Constant Contact Email Marketing, Texting & CRM for Realtors Review 2024
With the help of our in-house editorial team, our platform’s members and external subject matter experts, this comprehensive review of Constant Contact became possible and available for free to those considering this solution!
In this review we evaluated Constant Contact’s features, plans, pricing and other important aspects to help our readers make a more educated purchase decision.
All the customer reviews and ratings on this page have been submitted by our platform’s members who either currently use or used to use the reviewed product/service in the past. We never receive any compensation for the inclusion of products and/or services in our product/service reviews. However, by visiting retailer/manufacturer of the reviewed product/service by clicking links within our content may earn us commissions from your purchases. Read our editorial guidelines to learn more about our review and rating process.
What Is Constant Contact?
Constant Contact is an email marketing solution that can be used in several industries, including real estate, events management, retail business, and nonprofits.
The platform aims to help real estate agents and other professionals get new clients, build and manage client lists, foster relationships with their customers, and grow their businesses as a result.
The platform includes a CRM and helps realtors manage their contacts for marketing purposes.
The software solution is also equipped with such services as SMS marketing, campaign management, and reporting, among others.
What Is Constant Contact Used For?
Constant Contact is mostly known for its email marketing capabilities, yet it offers a lot more than that. The following are the different ways real estate agents and teams can use the platform.
- Email marketing campaigns — Constant Contact lets you create and run drip campaigns, email blasts, and implement other email marketing strategies, thanks to a wide range of email tools. There are numerous ready-to-go email and newsletter templates to help you get started. The platform also has an A/B testing tool that allows you to use and compare two different subject lines. As a result, you can select the best subject line to use for the highest engagement.
- Customer relationship management — Constant Contact users can manually add contacts to their list, import a list, or set up triggers to automatically add a contact. You can also use tags and other information to group your list for targeted marketing.
- Building simple web pages — Real estate agents can build and customize a basic sign-up form or landing page for their business.
- SMS marketing — Text messages have an average open rate of 98%, and with Constant Contact, you can leverage the power of SMS marketing. Use a powerful text editor to draft texts and generate text content by using AI. The platform also lets you use a 10-digit number and a personalized business name for your SMS to improve open rates and engagement.
- Automation — Constant Contact is equipped with several automation functions for email and SMS marketing services. You can set up rules which, when triggered, send emails/texts to your customers. This allows you to run drip campaigns and target specific customers with ease.
- AI-generated content — The email and SMS text editors are equipped with an AI system that generates content. To use the AI, you will need to enter some keywords related to the message you want to communicate. The AI will then generate content in seconds.
- Running polls and surveys — Constant Contact enables you to link/embed polls and surveys in your emails for increased engagement. You will also be able to learn more about your clients and serve them better.
- Reporting and analysis — An insights and analysis tool is available for both email and SMS marketing functions, as well as social media campaigns. For email and SMS, you can find out the open rates, unsubscribers, bounce rates, and URL clicks, among other metrics. You will also be able to see the performance of your social media and Google ads.
- Social media integration and ads management — Constant Contact lets you connect your Facebook, Instagram, and LinkedIn accounts to the platform and run ads across the three platforms. Google Ads is also supported.
Constant Contact Users Breakdown by Specialty
Is Constant Contact Legit?
Yes. Constant Contact is a legitimate software company and email marketing platform that has been around since 1995, with physical headquarters in Waltham, Massachusetts.
The company has since expanded its locations to three other states, which makes it one of the largest email marketing brands in the country.
Constant Contact is also a popular platform with over 600,000 users across the world. The platform has received numerous positive reviews online, further indicating its popularity.
Additionally, the software company also runs an affiliate program for its customers, which many users have praised for its ease of use and good returns.
Here, you earn $105 for every new and paying customer who uses your unique link to enroll in the platform.
When it comes to security, Constant Contact keeps all user and lead data safe. The company’s servers and networks are encrypted, while access to data centers is limited to authorized personnel and biometric authentication.
All in all, there’s more than enough evidence to indicate that Constant Contact is not a scam and that it’s a robust digital marketing tool that can help you become a successful realtor.
Constant Contact Customer Reviews
Constant Contact Pricing
To use Constant Contact, you need a paid subscription to the service. There are currently three pricing plans to choose from:
- Lite
- Standard
- Premium
Lite
The Lite plan is Constant Contact’s entry-level subscription package and is best suited to small companies.
The plan starts at $12/month (for up to 500 monthly emails) and includes the platform’s most basic features:
- 1 user
- 1 GB storage
- Monthly emails: 10x your number of contacts
- Contact management
- Email templates
- SMS marketing (starts at $10 per month)
- Social media marketing (scheduling posts is not included in the Lite plan)
- Campaign calendar
- 300+ third-party software integrations
- Customer support (self-service, phone, live chat)
Standard
Standard is the company’s recommended plan. It starts at $35 per month and increases based on your monthly number of sent emails. The package has all the features in the Lite plan and more:
- 3 users supported
- 10 GB storage
- Monthly emails: 12x your number of contacts
- Email marketing functions (automation, templates, subject line A/B testing, email scheduling, reporting, and much more)
- SMS marketing (starts at $10 per month)
- Access to all CRM features
- Social media marketing (includes post scheduling and Ads manager)
The Standard plan is suited to small and medium-sized companies looking to grow their customer base and improve engagement.
Premium
The Premium plan gives you access to every service Constant Contact has to offer:
- Unlimited number of users supported
- 25 GB storage
- 24x your number of contacts
- All email marketing and automation tools
- SMS campaigns (first 500 messages/mo included; you will have to pay additional fees for more texts)
- Access to all CRM features
- All social media marketing and ad management tools
- Revenue reporting
- Real estate SEO recommendations
The plan starts at $80 per month and the cost increases as the number of your contacts grows.
Note: Constant Contact has a special discount for nonprofit organizations. The nonprofit pricing discount is 20% if you prepay for 6 months and 30% for 12 months.
Constant Contact Coupon & Promo Codes
You can get 10% off of any monthly or yearly plan if you sign up via this page that has been created exclusively for our readers!
Constant Contact Features
Email Marketing and Automation
One of the major reasons Constant Contact is great for realtors is its robust email marketing functions.
The platform streamlines all your email marketing efforts with a wide range of features, including:
- Drag and drop email templates
- Ability to include Constant Contact surveys, polls, and event RSVPs in your emails
- Email scheduling
- Subject line recommendations
- A/B testing for subject lines to increase email open rates
- AI-generated content recommendations
- Mail merge for targeted emails based on the recipient’s age, location, job title, or any other data point
- Reporting (email open rates, views, clicks, bounces, unsubscribers, etc.)
- Ability to preview emails on various email platforms before sending
- Newsletters templates and archive
The Constant Contact platform also features several email marketing automation functions:
- Automated welcome email blast for your newest contacts
- Email resend to non-openers
- Automated communication path templates
- Custom automation paths (set rules and triggers to create customized communications paths without the need for the pre-built templates)
Built-in CRM
Constant Contact is equipped with a CRM where you can streamline and manage your business operations.
The real estate agent CRM is not as robust as other Constant Contact competitors (such as Market Leader, Real Geeks, Follow Up Boss, or HubSpot) but is equipped with basic functionalities, including:
- List builder
- Simple real estate agent website builder to create sign-up forms and landing pages
- Custom contacts segmentation for drip campaigns (this feature allows you to group contacts based on various metrics and send targeted content to specific groupings)
SMS Marketing
Constant Contact lets real estate professionals leverage the combined power of email and texting to grow a business and increase engagement.
The SMS service is only available for US customers and includes the following services:
- AI content generator that crafts texts based on your keyword input
- Powerful text editor with a link shortener, live preview, and character counter
- Reporting and analytics
- Ability to set up an outbound number and send texts by using a personalized business name
Social Media Marketing Tools
The Constant Contact platform allows you to integrate your social media profile into your account to manage your real estate social media marketing campaigns.
You can connect your Facebook, Instagram, and LinkedIn accounts and post across the platform with one click.
Other real estate social media marketing functionalities supported include:
- Real estate social media content scheduling
- Ability to run real estate social media advertising campaigns via Facebook and Instagram
- Facebook Lookalike Ad Targeting (this lets you reach audiences that are similar to your current clients)
- Google Ads setup and management
- Retargeting ads
- Ads reporting and analytics
Campaign Calendar
Real estate agents and other professionals have access to a calendar that displays all their marketing efforts in one centralized view.
As a result, you can find and navigate ads, see how long ads have been running, and plan out future campaigns with ease.
Software Integration
According to the Constant Contact website, the platform integrates with more than 300 third-party software solutions.
You can connect to various real estate brokerage software and marketing solutions, including:
- Real estate CRM systems (HubSpot, Salesforce, Zoho CRM, etc.)
- Marketing software (ClickFunnels, Eventbrite, Mailchimp, and others)
- E-commerce tools (WordPress, Squarespace, WooCommerce, Shopify, and more)
- Image and video tools (Canva, Vimeo)
- Social media platforms (Facebook, Instagram, and LinkedIn)
- Payment tools (Stripe, PayPal, and others)
Mobile Marketing App
Constant Contact has a mobile app for Android and iOS devices.
The app is available for free on Google Play and the iOS App Store and includes the key features of the full desktop app, such as email marketing, contact management, and campaign reporting.
Constant Contact Pros and Cons
Pros
- Constant Contact is great for real estate professionals as it supports both email and SMS marketing.
- There are Constant Contact webinars and events where experts take you through various concepts of digital marketing.
- The company offers a lengthy 14-day free trial period where you can learn everything you need to know before paying for a subscription.
- Modern email and SMS editor equipped with AI-generated suggestions and content.
- Reports and insights are easy to understand.
Cons
- Plans can get quite expensive for users with huge contact lists.
- The email templates provided look dated.
- Users have complained that it is difficult to cancel their account (there is no option in the Account Settings; you have to contact the company)
Constant Contact Integrations
- Zapier
- Slack
- Google Drive, Google Calendar, and Gmail
- HubSpot
- Mailchimp
- WooCommerce
- BigCommerce
- kvCORE
- Salesforce
- Squarespace
- Etsy
- Zoho CRM
- PayPal
- QuickBooks Online
Constant Contact Alternatives
- Folio
- Market Leader
- Chime
- Slybroadcast
- Smarter Contact
- Real Geeks
- Follow Up Boss
- Wise Agent
- LionDesk
- Propertybase
- Top Producer
- IXACT Contact
- iHomefinder
- kvCORE
- BoomTown
- Brivity
- RealSavvy
- Mailchimp
- Textedly
- Textellent
- Lead Sherpa
- Textmagic
- ShortySMS
- Textable
- SimpleTexting
Constant Contact Achievements
Awards & Recognition
Best Email Marketing Tool for Real Estate (Awarded by Real Estate Bees)
Press & Media
Best Digital Marketing and Advertising Software (G2, 2024)
Best Global Software Company (G2, 2024)
Constant Contact FAQs
Does Constant Contact have a free trial?
Yes. The software company provides a 14-day free trial with no credit card required, so you can familiarize yourself with the platform before signing up for a subscription.
How many clients does Constant Contact serve?
The Constant Contact company has more than 600,000 clients across the world, ranging from different industries, including real estate, events, retail, nonprofit organizations, and more.
Who founded Constant Contact?
Constant Contact was started in 1995 by Randy Parker, a successful SaaS entrepreneur with a background in computer science.
The innovative entrepreneur has extensive experience in the SaaS industry, having built other successful products besides Constant Contact.
Randy served in several high-level roles at Constant Contact, including CTO, President, and board member, from 1995 to 2002.
What is Constant Contact’s customer service number?
Customers and potential clients looking to inquire about the platform can reach out to Constant Contact by calling (855) 783-2308 or by filling out and sending the contact form on the company website.
There are other customer service numbers for more specific inquiries, including the company’s partner program, PR, and advertising, on the company website.
What is the Constant Contact cancellation and refund policy?
Constant Contact has a 30-day money-back guarantee on all their pricing plans; this means that new paying users can cancel their service subscription at any time within the first 30 days and get a full refund of the monthly subscription payment.
That said, you will need to meet the following conditions to qualify for the refund:
- You must have uploaded a list of contacts to your Constant Contact account.
- You must have used your account to send at least one email to your contacts.
What awards and recognitions has Constant Contact received?
The Constant Contact marketing software received the 2024 G2 award for Best Digital Marketing and Advertising Software and Best Global Software Company, having been the best-ranked platform by customers in both categories.
Is Constant Contact a CRM?
Constant Contact is primarily considered a digital marketing solution with a particular focus on email marketing.
However, the marketing automation software is equipped with a built-in CRM to support your marketing processes.
The CRM isn’t as robust or feature-packed as standalone CRMs such as Salesforce and HubSpot.
Does Constant Contact offer Salesforce integration?
Yes. Constant Contact integrates with more than 300 third-party platforms, including Salesforce, HubSpot, Shopify, and WooCommerce, among others.
How to use Constant Contact?
Constant Contact is a dynamic email automation tool and CRM with lots of features. To get started as a new user, consider the following steps:
- Set up your account, verify it, and update your profile settings.
- Upload your contacts by using the built-in importing tools. You can import contacts from a spreadsheet, vCard file, or text file, as well as bulk-update existing contacts with new information.
- Grow your list by setting up landing pages and embedded sign-up forms.
- Build email campaigns by using the wide range of tools available, including email templates, personalized subjects, scheduling, and automated responses, among other services. SMS marketing tools are also available.
- Generate reports and insights by using built-in analysis tools to track the success of your campaigns. Find out the email and SMS open rates and users who don’t open emails, among other insights.
For detailed explanations on how to use various features in the software, visit the Constant Contact knowledge base.
Is Constant Contact free?
No, the software company provides three plans to choose from, along with a custom pricing option.
Constant Contact rates range between $12 and $80 per month, depending on the plan you choose and the size of your contact list.
What image size should I use for Constant Contact?
Constant Contact provides different image size recommendations based on what it’s used for:
- Email header size — The recommended size is 600 pixels wide and less than 200 pixels high.
- Banner size — Email banners should be a maximum of 1200 pixels. However, you will need to adjust the width and height of your email since the default width of emails is 600px.
- Background image size — Background images for emails should not exceed 1200px.
Can I embed a video in Constant Contact?
Yes. You can embed videos in your emails in the following ways:
- By using Constant Contact’s video blocks: Create a video block and paste the video URL into the provided section. A video preview will appear.
- Integrate and use third-party platforms such as Vimeo and Playable.
Does Constant Contact have a mobile app?
Yes. Constant Contact has mobile apps for iOS and Android devices which can be downloaded for free on the iOS App Store and Google Play.
Does Constant Contact have text messaging?
Yes. The Constant Contact software has an SMS marketing tool that’s equipped with a range of features, including an AI content generator, a powerful text editor, and analysis and reporting functionalities, among other tools.
What are the common Constant Contact issues?
The most common issues users encounter based on user reviews across the internet are connectivity problems and unresponsiveness when embedding a video.
Some users have also experienced difficulties while trying to terminate their accounts.
Who owns Constant Contact?
The software company has had a few changes in ownership. Endurance International acquired Constant Contact in late 2015.
Later, in 2021, Clearlake Capital acquired Endurance International (and Constant Contact as a result). However, Constant Contact still runs as a standalone autonomous business.
Constant Contact Tutorials & Training
How to Upload and Manage Your Contacts in Constant Contact
<
How to Run Your First Two Facebook Ads in Constant Contact
Is Constant Contact Worth It?
Yes. Constant Contact offers extensive customization and automation options, making it a great option for growing and dynamic businesses.
The platform also has a long trial period where you can get acquainted with basic tools before committing to a subscription.
Users have also praised the AI tool for its quick learning ability and the high-quality content it generates.
Overall, Constant Contact can effectively help you achieve your real estate goals in the digital marketing domain.
That said, the platform is significantly more expensive compared to direct competitors like Mailchimp.
There have also been complaints that canceling a Constant Contact account wasn’t as easy as the company indicates.
Constant Contact Contacts
- Website: Official website
- Phone: (855) 783-2308
- Email: N/A
- Address: 1601 Trapelo Road, Waltham, MA 02451, United States
- Socials: Facebook, Instagram, YouTube, Twitter, LinkedIn
__
About the Author:
Kristina Morales is both a licensed mortgage loan originator and real estate agent in the State of Ohio. Inspired by her years of working with buyers and sellers and seeing a need for more consumer education, Kristina created loanfully.com, an online educational resource for borrowers and industry professionals. In addition to real estate sales and mortgage lending, Kristina had an extensive corporate career in banking, treasury, and corporate finance. She ended her corporate career as an Assistant Treasurer at a publicly traded oil & gas company in Houston, TX. Kristina obtained her MBA from the Weatherhead School of Management at Case Western Reserve University and her B.A in Business Management from Ursuline College.