Where to Buy Leads for Real Estate Professionals (5 Best Places)
While there are numerous ways to generate real estate leads these days, one of the fastest ways is simply to buy them from companies that sell leads via the Pay-Per-Lead model.
However, I wish it would be as simple as it sounds when it comes to buying real estate leads.
Unfortunately, not many Pay-Per-Lead companies on the market today are capable of delivering quality leads even though all of them claim they do.
In this short article I’ll show you how to differentiate between good and bad lead sellers as well as suggest several top providers vetted by our team.
Let’s dive in.
Before we get to my answer that reveals where to buy real estate leads, here is one little side note.
Since there are several ways you can pay for leads, I want to make sure we’re on the same page about the way we’re about to discuss in this article.
Let me explain.
Whenever you’ve got a budget to invest in leads, you have several options to choose from. Here are three the most common ones:
- Buy leads from Pay-Per-Lead providers – This option is straight forward; you pay for each lead that a Pay-Per-Lead company generates for you.
- Buy leads from data aggregation companies – In this option you basically pay for a scraped list of contacts (usually thousands of contacts) generated by a data aggregation company.
- Hire a freelancer/agency to run ads for you to generate leads – In this option you usually pay freelancer/agency a fixed fee plus ad spend each month and they generate leads for you.
I want to make sure you understand that in this article we’re going to discuss only the Pay-Per-Lead providers that make up the minority of all the available real estate lead generation companies on the market.
Now that this is out of the way, let’s actually get to the answer you have been looking for.
When looking where to buy real estate leads, you need to clearly understand what makes a quality lead.
Here are the three crucial components of a high-quality lead that should bring solid ROI:
- Motivated
- Inbound
- Real time
If at least one of these characteristics is missing from the equation, the quality of a lead goes down by a lot.
Unfortunately, most of the real estate lead generation companies these days are unable to deliver on all three of them. In fact, many lead providers can’t even deliver on one of the listed above characteristics of a valuable lead.
Therefore, when you’re looking for a place to buy real estate leads from, make sure you confirm with a lead provider that the leads they’re selling are motivated, inbound and generated in real time.
To better understand what each of these three characteristics means, below I explain them all in more detail.
Motivated Leads
Motivation is extremely important in lead generation. Motivated lead means that a prospect has been properly qualified by a lead provider for a particular type of service/product.
In online lead generation it usually means that a prospect submitted a web form often containing multiple pre-qualifying questions that determine motivation of the lead.
It can also be done over the phone. The key here is that a prospect went through a series of pre-qualifying questions.
Inbound Leads
Inbound, in lead generation, means a prospect initiated the contact regarding a particular service/product on their own rather than a sales person initiated the contact with a prospect (also called outbound) to sell them their service/product.
As you probably understand, these are two completely different scenarios. You want prospects to come TO YOU to inquire about your services/products; not the other way around.
Real-time Leads
Speed of getting back to a prospect who has just submitted a web form is detrimental in lead generation.
Multiple studies show that the sooner you can get back to your lead, the more likely you’re to land a client.
Real time simply means that the leads are being generated in real time and delivered to you instantly without delays.
5 Best Places to Buy Real Estate Leads From
Now that you understand what all the three characteristics mean, let’s talk about where to buy real estate leads that meet these criteria.
For your convenience, our editorial team has done all the heavy lifting for you by vetting all the best places where buying leads for real estate is worth it.
Along with other top real estate Pay-Per-Lead providers we included our own company because it meets all the three crucial characteristics I’ve outlined above.
So, without further ado, here are the best places to buy real estate leads from:
#1 Real Estate Bees (REB)
In early 2023, the REB platform launched a full blown Lead Marketplace through which industry professionals can buy and sell real-time, high-intent, geo-targeted real estate leads.
There are 20+ different types of real estate leads available for sale through the marketplace. Among the most popular lead types are:
- Listing leads for Realtors
- Buyer leads for Realtors
- Motivated seller leads for investors
- Commercial real estate leads
- Mortgage leads for loan officers
- Hard money loan leads
The leads’ cost vary from lead type to lead type, but the minimum cost-per-lead is $20.
To get access to the inventory of real-time, high-intent, geo-targeted real estate leads, create your free account on REB’s pay per lead real estate marketplace today.
#2 Motivated Leads
Established in 2021, Motivated Leads platform offers a pay-per-lead model to real estate pros. The company generates only one type of lead – motivated sellers. However, this type of lead is mostly suitable for real estate investors.
Motivated Leads platform allows different types of real estate investors to select the counties they are interested in and pay only for the leads that match their geographical requirement.
The leads’ cost starts from $300 a piece and there are limited spots available in each market. To sign up to the Motivated Leads platform, follow this link to claim your area.
If you would like to watch a video demo of this platform, I invite you to check my comprehensive Motivated Leads review.
#3 NeedToSellMyHouseFast
NeedToSellMyHouseFast is a pay-per-lead generation solution designed to connect motivated property sellers with real estate investors. The platform also mainly caters to real estate investors.
Similarly to Motivated Leads, investors select counties of interest, set a budget and the NeedToSellMyHouseFast platform purchases the leads on your behalf.
The leads’ cost starts from $70 a piece and there are limited spots available in each market as well. To sign up to the NeedToSellMyHouseFast platform, follow this link to claim your area.
If you would like to learn more about this platform, I invite you to check my comprehensive NeedToSellMyHouseFast review.
#4 iSpeedToLead
iSpeedToLead is a relatively new real estate lead provider. They originally started selling motivated seller leads strictly to investors but later expanded to Realtors as well.
Similarly to other providers, this platform also allows investors to buy real estate seller leads based on location.
The leads’ cost varies based on different parameters such as location, urgency, reason for sale, and many others. To sign up to the iSpeedToLead platform, follow this link.
If you would like to learn more about this platform, I invite you to check my comprehensive iSpeedToLead review.
#5 Property Leads
Property Leads is also a relatively new player in the real estate lead generation space. This provider also offers only seller leads and their target customers are investors only.
The platform uses the same third party lead distribution system like Motivated Leads. Therefore, it works exactly the same way.
The major differences are the lead price and source. While Motivated Leads generates most of their leads via Facebooks ads, Property Leads generates leads through search engines (like Real Estate Bees).
As far as leads’ cost is concerned, the pricing starts from $125 a piece. To sign up to the Property Leads platform, follow this link.
Now that you have five different options where to buy real estate leads, it’s the time for you to take action. Go ahead and start buying.
It doesn’t even matter which company you choose. What important is that you start. The sooner you begin the faster you’ll see results.
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About the Author:
Oleg Donets is a serial entrepreneur, technology and digital marketing strategist with a solid track record. Since 2013, he has been successfully helping numerous startups and established companies from a wide range of industries to launch, grow and scale their businesses by utilizing his innovative technology solutions and progressive marketing strategies. Oleg is a founder of Real Estate Bees, a cutting-edge technology & marketing platform for the real estate industry. Oleg is also a proud business mentor at SCORE, the nation’s largest nonprofit organization and a resource partner of the U.S. Small Business Administration.