4 Best Social Media Platforms for Real Estate Pros in 2024
To help realtors and investors grow their business via social media marketing, the Real Estate Bees editorial team conducted a survey of over 50,000 active and successful real estate agents and investors throughout the country.
The survey’s goal is to find out which platform is the most effective as a real estate social network bringing more business to agents and investors, according to the experts.
Read on to find out which realtor social networking sites you should leverage first to become successful.
Survey of Experts: What Social Platforms Do Real Estate Agents Use?
To find out which platforms are used for real estate business, we asked our experts to select all platforms they leverage to generate leads and stay in touch with their potential and existing clients.
To answer this multiple choice question, the real estate agents could select one or more options, if they use more than one platform at the same time.
Which social media networks do you use to grow your real estate business?
If you had to choose only one social media platform to grow your real estate business, which one would it be?
To identify the best social media apps for real estate agents, we asked the professionals to select one platform that they prefer over all others. Most of them selected Facebook.
More of my clients seem to be on Facebook than any other platform, and it allows me to post videos, links, and other content quickly and easily.
It also allows people to message me directly and lets me advertise real estate listings or other services at a relatively low cost.
In my experience, Facebook is where I have received the most lucrative real estate leads, and I am able to grow my reach the quickest because of the engagement I receive on that platform.
That being said, a large portion of my content on Facebook is shared via Instagram. I’ve just noticed that the engagement on Facebook tends to be much higher.
I would choose Facebook because of the demographics of the people who use it.
My target market is people looking to downsize. It gives you two transactions—a buy and a sell—and the age range for Facebook users is prime for this type of seller.
I think Facebook is still the most universal platform for all ages. It allows for us to be able to take the content and share it to other platforms as well.
That’s where relationships function a little better. I prefer Instagram as a platform, but in my experience, clients live on Facebook.
We seem to get more engagement with this platform.
Broadest reach and most shareable-friendly.
I think it has the broadest reach and I am able to run ads on it.
Facebook is a little more localized than the other platforms.
While I love Instagram and have way more followers on IG than LinkedIn, my business is local.
I post the same message on each platform, but I get the most feedback from local business owners who follow me on LinkedIn.
The number of followers is irrelevant when you’re trying to reach your local market.
My target market is Medina County, OH. I don’t want to be Insta-famous. I want to help homebuyers and sellers in my local area.
I chose this platform over others because my Facebook page was actually hacked every week.
However, LinkedIn is a professional platform whereas one can connect to AMs and Realtors from different regions. Agents can build relationships that can be beneficial to all involved.
There are more professionals using that platform, and that is who I would like to market to.
Any platform works for growing your real estate business because everyone is a buyer or seller of real estate at some point.
Instagram is where my audience is, and that’s the biggest key to growing your real estate business—showing up where your audience is.
Instagram is a platform that allows you to run your business however you’d like!
Whether you want to be taken very seriously, creative, fun, or a mix of everything, Instagram allows you to do it all!
Largest pool of clients I would actually want to work with. I use it the most in the list myself. Variety of media allowed to be posted.
It used to be Facebook, but we have found we have more engagement when we post on Instagram.
Instagram is probably the most used these days.
The age group is my target market.
YouTube
YouTube is owned by Google, which has the biggest reach on the internet. If you aren’t found on Google, you don’t exist.
Long-form content is one of the best ways to build deep trust and credibility with future clients.
Hopefully, these answers helped you decide which social media platform is the best for real estate agents. Check out our post on introducing yourself as a realtor on social media to learn how to leverage these platforms for effective lead generation.
Now, which social media platforms top investors’ list? Let’s find out.
Survey of Experts: What Social Platforms Do Real Estate Investors Use?
To find out which platforms are used for investors’ business, we asked our experts to select all platforms they leverage to generate leads and stay in touch with their potential and existing clients.
To answer this multiple choice question, the real estate wholesalers and investors could select one or more options, if they use more than one platform at the same time.
Which social media networks do you use to grow your real estate investment business?
If you had to choose only one social media platform to grow your real estate investing business, which one would it be?
There are many active real estate groups who have regular get-togethers with people from all aspects of the real estate world.
Facebook offers the Marketplace where we can sell our deals. It also offers other paid marketing campaigns.
Facebook has more of my target demographic customer base than other social media outlets.
It is what we do the most of. There are probably better platforms, but we know FB the best.
Facebook has more real estate related groups to sell homes to property investors.
Its reachability is greater and cheaper to advertise.
It is widely searched by people that meet our criteria.
Cost per lead has been most consistent with Facebook.
Well, in my opinion, if you’re not using LinkedIn for business in general, you definitely should be!
LinkedIn is a great way to network with professionals and active investors. The site provides them a chance to know more about you.
Using the many tools that LinkedIn already provides, it’s easy to maximize your presence on the platform!
More professionals are on LinkedIn than any other social media platform. You are able to do very targeted marketing using this platform and this can be done at no cost.
It’s where my target audience hangs out, so I know that I can reach them. I also love that I can do a mixture of written content and videos.
The app has awesome features such as linking to events, making surveys for engagement, and the ability to comment on what other people share.
I believe Facebook has lost the demographics that my company appeals to.
YouTube
YouTube is arguably the best social media channel for real estate professionals, and as an expert real estate social media influencer, I’d like to explain why.
There are several vital reasons why YouTube stands out as the ideal platform for real estate:
1. Visual appeal. Real estate is a visual industry, and YouTube is a video-centric platform.
You can showcase properties, neighborhoods, and your expertise through high-quality videos, allowing potential clients to get a real feel for the properties you’re promoting.
Video tours and walkthroughs create a more immersive and engaging experience for viewers, making connecting with your audience emotionally easier.
2. Educational content. YouTube is an excellent platform for sharing educational content. Real estate buyers and sellers often have questions and concerns about the process, market trends, financing, and more.
You can use YouTube to create informative videos, tutorials, and guides to help your audience make informed decisions, establishing yourself as a trusted expert in the field.
3. Search engine visibility. Google owns YouTube, and videos often appear in search engine results.
By optimizing your video titles, descriptions, and tags with relevant keywords, you can improve your chances of getting found by potential clients who are actively searching for real estate information.
This can significantly boost your online visibility and reach a wider audience.
4. Personal branding. YouTube allows you to build a personal brand that showcases your personality, knowledge, and professionalism.
You can use your channel to share your story, establish credibility, and connect with your audience more personally.
Building a strong personal brand can set you apart from competitors and make you more relatable to potential clients.
5. Community building. YouTube has a strong sense of community, and viewers often engage through comments and discussions.
This allows you to interact directly with your audience, answer questions, and build a loyal following.
A thriving YouTube community can be a valuable asset in real estate, as it can lead to referrals and repeat business.
6. Analytics and insights. YouTube provides detailed analytics and insights into your video performance, including view counts, watch time, demographics, and more.
This data allows you to refine your content strategy and tailor your videos to meet your audience’s needs better.
It’s a powerful tool for measuring the effectiveness of your online presence.
7. Long-term value. YouTube videos have a long shelf life. Once you’ve created high-quality real estate social media content, it continues attracting views and engagement.
This means your videos can generate leads and brand recognition long after publication.
In conclusion, YouTube offers real estate professionals an excellent platform to showcase properties, provide valuable information, build a personal brand, engage with the community, and improve online visibility.
If used effectively, YouTube can be a game-changer in the real estate industry, helping you reach a broader audience and establish yourself as a trusted expert.
Utilizing YouTube is a highly effective method for growing a real estate business due to its vast reach, visual storytelling capabilities, and the opportunity to showcase properties and expertise to a broad and engaged audience.
YouTube is currently our #1 lead generation source for finding motivated sellers. Long-form video builds credibility, whereas most other forms of social media are meant to just grab your attention.
Hopefully, by now, you have chosen a social media website to prioritize for your business. Now, learn the social media tips for real estate agents and investors given by our experts.
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