Market Leader Real Estate CRM Review 2024

With the help of our in-house editorial team, our platform’s members and external subject matter experts, this comprehensive review of Market Leader real estate software became possible and available for free to those considering this solution!

In this review we evaluated Market Leader’s features, plans, pricing and other important aspects to help our readers make a more educated purchase decision.

All the customer reviews and ratings on this page have been submitted by our platform’s members who either currently use or used to use the reviewed product/service in the past. We never receive any compensation for the inclusion of products and/or services in our product/service reviews. However, by visiting retailer/manufacturer of the reviewed product/service by clicking links within our content may earn us commissions from your purchases. Read our editorial guidelines to learn more about our review and rating process.

— Kimberly Anderson, Senior Creative Editor at Real Estate Bees

Market Leader is an all-around software solution designed to help investors, agents, and brokers find and manage real estate leads.

The platform lets real estate professionals collect leads from different sources and manage them under one roof.

By using the platform, agents and investors can generate new exclusive leads through customized marketing websites and nurture them through the powerful built-in Market Leader CRM.

Being a cloud-based solution, Market Leader can be accessed through a browser or the dedicated Market Leader mobile app for iOS and Android devices.

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Market Leader is a full-featured solution that provides real estate agents and investors with a wide range of functionalities which include:

• Exclusive monthly leads — Market Leader provides you with monthly leads that are exclusive to you. Depending on the leads package you choose, you will receive leads from various sources, including PPC campaigns (search engines), social media, or the MLS.

• Lead nurturing — As you receive leads, you can manage them and take them through the pipeline, thanks to the built-in Market Leader CRM. The CRM acts as a central hub for all your lead nurturing activities, where you can view leads from all sources, schedule tasks and reminders, and view your team’s activity, among other functions.

• Website building — With Market Leader, you can build marketing websites from scratch for your lead generation activities. The platform uses an advanced drag-and-drop website builder tool to allow users to build real estate SEO and IDX-enabled branded websites and landing pages.

• Third-party listing syndication — Market Leader integrates with several popular real estate listing syndication websites, including Zillow, Zumper, Trulia, and others. This means you can market your listings across numerous platforms as well as find leads faster.

• Map-based lead search — By using the platform, you can search for leads through the convenient and mobile-friendly maps function. The tool allows you to find leads within a specific area, and by clicking on a lead (property), you can view key details such as property size, number of rooms, and property images, among others.

• MLS integration — Market Leader users can easily connect to the MLS to display the latest listings on their websites or landing pages.

• PPC advertising — Agents and brokers can run PPC campaigns to find leads across the most popular search engines. You will be able to find leads who are searching for property listings on popular search engines and send them to your real estate IDX website.

• List import — If you have a list of leads outside of the platform, you can easily import them into Market Leader for follow-up and management. Users can import lists in CSV format or from Google Contacts or Office 365.

• Advanced search — The Market Leader CRM is equipped with many advanced search filters and criteria to help users find specific information on leads. You can search by name, phone number, location, email, contact type, status, active campaigns, and more.

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• Real estate agents
• Real estate teams
• Real estate brokerage firms

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Yes. Market Leader is a legitimate real estate solution that has been in service since 1999 and has amassed a huge client base within that time.

Since its launch, the platform has helped more than 250,000 agents, brokers, and investors start and manage their real estate businesses.

Market Leader’s popularity can also be seen on SaaS reviews websites like G2, where the platform has hundreds of positive customer reviews.

Market Leader is also safe for its users. This real estate brokerage software company employs industry-standard security measures to safeguard all user data.

Additionally, Market Leader allows users to choose whether their personal information can be sold or not.

Market Leader also has a public profile with active social media pages across Facebook, Twitter, and LinkedIn, where the company provides software and company updates on a regular basis.

On Facebook alone, the company has over 43,000 followers. Altogether, there’s ample evidence to indicate that Market Leader is not a scam.

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No customer reviews found

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Market Leader does not have a structured price model. Instead, the company uses an individually tailored approach where customers reach out to the company to get a quote based on the needs of their business.

Still, Market Leader offers two subscription plans tailored to the size of your business.

Each plan provides you with access to the Market Leader’s essential services, such as access to new exclusive leads every month, website builder, PPC marketing, CRM services, and third-party listing syndication.

Professional For Agents

This is the platform’s most basic plan and is designed for individual real estate agents and brokers.

Although Market Leader does not reveal the cost of this plan, customer reports across the internet indicate that the plan’s fee starts from $139 per month.

By joining this plan, agents can build their own marketing websites, access a robust CRM, and utilize marketing tools within the platform.

Market Leader Teams

For agent and brokerage teams of between 2 and 10 members, the Market Leader Teams package is most suitable.

The Market Leader package has been tailored to support multiple users and team collaboration for a cost of $329 per month.

This means that team members will have individual accounts or domains. As a brand, you will also have the ability to implement uniform branding across the team’s websites.

Agent and brokerage firms with 11+ members have to contact the company for a custom-tailored subscription plan.

Market Leader Leads Package

Besides the standard plans, Market Leader offers a subscription package for real estate lead generation services.

Here, you only get access to a specified number of real estate leads each month for a flat monthly rate.

Market Leader has three offerings for the Leads package:

• HouseValues
• Leads Direct
• Network Boost

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Lead Generation

A lead generator for real estate agents is one of Market Leader’s most essential features.

The platform provides users with new exclusive leads each month from various sources, depending on the package you choose. Currently, there are three packages to choose from:

• HouseValues — By joining this plan, you receive real estate leads from HouseValues.com, a website that provides free home valuation services to sellers. As sellers visit the site and run valuations for their properties, their information is passed on to you for follow-up.

• Leads Direct — Here, Market Leader uses PPC campaigns to deliver sellers who are searching for property buyers on Google, Bing, and other search engines to your IDX website.

• Network Boost — If you want leads within your local market, the Network Boost package is the perfect option for you. Here, leads are generated from social media ad campaigns run by the Market Leader’s digital marketing experts. The package starts from $350 per month for 40+ exclusive leads.

Website Builder

Market Leader is equipped with an advanced drag-and-drop website builder to help you build company-branded websites and landing pages for collecting leads. Some of the features of the websites include:

• Built-in templates — With Market Leader, you don’t require any developer knowledge to build your websites since the platform has highly customizable website themes and templates. There are numerous widgets, layout options, page designs, and licensed photos to help you build well-branded and responsive websites.

• IDX-enabled — Websites built by using Market Leader contain an IDX software solution for realtors. This means that you can integrate MLS listings into your website and landing page to enable visitors to search for MLS-listed properties in their area through your website.

• SEO-friendly — Market Leader websites are optimized for the web through various SEO tools. You can include title tags, meta descriptions, and mobile and tablet adaptability for all the content you publish, making your site more SEO-friendly.

Market Leader CRM

As you receive leads on Market Leader, you will need to nurture them and take them through the sales pipeline.

To achieve this, the platform is equipped with a robust built-in CRM that you can access by joining any of the subscription plans.

Unlike generic CRMs, the Market Leader realtor CRM system has been specifically tailored for real estate professionals making it a great option for agents and teams. The CRM enables users to:

• Respond to contacts quickly by using automated texts and emails
• Organize and manage data on an intuitive centralized dashboard
• Use advanced filters to target specific contacts
• Set up drip campaigns and run PPC marketing
• View contacts that have visited your website and the properties they’ve viewed and saved
• Track campaign performance and leverage lead conversion action plans
• Import lists into the platform for easier management
• Team management (add and remove team members, set up permissions, create and schedule tasks and reminders)

Mobile App

In addition to a web browser, Market Leader users can also access the platform via the dedicated mobile app, which is available on Google Play and iOS App stores.

The app allows you to access your CRM and run your business remotely and conveniently without the need for a computer.

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Pros

• Market Leader leads are sourced from several platforms providing you with a wide range of leads each month.
• Market Leader leads are exclusive to you, meaning your competitors don’t get them.
• The platform is tailored for individuals as well as teams.
• According to many customer testimonials, customer support is highly responsive.
• The dedicated mobile app lets you access reports in real time and run your business remotely.

Cons

• The pricing model is unclear — you have to contact the company for a quote.
• Users cannot integrate their social media in the marketing suite.

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• Zillow
• Trulia
• Realtor.com
• Follow Up Boss
• Dotloop
• Homes.com
• Easy Agent PRO
• BoldLeads
• Zumper
• Brivity
• Spacio
• Open Home Pro

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• Zillow Premier Agent
• Constant Contact
• kvCORE
• Real Geeks
• BoomTown
• Placester
• Top Producer
• Follow Up Boss
• RealtyJuggler
• IXACT Contact
• Wise Agent
• BoldLeads
• LionDesk
• Propertybase
• iHomefinder
• Chime
• Brivity
• RealSavvy

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Awards & Recognition

Best Real Estate Lead Generator Service (Awarded by Real Estate Bees)

Press & Media

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Does Market Leader have a free trial?

No, the platform doesn’t have a free trial. To use Market Leader, you will be required to join a paid plan.

How many clients does Market Leader serve?

According to the company website, Market Leader has been used by more than 250,000 investors, agents, and brokers since it was launched.

Furthermore, the software has received hundreds of customer reviews across social media and SaaS websites like G2, indicating its popularity.

Who founded Market Leader?

We couldn’t find information on Market Leader’s founder. However, the software company is owned by Constellation Software Inc., a global software services company with over 125,000 clients across 100 countries.

What is the Market Leader’s customer service number?

Market Leader users can contact a customer service rep by calling (877) 450-0088 or by sending an email to [email protected].

Customers can also use the customer support chatbot to request assistance.

Additionally, potential clients can make sales and product inquiries by calling the company’s sales line: (800) 980-2134.

What is the Market Leader cancellation and refund policy?

Market Leader doesn’t provide the steps users can take to terminate their accounts. The company is also not clear about its refund policy.

How much is Market Leader a month?

Market Leader does not publicly reveal its pricing structure or model. However, multiple customer reviews suggest that the platform costs about $139 per month per user.

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Market Leader for Real Estate Lead Generation

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Yes, and there are several reasons for this. First, Market Leader is a full-featured platform, meaning you can use it to run your entire real estate business without the need for another software.

Additionally, the platform is suited to both individuals and teams, making it a great option for agents and brokers across all levels of experience.

Market Leader also lets users build some of the best marketing websites, thanks to comprehensive customization options, IDX capability, and real estate SEO-friendly website-building tools.

Users also get exclusive leads, meaning there’s less competition for closing deals.

The only major downside to Market Leader is the lack of a clear description of their cost structure.

Still, altogether the platform should be a top consideration for any brokers, agents, and brokerage companies.

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• Website: Official website
• Phone: (800) 980-2134
• Email: [email protected]
• Address: 3633 136th Place Southeast Suite #300 Bellevue, Washington 98006
• Socials: Facebook, Twitter, LinkedIn

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About the Author:

Kristina Morales is both a licensed mortgage loan originator and real estate agent in the State of Ohio. Inspired by her years of working with buyers and sellers and seeing a need for more consumer education, Kristina created loanfully.com, an online educational resource for borrowers and industry professionals. In addition to real estate sales and mortgage lending, Kristina had an extensive corporate career in banking, treasury, and corporate finance. She ended her corporate career as an Assistant Treasurer at a publicly traded oil & gas company in Houston, TX. Kristina obtained her MBA from the Weatherhead School of Management at Case Western Reserve University and her B.A in Business Management from Ursuline College.