
• 2 bedroom homes for sale in LOCATION
• 3 bedroom homes for sale in LOCATION
• 4 bedroom homes for sale in LOCATION
• 5 bedroom homes for sale in LOCATION

 

Price-Based Buyer Keywords

• homes for sale under 10k in LOCATION
• homes for sale under 50k in LOCATION
• homes for sale under 100k in LOCATION
• homes for sale under 150k in LOCATION
• homes for sale under 200k in LOCATION
• homes for sale under 250k in LOCATION
• homes for sale under 300k in LOCATION
• homes for sale under 350k in LOCATION
• homes for sale under 400k in LOCATION
• homes for sale under 450k in LOCATION
• homes for sale under 500k in LOCATION

 

Lifestyle-Based Buyer Keywords

• luxury homes for sale in LOCATION
• waterfront homes for sale in LOCATION
• beachfront homes for sale in LOCATION
• oceanfront homes for sale in LOCATION
• lakefront homes for sale in LOCATION
• riverfront homes for sale in LOCATION
• mountain homes for sale in LOCATION
• golf course homes for sale in LOCATION
• senior homes for sale in LOCATION
• container homes for sale in LOCATION

 

#3 Tenant-Focused Keywords for Real Estate Agents and Brokers

Finally, leasing agents will be interested in real keywords targeting tenants to help with filling vacancies.

So, if your model is to attract tenants in order to help them find suitable rentals, you should add the following tenant-focused real estate keywords for your SEO strategy.

Note: Replace the placeholder ‘LOCATION’ with your target location(s). For this group of keywords, I recommend using the following location modifiers: State, County, City, Neighborhood, and/or Zip Code.

 

Amenity-Based Tenant Keywords

• homes for rent with pool LOCATION
• homes for rent with garage LOCATION
• homes for rent with mother in law suite LOCATION
• furnished homes for rent LOCATION
• tiny homes for rent LOCATION
• 1 bedroom homes for rent LOCATION
• 2 bedroom homes for rent LOCATION
• 3 bedroom homes for rent LOCATION
• 4 bedroom homes for rent LOCATION
• 5 bedroom homes for rent LOCATION
• 6 bedroom homes for rent LOCATION
• 7 bedroom homes for rent LOCATION

 

Price-Based Tenant Keywords

• homes for rent under $1500 LOCATION
• homes for rent under $1400 LOCATION
• homes for rent under $1300 LOCATION
• homes for rent under $1200 LOCATION
• homes for rent under $1100 LOCATION
• homes for rent under $1000 LOCATION
• homes for rent under $900 LOCATION
• homes for rent under $800 LOCATION
• homes for rent under $700 LOCATION
• homes for rent under $600 LOCATION
• homes for rent under $500 LOCATION

 

Lifestyle-Based Tenant Keywords

• luxury homes for rent LOCATION
• waterfront homes for rent LOCATION
• oceanfront homes for rent LOCATION
• lake homes for rent LOCATION
• golf course homes for rent LOCATION
• rural homes for rent LOCATION
• senior homes for rent LOCATION
• pet friendly homes for rent LOCATION
• military homes for rent LOCATION
• cheap homes for rent LOCATION

 

Property Style-Based Tenant Keywords

• ranch homes for rent LOCATION
• farm homes for rent LOCATION
• patio homes for rent LOCATION

 

Special Circumstance-Based Tenant Keywords

• rent to own homes LOCATION
• section 8 homes for rent LOCATION
• no credit check homes for rent LOCATION
• move in ready homes for rent LOCATION
• homes for rent by owner LOCATION

 

Property Type-Based Tenant Keywords

• apartments for rent LOCATION
• townhomes for rent LOCATION
• condos for rent LOCATION
• lofts for rent LOCATION
• duplex for rent LOCATION
• triplex for rent LOCATION
• single family houses for rent LOCATION
• vacation homes for rent LOCATION
• modular homes for rent LOCATION
• mobile homes for rent LOCATION
• studios for rent LOCATION

 

Landlord Type-Based Tenant Keywords

• private landlord rentals LOCATION
• private landlord houses for rent near me LOCATION
• private landlord listings LOCATION
• private landlord rentals near me LOCATION
• houses for rent by private landlord LOCATION
• apartments for rent private landlord LOCATION
• private landlord apartment for rent LOCATION
• houses for rent private landlord LOCATION
• private landlord that take section 8 LOCATION
• house for rent by private landlord near me
• house for rent private landlord LOCATION
• private landlord house for rent near me
• 2 bedroom house to rent private landlord LOCATION
• 3 bedroom houses for rent private landlord LOCATION
• 4 bedroom houses for rent private landlord LOCATION
• independent landlord rentals LOCATION
• independent landlord apartments for rent LOCATION
• property management rentals LOCATION
• property management rentals near me
• LOCATION property management rentals

 

Final Thoughts

As you can see there are numerous keywords you can utilize when optimizing your real estate website for SEO. Going after the right keywords in your search engine optimization strategy can do wonders for your business.

I hope my list of best SEO keywords for real estate agents and brokers will not only save you hundreds of hours of research but also ultimately increase your bottom line by helping you close more transactions.

So, put this keyword list to use to grow your real estate business. Who knows, maybe one day we’ll see your own success story among many other inspiring real estate agent success stories featured in our publication.

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About the Author:

Oleg Donets is a serial entrepreneur, technology and digital marketing strategist with a solid track record. Since 2013, he has been successfully helping numerous startups and established companies from a wide range of industries to launch, grow and scale their businesses by utilizing his innovative technology solutions and progressive marketing strategies. Oleg is a founder of Real Estate Bees, a cutting-edge technology & marketing platform for the real estate industry. Oleg is also a proud business mentor at SCORE, the nation’s largest nonprofit organization and a resource partner of the U.S. Small Business Administration.