72SOLD Review 2024
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What Is 72SOLD?
72SOLD is a real estate program that connects motivated home sellers with agents with the aim of helping the homeowner sell the property as fast as possible.
The company promises to sell properties in 8 days or less through an innovative auction-like approach.
When the company first started in 2018, the goal was to sell homes within a weekend (72 hours), a strategy that soon became unsustainable due to market changes.
The Arizona-based company has almost a nationwide reach, operating in 38 markets across the country.
What Is 72SOLD Used For?
The 72SOLD program is used by both homeowners and real estate agents. Here’s what 72SOLD is all about.
72SOLD for Home Sellers
- Quick home sales — By using the platform, you can sell your property as-is and in as little as 8 days. Your 72SOLD agent facilitates the entire process, from valuation to closing.
- Property valuation — Once you provide the required property information, a 72SOLD agent will reach out to you to schedule a viewing of the house and determine how much you can get for it.
- Expert advice — When you join the service as a seller, you will be connected with an agent who will help you with the entire sale process. The agent is available at all times to reach out and acts as a personal guide, answering all your questions and facilitating every step of the process.
72SOLD for Agents
- Lead generation — 72SOLD is also a lead generation platform for real estate agents. Each month, the company provides you with leads based on your zip code and the amount you pay for the service.
- Agent education and training — 72SOLD provides its agents with various learning resources, including study materials, private coaching, weekly webinars, and marketing classes, among others. The training package is offered separately (additional payment is required to access it).
72SOLD Users Breakdown by Specialty
Is 72SOLD Legit?
From the legal perspective, 72SOLD is a legitimate home selling program based in Scottsdale, Arizona. The company aims to help owners sell their homes as fast as possible (in 8 days or less, according to the website).
When the company started in 2018, it only worked with sellers and agents based in Arizona. Later, in 2022, 72SOLD and Keller Williams (one of the largest brokerages in the world by agent count) entered a strategic partnership that saw 72SOLD expand its reach to 38 new U.S. markets, Guam, and some parts of Canada.
72SOLD has also been featured a lot online. The company has received numerous mentions and reviews online, including well-known platforms like BBB, BiggerPockets, Reddit, and Google.
Additionally, 72SOLD founder, Greg Hague, is a public figure in the industry.
All in all, there’s enough proof that 72SOLD is not a scam. Still, there have been a number of negative reviews criticizing the company for not providing refunds, complicated account termination procedures, and longer closing times than promised.
The company is not a part of the National Association of Realtors, which means it’s not obligated to adhere to the ethical code of Realtors.
72SOLD advertises getting a higher selling price for its clients than other brokerages, citing some independent studies without providing reference links to prove the legitimacy and the very existence of those studies.
At the same time, some customer reviews state the opposite regarding the selling prices, which raises concerns about the ethical standards of the firm.
72SOLD Customer Reviews
72SOLD Pricing
72SOLD has different fees for sellers and agents.
Seller Costs
72SOLD charges 5% to 6% of the closing costs in realtor fees, which is the typical commission when you sell a property with an agent.
Half of these commission fees go to your listing agent, while the other half goes to the buyer’s agent.
According to the company website, sellers sell their homes for 8.4%-12% higher through 72SOLD than through the traditional process.
This means that although you’ll pay the standard 5% to 6% commission fee, your net proceeds will supposedly be higher when using 72SOLD.
Agent Fees
Unfortunately, without registering on the platform, agents can’t know if buying real estate leads is worth it. There is no public information on the 72SOLD website about the charges agents pay to use the platform.
However, based on several online reviews from agents, we found that the company charges a subscription to use the service.
There’s a subscription plan for lead generation in which 72SOLD sends you leads within your zip code. The number of leads you receive depends on the amount you pay.
Agents also claimed separate fees are required for training. The company continuously educates agents on new industry and market trends, emerging technologies, and other business aspects.
72SOLD Features
For Sellers
72SOLD is a brokerage firm (in Arizona) and an online service that connects motivated sellers with real estate agents for quick home sales.
The platform leads sellers through a step-by-step process to accomplish a sale rather than offering various features and tools to help people market and sell a property.
The 72SOLD process focuses on helping you determine the potential selling price of your property and sell it as fast as possible. It includes the following steps:
- Go to the company website and enter the property address.
- Provide information about the property (type of house, condition, whether it needs repairs, how fast you’re looking to sell, closing and moving dates, and estimated home value) in the next forms.
- Provide your name and contact information. A 72SOLD agent will contact you and schedule a viewing to determine the condition of the house and provide a more accurate valuation.
- Your 72SOLD agent then runs a marketing campaign (usually for 7 days) to find potential buyers.
- After the campaign is over, the agent schedules a showing, usually on Saturday. With limited time for showings, buyer demand is higher, and you’re likely to receive competitive offers. The interested buyers are then required to submit offers on Sunday — your agent will present you with the best offer the following day.
- Accept the offer and proceed with the sale process with the help of the 72SOLD agent. If the offer isn’t good enough, you can reject it and pull down the listing at no cost.
For Real Estate Agents
For agents, 72SOLD offers lead generation services and monthly training.
Lead Generation
For buying real estate leads from 72SOLD, agents are required to pay a certain (publicly undisclosed) amount to receive leads each month.
There is no information on whether the service is a pay-per-lead program or charges a fixed monthly amount.
Monthly Training
In addition to leads, agents also receive continuous real estate training for a fee. It covers emerging technologies, marketing, real estate coach consulting, and virtual weekly webinars, among other resources.
Mobile App
The 72SOLD mobile app for agents is available on Google Play and the iOS App Store.
The app acts as a remote workstation where agents can receive their leads, organize daily and weekly tasks, respond to client messages, and undertake their training practices.
72SOLD Pros and Cons
Pros
- You can sell your house quickly.
- The platform connects you with highly qualified and experienced agents who guide you through the entire sale process.
- You do not need to fix your house to sell — you can sell it as-is.
- The 72SOLD process eliminates the hassle of preparing your house for multiple showings (showings are limited to a single day).
- 72SOLD provides you with the option to remain in the property for up to 6 months after selling.
Cons
- The platform connects sellers with a limited number of potential buyers compared to selling via a traditional real estate agent.
- There have been several complaints from agents that the company provided poor quality leads (unvetted with inaccurate information).
- 72SOLD is only licensed in Arizona to legitimately act as a brokerage. Its Arizona brokerage firm is not affiliated with the National Association of Realtors, which means it’s not obliged to adhere to its code of ethics.
- 72SOLD claims that according to some independent studies, their clients get a higher seller price for their homes on average compared to people following the traditional home selling process. However, 72SOLD doesn’t provide any information about those studies to back up their claims. With customer reviews saying the opposite regarding the sum of the offers they got, this raises a red flag concerning the company’s integrity.
72SOLD Integrations
- Follow Up Boss
- Mailchimp
- RealGeeks
- Agent Elite
- AgentDash
- Agent Pronto
- AgentFire
- AgentLocator
72SOLD Achievements
Awards & Recognition
Best Home Selling Platform (Awarded by Real Estate Bees)
Press & Media
One of Arizona’s Most Admired Companies (MAC Awards, 2023)
One of the Top 25 Fastest-Growing Companies (ACE Awards, 2023)
Ranked No. 260 in the Fastest-Growing Private Companies in America (Inc. 5000, 2022)
72SOLD FAQs
Why is it called 72SOLD?
The ‘72SOLD’ name comes from the company’s original goal to help buyers sell their homes within 72 hours.
The 72SOLD process was as follows: the company schedules the first day, usually Saturday, for showings. Offers are accepted on Sunday (day two), and on Monday, 72SOLD agents pick the best offers and provide them to the sellers.
Later, the company extended its 72-hour selling period to 8 days due to market changes.
Is 72SOLD a gimmick?
No, 72SOLD is a legit real estate home selling program that aims to sell your house in as little as 8 days and at a premium price, sometimes higher than what is achieved by a traditional brokerage.
In 2022, the company entered into a strategic partnership with Keller Williams, one of the largest real estate brokerage franchises (by agent count) in the country.
Does 72SOLD really work?
The 72SOLD program has received a nearly 5-star rating online from more than 2,000 customer reviews.
However, most positive testimonials are from realtors who have partnered with the company.
Home seller reviews are mixed, with several complaints saying that offers aren’t as high as promised and that agents use overly pushy and manipulative sales tactics.
How is 72SOLD different from other brokerages?
72SOLD is registered as a brokerage but only in Arizona. In other locations, it acts as a real estate agent lead generation company and an online home selling service for homeowners.
While other brokerages’ listing marketing plan involves adding properties for sale to a local multiple listing service, 72SOLD doesn’t, preferring marketing them quicker via other channels.
The company offers closing in as little as 8 days to eliminate the inconvenience of having multiple showings over weeks or months, which is a normal practice when selling traditionally.
The company’s marketing model resembles an auction where multiple buyers are gathered on one day for 15-minute showings and competing for the property.
What commission does 72SOLD charge?
The fee for 72SOLD clients is 5% to 6% of the selling price, of which 2%-3% goes to the listing agent, and the other half to the buyer’s agent.
Is 72SOLD a national company?
Currently, 72SOLD is not a national company as it does not offer a nationwide reach. 72SOLD’s services are available in 38 states, Guam, and some parts of Canada.
Does 72SOLD buy your house?
No, the company simply acts as an intermediary between sellers and buyers looking for houses for sale. 72SOLD connects you with an agent who then finds the best offer for your home.
Who owns 72SOLD?
Greg Hague is the founder and CEO of 72SOLD. He is a successful real estate entrepreneur and consultant, lawyer, public speaker, and realtor who first got his real estate license in 1966 being 18 years old.
The 72SOLD owner has extensive experience founding and running brokerages, having also started Hague Partners, one of the oldest brokerages in Scottsdale, Arizona.
How does 72SOLD make money?
The 72SOLD concept and business model are based on charging both sellers and agents, with realtor commission and listing agent fees, respectively.
There is a 5% to 6% realtor commission on home sales, while listing agents pay referral fees to receive seller leads.
Unfortunately, the company does not reveal how much it charges its agents.
Is 72SOLD certified?
The company is a certified real estate brokerage in Arizona. As for the other states, it acts as a real estate lead referral program or real estate lead generation company for local agents.
72SOLD has also been accredited by the Better Business Bureau (BBB) as a home selling program since October 2019.
Does 72SOLD have a free trial?
The company website does not provide information about a free trial or guarantee.
However, we found some customer reviews that suggest that 72SOLD has a 10-day free trial period where agents can cancel their membership and receive refunds for the services they paid for.
How many clients does 72SOLD serve?
We couldn’t find reliable data on the company’s number of customers. However, 72SOLD claims that it does over $5 billion in annual sales, indicating the company’s massive reach.
The program has also received thousands of reviews, testimonials, and mentions from various sources online, including Google Reviews, Reddit, and many renowned real estate blogs.
Who founded 72SOLD?
72SOLD was started in June 2018 by Greg Hague, a nationally known figure in the real estate industry with over 50 years of experience in real estate.
He is a real estate entrepreneur, having started Hague Partners, one of the most popular brokerages in Scottsdale, Arizona. The founder is also a public speaker, real estate attorney, and real estate author.
What is 72SOLD’s customer service number?
Customers and prospective clients can contact the company by calling (844) 990-7272 or by emailing [email protected].
What is the 72SOLD cancellation and refund policy?
72SOLD offers its agents a 10-day cancellation period for its monthly training program.
Agents can cancel by writing to the company at [email protected] or calling the support line. If they cancel within the stated period, they will receive a full refund.
Note that there are no refunds for the realtor lead generator program.
What awards and recognitions has 72SOLD received?
In 2023, 72SOLD was recognized as one of Arizona’s Most Admired Companies at the MAC Awards event.
The real estate company was also recognized at the 2023 ACE Awards as one of the top 25 fastest-growing companies.
In 2022, 72SOLD was ranked No. 260 in the annual Inc. 5000 list that recognizes the fastest-growing private companies in America.
72SOLD Tutorials & Training
Is 72SOLD Worth It?
For sellers looking for a quick as-is sale, 72SOLD can be a suitable option. However, how fast you sell depends on the current state of your local market.
As a seller, you may miss out on better offers and other benefits of using a realtor to sell your home due to the quick-sale nature of the 72SOLD program.
While the company advertises ‘a higher price for your home’, referring to some independent studies, it doesn’t provide any proof of the existence or legitimacy of those studies.
Most of the customer reviews come from the agents affiliated with the company. The ones that are written by home sellers raise enough concerns to doubt the ‘higher price’ promise and the ethical standards of the company.
Overall, 72SOLD is designed for homeowners who want to sell their homes fast. We recommend exposing your property to a larger pool of buyers by finding a good realtor if selling fast isn’t a priority for you.
For agents looking for a place where to buy real estate leads, the platform may be a good option, especially for newbies whose real estate goal is getting the basic realtor skills for being a successful real estate agent.
Not only does it provide leads but also training and a tested system to market properties and sell them fast.
72SOLD Contacts
- Website: Official website
- Phone: (844) 990-7272
- Email: [email protected]
- Address: 7333 E. Doubletree Ranch Road, Ste 100B Scottsdale, AZ 85258
- Socials: Facebook, Instagram, YouTube, LinkedIn
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About the Author:
Kristina Morales is both a licensed mortgage loan originator and real estate agent in the State of Ohio. Inspired by her years of working with buyers and sellers and seeing a need for more consumer education, Kristina created loanfully.com, an online educational resource for borrowers and industry professionals. In addition to real estate sales and mortgage lending, Kristina had an extensive corporate career in banking, treasury, and corporate finance. She ended her corporate career as an Assistant Treasurer at a publicly traded oil & gas company in Houston, TX. Kristina obtained her MBA from the Weatherhead School of Management at Case Western Reserve University and her B.A in Business Management from Ursuline College.