Top Producer Real Estate CRM Review 2025
With the help of our in-house editorial team, our platform’s members and external subject matter experts, this comprehensive review of Top Producer became possible and available for free to those considering this solution!
In this review we evaluated Top Producer’s features, plans, pricing and other important aspects to help our readers make a more educated purchase decision.
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What Is Top Producer?
Top Producer is an all-in-one real estate CRM that helps agents, brokers, and teams manage their business, right from lead capturing to nurturing and closing.
The platform aims to generate and convert leads through automation, increase productivity, and streamline workflows for professionals and teams.
To achieve this, Top Producer is equipped with essential real estate CRM services, including website building, contact management, email marketing tools, workflow automation, and team management.
Top Producer is a cloud-based solution and as a result, can be accessed via a web browser on desktop and mobile devices.
What Is Top Producer Used For?
- Lead generation and capture: With the Top Producer solution, you can build simple websites and landing pages to capture leads. The platform also lets you connect your account to major FSBO websites such as Zillow and Homes.com to receive leads into the CRM.
- Lead follow-up and communication: Once you receive leads on Top Producer, you can begin the lead nurturing process through pre-configured automated email messages. You can also automatically assign leads to members of your team for follow-up.
- Transaction management: Top Producer lets you centralize all your business activity and processes. You can create dynamic workflows that automatically update you and themselves as dates change and as tasks are completed.
- Email marketing: Top Producer users can set up drip and bulk email campaigns used for real estate lead follow up and management. There are also customizable email and SMS templates that are ready to use.
- Social media ads management: Top Producer users can create Facebook and Instagram ads from their dashboard. Integrate forms and landing pages into your real estate social media marketing strategy to capture leads from major real estate social media platforms.
- Market insights and reporting: You can provide your clients with detailed and up-to-date market reports thanks to Top Producer’s Market Snapshot tool. You can also access business insights for sales, real estate lead sources, and marketing campaigns.
Top Producer Users Breakdown by Specialty
Is Top Producer Legit?
Yes. Top Producer is a legitimate real estate agent CRM software that has been around for decades.
The company, which is currently based in Maryland, has been in service since 1982 and has grown to become one of the most widely used agent CRMs in the U.S. and Canada.
As of 2020, the platform had over 27,000 users, while online, it has received hundreds of verified user reviews, indicating Top Producer’s vast reach.
Furthermore, the platform has received favorable ratings from its customers, with an average score of 4 stars out of 5 from over 300 reviews.
Another reason we believe Top Producer is not a scam is its stringent security measures and transparent privacy policy.
The company keeps your data safe by using industry-level data encryption. Top Producer Inc. also discloses all the data it shares with third parties, as well as the data it collects from you.
Top Producer also has a huge following on social media, with over 65,000 followers on Facebook alone. The page is verified (with a blue tick) and active.
Top Producer Customer Reviews
Top Producer Pricing
How much is Top Producer CRM? The amount you pay depends on the features you select for your business and the size of your team.
The real estate software company has three subscription packages, whose prices vary based on the number of users who will be using the account. These plans include:
- Pro
- Pro Leads
- Pro Farming
Pro
Top Producer’s entry-level plan is priced at $129 per user per month for individual realtors and brokers. The plan includes Top Producer’s most essential features, including:
- Lead management services such as contact imports, customizable sales pipelines, smart lists, calendar and task management, transaction management, and dynamic workflows
- MLS integration
- Lead communication (unlimited SMS, group emailing, and two-way email sync)
- Email marketing functions (automated drip emails, bulk campaigns, automated email and SMS lead response, and open and click-rate tracking)
- Branded market reports with up-to-date MLS data
- Insights into who is viewing your reports and properties for sale they are interested in
The Pro plan is suited to less experienced agents looking to set up and manage their real estate operations.
Pro Leads
The Pro Leads package contains all the services in the entry-level Pro plan, plus lead generation for realtors and lead-capturing tools. The following are the package’s offerings:
- All features in Pro
- Facebook and Instagram lead generation
- Ads for active and sold listings
Top Producer’s fees for Pro Leads start at $429 per month for a single user.
Pro Farming
The Pro Farming subscription package is for those who need to optimize their real estate listing marketing plan and grow their listing pipeline.
The plan costs $399 per month for an individual user and includes the following unique services:
- All features in Pro
- AI-powered smart lead farming (to target those likely to sell within the next 12 months)
- ‘Just Listed’ and ‘Just Sold’ postcards
- Multi-channel marketing
- Instant home valuation landing page
Team Packages
Top Producer has subscription packages for teams, which include:
- Pro Teams 5 for $299 per month
- Pro Teams 10 for $499 per month
- Pro Teams 25 for $999 per month
The plans feature the platform’s most essential tools (those featured in Pro). For an additional fee, Pro Leads and Farming services can be included in each package.
Teams with more than 25 users and brokerages can contact the company for a customized pricing plan.
Add-Ons
In addition to the featured services offered in Pro, Pro Leads, and Pro Farming, Top Producer offers the following tools to enrich your subscription:
- Website Builder for $35 per user per month
- FiveStreet, a lead follow-up automation tool, for $25 per user per month
Onboarding Fees
Top Producer offers three personalized onboarding packages based on the size of your team:
- Standard for $99
- Concierge for $299
- Team Concerige for $499
Top Producer Coupon & Promo Codes
Top Producer Features
Real Estate CRM
Top Producer is a robust real estate CRM for new and established agents.
The platform streamlines business operations for real estate professionals, from lead capturing to management and closing.
To achieve this, Top Producer is equipped with the following CRM services:
- Lead imports from various sources and exports, along with tags and notes
- Task manager and reminders
- Transaction management tools
- Real-time alerts to your clients for new ‘homes for sale’ listings, sold properties, and price changes
- Market Snapshot: A proprietary tool that lets you generate market reports for your clients
- Real estate email marketing software
- MLS integration
- 100+ native third-party app integrations
- Zapier integration
- In-app email and SMS communication, along with email and SMS templates
Social Connect
The ‘Social Connect’ service is Top Producer’s primary lead generation tool and allows you to create your social media real estate ads (Facebook and Instagram) seamlessly.
To use the service, simply enter your target city and ad budget. Your ad will be activated in a few hours, enabling you to receive hot leads directly in your CRM.
Social Connect lets you integrate forms and landing pages into your ads for lead capturing.
Lead Farming
Top Producer allows real estate professionals to target leads that are likely to sell within the next 12 months.
The service is powered by AI predictive algorithms and data analysis and features a drawing tool that allows you to custom-pick your farm area on a map.
Other supporting tools for lead farming include:
- Automated marketing and follow-ups
- Real-time alerts for new leads
Automated Lead Follow-Up
Top Producer lets real estate professionals automate lead follow-up and pipeline management through a proprietary service called FiveStreet.
By using FiveStreet, you can configure personalized auto-responses to new leads, broadcast leads to your team, and keep track of who is working on a lead. As a result, no lead is left unattended.
FiveStreet comes with dozens of follow-up email or text templates and also allows you to create your own and save them for future use.
Other functionalities of FiveStreet include:
- Integration with over 100 lead vendors, including Realtor.com, Real Geeks, BoldLeads.com, Homes.com, Rentals.com, and more
- Instant notifications when a lead is claimed by your team member
- Contact information verification for leads before calling a lead
- Shared access to contacts, communications, and task calendar
- Google Suite application integrations
Website Builder
Top Producer has a website-building tool to simplify the process of creating your agent website.
The tool features all the basic services of a website builder, including:
- Customizable website templates
- The ability to add high-resolution images
- The ability to build multi-page websites
- Integration with Market Snapshot
- The ability to integrate an open-house calendar
That said, Top Producer websites lack native IDX integration but are compatible with the majority of third-party IDX providers and MLS boards.
Top Producer Pros and Cons
Pros
- An attractive and intuitive central dashboard.
- Responsive and helpful customer support.
- Multiple lead generation options.
- The Market Snapshot tool provides in-depth market information for your clients.
- The AI smart targeting tool helps you identify potential sellers and stay ahead of your competitors.
Cons
- Steep pricing.
- The website builder is basic and lacks advanced customization options.
Top Producer CRM Integrations
- Zapier
- Outlook
- Google Suite Applications
- iCloud
- Facebook Lead Ads
- Zillow
- Trulia
- Realtor.com
- Keller Williams
- BoldLeads
- BoomTown
- Agent Locator
- HomeFinder
- Homes.com
- Real Geeks
- Zurple
- Kijiji
- RealtyJuggler
- MLS
Top Producer Alternatives
- BoomTown
- Constant Contact
- Market Leader
- RealtyJuggler
- Lofty
- Follow Up Boss
- kvCORE
- Real Geeks
- Placester
- IXACT Contact
- BoldLeads
- LionDesk
- Propertybase
- iHomefinder
- Brivity
- RealSavvy
- Wise Agent
Top Producer Achievements
Awards & Recognition
Best CRM for Real Estate Agents (Awarded by Real Estate Bees)
Press & Media
Top Producer FAQs
Who are the main Top Producer CRM’s competitors?
There are many CRMs for agents that operate in a similar way to Top Producer. Some of the platform’s main competitors include kvCORE, BoldTrail, Lofty, Wise Agent, Follow Up Boss, Market Leader, and Real Geeks.
Does Top Producer have a free trial?
Top Producer does not offer a free trial or money-back guarantee. Instead, the company provides you with a free software demo when you sign up for the service.
How many clients does Top Producer serve?
According to the company website, Top Producer has tens of thousands of users, which indicates the platform’s popularity.
Top Producer’s huge reach can also be seen online, where the platform has received hundreds of customer reviews on credible SaaS review websites like G2 and Capterra.
Who founded Top Producer?
Randy Purcell and Timothy Dwane founded Top Producer in 1982 to help real estate agents streamline their business operations.
The company was later acquired by Move Inc. in 2000.
In 2020, Constellation Real Estate Group, a much larger real estate broker software company, acquired Top Producer, adding the platform to its huge portfolio of products, which includes Market Leader, Zurple, and Showcase IDX, among other renowned solutions.
Although little is known about the co-founders’ backgrounds, Timothy has previously served as the CEO of Top Producer.
What is Top Producer’s customer service number?
Top Producer does not have a customer support line. Still, customers can contact support by emailing [email protected] or through the live agent chat system.
Prospective customers who want to learn more about the software can contact the sales team by calling (833) 387–1911 or emailing [email protected].
What is the Top Producer cancellation and refund policy?
Top Producer customers are required to cancel their subscription by writing to the company. There are no (partial or full) refunds when you or the company decide to terminate the service.
What awards and recognitions has Top Producer CRM received?
We couldn’t find any awards or industry recognition associated with Top Producer real estate software or company.
Top Producer Tutorials & Training
Mastering Top Producer X
Mastering Your Top Producer CRM: Expert Live Coaching Session
Is Top Producer Worth It?
There is no straight answer here. While Top Producer offers top CRM features, it is not a one-size-fits-all solution.
The platform offers all the fundamentals of an agent CRM, such as contact management, lead nurturing and communication, and reporting. Top Producer also supports teams and brokerages, thanks to its team management tools.
Customers have also praised the platform’s intuitive user design and experience, along with the company’s responsive and helpful customer support.
That said, the platform may be too expensive for individual agents, as most key services are available on higher-tier plans.
There have also been complaints about the company forcing customers into annual subscriptions and failing to refund customers.
Top Producer Contacts
- Website: Official website
- Phone: (833) 387–1911
- Email: [email protected]
- Address: 11350 McCormick RD EP3 Ste 200 Hunt Valley, MD 21031
- Socials: Facebook, Instagram, YouTube, LinkedIn
Kristina Morales is both a licensed mortgage loan originator and real estate agent in the State of Ohio. Inspired by her years of working with buyers and sellers and seeing a need for more consumer education, Kristina created loanfully.com, an online educational resource for borrowers and industry professionals. In addition to real estate sales and mortgage lending, Kristina had an extensive corporate career in banking, treasury, and corporate finance. She ended her corporate career as an Assistant Treasurer at a publicly traded oil & gas company in Houston, TX. Kristina obtained her MBA from the Weatherhead School of Management at Case Western Reserve University and her B.A in Business Management from Ursuline College.
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