6 Best Realtor Mentorship and Coaching Programs (2024 Reviews)

Real Estate Bees’ editorial team asked a number of industry-leading real estate agents and brokers to share their expertise on the best realtor mentorship programs to help our readers make a more informed decision when choosing a service provider for their needs.

With the help of the experts, we identified the best coaching programs for realtors, teams, and brokers and evaluated them based on critical factors that are important for real estate agents. We never receive any compensation for the inclusion of products or services in our articles. Read our editorial guidelines to learn more about our review and rating process.

— Kimberly Anderson, Senior Creative Editor at Real Estate Bees

Mike Ferry Coaching is a world-renowned real estate agent mentorship program. It provides weekly group calls, seminars, retreats, and lead generation training.

It also offers individual coaching and multimedia content, focusing on scripted sales processes to help agents improve productivity and profitability.

The program’s coaches are professionals with many years of experience. They have helped many agents raise their productivity levels and earnings through tested and trusted systems.

Who Is the Instructor?

Mike Ferry is the lead instructor at Mike Ferry Coaching and the founder of The Mike Ferry Organization.

He started his sales career at Nightingale-Conant and quickly rose to National Training Director, managing a 1,300-person sales team.

He was drawn to the real estate market where he became a salesperson and went on to become one of the top agents in his state.

The other coaches in this program are carefully chosen by Mike Ferry and his wife Sabrina Ferry who is the president of the organization.

These coaches have successfully implemented the Mike Ferry system in their own careers. This ensures that they provide the highest quality of practical coaching to clients.

What Will You Learn?

The Mike Ferry Coaching course provides intensive training to help new and seasoned real estate agents improve their sales skills and market knowledge.

Here are some of the things students will learn from this realtor coaching program:

• An introduction to the fundamental ideas and tactics that characterize the Mike Ferry Sales System. This is intended for agents who are unfamiliar with the Mike Ferry method.
• Advanced scripts on sales and objection handling, as well as how to go beyond scripts and connect with potential clients on a deeper level
• How to improve communication and negotiation skills by understanding and adapting to various personality styles
• How to engage clients with deep, meaningful questions while being able to revert back to the use of structured scripts when necessary
• Innovative systems to help you book more appointments and acquire more listings
• How to use Neuro-Linguistic Programming (NLP) to gain a competitive edge in real estate, master sales communications and establish rapport with clients quickly
• Comprehensive training on how to evaluate listing presentations, confidently handle typical objections and pre-qualify prospects
• Insights into a five-step listing acquisition process that is optimized for marketing efficiency
• How to improve your real estate business acumen and professional growth across all practice areas

Pricing

The real estate coaching program provides custom coaching plans.

One-on-One is a basic plan that costs $750/month and offers students:

• 40 coaching calls with a coach
• 50% off most Mike Ferry events (including the Virtual Prospecting Clinic)
• 1 complimentary invitation to a retreat hosted by Mike Ferry
• access to the Mike Ferry referral network and coaching sales kit

Premier costs $1,250/month. It offers everything on the One-on-One plan, plus:

• access to Mike Ferry events like the MFO Retreat, 3- and 4-day events, and all European events
• 1 admission to Mike Ferry’s Virtual Prospecting Clinic
• the numbers analyzer tracking system
• preferred access to members-only retreats
• direct email access to Mike Ferry
• complete access to Mike Ferry’s Real Estate Sales Training Library

Team Building costs $1,750/month and includes all Premier coaching features, plus team-specific real estate tactics such as commission split setup, lead generation, and team training.

On this plan, you will work with team coaches handpicked by Mike Ferry himself.

Mike Ferry also offers one-off training programs ranging $25-$900, which include programs like “90 Days with Mike” and access to archived event content.

One of the popular programs is “Mornings with Mike,” which costs $250 per month and provides weekly real estate insights and counsel via a 30-minute recorded call.

“The Vault” costs $30/month and grants unlimited streaming access to a collection of Mike Ferry resources.

The company also provides monthly structured learning systems that include the Buyer Agent System, The Prospecting System, The Assistant System, and the Recruiting System.

These are priced between $195 and $325/month, allowing for focused skill development.

This program is provided by Colibri Real Estate, one of the best real estate schools nationwide.

It is a collection of extensive courses designed to teach real estate professionals how to promote and sell luxury homes.

It covers important topics such as attracting high-end clients, marketing luxury properties, and luxury property negotiations.

The course offers participants the opportunity to earn the Certified Luxury Home Marketing Specialist (CLHMS) certificate from the Institute for Luxury Home Marketing (ILHM).

Who Are the Instructors?

This program on luxury business coaching for real estate agents features a brilliant group of instructors that each bring a wealth of knowledge and experience to the training.

• Tami Simms is a marketing expert with an impressive background in advertising and luxury hospitality. She is the lead instructor at the Institute for Luxury Home Marketing and a co-host of the Estate of Mind podcast for real estate agents. Tami is also a seasoned real estate agent in St. Petersburg. She is a highly respected speaker and panel moderator at national real estate conferences.

• Bill Hensley is a licensed broker in California with more than 25 years of experience. He has had an impressive past career as an officer and instructor pilot of supersonic jets in the United States Air Force. Bill is also an accomplished author who writes about real estate coaching and leadership from the perspective of aviation.

• Kofi Nartey is a widely known expert on the subject of luxury real estate and the founder of GLOBL Real Estate and Development, a private firm with billions of dollars generated in real estate sales. For over 20 years, he has represented various prestigious buyers and sellers of luxury real estate. Kofi regularly appears in print and broadcast media around the country such as CNN Money, The Wall Street Journal, and the Los Angeles Times. Nartey is a regular guest speaker at the Institute for Luxury Home Marketing.

• Sherri Anne Green is a Global Luxury Ambassador and respected REALTOR® with Coldwell Banker Realty. She was honored by the Washingtonian as a top producer for the years 2020 to 2023. Sherri was also selected as one of 19 Global Luxury Ambassadors for Coldwell Banker Realty in 2023. She is a Certified Luxury Home Marketing Specialist (CLHMS).

What Will You Learn?

Participants of the course can expect to learn the following:

• How to understand and target wealthy customers and sellers
• Specialized marketing consultation processes designed for rich and exclusive clients
• Networking skills to connect with peers around the world and build a strong referral network
• Strong negotiating strategies that are specific to luxury real estate transactions
• How to master the complex nature of luxury real estate sales
• Strategies to create and elevate your personal brand as a luxury real estate agent
• How to differentiate your luxury real estate brand in a competitive market

Pricing

The price of the program is $545.

Tom Ferry Coaching is a renowned realtor coaching program for real estate teams. It provides personalized strategies to improve team performance.

The program offers access to mastermind groups, events, and bootcamps as well as private and recorded coaching sessions and a committed support team.

This program serves teams of all sizes and at various stages of their career development. It is the best sales coaching for real estate agents team productivity.

Who Is the Instructor?

Tom Ferry is the founder and CEO of Ferry International LLC, a leading coaching and consulting firm.

He offers a mix of informative coaching programs, live events, and unique training materials to teach and motivate real estate agents towards career success.

Tom Ferry is a New York Times best-selling author, entrepreneur, and real estate investor. He offers insights through his podcast The Tom Ferry Podcast Experience.

He has a team of more than 165 committed professionals from all around the world, including the United States.

These real estate coaches bring an average of 17 years’ experience with backgrounds in real estate, management, mortgages, titles, finance, insurance, and other areas.

The coaching programs give participants more than just one-on-one sessions but also access to various resources such as online productivity tools, sought-after speakers for private events, and engaging training events.

This ensures you get not just a realtor mentorship program but also a wealth of industry knowledge.

What Will You Learn?

Tom Ferry provides three different team coaching programs, each focusing on different stages of a real estate team’s growth.

In the Growth program, participants will learn about developing foundational skills and balancing the demands of team growth with productive leadership.

Other important aspects covered include people management, using real estate agent CRM software, process management, and implementing effective recruiting and retention practices.

The Mastery program will teach participants how to assign the majority of production responsibilities to team members and develop lead pillars to improve individual productivity.

They will also learn how to train mid-level managers, assist in the recruitment process, and build culture.

The Legacy program is for real estate influencers. It focuses on helping established realtors manage ancillary businesses, acquisitions, or asset divestment based on cost-benefit analysis.

It offers exclusive consultations and opportunities to meet directly with Tom Ferry on retreats. The Legacy program is limited to 100 students at a time and is only available by invitation.

Pricing

This realtor mentorship program for teams includes:

• private coaching sessions with team leader masterminds or real estate broker coaching with Tom Ferry
• monthly leadership webinars
• specialized support
• business plans
• exclusive community membership
• team retreats
• complimentary admission to all Tom Ferry events

Prices for all programs are not made public. To inquire about costs, interested individuals should visit the Tom Ferry Coaching website directly and request a free consultation.

Real Estate Champions is a real estate agent mentorship program led by author and speaker Dirk Zeller.

Whether you are an experienced professional or a rookie looking for training just after getting a real estate license, Real Estate Champions will provide you with essential tools and strategies to excel in the competitive real estate industry.

Real Estate Champions provides resources to help agents maximize their earning potential through live events, online training, and self-study materials.

Who Is the Instructor?

Dirk Zeller is the CEO of Real Estate Champions, Inc.

As a speaker, author, and coach, Dirk annually trains over 350,000 real estate professionals through his live coaching sessions.

He has written 10 books, including Your First Year in Real Estate and Success as a Real Estate Agent for Dummies, to help real estate agents improve their sales skills, productivity, and profitability.

What Will You Learn?

Real Estate Champions provides agents and managers at various levels with a wide range of valuable skills and strategies to improve their business performance and, consequently, earnings.

The program features training on:

• Effective systems for capturing, qualifying, and converting prospects
• Strategies for delivering dynamic and successful listing presentations and improving face-to-face appointments
• Communication skills to secure high commitment levels from potential buyers
• Survival skills to help you navigate tough markets and distinguish yourself from the competition
• How to build confidence to handle objections and transform challenges into sales opportunities
• How to find foreclosures and open motivated seller lead generation sources
• Powerful scripts and dialogues that are carefully crafted to suit today’s market
• How to dominate tough markets and be known as a market leader

Pricing

The Real Estate Champions course pricing isn’t public. You’ll have to reach out to one of their sales reps via email to get pricing information.

However, Dirk offers a compilation of his real estate training called “The Complete Training Library” online.

This contains every training Dirk and his team have put together over the last 8 years. It’s available for $1,997.

On some platforms like Course Farm, the training is heavily discounted and available for just $137.

Buffini & Company is a leading realtor mentoring program offering a comprehensive 100-day course called “100 Days to Greatness”.

Apart from this course, they also offer a variety of resources to help real estate agents thrive in competitive real estate markets.

Dedicated to helping agents improve their sales skills, Buffini & Company offers help through free business consulting, personalized coaching, and live team coaching.

Their training focuses on client database building, deal closures, sales, real estate listing marketing, negotiation, business planning, and achieving other real estate agent goals while avoiding rookie real estate agent mistakes.

Who Is the Instructor?

Brian Buffini, the founder and chairman of Buffini & Company, is the lead instructor of the program.

Since 1996, Buffini has trained over 3 million business professionals in 45 countries. Buffini is also a best-selling author and renowned real estate speaker.

He shares his expertise in entrepreneurship through his It’s a Good Life podcast.

The coaching team is composed of full-time and certified employees who are dedicated to helping each student become a successful real estate agent.

They bring a wealth of experience, having conducted 1.7 million coaching calls and amassed over 1 million hours of coaching.

What Will You Learn?

Buffini & Company offers four extensive courses designed to increase agent productivity and success in real estate careers. Participants will learn:

• Effective lead generation techniques to attract more clients and increase sales opportunities
• Enhanced negotiation skills for successful deal making and transaction closure
• How to craft comprehensive business plans to increase sales and revenue
• A broad range of marketing strategies that include branding, advertising, and social media marketing for real estate agents to effectively promote services and listings
• Specialized training for team leaders on improving agent relationships and overall team performance

Pricing

Buffini & Company offers two comprehensive realtor mentoring programs designed to cater to individual real estate professionals as well as team leaders seeking to elevate their business and leadership skills.

The One2One Coaching™ program is available for $549 per month, or for a reduced annual rate of $489 per month ($5,870 when billed annually).

This plan offers a variety of resources, including:

• a printed marketing kit
• digital reports
• presentations
• access to a free training course
• an engaging live and online community
• two monthly coaching calls
• personalized business plan assistance
• REALStrengths® Profile to help agents understand and leverage their natural talents

The Leadership Coaching™ real estate broker coaching program is priced at $1,499 monthly, or at a discounted rate of $1,312 per month when billed annually ($15,740 annually).

This program includes all the features of the One2One Coaching™ program, plus:

• an extra coaching call specifically for your team
• a monthly interactive broadcast
• exclusive Leadership Coaching training modules
• a Buffini Certification for 100 Days to Greatness®,
• complimentary registration for the Leadership Conference™

Forward Coaching is a unique real estate agent mentorship program that combines training, coaching, and consulting to help real estate agents improve business performance.

It features 1-on-1 coaching, group sessions, private masterminds and fast-forward courses to help agents refine their business plans, adapt to market shifts, navigate complex transactions, and expand their lead generation sources.

Who Are the Instructors?

Debbie De Grote is the CEO and co-founder of Forward Coaching. She is one of the elite real estate coaches in North America with over 20 years’ experience and 80,000 private coaching calls.

Debbie has achieved remarkable success in her sales career, selling over 160 homes annually and closing over 3,000 homes.

During her time at Century 21, a leading real estate brokerage company, her excellent work brought her recognition as the top real estate agent in Los Angeles.

She has also been ranked third in the US and among the top 10 real estate agents globally by Century 21.

Debbie was awarded the Hall of Fame award by Century 21 — the first agent in their system to achieve this award.

Ben Kinney is a renowned author, businessman and real estate agent. He prefers the title of “nice guy”.

He is the owner and operator of the Ben Kinney Training Organization as well as a network of real estate and tech ventures that span three countries, including Forward Coaching and BKCO Mortgage.

His real estate team, Ben Kinney Real Estate Team, which also develops CRM software for real estate agents, has been ranked on the Inc. 5000 list thrice in a row (2017, 2018, and 2019).

Ben has educated over 100,000 business owners worldwide.

What Will You Learn?

Participants in the Forward Coaching program will be equipped with essential realtor skills for advancing their real estate agent career. Specifically, they’ll:

• Learn scripted communication techniques to enhance effectiveness in all conversations.
• Gain a thorough understanding of dialogue dynamics, including how to smoothly handle objections and modify adaptive scripts for varying situations.
• Explore the important role of motivation in following up with real estate leads, keeping them engaged, and moving through the sales process.
• Master the strategic use of “magic words” that significantly improve success rates when setting or handling appointments.
• Develop detailed follow-up plans that combine motivational tactics with logical steps, encouraging leads to act decisively.
• Apply systematic and motivational strategies to inspire clients to take decisive actions.

Pricing

Forward Coaching provides three distinct programs that are tailored to various levels of professional development. They all come without long-term contracts for increased flexibility.

Accelerate is priced at $1,500 per month and includes one-on-one coaching, with:

• four 30-minute sessions monthly
• access to group coaching
• bi-monthly virtual summits
• complimentary admission to Forward Coaching events
• participation in the annual virtual business planning clinic

Growth is priced at $800 per month and offers similar benefits to the Accelerate plan but with two 30-minute one-on-one coaching sessions monthly.

Fast Forward course offers specialized training on:

• luxury selling
• commercial real estate selling
• advanced listing systems
• improving call conversions
• training for your admin specialist

Specific pricing for this plan is not listed on the Forward Coaching website.

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About the Author:

Kristina Morales is both a licensed mortgage loan originator and real estate agent in the State of Ohio. Inspired by her years of working with buyers and sellers and seeing a need for more consumer education, Kristina created loanfully.com, an online educational resource for borrowers and industry professionals. In addition to real estate sales and mortgage lending, Kristina had an extensive corporate career in banking, treasury, and corporate finance. She ended her corporate career as an Assistant Treasurer at a publicly traded oil & gas company in Houston, TX. Kristina obtained her MBA from the Weatherhead School of Management at Case Western Reserve University and her B.A in Business Management from Ursuline College.