6 Easy Steps on How to Introduce and Market Yourself as a Real Estate Agent on Social Media in 2024
This article provides expert advice on how to introduce yourself as a realtor on social media.
We at Real Estate Bees reached out to experienced real estate agents asking them to provide their tips on various aspects of marketing oneself as a realtor while starting the career.
You’ll find expert advice on making your social media profile look professional, writing a realtor bio, creating a new realtor announcement post, engaging with your audience, and more.
Read below to learn directly from the experienced professionals how to introduce yourself as a real estate agent on social media.
Clean Up Your Existing Social Media Profiles
First of all, for introducing yourself as a realtor on social media, you need to put your existing profiles in order to get rid of content that may otherwise make your page look unprofessional.
Give your online presence a professional makeover! Scan past posts for anything clashing with your new career, then subtly pivot towards industry insights and events.
Share your passion, but keep it authentic. Don’t forget to update your visuals for a confident, trustworthy look.
Finally, tighten privacy settings, control tagging, and consider separate professional circles for targeted engagement.
This blend of polish and personality will land your social media the perfect job as your career’s new wingman!
Share occasional behind-the-scenes glimpses of your work life to humanize your professional image. Curate content that reflects your interests while being mindful of professionalism.
Utilize a professional profile photo, and consider creating a separate professional page for real estate content if you prefer to keep your personal profile more private.
Maintain a consistent tone and visual style that reflects your brand across both personal and professional posts.
If you are putting yourself out there on social media to increase awareness of your profession and brand, it is essential that your personal profile reflects the same.
That doesn’t mean you can’t post personal photos and posts. Yet you do need to be aware of what you say in order to not be offensive.
Always being cognizant of how you are presenting yourself is important on both profiles.
When posting, be sure to share across both your personal and professional profiles/pages to get the most exposure and gain followers.
1. Make sure your profiles are compliant with your state’s real estate rules, regulations, and guidelines.
2. Make sure you have a current photo. There is nothing worse than a decades-old photo being used as it could be very misleading and perceived to be disingenuous.
3. Assuming you have longevity living in a community, make sure you let people know how long you have lived in the area, so you can also be known as a local expert for parks, schools, venues, restaurants, shopping, etc.
No more pictures of yourself out getting drunk, smoking weed, doing keg stands, etc. Whether you do it or not, don’t post it.
People immediately search you and if they see stuff like that, they already have an impression of you. I keep all political issues and global issues off social except “I voted today” post.
Regularly update your profiles to reflect changes in your career, such as new certifications, accomplishments, or testimonials.
By aligning your personal social media profile with your new profession’s image, you’ll present a consistent and professional image to potential clients and colleagues in the real estate industry.
If you have a very childish or inappropriate social media, I would suggest cleaning it up beforehand.
It’s quite embarrassing to post, “I am a realtor now dedicated to helping my clients buy houses”, but your post from last week is inappropriate.
Make sure what you post is appropriate. Be yourself, but keep in mind that anything you post could always be viewed by a potential client, so post accordingly.
All business profiles across social media platforms should be the same. Keep things uniform!
Invite people to your business page and keep your personal page private for friends and family.
A new realtor should post his/her business card, so that those seeking assistance in real estate can put a face to the name.
Write a Real Estate Agent Bio for Social Media
A short bio is one of the first things a potential client will look at when considering whether or not to hire you. Learn how to write one from our experts.
Start with a captivating hook that showcases your passion for real estate. Highlight your expertise, mentioning any certifications or awards.
Include a bit of personal flair to make it relatable, and emphasize your commitment to client satisfaction.
Showcase your knowledge of the local market and conclude with a strong call to action, inviting potential clients to reach out for their real estate needs.
Keep it concise, but comprehensive, and consider adding a professional photo to put a face to your name.
I will just use mine as an example:
Hey, y’all! For the past 8 years, I have been working as an athletic coordinator and PE teacher. During those 8 years, I received my masters degree in education to be a principal but started to feel a pull towards something different.
After buying my first house, I fell in love with the entire home-buying process from start to finish. For the last year, I have been learning about this new field of real estate and it’s something I can’t seem to get enough of.
So with that being said, I am so excited to announce that I am pursuing this career as a realtor full time and will be brokered by Keller Williams Fort Worth!
I am excited to use my passion about real estate and my background in teaching to help educate first-time home buyers about the home-buying process from start to finish!
I look forward to learning about your real estate goals and helping you with any and all of your real estate needs!
Who do you know looking to buy or sell?
1. Understand your audience. The first step in creating a compelling real estate bio is understanding your audience. Before you begin writing, take some time to research and identify your target market.
2. Craft your personal brand.
3. Structure your bio.
4. Showcase your track record.
5. Add a personal touch.
6. Utilize templates for inspiration.
7. Optimize your bio for referrals.
Ditch the “Realtor here!” line and craft a bio that sizzles!
Lead with a quirky curiosity spark, highlight your passion for guiding dreams, and showcase expertise through market insights, not just bragging.
Pepper in your charming personality, and don’t forget a call to action — make your social media bio a mini-magnet for clients!
Be concise. Briefly state your purpose, experience, resources, and accomplishments. It should be your short “elevator speech”.
You can use articles and news about the industry to further your social media presence.
I personally like to write my bio in the third person versus using the first person.
Utilizing AI is a good place to start and then make the necessary edits to ensure it reflects you perfectly. Keep it short and make it personal!
Be authentic and original. Explain why you entered into the profession and what attributes you possess that may be beneficial for your clients.
If you have specialized training in negotiations, relocation, lending option expertise, etc., highlight those things.
Keep it concise and easy to read. Include contact information and any achievements. Add a few personal touches, like a hobby or interest. Be relatable. Highlight your niche — residential, commercial, etc.
Create a New Realtor Announcement Social Media Post
A new realtor announcement is a powerful tool for introducing yourself as a real estate agent on social media.
It’s a social media post created by yourself or your broker and shared in relevant social media communities and business and personal pages.
Read below how the experienced real estate agents advise to compose an effective new real estate agent announcement.
I would start with a professional headshot. Introduce yourself and why you are passionate about real estate.
If you received any special training or certifications, be sure to highlight that. You can also “boost” your announcement to reach certain audiences.
Remember to stay authentic and true to your brand. Engaging content that reflects your personality and expertise will help you connect with potential clients and make a lasting impression.
As for a headshot, we have a series of articles advising on taking various types of them:
– 5 Best Ideas for Creative Real Estate Headshots
– How to Take a Good Real Estate Headshot
– 16 Creative How to Take Outdoor Real Estate Headshots
– 11 Best Female Realtor Headshot Ideas
– 16 Best Ideas for Male Real Estate Headshots
– 10 Modern Real Estate Team Photo IdeasTo hire a specialist, browse our extensive directory of the best real estate photographers in your area.
Create a static post to announce your new real estate career. Be sure to include a professional photo, your real estate company, and how you can be contacted.
Create a second post with a video to introduce yourself. Be authentic and have some fun with it while being professional so you stand out.
Also remember it’s not one and done! Be consistent and provide value on a regular basis while also keeping a personal touch.
Craft a compelling social media post by introducing the new realtor with a warm welcome, highlighting their expertise and enthusiasm for real estate.
Include a professional photo, mention any notable achievements, and emphasize their commitment to providing excellent service.
Encourage engagement by inviting followers to ask questions or share their experiences with the new team member. Include hashtags like #WelcomeHome #NewRealtor #RealEstateExpert
New Realtor announcements need to lean on familiarity with the area in which the agent plans to serve.
The new real estate agent social media announcement should highlight how long the agent has lived in the area and what community activities or volunteer work they do.
And, finally, the agent should share personal interests and hobbies that will enable them to connect with their target clientele.
Create something simple with a professional headshot and a small description that you are embarking on a new career and want to spread your newfound passion to others who are looking to learn about this career.
That you are wanting to start your career off by receiving referrals from friends and family. Ask people who they know are looking to buy or sell.
Personally, I would conduct an introduction video that tells a little about the individual, why they got into the business, and how they plan to make a difference in the real estate industry, plus a few facts about them, personally.
A post with their photo and a brief info would follow and be designed in Canva.
There has to be a video of you in your new office, outside the brokerage building, or with your team, saying something like, “Who can I help today? Check out my real estate team who is ready to help you with all your real estate needs.”
Unleash your “why”! Share what makes you tick in real estate: helping families nestle in dream homes? Guiding newbies through the jungle? Passion for neighborhood revival?
Infuse your unique flair (quirky or reliable, you choose!), showcase expertise with market insights, and don’t forget a video intro bursting with enthusiasm.
Invite questions, offer freebies, and let your genuine self shine. Remember, people connect with people, not pitches. So go forth, authentic realtor, and conquer social media!
New Realtor Announcement Example for Social Media
Hi! You may know me as your former work associate, neighbor, friend and/or relative. I’m excited to announce that I have made the decision to embark on a new career in real Estate with (Company).
I’m very excited about this decision as it will allow me to put my (related skills, i.e., design, negotiating, etc.) to better use working for buyers and sellers.
I trust you will keep me in mind should you have any real estate-related questions or needs.
Start Networking Actively
When your profile is set up, don’t stop there. Try to help the local community learn that you are now available to serve them.
Join groups of other professionals, but know your audience. If you are a commercial broker, join commercial real estate related and business-to-business groups.
If you are a residential agent, watch the commercial brokers as they can be a source of passive income through referrals of commercial requirements.
Then watch the B2C groups. If a group’s participants share the same clients as you do, i.e., a residential mover, an interior designer, or a residential contractor, join those.
Follow pages related to real estate and other real estate-related professionals and interact with them! Interact with community pages by liking and commenting on posts.
Always keep your comments professional and polite even when voicing a differing opinion.
Become involved with local communities. Be the go-to person, so know your stuff!
Post things that will cause engagement with your audience. ALWAYS ask for referrals! Be sure to stay on top of any new trends and highlight that in your profile.
Post Interesting Content Regularly
Engage with your audience continuously. They are likely to hire you if they keep seeing that you are active.
Once someone needs a realtor, they may call you just because you are the first person who came to their mind because they saw your post recently.
Remind your audience about yourself on a regular basis by posting content that they may find useful or entertaining.
Be consistent, but also diverse in your posts.
Aside from sharing or creating real estate-specific content, share links or information about local events, highlight positive news stories, recipes, or funny memes to give potential clients a glimpse of your personality.
It’s also important to be engaging and available during posted business hours.
If a person (aka, potential client) reacts to a post, reach out through a private message to thank them for the response, which shows you actively monitor social media activity and are available and accessible for conversation.
As a 20-year veteran of the business, one of the biggest complaints people tend to have is unresponsiveness.
So, if a new agent proves from the beginning that they are available, they are likely to gain clients and referrals to build their client base.
Engage with your audience by regularly sharing valuable content related to real estate, such as market updates, home-buying tips, and local insights.
Showcase success stories, testimonials, or behind-the-scenes glimpses of your work to build trust.
Actively participate in relevant conversations, respond promptly to comments and messages, and consider hosting live Q&A sessions to connect with your audience.
Consistency is key, so establish a content schedule and use a mix of media formats to keep your content engaging.
Create posts on all social media platforms: Facebook, Instagram, LinkedIn, and TikTok.
Maybe do a 4-week series where, each week, you post a video sharing a strength and how it relates to helping clients with real estate transactions.
You could also create a video each week that shares some of your favorites, like your favorite restaurants, store, food, etc.
People like to do business with folks they know, like, and trust. Video sharing allows that connection to take place.
It wasn’t that long ago, (yes, it was) that I was a newbie. I felt the best way to “break” into the business was to show that I knew the market.
So, publishing market stats on a weekly basis would be my number one recommendation as it first helps to show you know something about the local real estate market and by doing the research, you end up knowing more about the market at the same time.
Snag attention with stunning visuals! Post when your audience buzzes (research those prime times!), and sprinkle relevant hashtags like SEO fairy dust.
Boom, your social media is now a magnet for eyes — and future clients!
Post of yourself at meetings, trainings, touring homes, etc., in the field and working to become BETTER and providing value.
Add some interesting personal facts, so they can be relatable.
Additional Tips on Social Media Marketing for Newbie Realtors
Once you’ve made your introduction and set everything up, how to further market yourself as a realtor on social media? Our experts have more tips for you!
Also, don’t miss out on more advice published in dedicated articles on this topic:
- Dos and Don’ts of Real Estate Social Media Advertising
- Social Media Marketing Strategies for Real Estate Agents
- 4 Best Social Media Platforms for Real Estate Agents
- Social Media Rules for Realtors
- 100+ Real Estate Social Media Post Ideas
Read on to learn how to become a successful real estate agent by using social media marketing and what rookie real estate agent mistakes to avoid.
Avoid being overly formal or too casual in your introduction. Steer clear of sharing too much personal information, and instead, focus on professional accomplishments and expertise.
Avoid using jargon that may confuse your audience, and ensure that any visual elements, like photos or graphics, are polished and align with your brand.
Additionally, refrain from making promises you can’t deliver and maintain a positive and respectful tone throughout. Avoid being salesy; people can detect commission breath.
A bad unprofessional headshot would be disastrous. Be sure NOT to share too much personal information about yourself. Also, be sure to be in compliance with your agency.
Make sure to stay engaged. Don’t think one post will get you business. Stay professional at all times, even with negative reviews.
Always be professional and refrain from posting about politics, religion, and other topics that may cause controversy and be offensive.
Never use offensive language and dress appropriately. Refrain from only posting about your listings and sales. Providing value to clients will go a lot further than constantly patting yourself on the back.
Do not beg for business. Ask for business, cite your resources.
It’s been over 30 years since I was a new agent, and we did not even have social media back then. But one thing that is the same is the need for all types of exposure and the timing.
Consider hiring a media expert. Have them put together a package which has been time tested.
Most real estate brokerage firms have marketing departments and resources for this purpose.
See what your brokerage offers before engaging a real estate marketing company on your own.There are also rules and regs that firms have in their marketing policies and procedures that have to be followed. Or, you may be having to redo it and that will cost you.
Skip the “Just licensed!” yawn-fest! Ditch brags, sales pitches, and blurry selfies. Share valuable insights, showcase expertise, and keep it pro (proofread too!).
Don’t overshare or offend. Just be your best, helpful, informative self. That’s how you make social media work for your new realtor career!
Exaggerating the truth by saying your clientele consists of “luxury listings” or “real estate investors“.
Just because you might have hosted an open house or two for a luxury property does not mean that is now your clientele.
Do not just post listings. People want to engage and escape. Give them other things to read. People want to see, even as simple as daily activity.
One should avoid focusing on self. It is not about you! It is important to let your customers and clients know what you can do for them.
Avoid saying anything like, “Send me your referrals”, or “Hey y’all, same guy new job! Hit me up when you want to buy a house”, and most importantly you can’t say, “Everything I touch turns to sold”.
Don’t overshare personal information or refer to yourself as a “newbie” who is “learning the business.” Confidence is key.
Stay away from real estate clichés or anything that doesn’t make you stand out from the crowd. Avoid too much real estate jargon and keep the intro focused on getting to know you better.
Avoid using an OLD PICTURE!!! And letting people know you are part time. Avoid not showing you have the real estate skills you need for this new career.
___
If you want to contribute your expert advice on a topic of your expertise, feel free to apply to our Expert Contributor Program.