BoldTrail (Formerly kvCORE) Real Estate CRM Platform Review 2025
With the help of our in-house editorial team, our platform’s members and external subject matter experts, this comprehensive review of kvCORE became possible and available for free to those considering this solution!
In this review we evaluated kvCORE’s features, plans, pricing and other important aspects to help our readers make a more educated purchase decision.
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What Is kvCORE?
kvCORE is a robust cloud-based CRM developed by Inside Real Estate, a real estate tech company known for its innovative solutions.
The platform is an all-one solution that helps real estate agents and teams manage every aspect of their business, from getting leads and taking them through the pipeline to closing.
To achieve this, kvCORE is equipped with numerous features, including website building, listing management, marketing, and transaction management.
kvCORE is accessible as a web app or through its dedicated mobile app for Android and iOS devices.
What Is kvCORE Used For?
- Website building and customization: Agents can build websites from scratch and personalize them, thanks to kvCORE’s customizable website templates. You can build a standalone squeeze page as well as a complete website with multiple pages.
- Lead generation: kvCORE does not directly provide leads. Instead, it provides lead generation tools such as landing pages, a comparative market analysis tool, and listing marketing tools to capture them. You can also import leads from major listing platforms, including Zillow and Realtor.com.
- Lead nurturing: kvCORE is a CRM that lets you implement various strategies for following up and communicating with leads. You can set up mass email and text campaigns and configure automated, rule-based drip campaigns.
- Smart lead routing: kvCORE users can distribute their leads to various team members through round robins and other strategies. This ensures every lead you have is attended to and followed up upon.
- Listing management and marketing: kvCORE agents can view all their listings in a central dashboard, along with their corresponding information (images, descriptions, and recent activity). With the click of a button, you can also share your listings across major social media platforms.
- Transaction management: Track the sales cycles for agents and teams with a dedicated Transactions dashboard.
kvCORE Users Breakdown by Specialty
Is kvCORE Legit?
Yes. kvCORE is a safe and legitimate real estate brokerage CRM that has been in service since 2017, with physical offices in Utah (headquarters), California, and South Carolina.
The platform has amassed huge popularity in its lifetime, with over 250,000 agents and brokerages utilizing it in their businesses.
kvCORE’s massive reach and popularity are also evident online, where the platform has received hundreds of verified user reviews.
Furthermore, the platform’s dedicated mobile app has received over 100,000 downloads across the App Store and Google Play and a favorable average rating of 4.3/5.
Another reason we’re certain that kvCORE is not a scam is its stringent data security.
The company implements physical and technical industry-standard measures to protect your data and account from unauthorized access.
The kvCORE real estate agent CRM also has a policy that allows users to submit any software vulnerabilities they discover.
Lastly, kvCORE’s founder and parent company, Inside Real Estate, is a credible, well-known real estate brand with several other popular solutions in its group, including BoomTown and Brokermint.
kvCORE Customer Reviews
kvCORE Pricing
kvCORE hasn’t publicly shared its service fees. Instead, users are informed of the potential monthly cost during the live demo after signing up for the service.
That said, kvCORE’s pricing is based on the size of your team; there are dedicated packages for individual agents, teams, and brokerages.
Based on credible customer reviews, fees range between $499 and $1,800, depending on the number of users supported.
A subscription package to kvCORE gives you access to the platform’s most essential services, which include:
- real estate website design and customization
- real estate lead generator services
- CRM for lead nurturing
- kvCORE Smart Campaigns
- real estate marketplace
- real estate listing marketing and management
- transaction management tools
- third-party software integrations
kvCORE Coupon & Promo Codes
kvCORE Features
kvCORE IDX Website Solution
kvCORE enables you to build real estate agent IDX websites from scratch and personalize them with your own branding, thanks to numerous built-in website customization tools.
You can build individual lead-capture squeeze pages (kvCORE landing pages) or full websites with multiple content pages and sections.
kvCORE websites are also real estate IDX-enabled, allowing agents and teams to integrate MLS data into their websites and market their home listings online. Other features of kvCORE websites include:
- Dedicated kvCORE IDX WordPress plugin for users with WordPress websites
- Intelligent behavior tracking to provide consumers with a tailored search experience
- Real-time MLS integration for up-to-date info on listings
- Intuitive geo-driven search
- Real estate SEO-enabled websites for a strong online presence
- Mobile-optimized websites
- Numerous integration options, such as Local Logic and Inrix Drive Time, optimize consumers’ property search experience
Lead Engine
Agents and teams can generate quality leads for realtors from multiple channels, including Google PPC campaigns and real estate social media marketing (Facebook, X, Craigslist, Pinterest, and more).
The kvCORE platform also allows for integration with major property listing websites, including Zillow and Realtor.com, meaning you can import and manage leads all within the platform.
Smart CRM
kvCORE is equipped with a robust, AI-powered CRM for lead nurturing and communication activities. It acts as a central hub for following up with real estate leads and growing your business.
The kvCORE CRM has the following features:
- Lead contact validation to eliminate double entries and add additional information, such as social media handles and home addresses, to contacts
- Automated lead routing and distribution to ensure no lead slips through cracks
- Automated follow-up through trigger-based emails and texts
- Built-in kvCORE dialer, along with mass email, text, and video (CORE Video) messaging to drive action
- Collaboration tools
- Mobile app to run your business conveniently from anywhere
Listing Management and Marketing
kvCORE has a dedicated listing management service known as CORE Listing Machine that streamlines all your listing activities.
The service is equipped with the following tools:
- A central dashboard that provides an overview of all your listings and lets you add additional data, including photos, virtual tour links, and descriptions.
- Intelligent property search to easily identify similar properties and suggest them to a client.
- CORE Property Boost to seamlessly share and promote listings across all social media platforms for realtors and real estate listing syndication websites.
- Off-market and ‘coming soon’ listings can be manually added to the system.
- kvCORE Open House App contains a digital sign-in sheet that captures visitors and automatically adds them to your CRM for follow-up.
Business Analytics
Track the performance of your business in kvCORE’s analysis and reporting section. By using the platform, you can:
- Monitor how your business is doing at every stage of the sales pipeline.
- Track marketing campaigns and expenditures.
- Monitor the performance of individual agents in your team.
- Compare agents-to-agents, teams-to-teams, and offices-to-offices performances.
kvCORE Marketplace
The real estate brokerage software offers several proprietary add-on services that can be seamlessly integrated into your kvCORE account. These include:
- CORE Home: This stand-alone product helps homeowners build and nurture relationships with their agents. By using CORE Home, consumers can access detailed market data, find their next home, and communicate with agents. CORE Home has a dedicated mobile app for iOS and Android.
- CORE Present: This is kvCORE’s CMA (comparative market analysis) service designed to help users build branded interactive and intuitive presentations.
- Brokermint: This is the kvCORE back office software designed for brokerages. It features key services, including agent billing, onboarding, QuickBooks integration, real estate agent accounting tools, commission management, and reporting functions.
- AmpStats: This proprietary service supports agent recruitment, retention, growth, and smart recruitment campaigns.
kvCORE Pros and Cons
Pros
- The CRM contains numerous automation options that simplify operations and prevent leads from slipping through the cracks.
- Customers have praised the platform’s efficiency in generating, categorizing, tracking, and following up with leads.
- An intuitive user design and experience keeps all your data organized and easily accessible.
- The dedicated kvCORE Chrome extension streamlines Craigslist marketing.
Cons
- There have been many complaints about technical glitches and slow processing times.
- Customer response times can be improved.
- Unclear pricing.
kvCORE Integrations
- Zapier
- API Nation
- Dotloop
- Brokermint
- AgentFire
- Twilio
- Zillow Group
- Smarter Agent
- SkySlope
- Litmos
- WordPress
- Cloud CMA
- ToolkitCMA
- Google Ads and Google Analytics
- VoicePad
- Walk Score
- Rematics
- Profit Power
kvCORE Alternatives
- Market Leader
- Follow Up Boss
- RealtyJuggler
- Constant Contact
- Chime
- Wise Agent
- Minute:Pages
- Real Geeks
- Propertybase
- Top Producer
- IXACT Contact
- LionDesk
- iHomefinder
- BoomTown
- Brivity
- RealSavvy
kvCORE Achievements
Awards & Recognition
Best CRM for Real Estate Agents (Awarded by Real Estate Bees)
Press & Media
94% user rating (SelectHub)
Leadership, Momentum, and User Satisfaction awards (G2, 2022)
kvCORE FAQs
How does kvCORE generate leads?
kvCORE leverages Google PPC ads and real estate social media advertising campaigns to generate leads for individual agents and teams.
The platform also allows you to build simple landing pages that can be integrated into social media and Google Ads to capture leads online.
kvCORE users are also able to get leads from major online marketplaces like Zillow and Realtor.com by syncing their accounts to the platforms through Zapier.
Who owns kvCORE?
Inside Real Estate (IRE) owns the kvCORE platform. IRE is an established real estate company that builds solutions for agents, brokers, and teams of all sizes.
The company has several real estate SaaS products under its name, including kvCORE, BoomTown, BoldTrail, and Brokermint.
Is kvCORE a CRM?
Yes. The kvCORE CRM is an all-in-one AI-powered solution that helps agents and brokerages manage their entire business.
The cloud-based solution features all the essentials of a real estate CRM, including real estate agent lead generator and nurturing tools, lead communication, marketing automation, and business analysis.
Does kvCORE have a dialer?
Yes. The built-in kvCORE dialer is accessible on desktop and through the mobile app and is equipped with a number of services, including Smart Numbers, Post-Call Tasks, and Call Countdown for smart and automated dialing.
In which eXp system can you opt into kvCORE?
eXp Realty members can opt into kvCORE provided they meet the following criteria:
- They are active eXp Realty agents.
- They are active members of the MLS.
- They are listed in their local board/association and/or MLS.
If you meet the criteria, you can opt-in to kvCORE through the steps listed on eXp Realty’s support page.
Does kvCORE have a free trial?
No. Instead, the company offers a free software demo when you sign up.
How many clients does kvCORE serve?
kvCORE is a well-known name in the real estate industry, with more than 250,000 agents and teams using the platform to manage their business.
The platform’s popularity is also indicated by the mobile app’s popularity, having received over 100,000 downloads on Google Play and iOS App Store.
Who founded kvCORE?
kvCORE was founded in 2017 by Inside Real Estate, a real estate software firm based in Salt Lake City, Utah.
The well-established company is made up of vastly experienced real estate professionals, including Joe Skousen, the CEO; Nate Divine, the CTO; and Shannon Williams, the CMO.
In addition to the kvCORE platform, Inside Real Estate also owns BoomTown and BoldTrail.
What is kvCORE’s customer service number?
kvCORE customers can contact support by calling (800) 656-1646, by emailing [email protected], or through the Inside Real Estate ‘Contact Us’ page.
What is the kvCORE cancellation and refund policy?
kvCORE users can terminate their service use by writing to the company at least 30 days before the end of the current subscription.
The company does not provide partial or full refunds for terminated accounts.
What awards and recognitions has kvCORE received?
kvCORE earned an excellent user rating of 94% on SelectHub. The platform also won awards for leadership, momentum, and user satisfaction in G2’s 2022 Awards.
kvCORE Tutorials & Training
Is kvCORE Worth It?
Yes. kvCORE can be an excellent solution for large brokerages due to its ease of scaling, concierge onboarding, and numerous seamless integration options.
Besides providing CRM tools for real estate pros, the platform can natively integrate with partner solutions such as Brokermint and Dotloop, as well as Zapier-powered connections.
As a result, you can sync thousands of business-centric apps to support your operations.
That said, kvCORE has its downsides. One of the biggest complaints is that the platform suffers from glitches and slow loading and processing times.
Additionally, the company isn’t upfront about its fees and subscription packages.
kvCORE Contacts
- Website: Official website
- Phone: (800) 656-1646
- Email: [email protected]
- Address: 434 W Ascension Way Suite 110, Murray, UT 84123, United States
- Socials: Facebook, Instagram, X (Twitter), YouTube, LinkedIn
Kristina Morales is both a licensed mortgage loan originator and real estate agent in the State of Ohio. Inspired by her years of working with buyers and sellers and seeing a need for more consumer education, Kristina created loanfully.com, an online educational resource for borrowers and industry professionals. In addition to real estate sales and mortgage lending, Kristina had an extensive corporate career in banking, treasury, and corporate finance. She ended her corporate career as an Assistant Treasurer at a publicly traded oil & gas company in Houston, TX. Kristina obtained her MBA from the Weatherhead School of Management at Case Western Reserve University and her B.A in Business Management from Ursuline College.
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