8 Best Free & Paid Virtual Tour Software Apps for Real Estate (2024 Reviews)

Real Estate Bees’ editorial team asked a number of industry-leading real estate professionals to share their expertise on the best virtual walkthrough software tools to help our readers make a more educated purchase decision when researching available solutions.

With the help of the experts, we identified the best  free and paid real estate virtual tour software apps and evaluated their features, plans, and pricing information. Visiting retailers of the listed products by clicking links within our content may earn us commissions from your purchases, but we never receive any compensation for the inclusion of products and/or services in our consumer guides. Read our editorial guidelines to learn more about our review and rating process.

— Kimberly Anderson, Senior Creative Editor at Real Estate Bees

CloudPano is a powerful virtual tour creation app for real estate agents, travel agents, and other industry professionals.

One of its key features is the Live Guided Tour. This allows real estate agents or tour guides to conduct live interactive virtual tours with clients in real time.

With its user-friendly interface, drag-and-drop functionality, customization options, analytics, and tracking capabilities, CloudPano ranks as one of the best virtual tour tools available on the market.

Features

Live Guided Tour

This feature allows real estate agents or tour guides to give virtual tours to clients in real time.

With this feature, agents can create and share a live 360 video chat link with their clients.

The clients can then join the video chat via the link and navigate the virtual tour while chatting with the agent in real time.

White Label

This feature allows users to brand their virtual tours with their own company name and logo.

Agents can also use this feature to modify user interface elements such as buttons, menus, and fonts to create a consistent brand experience.

Hotspots

The hotspots feature allows users to add interactive points of interest within virtual tours.

With this feature, users can create clickable elements that provide additional information, context, or navigation options for viewers as they explore the virtual space.

This feature also allows agents to customize hotspot appearance to match their branding or design preferences.

Plans and Pricing

CloudPano offers four plans: the Free plan, the Pro, the Pro Plus, and the Pro Plus Business plan.

The Free plan expires after 120 days of registration. It includes features like 3 free limited tours, Hotspots and Infospots, unlimited 360 photos, and more.

The Pro plan, at $19/month, offers three published projects, and unlimited scenes and photos.

It also offers access to CloudPano’s portfolio of demo tours and projects, plus tools to share tours on your real estate agent website.

The $33/month Pro Plus plan includes all Pro features, unlimited projects, team collaboration tools, Google Street View virtual tours, tour privacy, and more.

At $100+/month, the Pro Plus Business plan adds custom designs, integrations, workflows, and a dedicated account manager to all features of the Pro Plus plan.

Pros and Cons

Pros

• CloudPano has a free plan. Users can access and use the basic features of the platform at no cost.

• Highly customizable tours. CloudPano offers customization options. You can add branded elements, from logos, text, and media to custom sounds, music, Hotspot icons and Nadir. This feature helps maintain brand consistency and creates a professional presentation that aligns with your brand identity.

Cons

• Limited features on the Free and Pro plans. While the Free and Pro plans offer some advanced features and capabilities, they have certain limitations compared to higher-tier plans or other virtual tour tools. For example, the Pro plan lacks live video chat options which is a drawback for agents and small businesses.

• Learning curve. It may take some time to familiarize yourself with the software and its various functionalities.

Integrations

• Zillow
• HotPads
• Trulia
• Zumper
• Sincro
• Dealer.com
• Dealer Spike
• Realtor.com

Panoee is a free and easy-to-use interactive real estate virtual tour software for photographers that allows users to create immersive and interactive tours of real estate listings.

With Panoee, you can easily add photos, videos, and text to your tours and create hotspots that allow visitors to interact with your listings in a variety of ways.

Unlike many other cloud services, Panoee does not limit the number of panoramas or virtual tours uploaded, and it can handle the highest-quality panoramas.

This makes it ideal for businesses and individuals who need to create large-scale virtual tours, such as for real estate listings, tourism websites, or product showrooms.

The software features a user-friendly, drag-and-drop editor that makes it easy to add and edit content.

It also provides a variety of customization options, allowing you to create virtual tour photography experiences that align with your brand identity.

In-depth analytics give real estate professionals and photographers valuable insight into user engagement and tour performance, allowing them to make data-driven decisions.

Features

Custom Floor Plan and Map

This feature allows users to incorporate floor plans or maps into their virtual tours.

Users can upload their own floor plans as image files or vector graphics. They can also customize floor plans to match branding or design preferences.

Panorama and Scene

This feature enables users to create and showcase immersive panoramic views within their virtual tours.

It allows them to capture and present 360-degree images or videos of specific locations or areas, as well as organize the panoramas into different scenes or areas within the tour.

Basic VR Support

Users can experience virtual tours by using Virtual Reality (VR) devices like the Oculus Rift, HTC VIVE, or Google Cardboard.

Users can activate VR mode on the platform and explore tours in a VR-friendly format.

Plans and Pricing

Panoee offers three subscription plans: the Free (Be Friend) plan, the Companion plan, and the Companion+ plan.

The free plan includes features like seven types of Hotspot, multiresolution support, unlimited bandwidth, and more.

The Companion plan costs $18 per month and comes with all the features of the free plan, plus 3 more types of Hotspot.

It also includes additional features like detailed analytics, eCommerce support, custom floor plans and maps, branding, and password-protected tours.

The Companion+ plan costs $180 per year and includes everything in the Companion plan, plus a 17% discount for paying annually.

Pros and Cons

Pros

• It has a free forever plan. The software has a free plan that allows users to access and utilize basic features and functionality without cost. There’s also a 14-day free trial of its Companion plan.

• Fast panoramic image upload. The software is designed to efficiently handle the panoramic image upload process. This allows users to quickly and seamlessly upload panoramic images without significant delays or slowdowns.

• Easy to set up and use. New users can learn and start using Panoee’s virtual tour software within minutes.

Cons

• Frequent bugs. As a relatively new software, Panoee still has some bugs in some of its features. These bugs can sometimes cause problems when creating or viewing virtual tours.

• No mobile virtual tour creation app. Panoee can only be used on PC or via web apps. This limits its potential.

• Doesn’t integrate with Google Street View. While Panoee offers a number of useful integrations, it doesn’t currently integrate with Google Street View.

Integrations

• WordPress
• Google Maps
• PayPal
• Shopify

Kuula is a user-friendly online platform for creating, editing, and sharing virtual tours.

This software provides a simple interface that enables users to easily create immersive virtual tours by uploading and connecting 360-degree images or panoramic photos.

One of its key features is its virtual reality mode, which allows users to experience virtual walkthroughs by using VR devices.

Kuula also offers real-time collaboration with team members and customizable interface options.

The software supports multiple languages and is one of the best virtual tour apps for iPhone, iPad, Android, Windows, and Mac.

Features

Contact Cards

Kuula virtual tour software allows Pro and Business users to add logos and interactive contact information to their virtual tours.

The contact card is a small floating panel that appears in the upper left corner of the tour player.

It can be used to display the tour creator’s name, phone number, email address, website, or any other relevant information.

360 Virtual Tour Editor

This feature allows users to easily create and customize interactive virtual tours by combining 360° panoramic images and other media elements.

The 360 virtual tour software allows users to add interactive elements like hotspots, annotations, and captions to specific points of interest within the scenes.

Users can also use this feature to customize their virtual tour by selecting different themes, layouts, and navigation styles.

Tiny Planet Editor

The Tiny Planet Editor allows users to create visually stimulating and eye-catching “tiny planet” style images from 360° panoramas.

The effect distorts the original photo, creating a mesmerizing effect where the scene appears as a miniature planet.

It also offers intuitive tools and controls for adjusting projection, orientation, size, and other parameters.

Plans and Pricing

Kuula offers three plans: Basic, Pro, and Business.

The Basic plan is free and includes features like image correction, virtual reality, retouching and enhancing images, and more.

The Pro plan costs $24 per month or $240 annually and offers all the features of the Basic plan. It includes additional features like faster loading times, a virtual tour editor, and duplicate tours.

The Business plan costs $48 monthly or $432 annually and offers everything in the Pro and Basic plans.

It also includes custom domains, password-protected tours, and detailed analytics.

Pros and Cons

Pros

• Generous free plan. Users can access features to retouch and improve images and view 360 photos in a VR environment for free. The free plan allows 100 public uploads per month.

• Unlimited tours and image upload capacity. There is no limit to the number of tours users can create on the paid plans. Additionally, users can upload as much high-quality imagery as they want. This flexibility and scalability in terms of tour creation and image capacity gives users the freedom to create rich, engaging virtual tours that showcase their content well.

• Easy to use and less time consumed to create tours. Uploading panoramic images, adding interactive elements like hotspots, and customizing tour settings on Kuula is easy.

Cons

• Limited advanced editing features. Although Kuula offers basic editing capabilities, users looking for more advanced editing features may find the options limited.

• Dependency on Kuula’s hosting. Users depend on Kuula’s servers for hosting and accessing their tours. In the event of any service disruptions or changes in Kuula’s business operations, users may face limitations or potential challenges related to tour availability or access.

Integrations

• WordPress
• Drupal
• Wix

Panoroo is virtual tour software that makes it easy for real estate professionals to create engaging and interactive 360-degree tours.

Built to be mobile-friendly, Panoroo allows users to create and view virtual tours on various devices with ease.

The platform allows you to share virtual tours on over 40 social platforms, including Facebook and Instagram.

It was built by a team with over ten years’ experience working in the real estate industry.

Panoroo also offers a suite of professional editing tools that allow users to enhance property images and create visually stunning tours.

Features

Live Virtual Tours

Panoroo allows real estate agents to conduct real-time virtual tours with their prospects. They generate a live tour link, enabling viewers to access and interact in real time. Up to four viewers can join simultaneously.

Easy Mobile Editor

Users can easily create tours, upload panoramic images, and organize scenes on their phone.

Users can also use this feature to add interactive hotspots and customize their tours with their mobile devices.

Click to Call Feature

The Click to Call feature enables users to initiate phone calls from within the virtual tour.

It allows potential clients or viewers to contact the host directly with a click of a button from within the tour.

Agents can use this feature to address clients’ immediate questions about the tour and properties, and provide additional information they may need.

Plans and Pricing

Panoroo offers three subscription plans: Personal, Business, and Unlimited.

The Personal plan costs $10 per month or $99.96 annually. It includes 50 panorama scenes and 100 Panoroo live minutes per month for live virtual tours.

The Business plan costs $30 per month or $300 annually. It includes 500 panorama scenes and 300 live minutes per month.

The Unlimited plan is $100 per month or $999.96 annually, and it includes unlimited panoramic scenes and unlimited Panoroo live minutes each month.

Pros and Cons

Pros

• User-friendly interface. This software has a simple, easy-to-use interface that allows users to set up a tour in less than 10 minutes.

• Mobile-friendly tools. Panoroo has mobile-friendly tools that allow you to create and conduct tours on your mobile. This is particularly useful for agents and professionals who are always on the go.

• Guided tours for multiple viewers. This software allows multiple people to participate in a live tour at the same time. Up to four people can participate in a live tour, allowing hosts to reach more people in less time.

• Affordable pricing. Panoroo is one of the most affordable virtual tour software tools for real estate professionals.

Cons

• Limited number of scenes. While some software allows users to create unlimited scenes, Panoroo has a limited number of scenes. If you reach the maximum number of scenes allowed, you will need to delete old scenes to make room for new ones.

• Photo resolution. Panoroo could improve in terms of image quality.

• Loading issues on Android phones and tablets. Some users have complained about the slow loading time of tours on Android devices.

Integrations

No third-party software integrations available.

Nodalview is designed to help real estate professionals and photographers create high-quality immersive virtual tours that showcase properties in their best light.

One of its key features is its advanced High Dynamic Range (HDR) imaging technology. This allows users to capture and process photos with high detail, vibrant colors, and balanced exposure.

Nodalview also offers other features, including white-label branding, integrations with real estate platforms, analytics, and lead generation.

Apart from being some of the best professional online virtual tour software for real estate, the platform offers other real estate photography software and marketing tools.

Features

Remote Real Estate Viewings

Nodalview’s Remote Real Estate Viewings feature allows agents to conduct live virtual tours of properties with their clients.

Agents can interact with potential buyers in real time through live video, showcasing the property and answering questions that arise.

Smartphone Photo Capture Technology

This feature helps real estate professionals and photographers capture stunning images of properties and create immersive virtual tours.

It allows users to access a host of capabilities, including correction of real estate photography wide angle lenses, virtual staging, high-quality HDR imaging, easy editing, and image enhancement, among others.

This allows users to create immersive virtual tours of properties, and showcase them in the best light.

Real Estate Floor Plans

Real estate professionals can upload floor plans into virtual tours as interactive elements.

This includes room-to-room navigation, measurement and annotation tools, and compatibility with mobile and desktop devices.

Plans and Pricing

Nodalview offers plans based on the number of properties you manage or wish to market. Brokers or real estate agents with 5 properties can choose the Starter plan.

The Professional plan is for real estate brokerages or agents with up to 10 properties under management.

The Business plan is for businesses with up to 40 properties, and the Enterprise plan caters to businesses that need virtual tours of more than 40 properties.

Each plan allows up to 2 users, but you can add additional users for €10.

The Starter plan costs €99 per month or €1,068 per year. It allows users to capture up to 120 HDR photos and 5 videos with a 10K resolution.

Starter plan users also access all other Nodalview features, including floor plans, unlimited guided virtual tours, statistics, and the Nodalview Academy.

The Professional plan costs €159 per month or €1,716 per year. It allows high-resolution capturing of unlimited HDR photos and 10 videos, plus all other Starter plan features.

The Business plan costs €249 or €2,688 yearly. It includes all Nodalview features and allows you to capture 40 videos in 10K resolution and unlimited HDR photos.

The Enterprise plan includes unlimited active properties, unlimited videos, and unlimited photos. You’ll need to contact one of their sales representatives for Enterprise plan pricing.

Pros and Cons

Pros

• Mobile capture app. You can use your mobile phone to capture and create tours. The app guides real estate photographers through the capture process, ensuring proper alignment and seamless virtual tour stitching.

• Ease of use. There are many helpful training materials and guides to assist new users. The app itself has a low learning curve.

• HDR and wide-angle photos. The platform offers photo capture tools, allowing you to market your properties with high-quality, attention-grabbing photos.

Cons

• Higher pricing. Some users may find Nodalview’s pricing higher than other virtual tour software options. Individual photographers or small real estate agencies may be limited by cost.

• Long data transfers. Uploading and downloading photos can sometimes take a while regardless of your connection speed.

Integrations

• Matterport
• RELAYTO
• FLOORFY

My360 is a Spanish virtual tour software for real estate professionals. It enables users to create immersive, interactive virtual tours for various industries, including real estate, hospitality, and retail.

One of its key features is that it supports multiple languages. It also offers lead capture forms, which allow users to collect visitor information and generate leads directly from their virtual tours.

My360 offers a suite of tools and features to enhance virtual tours, including customization options, hotspot functionality, multi-channel support, and analytics.

Features

VR-Compatible

The VR compatibility feature enables users to optimize their virtual tours for viewing on various virtual reality devices.

It allows users to create and export virtual tours in VR format. They can then use a range of compatible VR devices to explore the virtual tours.

This feature enhances virtual tours’ versatility and accessibility, catering to users who want VR immersion.

Live Video Chat

By using the built-in video chat feature, you can communicate with your clients to answer questions and provide additional information about the property.

Virtual Tour Analysis

My360’s Virtual Tour Analysis feature allows users to track and analyze virtual tours’ performance by providing valuable insights and statistics.

With this feature, users can access certain metrics such as views and engagement, geographical information and click heatmaps.

Free Property Portal

My360Rea allows you to upload virtual tours of your properties for sale or for rent directly onto its platform.

By being a member of My360, you automatically get access to publish your virtual tours on My360Rea.

Plans and Pricing

All features of My360 can be accessed at just one price point. Users can choose to pay monthly or annually, and they can pay in Euros, Pounds, or Dollars.

The platform costs $45 monthly or $420 annually (for users paying in dollars). There is live support 7 days per week, and a 2-week free trial.

Pros and Cons

Pros

• User-friendly interface. My360 offers a user-friendly interface that simplifies tour creation. The intuitive drag-and-drop tools, pre-designed templates, and step-by-step guidance make it easy for users with limited technical expertise to create tours.

• Helpful support. Their customer care team goes above and beyond to help new users with setting up cameras, uploading files, and finding the right plan for their needs.

• Free trial. My360 offers a zero-obligation free trial of its virtual tour software.

• Publish virtual tours to Facebook. My360 allows users to publish their virtual tours to Facebook pages. However, note that you cannot embed a tour on a Facebook page unless it has up to 2,000 followers.

Cons

• Limited payment options. You can pay for your monthly subscription only through PayPal. This is a drawback for businesses that don’t use PayPal.

• Complicated pricing. Prices are fixed regardless of how many tours you create. This means that even if you create 1 tour per month, you still have to pay the same price as someone who makes 10 per month.

• Has a learning curve. There is a lot to learn about My360, so it may take some time to get the hang of it.

Integrations

• Google Maps
• Instagram
• Meta for Business

VPiX is a Realtor virtual tour solution that allows real estate professionals to create immersive 360-degree virtual tours.

One of its key features is its multimedia integration support. This enables users to enrich their virtual tours by adding images, videos, and audio.

VPiX supports virtual reality, enabling users to view virtual tours using VR headsets or devices. It also offers a host of other features, including customization options and analytics.

VPiX has a virtual tour app for Android and iPhone or iPad.

Features

White Label

The white label feature in VPiX lets users customize the look and feel of their virtual tours by adding their own logo, colors, and branding elements.

With this feature, users can personalize and control the visual representation of their virtual tours by aligning them with their existing branding guidelines.

Custom Pop-Up Info Boxes

VPiX’s custom pop-up info boxes allow users to create interactive points of interest within their virtual tours.

With this feature, users can customize and strategically position information boxes within the tour.

These boxes provide additional details, descriptions, or media content related to specific areas or objects.

This feature allows users to provide a guided experience for viewers, helping them find relevant information at the right points within the tour.

VPiX 360 Tour Brochures

Tours can be embedded in PDF documents, making them easy to share with potential buyers or tenants.

VPiX also offers a service that allows you to add your virtual tours to LoopNet, the most popular portal for buying and selling commercial properties.

Plans and Pricing

VPiX offers the creation of up to 100 projects or listings with either of the 360° cameras for real estate virtual tours: Canon/Nikon DSLR with Sigma 8mm & 360 rotator or the Insta360 ONE X or Ricoh Theta, for $95/month or $780/year.

This Starter plan also features custom navigation arrows or icons, custom NADIR and logo, 2D and 3D floor plans, Vimeo/YouTube videos, and custom pop-up info boxes.

VPiX also offers ad agencies and production firms a way to create and manage multiple virtual reality projects or listings for clients.

VPiX allows up to 250 projects or listings for $297 per month or $2,928 annually.

This plan includes all the Starter plan features, as well as access to the Custom VPiX API and priority support. The company also offers custom plans for other virtual tour businesses.

Pros and Cons

Pros

• High-quality visuals. The software supports high-resolution images and video uploads, ensuring visually stunning and immersive virtual tours. This attention to visual quality helps businesses showcase their properties or products more professionally.

• Extensive customization options. VPiX provides users with a wide range of customization options to tailor their virtual tours to their specific needs. Users can customize branding elements, such as logos, colors, and navigation menus, to create a cohesive and branded experience for viewers. Additionally, VPiX offers customization features for hotspots, info boxes, and other interactive elements.

• Training videos and live support. Users can quickly get a hang of using the software by watching their training videos. They can also opt for live training if they need personalized help.

Cons

• High cost. VPiX’s pricing is relatively higher than other virtual tour software options available on the market. The cost of using VPiX, especially for advanced features or higher-tier plans, can be a significant consideration for businesses or individuals with budget constraints.

• High PC hardware requirements. For the software to run smoothly, it requires high-end computers. Users of less powerful computers will find it challenging to use.

Integrations

• Insta360
• Rackspace Hosting
• Wix.com
• Facebook
• Twitter
• WordPress
• Joomla
• iHomefinder
• LoopNet

TeliportMe is a powerful tool that lets you create and host interactive 360° virtual tours with high-resolution content delivery.

TeliportMe’s browser-based editor makes it easy to create stunning virtual tours without any prior experience.

With its intuitive interface and powerful features, you can create unlimited tours, add custom hotspots and interactive elements, and publish your tours to the web in just a few clicks.

TeliportMe offers the highest resolution of any other platform, supporting up to 32Mpx.

This makes it an excellent choice for brokers specializing in luxury real estate and custom home builders who want to showcase their work in the best possible light.

Features

Live Chatbot Integration

Users can add a customizable chatbot to TeliportMe virtual tours, answering viewer questions. The chatbot provides 24/7 user assistance support.

3D Dollhouse

TeliportMe works as 3D virtual walkthrough software. It allows users to create and share 3D models of spaces, offering viewers various perspectives.

Users can integrate these models into virtual tours, enabling transitions between 3D models and 360-degree panoramic images.

Virtual Host

This feature allows users to add an avatar or video of a person to their virtual tours, who can act as a virtual guide — an imaginary host that represents a real estate agent, tour guide, or any other person relevant to the tour content.

The host can then provide contextual information and commentary, as well as guide viewers through different areas or points of interest within the virtual tour.

Plans and Pricing

TeliportMe offers three plans: Essential, Business, and Agency.

The Essential plan costs $25 per month or $228 annually. It includes features like unlimited storage, unlimited tours, custom branding tools for 1 brand, 16K max resolution, and 30Mb max panorama size.

The Business plan costs $35 per month or $348 annually. It offers customization options for up to 5 brands and a maximum video resolution of 32K.

It includes all the features in the Essential plan, as well as additional features like virtual hosts, 3D Dollhouse, 100Mb max panorama size, and GDPR compliant analytics.

The Agency Plan is designed specifically for marketing agencies. It costs $399 per month or $3,996 annually.

Pros and Cons

Pros

• Ease of use. The software is easy to figure out even for people with no experience creating virtual tours.

• High-quality images and video renderings. The software provides vivid, lifelike views of properties.

• 3D Dollhouse feature. TeliportMe’s 3D Dollhouse feature is similar to Matterport’s. It allows you to view a space in its entirety. You can also add custom elements like people, furniture, and decor.

Cons

• Occasional glitches. A number of users have reported bugs and glitches while using the software.

• A bit pricey. The pricing for TeliportMe is in the middle to high tier compared to other virtual tour software providers

Integrations

• TeliportMe API

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About the Author:

Kristina Morales is both a licensed mortgage loan originator and real estate agent in the State of Ohio. Inspired by her years of working with buyers and sellers and seeing a need for more consumer education, Kristina created loanfully.com, an online educational resource for borrowers and industry professionals. In addition to real estate sales and mortgage lending, Kristina had an extensive corporate career in banking, treasury, and corporate finance. She ended her corporate career as an Assistant Treasurer at a publicly traded oil & gas company in Houston, TX. Kristina obtained her MBA from the Weatherhead School of Management at Case Western Reserve University and her B.A in Business Management from Ursuline College.