Zillow Premier Agent Program Review 2024
With the help of our in-house editorial team, our platform’s members and external subject matter experts, this comprehensive review of Zillow Premier Agent Program became possible and available for free to those considering this solution!
In this review we evaluated Zillow Premier Agent’s features, plans, pricing and other important aspects to help our readers make a more educated purchase decision.
All the customer reviews and ratings on this page have been submitted by our platform’s members who either currently use or used to use the reviewed product/service in the past. We never receive any compensation for the inclusion of products and/or services in our product/service reviews. However, by visiting retailer/manufacturer of the reviewed product/service by clicking links within our content may earn us commissions from your purchases. Read our editorial guidelines to learn more about our review and rating process.
What Is Zillow Premier Agent?
Zillow Premier Agent (ZPA) is a real estate service that connects agents with property buyers and sellers who visit the Zillow marketplace.
The Premier Agent program acts as a lead generation service where agents can receive a couple of leads each month.
Through the program, agents can advertise and market their brand on Zillow and its affiliates (Trulia and StreetEasy), reaching more people and generating more leads as a result.
When you become a Zillow Premier Agent member, your profile will be shown to home shoppers who can choose ‘contact an agent’ or ‘request a tour’ as they browse properties within your selected zip code.
Zillow may also show your profile on the ‘Agent Finder,’ depending on your advertising budget.
The Premier Agent comes with supporting products for enrolled agents, including Zillow Premier Agent CRM and Premier Agent App (for mobile).
What Is Zillow Premier Agent Used For?
The Premier Agent program can be used by individual realtors, real estate agent teams, and brokerage firms. Here is how Zillow Premier Agent works.
- Zillow Premier Agent advertising — The Premier Agent service lets member-agents advertise on Zillow and its affiliates. You will be expected to purchase advertising shares for a particular zip code and pay for the service monthly, or in 6-month intervals. Zillow will advertise on your behalf by showing your name and profile on listings, or featuring you on the Agent Finder page for your specified zip code.
- Lead generation — When a home shopper requests a tour or chooses to contact an agent for a particular listing in the zip codes you selected, Zillow will call them and follow up with them before delivering them to you. Zillow Premier Agent leads are qualified and warm-delivered to you over the phone.
- Lead nurturing and management — The Zillow Premier Agent service comes with a built-in realtor CRM where you can follow up with your leads and manage them.
- Building an agent profile — As a Premier agent, you can build a robust profile with your work history, contact information, recent deals, and current homes you’re selling, among other details. Home shoppers, on the other end, are able to see your profile and leave reviews, increasing your credibility and exposure.
- Team management — The Premier Agent program lets you add up to 10 team members to your account, assign tasks, and set time limits, among other team functions.
- ROI reporting — Zillow Premier Agent lets agents track the performance of the lead-buying service and determine whether or not it’s working. The ROI report shows your net current commission, returns, and the overall value of your ZPA advertising.
- Agent education and training — By joining the ZPA service, you get automatic access to Zillow Academy, the company’s tailored education program for Premier Agent and Zillow Flex members. Zillow also provides you with a dedicated business consultant for one-on-one support.
Zillow Premier Agent Users Breakdown by Specialty
Is Zillow Premier Agent Legit?
Yes. Zillow Premier Agent is a legitimate lead generation and agent advertising service that has been around since 2015.
The program is a product of Zillow Group, one of the most well-known brands in the real estate industry.
Since its launch, Zillow Premier Agent has grown to become one of the most widely used lead gen products among agents and brokers in the US.
There are countless articles and positive user reviews across the internet, including on BiggerPockets, that point to the program’s popularity.
Furthermore, the Premier Agent program comes with supporting tools, including a built-in CRM and a dedicated mobile app.
The ZPA app is verified and certified for safe use on both Google Play and the iOS App Store.
When it comes to security, the Zillow Premier Agent program is safe for all its users.
The website connects to the internet securely through SSL-encrypted connections. The company also doesn’t sell or share your data with third parties.
As one of the best real estate lead generation companies, Zillow Premier Agent has publicly active profiles on Facebook and Instagram, where the company shares company and service updates.
Altogether, there’s ample proof that Zillow Premier Agent is not a scam.
Zillow Premier Agent Customer Reviews
Zillow Premier Agent Pricing
We couldn’t find out the exact figures on how much Zillow Premier Agent costs since the company doesn’t disclose this information to the public.
Once you’ve joined the program, you will work with a dedicated consultant to come up with a fee structure based on the zip code you’re advertising in and your budget.
The pricing for each zip code depends on the average value of homes within the area and the number of home shoppers active in that area (zip codes with high traffic will cost more than zip codes with less traffic).
That said, Zillow Premier Agent billing occurs monthly, unlike using providers of pay at closing real estate leads.
You’ll receive an invoice for the total amount of Premier Agent advertising you’ve chosen to purchase across all zip codes, and your credit card will be charged for that amount.
According to many user reports, the average monthly ZPA cost is around $1,000 to $10,000 — this translates to about $20 to $100 per lead.
Zillow Premier Agent Coupon & Promo Codes
Zillow Premier Agent Features
Agent Dashboard
Zillow Premier Agent users have access to a dashboard where they can create comprehensive profiles with their contact information, photo, current listing, and work history, among other key details.
The dashboard also allows agents to keep track of their advertising efforts and return on investment, thanks to an in-built calculator.
You will be able to see how various zip codes are performing, calculate your commissions after splits, check the value of your ads, and more.
Zillow Premier Agent CRM
As a Premier agent, you automatically get access to the program’s built-in CRM so you can manage your leads with ease.
The CRM is available for both desktop and app versions of the ZPA service. Here’s what you can do by using the ZPA CRM:
- Receive leads in your inbox with their contact information and details of the property they’re inquiring about.
- Check the searched, viewed, and saved homes for a particular lead.
- Text the lead directly through the platform.
- View personalized reports regarding your advertising efforts and team activity.
Team Management
Zillow Premier Agent can be used by individuals as well as teams of 11 or more. There are two team packages:
- Team solution — for up to 11 team members
- Brokerage solution — for more than 11 team members
The team packages are equipped with many team management features, such as:
- Ability to set up routing rules to automatically assign leads to specific members of your team. You can create rules based on location, MLS, price, and more.
- Ability to assign tasks, schedule reminders, and set time limits.
- On-demand reports on your team’s performance.
Zillow Home Loans
Zillow has partnered with lenders and mortgage brokers all over the country to help agents secure financing for their clients.
Zillow Home Loans, the company’s loan program, offers a variety of loan types, including FHA loans, VA loans, conventional fixed-rate mortgages, conventional adjustable-rate mortgages, and jumbo loans.
The program also provides verified pre-approvals and fully underwritten pre-approvals upon request.
The Premier Agent service lets you transfer your clients to a loan officer with ease and close faster than your competitors.
Premier Agent App
Being one of the most advanced realtor lead generation companies, Zillow lets you manage your entire business while on the go, thanks to the Premier Agent mobile app.
The app is available for free on the iOS App Store and Google Play and has all the features and functionalities of the desktop app and more.
For instance, the mobile app lets you receive instant notifications regarding new leads and messages, among other account activities.
Zillow Premier Agent Pros and Cons
Pros
- Zillow is the biggest real estate marketplace, meaning agents get massive reach when they join the program.
- Leads are warm-transferred to you over the phone.
- The ZPA CRM has a range of functionalities that help you manage and organize your entire business activity.
- To further help you become a successful realtor, agent education and training are available for free for all ZPA members.
- There’s a dedicated business consultant for one-on-one support.
Cons
- Leads are exclusive for only the first 30 days you receive them.
- Zillow is not upfront about the pricing and costs associated with the ZPA program.
Zillow Premier Agent Integrations
- Trulia
- StreetEasy
- Mailchimp
- HubSpot
- Salesforce
- Podio
- kvCORE
- Webhooks by Zapier
- Zoho CRM
Zillow Premier Agent Alternatives
Zillow Premier Agent Achievements
Awards & Recognition
Best Lead Generator for Realtors (Awarded by Real Estate Bees)
Press & Media
Zillow Premier Agent FAQs
How to become a Zillow Premier Agent?
Agents can join the Zillow Premier Agent program by first creating an agent account and profile. You also have to be a licensed realtor in the state you live in.
Once your account is set up, you can enroll in the program by completing the application form on the Zillow Premier Agent web page, or by calling the provided number: (855) 885-0115.
How much does it cost to be a Zillow Premier Agent?
There’s no cost to become a Zillow Premier agent — creating your account and agent profile is free. Still, you do pay to receive leads once you’ve joined the program.
Zillow doesn’t reveal how much leads cost, but customer reviews online suggest that agents pay between $20 and $100 (or more) per lead, depending on the location.
Is Zillow Premier Agent free?
No. Agents have to pay monthly fees to receive leads from a specific zip code. The price varies depending on the zip code and market prices for that area.
Agents in the Premier Agent program also pay advertising fees to boost the online visibility and reach of their listings.
How to delete a Zillow Premier Agent account?
You can delete your Premier Agent account by following these steps:
- Log into your account by entering your credentials.
- Navigate to the Settings section by clicking on your name or profile picture in the top right corner of the page.
- Go to the ‘Account’ section.
- Scroll to the Delete Account section and click on ‘Delete Account.’
- Confirm the account closure, and your account will be deleted permanently.
Does Zillow Premier Agent have a free trial?
No, there’s no free trial or money-back guarantee. You will have to pay to purchase a percentage share of a particular zip code and receive connections (warm leads) from that area.
How many clients does Zillow Premier Agent serve?
We couldn’t find information on the number of agents currently on the Zillow Premier Agent program.
Still, the program has received numerous mentions, reviews, and testimonials online, indicating its huge reach and popularity within the real estate community.
Who founded Zillow Premier Agent?
The Zillow Premier Agent app was launched in October 2015 by the Zillow Group in Las Vegas.
The program is a product of Zillow, one of the largest real estate brands, which was founded by Rich Barton, Lloyd Frink, and Spencer Rascoff in 2006.
What is Zillow Premier Agent’s customer service number?
Zillow Premier Agent members and prospective users can reach out to the company by calling (855) 885-0115 or (855) 657-6611.
You can also contact them by filling out the contact form on the company website, and a customer rep will reach out.
What is the Zillow Premier Agent cancellation and refund policy?
Premier Agents on the month-to-month billing contract or the 6-month campaign can cancel Zillow Premier Agent membership by calling the customer service lines or contacting their dedicated support rep.
If you’re on a 6-month campaign, early termination will attract a penalty fee, which is twice the monthly minimum spend stipulated in the contract.
Zillow Premier Agent Tutorials & Training
Welcome Series Part 1 – Zillow Premier Agent
How to Optimize Your Zillow Premier Agent Profile
Is Zillow Premier Agent Worth It?
If you think buying real estate leads is worth it, then Zillow Premier agent is as well, and there are several reasons for it.
Zillow is the largest marketplace for home buyers and one of the most important real estate broker tools. Becoming a Premier Agent means your profile and services get a huge reach.
As a Premier Agent, the leads you receive are qualified and often ready to do business. Leads are also exclusive (for 30 days) and warm-transferred so you can build rapport with ease and close deals faster.
Furthermore, Zillow uses a location-based payment model where the cost of leads varies based on the average value of properties within the area.
As a result, leads from zip codes with little demand are cheap and suitable for agents whose primary real estate goal is growing their new business.
The only major downside to the Zillow Premier Agent program is the lack of transparency when it comes to pricing.
Still, there haven’t been many complaints from customers online that the service is expensive.
Zillow Premier Agent Contacts
- Website: Official website
- Phone: (855) 885-0115
- Email: N/A
- Address: 1301 Second Avenue, Floor 36, Seattle, Washington 98101
- Socials: Facebook, Instagram, Twitter, LinkedIn, YouTube
__
About the Author:
Kristina Morales is both a licensed mortgage loan originator and real estate agent in the State of Ohio. Inspired by her years of working with buyers and sellers and seeing a need for more consumer education, Kristina created loanfully.com, an online educational resource for borrowers and industry professionals. In addition to real estate sales and mortgage lending, Kristina had an extensive corporate career in banking, treasury, and corporate finance. She ended her corporate career as an Assistant Treasurer at a publicly traded oil & gas company in Houston, TX. Kristina obtained her MBA from the Weatherhead School of Management at Case Western Reserve University and her B.A in Business Management from Ursuline College.