100+ Best Real Estate Social Media Content Ideas for Agents & Investors (Free Posts, Quotes, Facts, Questions)
To help realtors and investors grow their business via social media marketing, the Real Estate Bees editorial team conducted a survey of over 50,000 active and successful real estate agents and investors throughout the country.
The participants were asked about what to post on social media as a realtor or investor in order to attract and engage more followers.
Find out which real estate content for social media should grace your own feeds to become a trusted influencer in the real estate industry.
What type of social media posts have you found to be the most effective for your real estate business?
Property Transaction and Renovation Stories
Real estate agent social media posts that feature new property listings and show how you interact with your clients never fail to capture your audience, especially those who are looking to buy or sell a home.
As a flipper, I love sharing before/during/after content of houses. People always love a good rehab!
Posting showings on My Story. Although someone may not be buying, they enjoy seeing homes! It plants a seed for the future!
We do get a response from helpful articles. However, people seem to engage more when we have posts about buyers and sellers.
The most effective posts on social media are previews of new home listings and posts that help or are a benefit to consumers.
Property stories, educational content, and event updates have been the most effective types of social media posts for our real estate business.
Local Real Estate Market and Neighborhood Highlights
One of the popular social media tips for real estate agents is showing how you are actively participating in your own community through posts about your local market and neighborhood.
Residents in the area will appreciate getting updates from a trusted source like a real estate professional.
The posts that work the best for me are when I translate headlines and data into “what this means for you” so my followers understand it in real terms.
Headlines and data are usually misleading or give people too much room for their own interpretation.
Contribution! Relative vendors to the season, a success story, infographics on the area, and what is happening.
Market updates, performance measures, and local business highlights.
Real estate trends, home improvements, and market analysis.
Personal Stories
Your feed shouldn’t only be about your work.
Good social media content for realtors should also strike a balance between personal and professional life, so your followers can know more about you as a person, not just as a professional.
This will help you build trust between your potential clients and yourself.
We see the most engagement when our posts have a more personal feel or involve our client’s stories.
Sharing behind the scenes in the real estate world and our own personal successes or challenges gives our audience a chance to really know us and our brand.
We share the good, the bad, and even the ugly that our clients face as we walk alongside them through the process.
Recorded calls of me talking to motivated sellers is my most successful piece of content.
People love to see how I navigate the different types of conversations because each and everyone of them is different.
Personal videos either discussing real estate related items, things that happened during my day (funny things I may have seen or crazy things you couldn’t imagine), or just run-of-the-mill opinions about local stores or restaurants.
The most successful reel I’ve done was sharing some of my personal background. People really enjoy transparency and authenticity.
Real photos. Not branded like Canva. While I use Canva a lot to design my Just Listed, Pending, Sold, I get the most traction from photos of me or life photos.
There are actually a few that I have found effective such as sharing a personal real estate milestone, sharing a video reel, and organizing giveaways.
Story-based content highlighting past experience.
Videos
Video reels are a free and creative way to create real estate social media posts. Most online followers prefer visual content that is fun, interesting, and attention-grabbing.
I also find that posting stories that include video consistently allows me to stay top of mind with my audience.
Posting a video walkthrough of the wholesale homes I have to offer on Facebook. It includes the price and the address.
My reels get more traction than any other type of posts we do.
For me, it has been relatable real-life posts such as funny reels about real estate.
Collaborations
As a professional, you should leverage the power of networking and collaborations and show that on your feed.
Today, it’s all about working with like-minded people to showcase what you can do and expand your influence in your field.
I’ve found that collaborating with others has been an effective way to expand my audience.
This summer, an influencer shared an article that I was featured in and tagged me. I made a lot of great connections through that experience!
Real Estate Quotes for Social Media
Real Estate Investing and Ownership
Followers who are looking to buy real estate as an investment will appreciate wise quotes helping them achieve their real estate goals.
Warren Buffett, a renowned investor, has made many insightful and memorable statements related to investing and real estate.
Here are a few of my favorite quotes that relate to real estate and investing:
1. “Opportunities come infrequently. When it rains gold, put out the bucket, not the thimble.”
2. “The most important quality for an investor is temperament, not intellect. You need a temperament that neither derives great pleasure from being with the crowd or against the crowd.”
3. “Price is what you pay. Value is what you get.”
4. “The stock market is designed to transfer money from the Active to the Patient.”
5. “Risk comes from not knowing what you’re doing.”
6. “It’s far better to buy a wonderful company at a fair price than a fair company at a wonderful price.”
7. “In the short term, the market is a voting machine. In the long term, it’s a weighing machine.”
8. “The stock market is a device for transferring money from the impatient to the patient.”
9. “Never invest in a business you cannot understand.”
10. “You don’t need to be a rocket scientist. Investing is not a game where the guy with the 160 IQ beats the guy with 130 IQ.”
These quotes from Warren Buffett emphasize the importance of patience, value, and understanding in the world of investing and real estate.
“Buy land, they’re not making it anymore.” — Mark Twain
“Ninety percent of all millionaires become so through owning real estate. More money has been made in real estate than in all industrial investments combined. The wise young man or wage earner of today invests his money in real estate.” — Andrew Carnegie
1. “Location, location, location.”
2. “The key to successful house flipping is to buy right. That’s when you make your money.”
1. “The house you looked at today and wanted to think about until tomorrow may be the same house someone looked at yesterday and will buy today.“
2. “The best investment on Earth is earth.“
3. “It’s not about the money, though that’s nice to have. At the end of the day, it’s really about matching the right buyer to the right seller. We’re matchmakers — real estate matchmakers.“
One of my personal favorite quotes to use is, “Don’t wait to buy real estate, buy real estate and wait”.
I absolutely love this quote! It speaks volumes!
“Real estate cannot be lost or stolen, nor can it be carried away. Purchased with common sense, paid for in full, and managed with reasonable care, it is about the safest investment in the world.”
– Franklin D. Roosevelt, U.S. President
My favorite closing line is, “If I cover all of your closing costs and there are no realtor commissions, what is the best price you can do for me?”
“Real estate is the greatest asset class to make a millionaire.”
“You are paying someone’s mortgage—either your landlord’s or yours.”
“You cannot get equity from sellers in slow motion.”
“Love the house but date the rate!“
“Date the rate, marry the house!”
Inspirational
General quotes that inspire continue to be on the list of the best social media posts for realtors.
Your audience would love to read passages they can relate to, particularly if they need to be motivated in their own personal lives.
Inspirational quotes and educational content tend to perform better on social media than generic real estate-specific quotes. Like quotes from my book, “Money Shackles,” and I have seen great success:
1. “If you don’t take action, you won’t have control over your life… It is time to take ownership and strive to live a fulfilling, purpose-driven existence because you were born with it.”
2. “Diversification can empower you to take control. When making decisions in life, there’s always a choice between being selfish or taking the abundance approach.”
3. “Legacy is about doing something that matters beyond yourself. It’s what brings true meaning to our lives.”
I don’t really use quotes very often, but some of my favorites are:
1. “The time is now.”
2. “How you do anything is how you do everything.”
“Use your strengths to fund your weaknesses.”
Holiday-Themed
Quotes that put a spin on specific occasions are a fun and interesting way to attract more clients.
When I post quotes, they are usually seasonal and focused on holidays, such as Halloween.
1. “Home buying—it’s just a bunch of hocus pocus.”
2. “Are you looking for a boo-tiful home this fall?”
Real Estate Facts for Social Media
Local Area-Related
Curate real estate facts and information about your local area to capture the attention of those who might be on the lookout to buy or sell in your community.
Promote local real estate events, open houses, or property tours. This encourages local engagement.
If there are notable celebrities or public figures who own homes in your area, mention them and the properties they own.
Share historical facts about your local real estate market, like when the first house was built or the oldest home still standing.
If there are historical homes or landmarks in your area, share fascinating facts or stories about them. People love to hear about the history behind a property.
Share fun or little-known facts about neighborhoods in your area. For example, you could talk about the best local parks, restaurants, or schools.
Share local real estate statistics, such as the average home price, the number of homes sold in the past year, or any emerging trends in your area.
Discuss the economic impact of real estate in your community, including job creation, property taxes, and local development.
Mention record-breaking sales or unique properties in your area, such as the most expensive home sold recently or a property with an unusual history.
Share information about how real estate activity changes with the seasons in your area. For instance, discuss how spring is a popular time for buying and selling.
Highlight stories of community development and how real estate projects have positively impacted the area.
When I post on social media about local real estate, I like to engage my audience with a mix of content.
I share interesting facts, such as local market statistics and historical tidbits about the industry. I also provide valuable insights into market trends, sustainability, and home improvement tips.
Client success stories and local event promotions help me connect with my audience, and I make sure to offer predictions and insights into the local market’s future.
To keep things engaging, I use eye-catching visuals and relevant hashtags and encourage my followers to join the conversation.
This approach helps me showcase my expertise while keeping my audience informed and entertained.
I do like to show the housing numbers for our local markets. The local real estate associations share this information in a nice, simple format that can be shared easily.
People seem to like seeing this information as well. And as funny as it seems, they could go and get it from the sources I share it from, but they seem to enjoy getting it from me. So, I’ll continue to share it!
We try to highlight a local restaurant or business that has just opened.
Huntsville, Alabama continues to make the top lists for cities and we showcase every time we are on one of those lists, like best places to retire.
Facts about our town, anniversaries of local businesses, kids’ activities, the housing status of sold, listed, etc.
If there is a history with the area, it should be stated. And another fact of importance for young families would be the stats of the local schools.
Market stats or neighborhood information are by far the best facts. Skip the “just listed” or “just sold” posts because followers interpret that as bragging about how much you’re making.
Definitely local facts about the market or the community. I have a lot of local stats on my website I like to share on social media.
Events, seasonal information for townships, seasonal information for homeowners, restaurant reviews, and new business interviews.
Local area-related and mortgage economic facts.
Stats
Market updates and statistics will give your audience an idea of how the real estate industry is currently doing.
Those buying or selling properties would appreciate information that can help them decide.
Share national or local homeownership statistics, like the percentage of residents who own their homes compared to renters.
We like to post stats about the market, what buyers are looking for in a home, new trends, hot areas, what sellers can do to make their home more appealing to buyers.
I prefer to post market updates using current data to help people see what’s going on in their market.
Interest rate info (example: interest rates were in the 20% range in the 80s, so 7.5 to 8 percent now may seem high, but it’s actually a historical average.)
I post if the average days on market goes way up or down and give my opinion of why.
I use data supplied by my MLS, as well as market data for specific neighborhoods.
News and Trends
What’s hot, trending, and viral in the world of real estate will always be captivating for those who want to know the latest.
Any type of real estate news, specifically geographical real estate news, rising interest rates, laws and guidelines, changes in particular strategies, wholesaling or short term rentals, etc.
Market facts and trends, color palette choices from different companies.
Normally I would just post national and local facts, or news pertaining to the real estate market.
Tips
Share DIY tips on how to improve the home and any helpful content about real estate. People online love a good post about simple hacks that they can try on their own.
Provide tips on home improvement and maintenance, along with interesting statistics about how certain upgrades can increase a property’s value.
Content related to luxury and construction methods.
How to locate capital and properties in a creative manner.
Homeownership Benefits
Sharing information about how your audience can benefit from owning a home will make it easier for them to decide on actually buying one and getting your services to make it happen.
Highlight the financial benefits of homeownership, such as the potential for building wealth through property appreciation and equity.
Discuss the benefits of energy-efficient homes and share stats on how these features can lead to cost savings for homeowners.
Fun or Unusual
Online followers always love to hear interesting stories about anything. You can share real estate fun facts for your social media audience, or post questions that will allow them to engage more.
Share interesting trivia questions related to real estate and offer a prize or shoutout for those who answer correctly.
Using facts to debunk common myths or misconceptions about the real estate market is one of our favorite things, and we like to keep it short and sweet!
I subscribe to a company called Lighter Side that gives me memes that I post called “Fun Fact About Real Estate”. Other than that, I post random tips from KCRAR.
My favorite is posting about what countries are buying most in the area! I also love posting fun facts or things to do in the area!
Real estate facts around holidays have always worked well for us.
Engaging Real Estate Questions for Social Media
Online followers always love a healthy banter. A popular tip on increasing engagement on social media for realtors is posting questions that will allow your audience to practice critical thinking.
Engaging questions can spark conversations and boost your social media presence as a real estate influencer.
Here are some of my favorite real estate questions to post on social media that tend to generate high engagement:
1. “What’s your dream home feature? Share in the comments!”
Encourage your audience to think about their ideal home and share their preferences.
2. “Do you prefer the charm of older homes or the modern amenities of new builds? Why?”
This question looks into personal preferences that can lead to interesting discussions.
3. “What’s the one piece of advice you’d give to first-time homebuyers?”
Soliciting advice from your audience can provide valuable insights and engage experienced homeowners.
4. “What’s your favorite room in your house, and why?”
With this question, your audience will be able to know and connect with their homes on a much deeper level.
5. “If you could live in any famous movie or TV show home, which one would it be?”
Anything about show business or pop culture will surely engage your audience in a fun way.
6. “What’s the most important factor when choosing a neighborhood to live in?”
Encourage your audience to share their thoughts on what matters most to them.
7. “What’s the best DIY home improvement project you’ve ever tackled?”
This question can inspire others and lead to recommendations and tips.
8. “What’s the most unusual or unique property you’ve ever seen on the market?”
Stories about interesting homes are always a favorite to share.
9. “What’s your favorite home design style – traditional, modern, or something else?”
A question about design preferences can lead to passionate responses.
10. “What’s your strategy for increasing your home’s value?”
Encourage homeowners to share their insights on building equity.
11. “Have you ever had a memorable experience with a real estate agent, good or bad? Share your story.”
Personal anecdotes can be engaging and informative.
12. “If you could live anywhere in the world for a year, where would it be?”
Dream destinations are great topics to explore, especially for those who are interested in international real estate.
13. “What’s your biggest challenge when it comes to buying or selling a home?”
Encourage your audience to share their pain points, which can inform your content strategy.
14. “Do you think the current real estate market in [your local area] favors buyers or sellers right now?”
Discussions about the local market can give you an inside look at what your audience thinks.
15. “What’s your favorite feature in your current home that you can’t live without?”
This question taps into personal attachment to homes.
Remember to actively participate in the discussions that these questions generate. Answering comments is a good way to interact with your audience and build a sense of community.
1. “What’s your favorite real estate investment strategy: flipping, renting, or something else?”
2. “What is your why?”
3. “What are your goals this year?”
4. “What is the market you’re most interested in investing in?”
5. “What’s your go-to resource or book for learning more about real estate investing?”
6. “Who are some people you look up to in real estate?”
7. “Do you invest in real estate locally or in different markets? Why?”
8. “Share your success story—what made you proud in this scenario?”
9. “What are some pain points you have in your business?”
Open-ended type questions. Mostly very general.
1. “What is your favorite exit strategy?”
2. “What marketing channel brings you the best quality leads? Least expensive?”
3. “What is the best way to get started in real estate?”
4. “Watch free YouTube videos or hire a mentor/coach? Why?“
1. “What’s your dream home feature that you can’t live without?”
2. “What’s the most important factor for you when buying a new home: location, size, or amenities?”
3. “What’s your top tip for first-time homebuyers?”
4. “What’s the best real estate investment advice you’ve ever received?”
5. “What’s the biggest challenge you’ve faced when selling or buying a home?”
1. “How much do I need to buy a home?“
2. “What is my home worth?“
3. “What to look for in an agent?“
4. “When is the best time to buy a home?“
5. “When is the best time to sell a home?“
1. “When/If the Feds lower the interest rates, will the price of homes go up or down?”
2. “When is the best time to buy real estate?“
3. “How many rentals do you need to own to retire?“
4. “Who owns the majority of single family homes in the USA?“
1. “Do you think prices will go up or down in the next year?”
2. “Do you think interest rates will go up or down in the next year?”
Always fun to get opinions on these as there is so much uncertainty.
1. “If you could own a vacation home anywhere in the world, where would it be?”
2. “If money weren’t an option, what size of home would you live in?“
3. “What’s your favorite ____ in ____ community?“
This or that question always works great. Asking what would someone love to add to their home or where they would move if they could choose to move anywhere.
We have started posting on stories the hashtag #thingsweseeatshowings and #thingsweseeatlistings and these get great engagement.
1. “What do you think about the current Interest rates?”
2. “Do you think the Feds will raise the interest at their next meeting in an attempt to curb inflation?”
1. “Thoughts on this room?” (with a picture of a room)
2. “Seek and Finds” (remove items and see if they can find what is missing)
We like to use questions that we get from clients and answer them in a quick 15-30 second reel.
This is an easy way to generate content because it’s based on conversations we are already having almost every day.
“This or that” and “yes or no” questions.
People love giving their opinions. Even when you don’t ask for it, they’ll leave their opinions in the comments, so give them the platform to give you their opinion easily.
This can also work to collect data on your followers.
“What’s your home style?”
People love home architecture and decor! It brings in a lot of engagement!
“When will the rates improve?“
I wish I had a crystal ball!
I sell a lot of older homes and I post pictures and ask: “What is this?”
I once posted a shaving sink, a telephone cubby with a fold-out bench. Also, I have people guess the price.
DO YOU KNOW… followed by a question about a real estate statistic. It gets people to venture a guess and join the conversation!
We do ask if you are looking to buy or sell a home to contact us. The most engagements come from showing successful buyers achieving their dream home.
I always like to ask people in general: “What influenced them to become real estate investors and if you would lose everything you have in real estate today, would you do it all again?”
Memes with a picture of 3 or 4 options for people to choose their favorite. Like, “Pick your favorite bathroom or kitchen” usually grab attention. I try to keep it light and fun!
“Where do you think the market will be in 6 months? Up, down, or about the same?”
“What is your best lead generation source right now?”
“What is the average cost of a build?”
“Which home or which features do you prefer?”
I always ask about new loan programs out there.
Challenging people to answer a poll and it doesn’t have to be real estate-related.
Questions where you ask the target audience about decor for a room or property.
Hopefully, these ideas will inspire you to come up with good real estate content that keeps your followers’ attention.
And if you’re new to the business, learn how to introduce yourself as a realtor on social media. This will help you get a good start on your online marketing strategies.
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