Ron Myers’ Success Story

I was in the mortgage business for about 15 years, and when the market crashed in the early 2000s, everything shifted.

That’s when I started looking into real estate more seriously and decided to get my Florida real estate license.

While I was going through that process, I got introduced to real estate investing and wholesaling properties through a close friend.

We started helping homeowners who didn’t want to go the traditional real estate agent route. They were looking for simpler, faster, and more creative ways to sell, and we saw the opportunity to step in and solve real problems.

That’s where the passion really took off and not just buying and selling homes, but helping people out of tough situations.

Starting out, the biggest challenge was just figuring everything out on my own. There wasn’t a clear roadmap or step-by-step guide back then like there is now.

I had to learn fast, from contracts and negotiations to how to do marketing and actually find motivated seller leads and close deals without messing things up.

Another challenge was credibility. Sellers and buyers are naturally skeptical. I had to build trust from scratch, show up consistently, and prove I could actually solve problems and get deals to the closing table.

Looking back, it was tough, but all the hard work gave me the knowledge and foundation I have now.

What helped you to overcome those challenges?

I just stayed consistent and treated every deal like a learning opportunity. Patience and consistency were everything, especially early on when things felt slow.

I wasn’t afraid to ask questions or admit when I didn’t know something and I made sure to surround myself with the right people.

I learned from other real property investors and listened more than I talked. I focused on being a real solution for sellers. Once I started closing a few deals and got good feedback from sellers, the momentum built.

That’s when the confidence kicked in, and I realized this business is all about building relationships and staying honest about what you can and can’t do.

What was the most stressful challenge you had to overcome during your career?

Honestly, building the business has been the biggest challenge. Starting from scratch while being a husband and a father hasn’t been easy. It still isn’t.

I give a ton of credit to my wife because she’s had to be incredibly patient through it all.

There are plenty of nights and weekends when I’ve had to stop what I’m doing to take a call, answer a text, or deal with some issue on a deal that couldn’t wait.

This business doesn’t clock out at 5 p.m. It takes constant attention to keep motivated home seller leads moving and deals alive, and finding that balance with family life is a work in progress every single day.

Even though building the business comes with stress and challenges, the most rewarding part is the freedom it’s given me.

I get to spend more time with my family and be there for moments I probably would’ve missed in a typical 9-to-5 job.

There are many late nights and deals that fall apart last minute, which can be frustrating.

But having the financial success to do things with my family, take them places, and create those memories is what makes all the hard work worth it to me.

Right now, I’m using a mix of real estate investor PPC with Google Ads, real estate investor SEO motivated seller lead generation, and real estate PPL campaigns.

All three have been great for getting in front of motivated homeowners who are ready to sell.

Honestly, working with sellers who’ve already raised their hand and said, “I want to sell,” is hands down the best lead source.

But you have to remember that just getting the lead isn’t enough. Your sales skills have to be on point if you want to turn those real estate leads into closed deals.

Find suggestions of the best lead generation software for real estate investors reviewed by Real Estate Bees.

— Kimberly Anderson, Senior Creative Editor at Real Estate Bees

There are a few tools I lean on every day to keep the business running smooth.

First is Fusion REI, which is my real estate investor CRM software. It helps me track leads, follow-ups, texts, calls, you name it. But even more important, it tracks my KPIs, so I know if I’m on pace to hit my revenue goals.

It also shows me how I’m doing on lead-to-close ratios, which is huge. You can have all the leads in the world, but if you’re not closing deals and making money, you’re just creating debt.

I also use Google Sheets to break down repair costs and keep buyer offers organized.

PropStream and Privy help me pull comps and get solid property data fast.

And of course, Google Ads and my real estate investor website backend are key to keeping PPC and real estate SEO lead flow coming in steady.

These tools keep me focused, moving quickly, and turning leads into actual deals.

Find more suggestions of the best real estate investment tools, best house flipper tools, and the best real estate wholesaling software reviewed by Real Estate Bees.

— Kimberly Anderson, Senior Creative Editor at Real Estate Bees

What software tools did you try using in your investing business but found them not useful?

I mainly ran into issues with data platforms.

Cold calling services for real estate investors, direct mail services for real estate investors, and other outbound strategies definitely work, but I chose to stick with inbound real estate marketing because I like being involved in every step of the process.

I tried those real estate software tools, but they didn’t really fit my model. If I’m on the phone all day cold calling, I’m taken away from building the business, locking up deals, and focusing on the sellers who are already motivated.

I’d rather have quality inbound leads where I can guide the seller through the entire process than chase cold ones who aren’t ready to move.

No real need for me to give specifics because I never had a bad experience. It was just that the other strategies did not fit my business model.

One training that completely changed the game for me was Jon Lallande’s NEPQ for real estate investors.

His sales training is next level. It’s not just about scripts or tactics, it’s about really understanding sellers and having real conversations.

Since working with Jon and his team, my sales skills have gotten way sharper and my deal flow and revenue have seriously jumped like tenfold.

I’ve been able to help more sellers, close more deals, and keep things moving fast. If you’re looking to level up, I highly recommend his training.

Find more suggestions of the best real estate investment courses, best house flipping courses for beginners, and best courses for wholesale real estate training reviewed by Real Estate Bees.

— Kimberly Anderson, Senior Creative Editor at Real Estate Bees

One author that’s had a big impact on how I run my business is Patrick Bet-David. His book, Your Next Five Moves, really helped me break down the business like a chess game.

It pushed me to stop reacting and start thinking ahead so I could scale with more confidence.

Another game-changer for me was Rich Dad Poor Dad by Robert Kiyosaki. It completely changed the way I think about money, debt, and the value of assets.

I also recommend The Richest Man in Babylon — that book teaches timeless principles about saving, investing, and building wealth in a simple way anyone can understand.

Those three books together laid a strong foundation for how I approach business and money today.

Find more suggestions of the best real estate investing books, best books on flipping houses, and wholesale real estate books reviewed by Real Estate Bees.

— Kimberly Anderson, Senior Creative Editor at Real Estate Bees

One of the wildest deals I’ve ever done was on a property we bought completely sight unseen.

The numbers made sense, the seller was motivated, and we were moving fast, so we locked it up and figured we’d deal with the condition once we got inside.

Well… when we finally walked the property, it was worse than I imagined. No running water, floors literally covered in human feces, and a smell that hit you like a brick wall.

But the wildest part? One entire room was filled top to bottom with expensive collector dolls. I’m talking hundreds of them, all dressed up like they were going to prom.

Turns out, the dolls were worth something. We sold them on eBay and made thousands back. That unexpected cash helped us clean up the place without eating into the renovation budget.

It’s a good reminder that in this business, you’ve got to be ready for anything. Sometimes the worst houses hide the weirdest wins.

My advice? Don’t chase the money first. Learn how to actually help people. Real estate investing isn’t just about buying and selling houses; it’s about solving real problems.

If you focus on helping sellers get from where they are to where they want to be, the money will follow.

Also, don’t overcomplicate things. Stick to one strategy at first, master it, and build real skills, especially sales.

You’ll hear all kinds of flashy advice online, but this business is built on real conversations with real people. If you can’t connect with motivated sellers and figure out what they need, you’re going to struggle.

And finally, be patient. It takes time. There’s no magic formula, no instant success. Just keep showing up, keep learning, and stay consistent.

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