Lofty (formerly Chime) Real Estate Leads & CRM Review 2026
With the help of our in-house editorial team, our platform’s members and external subject matter experts, this comprehensive review of Lofty real estate software became possible and available for free to those considering this solution!
In this review we evaluated Lofty’s features, plans, pricing and other important aspects to help our readers make a more educated purchase decision.
All the customer reviews and ratings on this page have been submitted by our platform’s members who either currently use or used to use the reviewed product/service in the past. We never receive any compensation for the inclusion of products and/or services in our product/service reviews. However, by visiting retailer/manufacturer of the reviewed product/service by clicking links within our content may earn us commissions from your purchases. Read our editorial guidelines to learn more about our review and rating process.
What Is Lofty?
Lofty is cloud-based real estate software that helps real estate teams, brokerages, and agents find leads and nurture them across the sales pipeline.
The all-around solution combines lead generation, CRM, IDX real estate technology, and marketing functionalities to create a one-stop shop for landing and closing deals.
Users are required to join a premium plan to access the platform’s services.
Besides browser access, Lofty users can also access the platform via a dedicated mobile app that’s freely available on Google Play and the iOS App Store.
What Is Lofty Used For?
Lofty has a broad range of functionalities across lead generation, advertising, lead management, and team management, among other aspects of real estate business.
The following are the ways agents, brokers, and investors can utilize the platform.
- Buyer and seller leads — By using Lofty, you get access to a specified number of buyer and seller leads each month. The platform uses various ways to find real estate leads, including social media ads, Google Ads, and the MLS.
- IDX websites — Lofty has a built-in website builder that allows you to create and customize websites and landing pages. The websites capture the leads you receive from various sources and automatically add them to the CRM for follow-up and nurturing.
- Lead management — Users can easily follow up with leads through the built-in Lofty real estate CRM. The real estate broker CRM acts as the hub for all your business activities, including lead nurturing, team management, marketing, and lead engagement. With the leads in place, you can begin creating an action plan for each.
- Lead analysis and scoring — Lofty uses various metrics to track and analyze the activity and engagement of leads and provides recommendations on the best steps to take in order to close the deal. The platform uses this analysis to generate a score for each lead. You can then use the score to determine which deals would be easier to close.
- Calling leads — Lofty users don’t require a third-party calling service to reach out to leads. The platform’s built-in dialer makes it possible to call leads. You are also provided with a real estate voicemail drop service if a buyer or seller isn’t available.
- Automated responses — In case a buyer or seller fails to pick up your call, Lofty users can set up automated responses that will be sent out once a call goes unanswered. The platform supports both text and voice automated messages.
- Direct mailing — Lofty enables users to leverage the power of direct mailing to reach out to leads. The platform contains several postcard templates that you can customize, print, and send to property owners across the U.S.
- Team management — As the Lofty account admin, you can add more agents, brokers, and lenders to your account while limiting their access to various services and data. There is no limit to how many users you can add to your account.
- Reporting — Lofty realtor CRM system tracks and analyzes various metrics across marketing, lead communications and engagement, and website performance to provide actionable insights. Use the many filters available to generate the precise reports you need.
Lofty Users Breakdown by Specialty
Is Lofty Legit?
Yes. Lofty Software is a legitimate and safe real estate solution that was launched in 2012 and has physical headquarters in Phoenix, Arizona.
Since its launch, Lofty has grown to become one of the most popular and widely-used real estate lead generator and CRM solutions in the U.S.
The platform has received a lot of positive customer testimonials and mentions on SaaS review websites like G2 and Software Advice.
Additionally, the Lofty mobile app has over 10,000 downloads on Google Play alone, further indicating the platform’s massive reach.
When it comes to security, Lofty employs industry-level firewalls, data encryption, DDoS mitigation capabilities, monitoring/logging, access control management, and third-party penetration testing to keep user data safe from cybersecurity threats.
Furthermore, the software company has an open and transparent public image with active pages across popular social media platforms where the company provides updates and responds to customer inquiries.
All in all, there’s ample evidence to indicate that Lofty is not a scam.
Lofty Customer Reviews
Lofty Pricing
Unfortunately, the real estate software company doesn’t publicly disclose Lofty’s prices. To find out how much Lofty costs, you’ll be required to reach out to the company via call or email.
That said, the software company does reveal the subscription tiers that agents and brokers can join:
- Core
- Premier
- Enterprise
Each subscription has unique features that have been tailored to suit different-sized real estate investment companies and brokerage firms.
For each subscription package, you’ll be required to pay a setup fee (for first-time users) as well as the monthly subscription charge.
There are no setup fees if you choose to pay annually rather than monthly.
Core
The Core plan is Lofty’s entry-level subscription package, and is tailored for independent agents and small teams.
By joining this plan, you get access to the platform’s default features which include:
- Real estate buyer leads (20 to 30 per month)
- Real estate seller leads (10 to 20 per month)
- Fully customizable IDX website builder
- Lofty real estate CRM
- Lead scoring
- Marketing automation
- Lead routing
- Team management
- Add-on services such as a real estate AI chatbot, call packages, additional MLS, agent websites, and more
Premier
This subscription package is best suited for small- to mid-sized established teams that are growing at a fast rate.
The plan allows access to Lofty’s default features as well as the following unique offerings:
- 50 to 70 buyer leads per month
- 20 to 40 seller leads per month
Enterprise
As the name suggests, the Enterprise plan is built for large agent teams and brokerage firms.
By joining the plan, you can access the service’s standard features and work with a company rep to customize select features such as the number of buyer and seller leads.
Lofty Coupon & Promo Codes
Lofty Features
Lead Generation
Lofty real estate leads are sourced from:
- PPC campaigns (Google and Bing)
- social media ads
- Google Ads
- MLS (additional fees required)
The platform delivers a specified number of buyer and seller leads each month, providing you with a continuous stream of deals for the business.
Real Estate Websites
Lofty websites with IDX real estate plugins are a huge selling point for Lofty software.
The websites and landing pages you can build by using the platform are highly customizable through simple drag-and-drop tools. Some of the features of Lofty’s website builder include:
- Theme library — Lofty comes with several website templates that make it easy for you to build a website from scratch. All themes can be personalized to reflect your brand and showcase your property listings.
- Nationwide MLS support — Lofty users can integrate MLS listings into their IDX website to provide the most up-to-date information for website visitors. The platform supports MLS feeds from the U.S. and Canada which are updated hourly to ensure all data is accurate and up to date.
- SEO-ready templates — Lofty websites have been optimized for web search by assuring quick loading times and other nuances.
- Social media integration — Lofty websites offer automatic integration with popular social media platforms.
- Lead capture forms — You can quickly build and integrate different types of forms into your IDX website to capture lead details, schedule a home tour, calculate mortgage, and evaluate homes.
Lofty CRM
Once leads are captured, they are automatically added to your CRM for follow-up and nurturing.
The Lofty real estate CRM is particularly tailored for agents and brokers, and offers numerous functionalities, including:
- Lead nurturing and engagement — Lofty lets you build custom email campaigns for short- and long-term nurturing. You can create campaigns for birthdays, holidays, and closing dates, among other events.
- Process management — With Lofty, you can streamline processes and activities with automated action plans for you and your team members.
- Lead imports — In a few quick steps, you can automatically import leads from various third-party property listing sites such as Zillow, Trulia, and Realtor.com. Auto imports are done in real time to ensure you’re getting the most recent listings.
- AI assistant — This advanced assistant has been trained to cover conversations around the buying and selling process. Prospective customers that visit your site can use the AI to schedule appointments and showings. On the other end, you can link the AI assistant to Facebook, so that you’re able to chat with leads via Facebook Messenger.
Power Dialer
Lofty is equipped with a built-in dialer that helps you stay in touch with all your leads, clients, and team members. The dialer has the following features:
- Click to call — With a few clicks, Lofty users can call leads, leave voicemails and leave notes for each lead.
- Smart call list — Lofty enables you to group leads based on certain criteria and add them to a call list. The platform also uses AI to generate call lists based on set criteria.
- Smart scripts — Lofty comes with call scripts that guide you and your team on how to approach and speak to leads for the best chance to close.
- Live transfer — This feature allows you to transfer calls to available agents for immediate contact.
- Automated responses — The Lofty platform comes with automated text and voice responses that you can send to leads who fail to answer your call.
- Three-line dialer — This tool allows you to call three numbers simultaneously to improve productivity.
Marketing
Lofty software has numerous functionalities to help you follow your real estate listing marketing plan, including:
- Social studio — This tool acts as a one-stop shop for all social media marketing. With a click of a button, you can instantly share your listings across all your social media accounts.
- Direct mail — Lofty comes with numerous postcard templates that you can customize and send to home buyers and sellers. The company also has a printing partner to allow users to print their mail without the need for a separate service subscription.
- Branded ads — Lofty allows you to create personalized ads that can be posted on a huge network of websites, including YouTube, Facebook, Instagram, The New York Times, Google, and more.
- Google Local Service Ads — Google LSA are displayed above PPC ads and organic search results on search engine results pages. Leads sourced through LSA are delivered as phone calls or messages, allowing you to save time and close deals faster.
Lofty Real Estate Mobile App
As a cloud-based solution, this real estate brokerage software can be accessed on any device via a web browser.
However, the software company has expanded the platform’s accessibility through a dedicated Lofty mobile app that’s available for iOS and Android devices.
Lofty Pros and Cons
Pros
- Lofty is versatile, offering numerous functionalities and tools that are suitable for agents across all levels of experience.
- The platform comes with a full-featured mobile app for remote business management.
- Lofty websites are powerful, mobile-responsive, and have low load times.
- According to many user reports, the company has excellent customer service.
- The website builder with IDX real estate software is intuitive and easy to use.
Cons
- As an all-encompassing tool built to help you become a successful realtor, Lofty has a learning curve to fully master it
- The company doesn’t reveal the subscription costs.
Lofty Integrations
- HomeLight
- Zapier
- Gmail, Google Calendar, Google Contacts
- Dotloop
- Brokermint
- Zillow
- Realtor.com
- Slybroadcast
- Mailchimp
- BombBomb
- Cloud CMA
- Microsoft Teams
Lofty Alternatives
- Market Leader
- Constant Contact
- Real Geeks
- Wise Agent
- Follow Up Boss
- Propertybase
- Top Producer
- Minute:Pages
- iHomefinder
- Brivity
- RealSavvy
- kvCORE
- BoomTown
- IXACT Contact
- Carrot
- PropertyShark
- LionDesk
- Easy Agent PRO
- AgentFire
- Placester
- Sierra Interactive
Lofty Achievements
Awards & Recognition
Best CRM for Realtors (Awarded by Real Estate Bees)
Press & Media
- Golden Bridge Business and Innovation Awards (2022)
- HW TEC 100 Awardee for Transformative Real Estate Solutions (2020)
- PropTech Top 20 Most Promising Solution Providers (2019)
Lofty FAQs
Does Lofty have a free trial?
No. We couldn’t find any mention of a free trial or money-back guarantee on the company’s website or other official company channels.
However, Lofty offers new users a software demo where they can learn more about how the software works before committing to a monthly subscription.
How much does Lofty CRM cost?
The real estate software company doesn’t publicly disclose Lofty’s setup and monthly charges.
Still, the company does have three subscription packages with varying features that have been tailored for different users.
How many clients does Lofty serve?
We couldn’t find information on the number of users Lofty has.
However, Lofty real estate software has received countless customer reviews and mentions on renowned SaaS review websites like G2, Trustpilot, and Software Advice, indicating a large number of professionals who use the tool to achieve their real estate agent goals.
Who founded Lofty?
Lofty real estate software was founded in 2012 by Matthew Murphy, a successful fintech investor with experience across the real estate, finance, and insurance sectors.
Matthew served as the company CEO until 2018, when the current CEO, Joe Chen, took over.
What is Lofty’s customer service number?
In case of any issues within the platform, Lofty users can contact the company by calling the following customer service line: (855) 981-7557 or by sending an email to [email protected].
If you’re a prospective client looking to learn more about Lofty software, contact the sales department at (877) 877-3772.
What is the Lofty cancellation and refund policy?
Lofty users are free to cancel their subscriptions by following the instructions provided in the account settings.
However, the company doesn’t provide refunds for partially used months or third-party services.
What awards and recognitions has Lofty received?
In 2022, Lofty won gold at the 2022 Golden Bridge Business and Innovation Awards.
Earlier in 2020, Lofty was recognized in HW’s TEC 100 list for transformative real estate solutions, while in 2019, the platform was recognized as one of the top 20 most promising solution providers by PropTech.
Lofty Tutorials & Training
Is Lofty Worth It?
Yes. Lofty is a robust, all-around platform with versatile functionalities that include online leads for real estate agents, IDX websites, and marketing, communication, and lead management tools.
As a result, you may not need another real estate platform to run your business.
Furthermore, Lofty has subscription plans that cater to investors and agents across all financial levels.
There are packages for newbies who are only starting their real estate agent career after passing a real estate agent exam and for established brokerage firms with huge sales teams.
The Lofty mobile app is equipped with all functionalities in the browser version, making it an excellent way of running your business from anywhere.
Lofty Contacts
- Website: Official website
- Phone: (877) 877-3772
- Email: [email protected]
- Address: 45 W Buchanan St., Phoenix, Arizona 85003, United States
- Socials: Facebook, LinkedIn, YouTube, Twitter
Kristina Morales is both a licensed mortgage loan originator and real estate agent in the State of Ohio. Inspired by her years of working with buyers and sellers and seeing a need for more consumer education, Kristina created loanfully.com, an online educational resource for borrowers and industry professionals. In addition to real estate sales and mortgage lending, Kristina had an extensive corporate career in banking, treasury, and corporate finance. She ended her corporate career as an Assistant Treasurer at a publicly traded oil & gas company in Houston, TX. Kristina obtained her MBA from the Weatherhead School of Management at Case Western Reserve University and her B.A in Business Management from Ursuline College.
Here at Real Estate Bees, we take the content competency, validity and accuracy very seriously. Each piece of content published in our knowledge base containing the "Expertise Verified" trust badge indicates its author's qualified industry expertise and first-hand experience with a given subject matter.
Content authors possessing the "Expertise Verified" trust badge are all active industry experts in their respective field whose professional expertise, qualification and credentials have been thoroughly verified by our editorial team as part of our Expert Contributor Program's onboarding process.
Such fierce editorial standards ensure our content is of the highest possible quality in the industry making it highly competent, credible and trustworthy for you - the reader.