HomeLight Real Estate Leads Referral Program Review 2024
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What Is HomeLight Leads Referral Program?
HomeLight is a real estate tool that connects homebuyers and sellers with local realtors.
Besides agent-matching, the platform also provides home loan application and cash offer services.
As an agent matching service, HomeLight can be used by buyers, sellers, and real estate agents.
The HomeLight Real Estate Leads Program is free to use, and there’s no obligation to use the service after signing up.
What Is HomeLight Leads Used For?
HomeLight can be used by homebuyers, sellers, and real estate professionals in the following ways:
- Agent profiles — HomeLight lets agents build comprehensive profiles that boost their online presence. The dynamic profiles are customizable to allow you to update your achievements and career highlights as you close more deals.
- Leads referrals — HomeLight uses a powerful algorithm to match agents with suitable referrals (homebuyers and sellers). To receive matches as an agent, you have to agree to the HomeLight referral agreement when signing up for the service.
- Referral management — Agents using HomeLight can manage their referrals on a central dashboard where they can market and sell real estate, track buyer activity, and close deals.
- Home loans — Homebuyers on HomeLight can partner with cash offer-certified agents on the platform and sign up for a loan to purchase a property. As a result, homebuyers can close deals faster.
- Property search tool — HomeLight allows you to search for your next home while using filters to narrow down your search. However, listings are only available for a few select markets and not nationwide.
- Direct property sale — The platform helps investors find motivated sellers. Homeowners can sell their properties without having to go through an agent (HomeLight Simple Sale). The platform has an extensive network of investors ready to make cash offers to various types of motivated sellers to help them close a deal in less than 10 days.
- Home value estimation — Find out the approximate value of your home by filling out a few online forms on HomeLight. Based on your responses, the platform will generate a report with a breakdown of your estimated home value and comparative market analysis.
- Document management — The HomeLight Real Estate Leads service lets users upload and save all kinds of real estate agreements and documents to their accounts.
HomeLight Leads Users Breakdown by Specialty
Is HomeLight Leads Legit?
Yes. HomeLight is a legitimate real estate platform that has been around since 2012 and has grown to become one of the most widely used agent-matching tools in the U.S.
This real estate brokerage software company has physical headquarters in San Francisco.
Since its launch, HomeLight has become one of the largest real estate platforms, with 500+ employees and a valuation of over $1.7 billion.
The platform has also received numerous mentions and reviews online, indicating its huge popularity.
HomeLight is also safe. The company employs industry-standard technical and physical security measures to protect user data from loss, misuse, and unauthorized access.
As a brand, the company has an open public image with active social media accounts where you can receive brand and software updates, as well as feature-based software demos.
All in all, we found ample evidence to suggest that HomeLight is not a scam.
HomeLight Leads Customer Reviews
HomeLight Leads Pricing
The HomeLight referral program makes money from the agents using the platform.
Unlike real estate lead generation companies, HomeLight uses a commission-based cost model where agents are charged after successfully closing deals from HomeLight referrals.
The HomeLight referral fee is 33% of the commission earned by the agent from the sale or purchase of a property.
Homebuyers and sellers are also charged a realtor’s commission of about 6%.
The amount is divided equally between the buyer’s agent and the listing (seller’s) agent. HomeLight deducts the 33% referral fee as the service charge after the deal is closed.
HomeLight Leads Coupon & Promo Codes
HomeLight Leads Features
HomeLight Client Referrals
To help agents further benefit from becoming a successful realtor, HomeLight lets them showcase their experience and achievements on their agent profiles.
The platform relies on powerful agent-matching algorithms to connect the most experienced and successful realtors with sellers and buyers.
To receive referrals, agents have to accept the HomeLight Referral Agreement, which essentially states that agents are required to pay certain fees (33% of their commission) after closing a deal from a referral.
Also, not all agents are able to sign up for the referral program.
The company only allows top-performing realtors from each market to join — this is done to ensure that homebuyers and sellers are connected with high-converting professionals.
There are currently 28,000 top real estate agents on the platform.
HomeLight Simple Sale
The HomeLight Simple Sale service is a feature that helps investors with motivated sellers lead generation.
It enables home sellers to sell their property without having to do repairs, publish a listing, or deal with showings.
Here, motivated sellers can sell homes to cash home buyers helping them avoid the slow and arduous process of marketing a property.
Here’s how you can use HomeLight Simple Sale:
- Contact the company and speak to a HomeLight Home Consultant.
- HomeLight utilizes your local neighborhood data and its extensive investor network to find a cash offer that is suitable for your property.
- Accept the cash offer and schedule your moving date.
Overall, HomeLight Simple Sale is built to help sellers sell their homes faster, within 10 days or less.
Listing Management Tool
To reach your real estate agent goals easier, on HomeLight, you have access to a dedicated portal and centralized dashboard where you can manage all your referrals and offers.
Here, you can send and receive offers, respond to them, and upload relevant deal documents if necessary.
The referral management tool is free to use, but it also has a Pro version ($39 per month) with the following premium features:
- actionable data insights
- broadcast messaging
- cover sheet templates
HomeLight Cash Offer
Buyer agents on HomeLight can help their clients make cash offers to sellers to avoid the long process of buying a home.
The platform offers HomeLight Home Loans (only in California, Colorado, Arizona, Florida, and Texas) that buyers can apply for to make cash offers.
For agents, the HomeLight Cash Offer service enables you to close deals faster, accelerate your commissions, and provide a seamless experience to your clients.
Built-In Real Estate Calculators and Analysis Tools
HomeLight allows buyers and sellers to analyze and estimate various real estate costs through several built-in calculators, which include:
- home value estimator
- commissions calculator
- net proceeds calculator
- home affordability calculator
- down payment calculator
Deal Closing Services
In addition to being a real estate lead referral company, HomeLight also supports deal closing activities for agents and teams. Some of the services supported include:
- opening titles and escrows in minutes
- setting up automated notifications for you and your team
- uploading and managing relevant closing documents
HomeLight Agent App
Besides a browser, you can access your HomeLight account and portal via a dedicated mobile app — HomeLight Agent App available on Google Play and iOS app stores.
The comprehensive app has all the features available on the desktop version and even additional services.
For instance, the HomeLight Warm Transfer service is only available on the app.
HomeLight Leads Pros and Cons
Pros
- HomeLight offers excellent support — there’s a highly responsive, dedicated agent success team.
- HomeLight has many positive reviews online.
- The platform requires no fees to sign up or use.
- The dedicated agent app is well-optimized to ensure you can run your business from anywhere. It also has additional features not available on the desktop version.
- The platform has numerous agent and real estate investor resources, including podcasts and over 100 articles.
Cons
- Most essential HomeLight services, such as Cash Offers and Property Search, are only available for a few states: California, Colorado, Florida, and Texas. The platform lacks nationwide reach.
- HomeLight charges significantly higher commissions to sellers compared to similar platforms such as Clever.
HomeLight Leads Integrations
- Chime
- Follow Up Boss
- Microsoft 365
- Google Suite (Gmail, Google Calendar, Google Drive, Google Sheets, and others)
- Real Synch
- BoomTown
- Real Geeks
- Brivity
- LionDesk
- KW Command
- Firepoint
- Sierra Interactive
HomeLight Leads Alternatives
- Zillow Flex
- Zillow Premier Agent
- ReferralExchange
- Clever Referral Network
- OJO
- AgentAssistant
- SOLD.com
- Opendoor
- Movoto
- Redfin
- HomeOpenly
- Ideal Agent
- MyAgentFinder
- UpNest
- Agent Pronto
- FastExpert
HomeLight Leads Achievements
Awards & Recognition
Best Referral Program for Real Estate Agents (Awarded by Real Estate Bees)
Press & Media
One of the Fastest-Growing Companies in Arizona (Inc. 5000 Magazine, 2022 and 2023)
Real Estate Company to Watch (Fortune Magazine)
HomeLight Leads FAQs
Does HomeLight have a free trial?
No. The HomeLight lead referral program has a commission-based pricing system and not a recurring subscription-based payment model.
A free trial or money-back guarantee is, therefore, not applicable.
How many clients does HomeLight serve?
HomeLight serves more than 118,000 real estate agents and brokers nationwide and has been used by over a million clients since its launch, indicating the platform’s immense popularity.
Who founded HomeLight?
HomeLight was started in 2012 by Drew Uher in San Francisco. Drew built the platform after experiencing difficulty finding a suitable agent for his first home purchase.
He has robust experience building and working with various software systems and is currently HomeLight’s CEO.
What is HomeLight Leads’ customer service number?
Clients and prospective users can reach out to the company via the following customer service lines: (831) 498-1967 or (844) 882-3283.
Users can also submit written inquiries to the company’s support email at [email protected].
You can also visit the ‘Contact Us’ page on the company website, fill out the contact form, and submit it.
What is the HomeLight cancellation and refund policy?
HomeLight users can close their service accounts at any time and for any reason with written notice.
However, you will be required to pay any referral fees that were due before service termination.
What awards and recognitions has HomeLight received?
HomeLight has received several recognitions for company culture.
In 2022 and 2023, the company was recognized by Inc. 5000 Magazine as one of the fastest-growing companies in Arizona.
Fortune Magazine also recognized the company as a Real Estate Company to Watch.
HomeLight Leads Tutorials & Training
How to Create Your Real Estate Agent Profile on HomeLight
How Real Estate Agents Can Get the Most Out of HomeLight
Is HomeLight Leads Worth It?
Yes. The HomeLight Referral Leads Program ensures that buyers and sellers are connected to the best local real estate agents, thanks to powerful agent-matching algorithms in the backend.
When it comes to affordability, HomeLight also excels. Service sign up is free for all users, and agents only pay for the service after successfully closing a deal.
Although the 33% referral fee may seem high, the platform has a considerable number of users who prefer it over realtor lead generation companies that charge less but upfront.
Besides agent-matching services, the HomeLight real estate leads program also offers robust analysis tools for buyers and sellers.
There are comprehensive calculators and actionable insights to help you make more informed decisions.
The only major downside to the platform is its limited nationwide reach.
Essential services like agent-matching and property search are only available in a few states; therefore, you should check whether your state is covered before joining the service.
HomeLight Leads Contacts
- Website: Official website
- Phone: (844) 882-3283
- Email: [email protected]
- Address: 100 California, Suite 800, San Francisco, CA 94015, United States
- Socials: Facebook, Instagram, YouTube, Twitter, Pinterest
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About the Author:
Kristina Morales is both a licensed mortgage loan originator and real estate agent in the State of Ohio. Inspired by her years of working with buyers and sellers and seeing a need for more consumer education, Kristina created loanfully.com, an online educational resource for borrowers and industry professionals. In addition to real estate sales and mortgage lending, Kristina had an extensive corporate career in banking, treasury, and corporate finance. She ended her corporate career as an Assistant Treasurer at a publicly traded oil & gas company in Houston, TX. Kristina obtained her MBA from the Weatherhead School of Management at Case Western Reserve University and her B.A in Business Management from Ursuline College.