5 Best Free & Paid Real Estate CMA Software Tools for Realtors’ Comparative Market Analysis (2025 Reviews)

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PropStream is real estate CMA software that gives you the lowdown on over 155 million properties across the US, from deeds to sales, mortgages, and MLS data.

It also includes comprehensive tools for skip tracing, list stacking, email marketing, direct mail, and postcard marketing.

With this unique real estate comparative market analysis app, you can find leads and analyze comparable properties.

It also allows you to build comps right from your phone to get instant property valuation insights.

Features

Access to Property Data

PropStream gives you access to a database of over 155 million properties across the country — from county records to MLS listings and exclusive sources.

Whether you’re tracking down a property by its address or digging deep into its mortgage history, PropStream provides all the information you need.

Targeted Lead Generation

With over 120+ search filters, PropStream makes it easy to find exactly what you’re looking for, be it foreclosures, vacant homes, or properties with high equity.

Comparables and Property Valuation

PropStream provides the most accurate comps straight from public records and the local MLS. This real estate comps app lets you specify and compare properties for sale.

Automated List Management

PropStream keeps your lists of real estate leads fresh and focused by automatically adding new house seller leads while removing the old ones, thereby improving your chances of conversion.

Learn more about the features of this tool from our PropStream review.

Plans and Pricing

Starting at just $99/month, the Standard plan offers everything, from a user-friendly mobile app to extensive nationwide property data.

It also offers powerful tools for real estate investors and agents like a property search map and integrated marketing platforms. PropStream also offers some handy add-ons.

The List Automator Tool costs $27/month for daily updates and seamless list management. The Team Member add-on at $20/month supports up to five users with customized access.

You can also craft professional postcards, perform real estate skip tracing with DNC compliance, and send targeted emails — all at a low cost.

Emails start at just 2 cents, skip tracing starts at 12 cents, and postcards start at 48 cents each.

Pros and Cons

Pros

• Comprehensive property data. From who’s selling to the latest market trends and prices, PropStream provides all the property data you need.

• Good marketing tools. PropStream lets you send ringless voicemails to homeowners. Plus, its tools let you send postcards and emails from your phone.

• User-friendly interface and continuous improvement. Their apps are easy to use and they keep improving with new features.

Cons

• Inaccurate data. Some PropStream users complain about the accuracy of some of its data.

• Poor customer support. Their customer care has been poor when people reach out with problems concerning their postcards.

• Limited integrations. PropStream doesn’t directly integrate with many of the popular tools used by realtors.

Integrations

No integrations found.

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Privy gives you access to a vast database of US residential properties, including fix and flips, rentals, and first-hand MLS data.

The platform lets you survey different property types, from distressed homes to undervalued properties.

It offers an Auto Deal Finder that allows you to find top real estate opportunities. It does this by pinpointing deals that match your investment strategy.

Privy’s LiveCMA™ feature provides on-the-spot comps for any active listing in the US. This helps you assess and compare properties in moments. Privy is simply one of the best CMA tools for realtors.

Features

Automatic Deal Finding

Privy’s smart system spots top real estate opportunities tailor-made for you. It filters and finds properties that match what you want, thereby removing the need for you to go through a large amount of data.

360° Market Analysis

Privy gives you a full market overview. It combines MLS data with insider information to give you the lowdown on properties.

LiveCMA™

Privy provides on-the-pulse property valuations. It allows you to look at pricing trends, similar properties, and local amenities to get the perfect offer that mirrors the current market condition.

Integrated LTR Calculator

Privy gives you real-time MLS updates every 15 minutes. It also offers an LTR (Long Term Rental) calculator that offers insights into gross yields, CAP rates, and annual return for potential rental properties.

This and other powerful features make Privy one of the best real estate comp tools out there.

Learn more detail on the features of this software from our Privy review.

Plans and Pricing

Privy offers a flexible monthly plan at just $149 or an annual plan at $1,428. With the annual plan, you’re simply paying $119 each month.

Both plans offer data on over 98% of US residential properties, real-time MLS updates to keep you ahead, insider insights on off-market houses for sale, an Auto Deal Finder, and live tracking.

They also offer LiveCMA™, nationwide rental valuations, thorough real estate deal analysis software tools, a mobile app, bulk upload of lists, and instant notifications.

Pros and Cons

Pros

• User-friendly software. The software has a nice, intuitive interface that makes it easy to use.

• Accurate and detailed data. Privy offers accurate, detailed, and up-to-date data sourced directly from the MLS.

• Long-term rental analysis. For realtors working with long-term rentals, Privy offers nationwide rental data and an LTR calculator for finding and assessing rental property deals.

Cons

• Poor customer support. Some users have complained about Privy’s inadequate support and unwarranted billing.

• No free trial. Privy doesn’t offer a free trial, which means you can’t test out the software before committing to a full subscription.

• Limited integrations. Privy doesn’t directly integrate with the popular software tools real estate agents use.

Integrations

• Liquid Logics

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PropertyRadar’s CMA software pulls data from public records, the MLS, and beyond to give you a full view of what’s happening in the market.

This comparative market analysis software tool uses cutting-edge AVMs to select the best comparables for you, thereby letting you predict a property’s value with just a click

It shows you in-depth data about a neighborhood with its patented heat maps. This allows you to find certain details like who lives there, what they do, and how motivated they might be.

PropertyRadar has a unique list stacking feature, which allows you to mix, match, and refine your prospect’s lists to know the leads that are worth your time, making sure you focus on the most relevant ones.

Features

Hyperlocal Property and Homeowner Information

PropertyRadar offers in-depth info on properties and homeowners, including demographics like age, education, family size, and income levels.

This allows you to know the neighborhoods and markets like the back of your hand.

List Insights

With PropertyRadar, you can tailor and adjust lists of potential properties to meet your specific needs. This gives you the insights you need for smarter marketing and segmentation.

Automated Comparative Market Analysis (CMA)

Being one of the best real estate comp tools, PropertyRadar uses cutting-edge technologies to pick the best comparables to help you get accurate property valuations quickly.

Estimated Values, Equity, and Loan Positions

PropertyRadar gives you estimated property values, detailed loan positions, and calculated owner equity. It helps you assess the investment potential of a home and its financing options.

These features, as well as other details, are described in more detail in our PropertyRadar review.

Plans and Pricing

PropertyRadar offers flexible pricing plans: Solo, Team, and Business.

• Solo: At just $119 a month (or $99 monthly, if billed annually), this plan is packed with everything an agent needs to conquer the market. It includes features like property data, 250 contact details, 10,000 monitored properties, and one integration.

• Team: Designed for real estate teams, this plan costs $249 monthly and offers room for three users and a wealth of data tools, plus 500 contact details, 25,000 property imports and exports, 3 integrations, and more.

• Business: For $599 monthly or $549 yearly, you get a complete toolkit for up to 10 users. With this plan, you will access everything in the Team plan, plus 2,500 contacts monthly, 50,000 monitored properties, 10 integrations, and more.

There are also add-ons to increase your productivity. They include more integrations at $20/month, more monitored properties at $30 for every additional 10,000 properties, and trustee sales tracking at $40/county.

Pros and Cons

Pros

• Robust features for lead generation and management. PropertyRadar has your back with all the tools you need to find properties, build lists, and keep an eye on your prospects.

• Advanced property search. With PropertyRadar, you can fine-tune your search with over 139 criteria. Whether it’s for an investment property or a dream home for your client, you get all the filters you need.

• Wide marketing options. PropertyRadar gives you built-in marketing tools. For example, dialers for persistent, non-intrusive voicemails, and text campaigns that actually get read.

Cons

• Additional fees for certain services. Getting the full benefits of PropertyRadar, like phone marketing and detailed parcel maps, will cost you more. This can increase your overall spending.

• Limited user support on the basic plan. The Solo plan is budget-friendly but strictly for a single user. You will need to spend more to get your team on board.

Integrations

• Addressable
• PRINTgenie
• Yellow Letter HQ
• Click2Mail
• PostcardMania
• Handwrytten
• Thanks.io
• Lob
• Slybroadcast
• Mojo
• ClickSend
• CallFire
• Salesforce
• Pipedrive
• Freshsales
• Zoho CRM

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Cloud CMA is the ultimate real estate CMA software for agents looking to create top-tier, persuasive comparative market analysis (CMA) reports.

This multipurpose tool allows you to win more listings with beautiful presentations.

Whether your clients want a printed report or a digital one, Cloud CMA lets you tailor your CMAs to suit any preference.

It also supports both in-person and remote presentations. This allows you to dazzle your clients by using interactive features to make every encounter memorable, whether face-to-face or via video call.

Cloud CMA Live lets you present live-updated CMA reports in your online meetings. Powered by the latest MLS data, it allows you to show important information in real time with tools like the Telestrator Marker.

Features

Professionally Designed CMA

With Cloud CMA, you can transform MLS data into stunning, client-ready CMAs. The software offers beautifully curated reports that make both you and your listings stand out.

Interactive or Remote Presentations

Cloud CMA allows you to dazzle your clients with live or remote, interactive presentations that scream professionalism — right from your laptop or phone.

Automated CMA and Virtual Listing Presentations

By integrating with Homebeat, Cloud CMA allows you to line up online presentations without breaking a sweat.

It also lets you keep potential sellers engaged with market insights from live MLS data.

Listing Intelligence and Premium Reports

Cloud CMA connects to Realtor.com and other property listing platforms to bring you the freshest, most relevant data so you can outshine the competition.

It also allows you to create premium reports to improve your game and seal the deal.

Plans and Pricing

Cloud CMA offers 3 plans to suit your needs: Cloud CMA + Homebeat, Empower, and Amplify.

Cloud CMA + Homebeat: Priced at $49/month or $499/year, this plan includes everything in Cloud CMA, plus the Homebeat add-on for automated CMA reports.

Empower: At $79/month or $649/year, you get access to all features of the Cloud CMA real estate CMA software + Homebeat, along with LionDesk for multichannel campaigns, contact management and automation. This plan also offers live buyer tours to take your real estate business to the next level.

Amplify: For $99/month or $799/year, this plan includes everything from the Empower plan, plus Spacio, and Cloud Attract for creating unlimited landing pages for buyers and sellers.

Pros and Cons

Pros

• Ease of use. Cloud CMA’s user-friendly interface lets you create detailed CMAs in minutes.

• Customization and branding. This software offers custom branding, page options, and customized reports that allow you to showcase your creative and professional image.

• Interactive presentations. Cloud CMA lets you use its interactive element to spice up your pitches. Its “Live” view feature integrates live data from the MLS into your Zoom calls, thereby making your meetings informative and more interesting.

Cons

• Reliability issues. Cloud CMA might leave you hanging just when you need it most. There have been complaints from agents frustrated by bugs that crash the software.

• Customer support issues. Agents say the support team often seems lost at sea. You will have to wait a day or two for a response.

Integrations

• Follow Up Boss
• Lone Wolf
• Realtor.com® Listing Toolkit
• Google Analytics 360
• Zapier
• LionDesk
• Lofty

Exclusive to REALTORS®, Realtors Property Resource (RPR) is America’s most comprehensive property database software.

This free CMA software for realtors helps real estate professionals deliver top-notch service with its wealth of data and reports.

It offers custom tools for every real estate professional, from residential to commercial and everything in between. It also provides client reports, market analyses, and more.

The RPR mobile app puts property insights in your hands, letting you pull up data, generate reports, or create CMAs and buyer tours, all on the move.

What really sets RPR apart is its Sales Comparison Analysis and Valuation Workbook which lets you do thorough and accurate property valuations.

Features

Comprehensive Property Data

RPR lets you access detailed information on over 160 million US properties. Whether you’re looking for sales histories, valuations, or mortgage details, RPR pulls data from public records and listings, giving you all the information in one place.

Advanced Search Capabilities

RPR lets you find the perfect property faster by using advanced filters such as location, price range, property type, and more. It makes life easier for busy real estate professionals.

Customizable Reports

The real estate software allows you to customize your property and market reports to meet specific client needs.

This free real estate comps software makes the process of creating detailed, client-ready presentations a breeze.

Market Analysis Tools

RPR helps you analyze and predict market trends, thereby empowering you to provide trusted, data-backed advice to your clients.

Plans and Pricing

RPR is completely covered by your National Association of Realtors (NAR) annual dues. That means no monthly fees and no upgrade costs.

RPR is a powerful and free comparative market analysis tool. As a NAR member, it offers you unrestricted access to detailed property reports, nationwide public records, local MLS data, and more — all included in your membership.

Pros and Cons

Pros

• Free for Realtors. RPR won’t cost you a penny. It’s one of the perks you get as a member of the National Association of Realtors (NAR), making it a budget-friendly tool, especially if you’re just starting out or keeping an eye on expenses. It is simply one of the best free CMA real estate tools out there.

• Impressive features. RPR is a one-stop shop for everything, from property snapshots, in-depth seller reports, and customizable flyers, to insightful market analyses. It integrates third-party data like heatmaps and public records, letting you impress with your CMAs.

• User-friendly CMA generation. RPR makes generating CMAs simple with its user-friendly interface. You can easily pick your properties, adjust the values with a slider feature, and get your professional reports ready in no time.

Cons

• No adjustments for comps. You cannot fine-tune your comparables in RPR if you need to account for extra bedrooms, a backyard pool, or a recently renovated kitchen. The best it offers is letting you say a comp is slightly better or worse, which hardly helps when you’re nailing down an accurate price.

• Limited customization and presentation. RPR’s final report design might disappoint you. Its reports look more like bland, boring visuals than the vibrant, colorful presentation you may want. The lack of engaging visuals and customization options will make your presentations look boring.

• Limited use in some markets. RPR doesn’t connect to the local Multiple Listing Service (MLS) in some areas or markets. This makes it useless for agents in such places.

Integrations

• AI Commercial ScriptWriter (Trade Area)
• Rental Beast
• Risk Factor
• AI ChatGPT Script Writer
• CompStak
• ClimateCheck®
• AARP Livability™ Index
• Valuate®
• zipForm®