BoomTown Real Estate CRM Review 2025
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In this review we evaluated BoomTown’s features, plans, pricing and other important aspects to help our readers make a more educated purchase decision.
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What Is BoomTown?
BoomTown (or BoomTown ROI) is a real estate CRM that helps agents, brokers, and teams manage their leads and business as a whole.
The platform supports agents in systemizing the entire leads pipeline, from lead generation to deal closing.
To achieve this, BoomTown ROI is equipped with numerous features, including social media and digital campaign tools, a website builder, automated follow-ups, and team management.
BoomTown ROI is a cloud-based platform accessible via web browser or through the dedicated mobile app, BoomTown Now.
What Is BoomTown Used For?
- Building real estate websites: BoomTown users can build websites and landing pages by using BoomTown’s website builder. The tool features numerous customizable themes as well as subdomains for the agents in your team. Use your website to capture leads and funnel them to the BoomTown CRM.
- Lead generation and marketing: BoomTown lets you find leads through digital and social media advertising. The platform has a digital campaigns section where you can create and configure ads by targeting specific groups and markets.
- Lead importing: BoomTown allows you to easily import new leads into the system for follow-up and nurturing. The platform integrates with major home listing websites, including Zillow and Realtor.com, allowing you to send leads from these sources automatically to BoomTown CRM.
- Lead nurturing: Once leads are added to the system, you can create action plans to follow up with them and convert them. This includes using automated text messages, emails, and drip campaigns.
- Team and task management: Add member agents to your BoomTown account and assign real estate leads and tasks to them with BoomTown. Here, you can view a team member’s activity and track their productivity as well.
- Access to real estate education: BoomTown ROI users get access to a wide range of real estate education and resources. The platform features on-demand study content, live and in-person training, and an annual members’ masterclass where you can network with other BoomTown users and industry experts.
BoomTown Users Breakdown by Specialty
Is BoomTown Legit?
Yes. BoomTown is a legitimate real estate agent CRM software platform and company that has been in service since 2006.
The company was started in Charleston, South Carolina, where its main office is currently located.
Since its launch in 2006, BoomTown has become one of the most recognizable names in real estate SaaS circles.
The platform’s huge popularity can be seen online, where thousands of verified customer reviews from credible sources such as G2 and Capterra are available.
BoomTown has received an average rating of 4.5/5 from the two websites.
BoomTown ROI also features a mobile app on both Google Play and the App Store. The app has received over 20,000 downloads and hundreds of favorable reviews on both app stores.
Another reason we believe BoomTown is not a scam is its stringent, industry-level security standards.
The software company implements technical, physical, and operational security protocols to keep your data safe from unauthorized access.
Additionally, the company shares all the data it collects from you and with whom it shares it.
BoomTown ROI has also been featured in real estate media outlets.
In 2023, the company made headlines after it was acquired by Insider Real Estate, a much larger real estate broker software firm that also owns kvCORE.
BoomTown Customer Reviews
BoomTown Pricing
BoomTown ROI has five pricing plans that are based on the size of your business:
- Launch
- Core
- Grow
- Advance
- btPRO
However, the real estate software company has not provided information on the service fees associated with the packages.
Still, we were able to find reliable cost estimations from sources online. To find out the precise service fees, contact the company.
Launch
The Launch package is designed for individual and partner agents, as it holds a maximum of 2 users. The package has all of BoomTown’s main features, such as:
- IDX website and subdomains
- Customizable real estate agent website themes
- Landing page builder
- Best-fit leads
- Hot Sheet
- Lead routing
- Smart drip plans
- Dynamic retargeting
- Seller lead suite
- Back-office integration
- Zapier and API Nation integration
- Real estate listing marketing tools
- Reporting and analysis
- Personalized onboarding
- Mobile app access
According to user reports, BoomTown’s Launch plan costs $1,000 a month, plus a one-time setup fee of $750.
Core
The Core plan is for small teams of up to 5 users and features all the offerings in the Launch package. However, you get the following additional services:
- Lead matching
- Agent accountability dashboard for team management functions
- ‘My Listings’ dashboard
- ‘My Deals’ dashboard
We couldn’t find reliable price estimations for this plan.
Grow
The Grow plan is best suited to midsize and large teams of 10 to 25 users.
The plan includes all the features of the Core package and costs about $1,300 a month, plus approximately $1,700 in setup fees, depending on the size of your team.
Advance
The Advance package is BoomTown’s feature-packed plan created for large brokerages with multiple offices. The plan includes the following features:
- All features in Grow
- Networked sites to easily connect multiple websites and manage offices and teams in one place
- Multi-MLS support
- Dedicated onboarding manager
- Real estate training programs
- Success Assurance manager
BoomTown Advance costs about $1,500 a month, plus a one-time setup fee of $1,500.
BoomTown PRO (btPRO)
BoomTown ROI and kvCORE partnered to create the btPRO package. btPRO is suited to large teams and allows you to access some of kvCORE’s services.
Some of the features of btPRO include:
- Access to CORE services, including CORE Home, CORE Listing, and CORE Present
- Customizable real estate websites with MLS IDX solutions
- AI-powered smart CRM for real estate brokers
- Marketing automation
- Listing management and marketing
- PRO website templates
- Smart numbers for all users
- Real estate transaction coordination software tools
- Listing hotline
- Automated onboarding tools
- Dedicated product support specialist
- Built-in smart assistant
- On-demand education resources and live virtual training
- PRO support and community
Note that you will be required to pay for PPC advertising in addition to the subscription plan fees.
BoomTown Coupon & Promo Codes
BoomTown Features
IDX Websites
BoomTown is equipped with a website builder that allows you to create and customize consumer websites and landing pages with ease.
The builder features several built-in website templates, meaning you don’t require technical knowledge of website development.
Furthermore, the templates can be customized with personalized branding, including colors, themes, and images.
The website templates are IDX technology-enabled, allowing you to provide the most accurate and up-to-date data on your properties for sale.
They also feature real estate-centric tools, such as a powerful search function with pre-built search categories and metrics.
Other features include:
- Simple Google Ads integration
- Agent subdomains
- Seller-savvy tools, including home valuations and integrated display ads
Smart Real Estate CRM
BoomTown’s CRM allows individuals and teams to take real estate agent leads through the sales pipeline, from when a lead gets into the system to conversion.
By using the CRM, you can share leads with team agents through round robins and agent-on-duty lead-sharing models. You can also send leads to an ISA before distributing them to other agents.
Other services in the BoomTown ROI CRM include:
- Hot Sheet with MLS updates that allow you to monitor hot listings.
- Create targeted lists through lead grouping by using tags and filters.
- A smart prospecting algorithm matches your listings with the most interested home buyer leads.
- Action plans for nurturing leads toward conversion. Here, you can schedule follow-ups by using automated emails and texts.
- Transaction management tools keep all parties involved and updated. Find out ongoing deals and completed and pending tasks.
- The ‘My Deals’ dashboard provides an overview of your deals and ROIs.
Real Estate Lead Generation
BoomTown ROI is equipped with real estate agent marketing tools to allow you to find leads through dynamic ads.
The platform’s real estate lead generation module lets you create ads for Facebook, Google, and Instagram to capture leads, funnel them to your website or landing page, and promote your listing to wider audiences.
You can target home buyer and home seller leads in specific cities and neighborhoods or in multiple locations.
Other main digital marketing services included are:
- Dynamic Property Ads: This module enables you to create a suitable mix of higher and lower-funnel opportunities.
- Property Boost: This allows you to create ads promoting your sold and currently listed homes for sale.
BoomTown ROI also supports automatic imports of leads from major FSBO listing websites, including Zillow, Trulia, Realtor.com, and others.
All your leads are automatically sent to the CRM for nurturing and conversion.
Integration
Connect numerous third-party software tools used in real estate and business in general.
BoomTown ROI integrates with many other CRMs, dialing systems, marketing tools, and task and transaction management tools such as:
- Zillow
- Dotloop
- Mojo Dialer
- Facebook Ads and Google Ads
- Brokermint
BoomTown also supports Zapier and API Nation integrations, which allow you to sync thousands of business apps with the platform.
Success Management
BoomTown supports all its users, from onboarding and setup to technical support and beyond.
Your dedicated success manager can monitor your business and offer recommendations to optimize your operations. Other success management services include:
- In-person and online training and coaching
- Automatic entry into the BoomTown Owners’ and Agents’ Communities
- Access to the Annual BoomTown mastermind
- A lead generation strategist to help you tailor and evolve campaigns to reach the right audiences
Mobile App
BoomTown ROI has a dedicated mobile app that can be downloaded freely on Google Play and the App Store.
The BoomTown mobile app, BoomTown Now, features all the main functionalities of the main SaaS platform, including CRM tools, real estate lead generation and marketing, task management, and lead communication.
HomeSearch Now
The ‘HomeSearch Now’ app is a proprietary mobile app for homebuyers.
As a BoomTown user, you can invite your prospects to download the app for an enhanced property search experience.
The mobile app features an intuitive UI with a property photos section for every listed home, regularly updated listing data, quick filters, favorites, saved searches, and agent contacts.
The app also has an insights section where you can:
- See a lead’s activity and history; this includes the properties they viewed and saved.
- Get real-time alerts on your leads’ property searches.
BoomTown Pros and Cons
Pros
- BoomTown is an all-around CRM for real estate business that allows you to manage every aspect of your operation.
- Intuitive user interface that’s easy to learn and use.
- Excellent personalized customer service with an onboarding and dedicated success manager.
- The platform includes a mobile app for your clients.
- It offers numerous native integrations and can be connected to integration software such as Zapier and API Nation, allowing you to integrate thousands of apps.
- Users have reported that BoomTown leads are of high quality.
Cons
- The company is not transparent with its pricing.
- With BoomTown, you don’t own your website: you’re simply renting it.
- BoomTown websites are similar and generic, with limited customizations.
BoomTown Integrations
- Zapier
- Brokermint
- Sisu
- CallAction
- Dotloop
- Spacio
- Mojo Dialer
- Vulcan Dialer
- Google Calendar
- Realtors Property Resource
- API Nation
BoomTown Alternatives
- Constant Contact
- Market Leader
- kvCORE
- Real Geeks
- Placester
- Top Producer
- Follow Up Boss
- RealtyJuggler
- IXACT Contact
- Wise Agent
- BoldLeads
- LionDesk
- Propertybase
- iHomefinder
- Lofty
- Minute:Pages
- Brivity
- RealSavvy
BoomTown Achievements
Awards & Recognition
Best CRM for Real Estate Agents (Awarded by Real Estate Bees)
Press & Media
BoomTown FAQs
Does BoomTown have a free trial?
No. The software company does, however, offer a free demo to users who sign up for any of the paid plans.
How many clients does BoomTown serve?
BoomTown serves over 40,000 real estate professionals across the U.S.
The Boomtown mobile app has also received tens of thousands of downloads on Google Play and the App Store, indicating the platform’s popularity.
Who founded BoomTown?
Grier Allen and Cooper Bane started BoomTown in 2006 to systemize business operations for real estate agents and teams.
Grier Allen served as the company CEO until 2023 when BoomTown ROI was acquired by Inside Real Estate. He has a computer science background and vast experience in the field.
Not much information is available on co-founder Cooper Bane. However, he served as BoomTown Vice President for several years in the company’s early stages.
What is BoomTown’s customer service number?
If you have any inquiries or require assistance, you reach BoomTown’s customer service at (843) 300-3300. Email support is available through [email protected].
What is the BoomTown cancellation and refund policy?
BoomTown ROI’s users can terminate and downgrade their subscription packages at any time by calling or writing to the company.
The termination will take effect at the end of your current billing period.
BoomTown does not provide partial or full refunds for terminated and downgraded packages.
What awards and recognitions has BoomTown received?
We couldn’t find any awards or recognitions associated with the BoomTown platform or company.
BoomTown Tutorials & Training
Is BoomTown Worth It?
Based on our findings, BoomTown ROI is worth it, and there are several reasons for this.
First, BoomTown is a comprehensive CRM and covers every aspect of realtor lead generation and nurturing, allowing agents and teams to manage their entire business on the platform.
Additionally, BoomTown has great customer service, with new users getting a dedicated onboarding specialist to help them configure the software.
Customers on higher-tier subscription plans also get a success manager. The platform’s clear and intuitive user interface is a huge plus, according to many customers.
While most CRMs tend to have clunky UI and UX, BoomTown manages to keep its design well-organized and easy to use.
BoomTown Contacts
- Website: Official website
- Phone: (843) 300-3300
- Email: [email protected]
- Address: 1505 King Street Ext, Suite 101, Charleston, SC 29403
- Socials: Facebook, Instagram, X (Twitter), YouTube, LinkedIn
Kristina Morales is both a licensed mortgage loan originator and real estate agent in the State of Ohio. Inspired by her years of working with buyers and sellers and seeing a need for more consumer education, Kristina created loanfully.com, an online educational resource for borrowers and industry professionals. In addition to real estate sales and mortgage lending, Kristina had an extensive corporate career in banking, treasury, and corporate finance. She ended her corporate career as an Assistant Treasurer at a publicly traded oil & gas company in Houston, TX. Kristina obtained her MBA from the Weatherhead School of Management at Case Western Reserve University and her B.A in Business Management from Ursuline College.
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