7 Best Email Marketing Software for Real Estate Agents & Investors (2024 Reviews)

Real Estate Bees’ editorial team asked a number of industry-leading real estate professionals to share their expertise on the best real estate email marketing software to help our readers make a more educated purchase decision when researching available solutions.

With the help of the experts, we identified the best email marketing platforms for real estate agents and investors and evaluated their features, pricing, pros and cons. Visiting retailers of the listed products by clicking links within our content may earn us commissions from your purchases, but we never receive any compensation for the inclusion of products and/or services in our consumer guides. Read our editorial guidelines to learn more about our review and rating process.

— Kimberly Anderson, Senior Creative Editor at Real Estate Bees

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DispoBlast is industry’s most advanced real estate email blast software designed specifically for investors, wholesalers, realtors, and property owners seeking quick and efficient disposition of their own or their clients’ real property.

It aims to simplify email marketing by offering pre-built property disposition email templates, automation tools, and real estate-specific features.

The tool differentiates itself with state-of-the-art property matching technology that enables unparalleled precision in audience targeting and segmentation.

This unique feature ensures that sent emails reach the most relevant prospects at the right time, thereby significantly increasing marketing efficiency.

Features

Precise Audience Targeting

Powered by proprietary real estate matching technology, DispoBlast streamlines email marketing for real estate investors and other professionals whose day-to-day involves marketing properties for sale.

The system enables users to market real estate to qualified and vetted buyers from the Real Estate Bees’ extensive database.

These buyers have deliberately specified particular property buying criteria, such as type, location, and price, to have the platform send them only investment opportunities matching their specific criteria.

Thus, sellers and property representatives can be sure that their email blast will only be sent to potential buyers who are interested in that particular type of real estate.

Flexible Recipient Count

This wholesale real estate software lets you choose how many contacts your email blast will be sent to. This flexibility allows you to tailor the recipient number to your budget, ensuring control over the reach and cost of your marketing campaigns.

Performance Reporting

As a reputable real estate investor app, DispoBlast delivers complete transparency, providing detailed analytics reports on your email blasts.

These reports include crucial metrics like the number of sent emails, opened emails, listing views, and more, enabling you to gauge the return on your marketing investment.

Email Editor

The platform boasts a user-friendly email editor loaded with professionally designed templates.

Even with minimal design skills, you can produce aesthetically appealing listing flyers, enhancing your property’s appeal to potential buyers.

Plans and Pricing

DispoBlast employs a straightforward pricing model for its real estate email marketing service.

To use the tool, you first need to sign in to your Real Estate Bees account and list your property for sale.

Charges are only applied when you decide to send out your email flyer. The cost of sending out a real estate email flyer starts at a low rate of $1.

The final price varies depending on how many potential buyers you’ll choose to send your blast to.

Pros and Cons

Pros

• High deliverability rates. As one of the best ways to find cash buyers for wholesale deals, DispoBlast operates on a sophisticated commercial-grade infrastructure, facilitating the dispersion of mass emails in a short time while maintaining a high deliverability rate.

• Real estate focus. DispoBlast is a highly specialized email marketing tool created exclusively for real estate professionals: different types of real estate investors, wholesalers, agents, and others.

• High open rates. Thanks to its advanced property matching and precise targeting technology, DispoBlast ensures high open rates for your property email flyers, leading to higher engagement and potential sales.

• Ease of use. Its intuitive user interface simplifies the process of creating and managing email blast campaigns.

Cons

• Limited automation features. Unlike some of its rivals, DispoBlast offers fewer options for crafting complex email workflows and lead nurturing sequences. This could be a potential drawback for real estate investors and property wholesalers looking for an all-encompassing real estate email marketing software.

• Changing interface. Due to being a relatively new platform developing new features, the interface of the tool may change rather often.

Integrations

Currently, the platform doesn’t integrate with any third-party software.

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Constant Contact is an email marketing service built specifically to help small businesses attract new clients and build relationships with them.

The platform is used in several industries, including real estate, e-commerce, event management, and nonprofits.

Constant Contact is equipped with a suite of tools to support realtors and brokerages, including email automation, SMS marketing, lead management, and campaign reporting.

These customizable tools help you attract and nurture leads, and grow your business as a result.

To learn more detail about this tool, read our full Constant Contact review.

Features

Email Marketing and Automation

Constant Contact lets you create and send personalized bulk emails and run drip campaigns.

The platform has numerous email marketing tools, including:

• an AI-powered editor
• ready-to-use email templates
• subject line testing
• rules and triggers for automation
• reporting

Landing Page Builder

Constant Contact is equipped with a simple landing page builder for creating sign-up forms and other call-to-action forms.

The forms can be integrated into email, meaning you can use them to collect a new client’s information and get customers to join your list.

Lead Management

Constant Contact includes a basic CRM for real estate lead management to streamline business operations.

In this centralized hub, you can foster relationships with leads and turn them into customers by building lists and custom segmentations, creating targeted email and Google Ads campaigns, and unifying social media marketing, among other functions.

SMS Marketing

Real estate agents and brokerages can enhance their marketing efforts by implementing SMS marketing.

Constant Contact’s text message marketing service features a range of tools that include: a robust AI-enabled text editor with a link-shortening function, live SMS preview, and a character counter.

Reporting functions are also included so you can track the success of your SMS campaign.

Social Media Marketing

With Constant Contact, you can connect your Facebook, Instagram, and LinkedIn accounts for social media marketing.

You can post to the platforms in one click and respond to comments and messages directly from your Constant Contact account.

Other supported functions include content scheduling, Facebook, Instagram, and Google Ads setup and management, as well as campaign reporting.

Plans and Pricing

Constant Contact has three service subscription plans tailored to accommodate the needs of different users:

• Lite: This entry-level plan supports a single user and offers the platform’s most essential features. These include a monthly outbound email count of 10 times the number of your contacts, 1GB of storage, contact management, and a campaign calendar. The Lite plan starts at $12/month (for up to 500 monthly emails).
• Standard: This plan supports up to 3 users and starts at $30 per month, which rises as your monthly number of sent emails increases. The Standard plan is suitable for small brokerage firms thanks to its range of features, which include 10 GB of storage, email and content scheduling, email automation functions, social media marketing and ads management, and CRM services, among other tools.
• Premium: Constant Contact’s most feature-packed plan starts at $80 a month and supports an unlimited number of users. Here, you get all the features from Lite and Standard, along with a monthly outbound email count of 24 times the number of your contacts, 25 GB of storage, all email marketing and automation tools, SEO recommendations, and much more.

Note: You will be charged separately for add-on services, such as SMS marketing and inbox previewing.

Pros and Cons

Pros

• All-round marketing: The platform offers email, SMS, and social media marketing, which makes it a one-stop shop for all your marketing activities.
• Free trial period: Constant Contact offers a 14-day free trial so you can try out the platform before purchasing a subscription.
• Modern text editors: Constant Contact’s email and text editors are AI-enabled to help you easily generate unique and personalized content.
• Robust reporting and analysis: Reporting is available across all marketing channels. The reports are detailed and thorough.
• Excellent support: Constant Contact offers email, live chat, and phone support. The company also hosts frequent webinars and events where experts discuss various digital marketing concepts.
• Mobile app: The Constant Contact mobile app is available for iOS and Android devices and has all the essential services (email and SMS marketing, lead management, reporting, etc.) needed to run your business.

Cons

• High price: Constant Contact’s plans get expensive for users with large contact lists.
• Dated email templates: Some of the email design templates look outdated.
• Difficulty when terminating an account: You cannot close your account from the app or account settings — you have to contact the company.

Integrations

• Slack
• Google Drive, Google Calendar, and Gmail
• HubSpot
• Clickfunnels Classic
• MailChimp
• Salesforce
• Zoho CRM
• kVCORE
• Shopify
• WooCommerce
• BigCommerce
• WordPress
• Squarespace
• Etsy
• Canva
• Zapier

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HubSpot Marketing Hub is an all-in-one marketing platform designed to support businesses, including residential and commercial real estate agents, in their online marketing efforts.

With a focus on attracting, engaging, and delighting customers, HubSpot provides a suite of tools designed to optimize email marketing campaigns, content creation, real estate social media content scheduling, lead management, and analytics.

For real estate agents, HubSpot offers tailored solutions to nurture leads, execute a real estate listing marketing plan, and build strong relationships with potential buyers and sellers.

Features

Email Marketing Automation

This feature allows you to send personalized bulk emails effortlessly. It incorporates customization options like brand colors, personal tokens, calls-to-action, and images.

Additionally, built-in reporting tools provide insights into the metrics of the email sent such as bounce rates, unsubscribers, and click-through rates, helping you understand the effectiveness of different email types over time.

Landing Page Builder

HubSpot’s landing page builder allows you to create professional and attractive landing pages easily.

It features a drag-and-drop editor for easy customization, commands for quick content generation, SEO-friendly titles, and a selection of mobile-optimized templates to choose from.

List Segmentation

Offering unmatched customization for target audience engagement, HubSpot Marketing Hub stands as one of the best platforms for email marketing services for real estate.

HubSpot users can create active and static lists based on any criteria in the system, with active lists dynamically updating as criteria change and static lists capturing a fixed group at a specific time.

Contact Management

Designed to streamline customer relationship management, this feature lets you create and maintain up to 1,000,000 contact and company records.

This facilitates direct interaction via emails and calls within the platform.

Plans and Pricing

HubSpot Marketing Hub offers three pricing plans designed to suit various business needs and scales. They include:

• Free: At $0 per month (no credit card required), users get access to foundational marketing tools, including email marketing, forms, landing pages, live chat, and blog capabilities. This plan is ideal for businesses just starting out, or those with minimal marketing needs.

• Starter: Starting at $18 per month, this plan builds upon the Free plan features by including additional functionalities like support for multiple currencies, email health insights, calls-to-action, and the removal of HubSpot branding from marketing materials.

• Professional: With pricing starting at $800 per month, the Professional plan introduces advanced features such as campaign management, real estate SEO tools, real estate social media marketing capabilities, and custom reporting. It’s designed for businesses seeking more sophistication in their marketing efforts.

• Enterprise: Priced at $3,600 per month, the Enterprise plan offers the most comprehensive set of features. It includes everything in the Professional plan, plus predictive lead scoring, adaptive testing, multi-touch revenue attribution, and customer journey analytics for deep insights and customization.

Pros and Cons

Pros

• Generous freemium plan. HubSpot’s residential and commercial real estate email software offers a freemium plan, enabling businesses to onboard an unlimited number of users and manage up to 1 million contacts at no cost.

• Comprehensive marketing tools. HubSpot offers a wide range of marketing tools beyond email marketing, including CRM, tools to carry out your real estate social media marketing strategies, content management, and analytics.

• Outstanding customer support. HubSpot offers exceptional support to its users. Within the platform’s dashboard, you can access chat support for quick and helpful responses to your queries.

• CRM integration. Seamless integration with its CRM system ensures that all customer data and interactions are in one place.

Cons

• High cost of higher plans. The steep pricing for HubSpot’s advanced plans can pose a financial hurdle. The Professional plan’s monthly cost is around $800, plus a significant one-time onboarding fee that can reach $3,000, which may deter real estate businesses looking for more affordable email marketing services for real estate.

• Limited template designs. Despite HubSpot’s widespread use and modern functionalities, the platform’s selection of templates, particularly for emails and landing pages, can be unexpectedly basic. You might find the design options limited.

• Learning curve. The platform’s extensive features require some time and effort to master, especially for beginners.

Integrations

• Google Drive
• Microsoft Excel
• Slack
• DocuSign
• Dropbox Business
• Microsoft 365
• RealCity
• NetSuite
• Follow Up Boss
• WordPress
• QuicBooks Online
• Monday.com
• Calendly
• HubSpot CRM
• FreshBooks
• Stripe
• Zapier

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As one of the best real estate email marketing platforms, ActiveCampaign offers a comprehensive suite of tools designed to meet the needs of real estate agents.

Its main highlight is a robust automation system that allows you to set up various automated workflows such as lead nurturing and property alerts.

With integrations across over 900 applications, including essential real estate tools like Zillow, DocuSign, Calendly, and WordPress, ActiveCampaign is the best email marketing software for real estate agents.

Features

Marketing Automation

ActiveCampaign provides advanced automation and workflow tools. Users can set up automated email workflows based on specific triggers and actions.

This feature allows real estate agents to stay connected with their leads and clients by automating follow-up emails, segmenting contacts based on behavior or engagement, and scheduling emails to be sent at the most effective times.

WYSIWYG Email Editor

With its intuitive “What You See Is What You Get” email editor, ActiveCampaign makes it straightforward to design and customize emails that look professional and align with your brand.

You can pick a pre-built template or layout and modify it according to your needs, enhancing the visual appeal of your emails without needing technical skills.

Mailing List Segmentation

ActiveCampaign enables precise segmentation of contact lists by using custom tags, allowing for highly targeted email campaigns.

You can segregate your audience into sublists, such as renters and buyers, and further refine these lists by criteria like location.

This specificity ensures that emails are relevant to each subgroup, potentially increasing engagement and conversion rates.

With ActiveCampaign, you can create unlimited segments with up to 20 conditions per segment.

CRM

ActiveCampaign’s integrated real estate agent CRM system helps users manage contacts, track interactions, and score leads based on engagement.

This empowers them to focus their efforts on the most promising prospects. The CRM also allows you to assign and track tasks for yourself and your team.

Plans and Pricing

The platform offers three main tiers of plans — Marketing, Sales, and Bundles — each with varying pricing packages and features.

Pricing is often determined by the number of contacts in an agent’s database, with costs increasing as the number of contacts rises.

For agencies managing accounts for multiple real estate agents or larger agencies, discounts may be available based on volume. All plans include a 14-day free trial.

Marketing (Email Marketing & Automation)

• Lite starts at $29/month (billed annually) for 1 user and 1,000 marketing contacts. Features include email marketing, marketing automation, site tracking, unlimited emails, and campaign reports. Pricing goes up to $389/month (billed annually) for 50,000 contacts.

• Plus starts from $49/month (billed annually) for up to 3 users and 1,000 marketing contacts. It includes all Lite features with additional ones like a landing page builder, lead scoring, and forms builder. For 50,000 contacts, this plan costs $559/month (billed annually).

• Professional begins at $149/month (billed annually) for 5 users with 2,500 marketing contacts. Features include all Plus package features with advanced functionalities such as split automation, predictive sending, and extensive integration capabilities. This plan costs $809/month (billed annually) for 50,000 contacts.

• Enterprise starts at $259/month (billed annually) for up to 10 users. The feature set includes everything in the Professional plan, plus custom reporting, custom objects, single sign-on, HIPAA support, uptime SLA, and unlimited email testing. Pricing goes up to $1,029/month (billed annually) for 50,000 contacts.

Sales (CRM & Sales Engagement)

• Plus is priced at $19/month (billed annually). Features include sales automation, lead scoring, pipeline, account, and deal management.

• Professional, which costs $49 (billed annually), expands upon the Plus package with features such as sentiment analysis, Facebook integration, split automation, AI deal winning probability calculation, and sales engagement automation.

• Enterprise at $99/month (billed annually) adds custom reporting, custom objects, single sign-on, HIPAA support, and uptime SLA to everything available in the Professional package.

Bundles (Marketing Automation + Sales CRM)

• Plus begins at $93/month (billed yearly) for a contact list of 1,000, combining marketing and sales automation, site tracking, forms, landing pages, Facebook custom audiences, and Lead Ads for 5 users.

• Professional priced at $386/month (billed yearly) for a list of 2,500 contacts includes all features in the Plus bundle and predictive sending, site testing, and sales engagement automation for 10 users.

• Enterprise at $734/month (billed yearly) for a base contact list of 2,500 is tailored for large businesses. Features include an account manager, unlimited email testing, custom reports, and a custom mail server domain for 15 users.

Users can also subscribe to the PostMark service (owned by ActiveCampaign) for sending and automating bulk transactional emails.

Plans start at $15 for 10,000 emails per month up to $1,295 for 5,000,000 transactional emails per month.

Pros and Cons

Pros

• Comprehensive feature set. The platform offers everything from automation to CRM, being tailored to the needs of real estate marketers.

• Free contact migration service. For real estate agents moving from another platform, ActiveCampaign offers a hassle-free service to migrate contacts, ensuring a smooth transition and continuity in marketing efforts.

• Top-notch analytics and reporting. Offering detailed performance analytics and insights into email campaigns, ActiveCampaign is not just your regular real estate email newsletter service. It aids real estate agents in refining their strategies for better engagement and conversion rates.

• High email deliverability. ActiveCampaign has built a reputation for high email deliverability rates, meaning you can trust that your communications are less likely to end up in spam folders.

Cons

• Learning curve. The extensive features and functionalities that make ActiveCampaign one of the best real estate email marketing platforms can also present a steep learning curve for new users, especially the ones with limited email marketing experience.

• Price scales with list size. While ActiveCampaign offers scalable plans, the cost increases as the number of contacts grows, which could become a significant expense for real estate brokerages with large databases.

• Integration complexity. While ActiveCampaign offers over 900 integrations, integrating ActiveCampaign with other tools and systems used by real estate professionals may require technical know-how or additional support.

Integrations

• Chime
• Salesforce
• Zillow
• Slack
• Calendly
• Facebook
• WordPress
• CallRail
• SureSMS
• Hopin
• Contactually
• Daylite
• Follow Up Boss
• Google Calendar
• kvCORE
• LionDesk
• AdPage
• ClickFunnels
• Twilio

GetResponse is an all-encompassing, intuitive email marketing platform tailored for real estate agents who prioritize efficiency and professionalism in their email outreach.

It effortlessly positions itself as the best email marketing tool for realtors with its user-friendly interface, making the creation of professional emails and newsletters a breeze.

Key features include an intuitive interface, a wide selection of newsletter templates, split testing, AI tools for creating smart automated campaigns, and effective subscriber segmentation.

Additionally, its vast library of over 500 email templates is fully optimized for mobile phones, ensuring messages look great on any device.

By using GetResponse, you can craft personalized content, streamline newsletter services, and announce events with specialized templates.

Features

Newsletter Email Templates

GetResponse offers an extensive selection of pre-designed templates.

With the platform’s intuitive drag-and-drop email editor, you can easily customize these templates, add text and images, and optimize emails for mobile devices, all with no coding skills required.

A broad library of over 2 million free Shutterstock images further enhances the design process and makes it more personalized.

Email Autoresponders

You can set up automated emails to follow up with leads after they sign up for your list, providing timely information or property listing alerts.

AI Campaign Generator

By leveraging OpenAI, GetResponse offers users the ability to launch a customized marketing campaign quickly.

You will only need to provide the AI with context by answering questions about your content needs.

Input essential details like your target demographic, relevant keywords, industry specifics, and your brand name. The AI does the rest.

Split Testing

By using GetResponse’s split testing feature, you can send out two versions of your emails to subsets of your audience to test components such as subject lines, email content, imagery, and call-to-action (CTA) buttons.

This direct comparison reveals which variations perform better in terms of open rates, clickthrough rates (CTRs), and conversions.

Plans and Pricing

GetResponse offers various pricing tiers structured to accommodate the needs of different users, based on list size and required features:

• GetResponse Free: This entry-level plan is available indefinitely at no cost, as long as you maintain a subscriber list of under 500. It includes basic email sending capabilities.

• Email Marketing: Starting at $13.24 per month, users can send unlimited emails to a list of 1,000+ subscribers (pricing increases with the number of subscribers). This plan includes an AI email generator, unlimited newsletters, autoresponders, an AI campaign generator, a customizable website, and landing pages, as well as signup forms and popups.

• Marketing Automation: Priced from $41.12 per month for up to 1,000 subscribers (pricing increases with the number of subscribers), this plan builds on the Email Marketing plan by adding powerful tools for automation, such as event-based automation triggers, webinars, advanced segmentation, contact scoring, and sales funnels.

• E-commerce Marketing: At $82.94 per month for the same subscriber count, this plan is tailored for e-commerce businesses and includes all the features of the Marketing Automation plan. Additionally, it incorporates e-commerce-specific tools like quick transactional emails, automated order confirmations, abandoned cart emails, e-commerce segmentation, abandoned cart recovery, promo codes, product recommendations, and web push notifications to boost sales.

Pros and Cons

Pros

• Ease of use. GetResponse has a user-friendly interface that makes creating email marketing campaigns intuitive and quick.

• Advanced email automation. The platform provides users with exceptional email automation capabilities, which include comprehensive workflows, autoresponders, and triggers that can be customized based on user actions, allowing for highly targeted and timely emails.

• Webinar hosting. GetResponse allows webinar hosting directly within its platform. This makes it easy to seamlessly integrate webinars into marketing campaigns, expanding the potential for lead generation and customer engagement.

• Free plan available. GetResponse offers a free plan for up to 500 contacts, making it accessible for real estate agents just starting to build their email lists.

Cons

• Can be costly. While there is a range of pricing options, some of the more advanced features can get expensive, particularly for small businesses or individual agents.

• Lack of phone support. GetResponse does not offer phone support, which may be a significant issue when you require immediate assistance.

• Limited split testing capabilities. While GetResponse does offer A/B testing (split testing) features, it has some limitations. For instance, you can only test one variable at a time.

Integrations

• Follow Up Boss
• WordPress
• Capsule
• Zoho
• Mailmunch
• Pipedrive
• Google Forms
• Google Analytics 360
• HubSpot Marketing Hub
• HubSpot CRM
• FreshBooks
• Jotform
• LiveAgent
• Meta For Business
• Elementor
• Google Contacts
• Workato
• OptimizePress

LionDesk is a comprehensive CRM tool designed specifically for real estate agents and integrating with various other real estate brokerage software.

To help you become a successful realtor it simplifies key functions such as lead nurturing, email marketing, client communication, and transaction management.

The tool includes a transaction management system, a ‘click to call’ feature for seamless communication, video email and video texting, and robust pre-built email campaigns.

Features

Video Email & Video Texting

LionDesk enables agents to create and send personalized video messages directly within emails or text messages.

You can record videos on the spot or select from a pre-recorded batch, adding a personal touch to your communication which can significantly boost engagement and response rates.

Landing Pages

Users can create visually appealing and highly converting landing pages directly linked to their LionDesk CRM.

The platform also provides easy-to-use templates for designing professional-looking landing pages.

Pre-Built Email & Text Campaigns

To save time and ensure professionalism in communications, LionDesk offers access to hundreds of ready-to-use drip campaigns.

These campaigns come complete with copy, scheduling, and audience segmentation capabilities, allowing agents to start targeted marketing quickly and efficiently.

Comprehensive CRM

LionDesk’s CRM helps you categorize leads, potential clients, past clients, and more in one organized system.

The system will automatically remind you of follow-up tasks, showing you the best engagement opportunities.

Plans and Pricing

LionDesk offers two pricing plans:

• CRM: This plan costs $25 per month and includes pre-built marketing campaigns, local area codes, Text2Sell, and lead generation. It also comes with monthly allowances of 7,500 emails (including video emails), 2,000 text messages, and 500 video texts. Premium features like single line dialer, multiline dialer, landing pages, and concierge set-up/recharge are offered as optional add-ons at additional costs.

• CRM Premier: Priced at $83 per month, this plan includes all the features of the CRM plan, along with some premium add-ons (single-line dialer and landing pages) at no extra cost.

Pros and Cons

Pros

• Advanced database management. Users can categorize their database easily. The ability to set reminders for follow-ups ensures no lead or client is neglected, enhancing relationship management.

• Versatile communication options. The platform’s capabilities extend to video email and texting, providing a more personal and engaging way to connect with leads and clients.

• Affordability. Besides helping you achieve your real estate goals, LionDesk is also affordable compared to other CRMs, making it accessible to individual agents and small real estate teams.

• Integration with Facebook Ads. LionDesk has efficient integration with Facebook Lead Ads campaigns, which can enhance your real estate social media advertising process.

Cons

• Complaints about subpar customer support. There have been mixed reviews about the quality and responsiveness of LionDesk’s customer support.

• Limited transaction management features. While it offers basic real estate transaction management software, LionDesk might not be ideal for agents or teams needing comprehensive deal management features.

• Learning curve. As a new user, you may need to invest a significant amount of time in getting acquainted with the tool due to its vast amount of features.

Integrations

• PropertyRadar
• Google Calendar
• Google Contacts
• zBuyer.com
• Dotloop
• BoomTown
• YouCanBookMe
• Agent Legend
• LeadsBridge
• Visual Visitor
• Facebook Lead Ads
• Ohmylead
• Placester
• Tribus
• Cloud CMA
• Zapier

Mailchimp is a versatile marketing automation platform recognized for its user-friendly email marketing tools tailored to a wide range of industries, including real estate.

Its standout features include customizable email templates, an intuitive drag-and-drop builder for creating emails with ease, advanced customer segmentation for targeted campaigns, and detailed audience tracking capabilities.

The free version supports up to 1,000 free monthly email sends to 500 contacts. It offers access to basic automation and analytics, making it a robust choice for real estate professionals managing moderate-sized contact lists.

Features

AI Email Generator

Mailchimp uses artificial intelligence to analyze data from successful campaigns, offering suggestions and generating first-draft emails that align with your brand.

This tool saves time by automatically crafting content that is more likely to perform well, while giving you final editorial control.

Form Builder

Mailchimp’s Form Builder enables the creation of custom online sign-up forms.

This feature helps real estate agents capture leads and grow their email list by allowing website visitors to opt-in to receive emails and updates.

Customer Journey Builder

Mailchimp’s Customer Journeys use conditional logic to create automated email workflows tailored to different customer interactions.

From welcoming new subscribers to re-engaging dormant ones, this tool helps design specific paths to nurture customers at various stages, enhancing repeat business and engagement.

Segmentation Tools

With smart segmentation, Mailchimp allows targeted email campaigns based on user behavior and interests.

It helps users create relevant content resulting in higher engagement and conversion rates.

The platform offers pre-built segments for common strategies and even predicts customer lifetime value and demographics for sharper targeting.

Plans and Pricing

Mailchimp offers a range of pricing plans with a 50% promo discount currently ongoing. Here’s a summary of their pricing structure:

• Free is ideal for beginners, offering essential features like email campaign creation and basic email analytics at no cost for up to 500 contacts. It includes email support for the first 30 days and pre-built email templates.

• Essentials, starting at $13 a month and allowing 3 user seats, provides access to more advanced email templates, 3 audience segments, A/B testing, 4 customer journey points, and 24/7 email and chat support.

• Standard begins at $20 a month and allows 5 user seats. This plan adds features such as advanced audience insights, 5 audience segments, up to 200 customer journey points, send-time optimization, and behavioral targeting.

• Premium, which is priced from $350 a month, adds comprehensive customization, advanced segmentation, multivariate testing, dynamic content, predictive segmentation, and phone support to the Standard plan features.

Pros and Cons

Pros

• Free-forever plan. Mailchimp offers a free plan for basic email marketing needs.

• Beginner-friendly. Mailchimp’s user-friendly interface and comprehensive guides make it an excellent tool for people new to email marketing.

• Mobile app & SMS marketing add-on. With a mobile app available, users can manage their campaigns on the go. The new SMS text marketing add-on also opens additional channels for reaching out to subscribers, providing more ways to engage with your audience.

Cons

• Limited automation on the free plan. The free plan only offers basic automation, requiring paid plans for more advanced features like drip campaigns and triggered emails.

• High cost for large contact lists. Mailchimp may not be the most cost-effective option for businesses with large contact lists. As your contact list grows, the price can increase significantly.

• Lack of advanced features. Mailchimp may not be suitable for complex real estate marketing automation needs.

Integrations

• RealtyJuggler
• Google Drive
• Realtor.com
• Dropbox Business
• Microsoft 365
• Zoom
• WordPress
• SurveyMonkey
• Asana
• Basecamp
• Wix
• HubSpot CRM
• FreshBooks
• LeadsBridge
• IDX Broker
• Showcase IDX
• Housecall Pro

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About the Author:

Oleg Donets is a serial entrepreneur, technology and digital marketing strategist with a solid track record. Since 2013, he has been successfully helping numerous startups and established companies from a wide range of industries to launch, grow and scale their businesses by utilizing his innovative technology solutions and progressive marketing strategies. Oleg is a founder of Real Estate Bees, a cutting-edge technology & marketing platform for the real estate industry. Oleg is also a proud business mentor at SCORE, the nation’s largest nonprofit organization and a resource partner of the U.S. Small Business Administration.