How to Market Real Estate on Social Media (2024 Strategies for Realtors and Investors)
From this article, you will get insight on how to market your real estate business on social media.
We surveyed successful real estate agents and investors across the country to provide us with their expert advice based on their own professional experience.
Based on their answers, we distinguished four effective strategies for social media marketing that realtors, brokerages, and investors can use to grow their business.
Read below to learn directly from the real estate experts how to use social media for real estate.
Survey of Industry Experts
Which of the following social media marketing strategies for real estate professionals bring you the best results?
By posting real estate-related content, you can keep your audience engaged.
Interesting information shared by you on social media will make you remembered by people among your connections, making them more likely to contact you for a service when they need it.
Interesting real estate social media posts can be shared by your connections exposing your brand to people who don’t know you yet, potentially leading to the growth of your audience — an important step to becoming a successful realtor.
Why is posting high-quality content an important part of a real estate social media marketing plan?
People want to know you as a person and they want “the story.”
Every closing, I take a photo of my client and I tell their story: how we met, what the situation was, and where they ended up.
People want to be a part of something. They can see from other people’s experiences that I want to know the person, that they’re not just a paycheck for me.
People are following your page either because they know and like you, or because they think you can give them great information about real estate.
So, you’re always going to see results if you stay on them and present relevant information in an engaging way.
Posting useful real estate-related content helps me establish mind space as a knowledgeable expert on all things real estate, and comes from a place of contribution vs. being a sales pitch.
We are in front of our clients 24/7. I have a social media specialist who posts several times a day for me.
I post real estate market updates, and people love being able to know how the market is doing.
Real stories people can relate to in video content!
There are property-related groups on Facebook — for homeowners, home buyers and sellers, DIY enthusiasts, and other people whose interests revolve around real estate.
You can actively participate in discussions started by group members and answer questions they ask. Read below why this should be part of your real estate social media campaigns.
Why is answering other people’s real estate-related questions an effective social media marketing strategy for real estate agents?
This strategy allows you to provide value to your potential clients upfront and show them you are a local authority who can help them. This opens the door to them reaching out to you instead of the other way around.
Additionally, this allows you to answer questions over a period of time, thereby building the relationship even more.
I have found that answering someone’s question on social media usually brings several other people into the conversation that want to connect with you for whatever service or mentorship you can provide.
I think the strategy of adding value to each and every contact is so effective because it is the beginning of building a fiduciary relationship.
When people know you as an expert, it significantly helps in selling your services.
People want to engage with someone in real time who is an authority in their field of expertise.
Network With Other Professionals
By definition, social networks are made for networking. So connecting with other professionals is how you market yourself as a realtor on social media in the first place.
Building a solid network of professional connections should be among your real estate agent goals.
Other professionals can forward you leads and help you streamline your transactions if you also provide value to them. For example, you can get new construction listings from builders.
Using social media is helpful for finding new connections for your business.
Why do you think professionals must network on social media for growing their real estate business?
All of these strategies can work super effectively. However, the saying “your network is your net worth” rings true.
I’ve met a lot of great people who I’ve been able to mentor by making online connections. I’ve also met business partners, lenders, real estate agents who find me deals, and real estate mentors for myself personally.
This has made me hundreds of thousands of dollars and has also given me joy in unquantifiable amounts.
Real estate is a people business. Networking with people who are in the real estate industry puts you in front of them and on their mind. They can get to know who you really are.
I recently attended a couple of meetings for our local home builder‘s association board. Now I’m on the board of directors.
I think it’s so effective because everyone has different insights based on their personal experience, especially in different markets that I may not be familiar with.
There is always someone that will know something or which direction to point you in.
Run Paid Ads to Advertise Your Services
Paid advertising is the most straightforward way to find clients.
For many, it’s an essential element of their real estate listing marketing plan helping drive traffic to a real estate IDX website showcasing available local homes for sale and growing their client base by adding new leads to the real estate agent CRM.
Why do you think paid advertising is an effective strategy to promote a real estate business on social media?
Running real estate social media advertising campaigns is an indispensable strategy in today’s competitive market.
In a digital age where potential clients are constantly bombarded with information, paid ads provide a targeted and efficient way to cut through the noise. It’s not just about visibility; it’s about being seen by the right audience at the right time.
Paid advertising allows me to showcase my unique value propositions, highlight success stories, and create a compelling narrative that resonates with potential clients.
With precise targeting options, I can tailor my ads to specific demographics, ensuring that my message reaches those most likely to engage with my real estate services.
Ultimately, investing in paid ads is an investment in the growth and visibility of my business, allowing me to stay ahead in a dynamic and evolving real estate landscape.
Paid advertising reaches people beyond just my social media network.
___
If you want to contribute your expert advice on a topic of your expertise, feel free to apply to our Expert Contributor Program.