19 Best Marketing Tools for Realtors (2026 Reviews)

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Real Estate Bees (REB) operates the largest and most advanced lead marketplace in the US, making it one of the best marketing resources for real estate professionals looking to grow their business.

The platform allows real estate professionals to buy and sell high-intent, location-specific leads.

REB’s Lead Marketplace serves both residential and commercial real estate companies and solo professionals: agents, brokerages, investors, property managers, lenders, mortgage brokers, and more.

Features

Granular Filtering

With granular filtering, you only get leads you need. Specify your property type, location, and even how urgent you want the sale to be for the seller.

Lead Alerts

Receive instant email or text notifications, additionally to the ones in your dashboard, as soon as a lead matching your criteria appears on the marketplace.

Lead Delivery

Get leads sent right to your CRM. Or, you can simply receive them to your email or phone via text messages.

No Upfront Cost Leads for Realtors

Similarly to real estate lead referral programs, Real Estate Bees enables Realtors to get pay-at-closing leads without having to waste money on prospects that never convert.

In this case, the price is a 25% referral fee.

Selling Leads

Real estate lead generation companies or other professionals with high-quality leads can sell them to other pros via Lead Marketplace.

Plans and Pricing

REB Lead Marketplace offers flexible pricing. If you want to pay per lead, prices range from $25 for non-exclusive leads to more than $300 for exclusive highly qualified leads.

Subscribing to the REB Leads program allows you to decrease costs on each lead. You can choose between monthly, 6-month, and 12-month plans.

Any of these options lets you claim 20 leads per month for $25 a lead.

The monthly plan costs $1,397/month for 20 leads, which brings the cost of each exclusive lead to about $70.

The 6-month plan is $797 per month for 20 leads. This way, each lead costs you $40. When subscribing, you will be charged for 6 months for a total of $4,782.

The 12-month plan costs $497 and also includes 20 leads monthly. It’s billed 12 months in advance for $5,964.

This plan provides you with highly motivated leads for as little as $25 per lead.

There is also the Instaclaim feature making it possible to automatically purchase leads that match your criteria.

Its pricing is based on two plans. The Non-Exclusive plan requires a minimum of $1,000 as your monthly budget. The Exclusive plan requires $3,000 or more monthly.

Pros and Cons

Pros

• Granular targeting. Specify multiple factors to make sure you get leads matching your needs.

• Excellent customer support. Real Estate Bees provides high-quality 24/7 assistance via chat or email. Additionally, you can always visit the help center to open a ticket.

• Fair refund policy. Although this happens rarely, when getting a low-quality lead, you can get a refund for it by contacting the customer service.

• Additional benefits. By becoming a Real Estate Bees user, you access other features, many of which are free. With a real estate directory profile, you can get direct inquiries from potential clients. These leads are free. The free Publicity Program and Expert Contributor Program help you build and grow your online visibility as a brand or industry expert.

Cons

• Limited integrations. You can only integrate with CRMs that support Zapier.

• Can be costly. $1,397 per month for 20 leads may be costly for professionals who aren’t ready to commit to a longer-term plan.

Integrations

• Zapier

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Market Leader is recognized as one of the best marketing tools for realtors, providing real estate agents with a comprehensive suite of online tools to generate and nurture exclusive leads.

The real estate marketing software comes with powerful lead engagement tools for fostering lasting client relationships with automated lead nurturing, actionable lead intelligence, and customizable marketing campaign creation functionality.

A unique feature of the software, LeadsDirect, a pay-per-click lead generation tool, drives qualified leads directly to your branded IDX website from search engines.

You only pay for converted leads, with a guaranteed minimum volume each month.

Features

HouseValues

This website, operated by Market Leader, helps potential home sellers get a free home valuation.

Market Leader collects their information and converts them into leads, which are then passed on to realtors.

Network Boost

This feature allows users to generate up to 30 exclusive leads every month by using real estate social media marketing strategies.

It comes with other tools like listing alerts and drip campaigns to assist in the lead conversion process.

Leads Direct

Leads Direct helps users capture both buyer and seller leads on their websites by using pay-per-click advertising campaigns.

It also offers various insights about potential leads, including information such as properties viewed and more.

Real Estate Websites

Market Leader allows real estate agents to easily build their own website with its drag-and-drop interface and no coding required.

It provides customizable real estate websites with fresh MLS IDX listings and search tools that keep users engaged.

This helps agents showcase listings and capture leads effortlessly.

These and other features of this software are described in more detail in our Market Leader review.

Plans and Pricing

Market Leader offers two plans — for individuals and real estate agent teams.

The Market Leader Pro plan is designed for individuals and costs $189 per month. This plan includes websites, realtor CRM software, marketing tools, a mobile app, as well as customer support.

The Market Leader Teams plan costs $329 per month for up to 10 users. It includes everything in the Pro plan, plus team performance details.

You can purchase leads on any of the plans for between $7 to $30. The Network Boost add-on is also available for $350 per month.

Pros and Cons

Pros

• Integration with multiple lead sources. As one of the best marketing tools for realtors, Market Leader can integrate with more than 40 realtor lead generation companies, allowing agents to manage all their leads from a single place.

• Mobile accessibility. Market Leader has a mobile-friendly platform and a mobile app. This enables users to manage real estate leads, contacts, emails, and reports on the go.

• Automated lead generation and conversion. Market Leader provides marketing automation tools to help users convert website visitors, leads bought through its system, and contacts from elsewhere into clients.

Cons

• Contractual commitment. Market Leader requires a one-year contract. This might be a turn-off for agents who prefer flexible and month-to-month options.

• Limited customization. Although Market Leader is one of the best online marketing tools for real estate agents, it offers limited website customization. This makes it less ideal for users needing extensive design control.

Integrations

• Zillow
• Trulia
• Realtor.com
• Follow Up Boss
• Dotloop
• Homes.com
• Listings to Leads
• Brivity
• Spacio

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PropStream provides comprehensive real estate data for real estate agents and investors.

The platform offers access to over 155 million properties nationwide, providing realtors and investors with the ability to search for new properties and find motivated sellers.

Its driving for dollars app allows users to scout neighborhoods and view detailed information on each property.

Features

Comprehensive Nationwide Data

PropStream allows users to search a nationwide database of over 155 million properties, making it an essential marketing software for real estate investors and agents.

It gathers motivated seller data from public and private records to create this massive database. Users have access to everything about a property, from owner information to property details, taxes and more.

Property Search

This feature allows users to find people who need to sell a house for cash. It gives them the ability to search for homes by address, location, or zip code.

PropStream also provides geo-search tools that let users draw custom areas and parcel lines on the map for more targeted searching.

List Automator

This feature helps users keep their lists of leads for real estate investors and agents fresh and accurate. It automatically refreshes the lists with new information and removes any outdated data.

Rehab Cost Calculator

Besides finding various types of motivated sellers, PropStream also provides an investment property analysis software tool.

The calculator allows users to generate a quick estimation of rehab costs as well as the cost of adding an Accessory Dwelling Unit (ADU) to a property.

For its calculation, the tool considers material quality as well as the location of the project.

Learn more about the features of this tool from our PropStream review.

Plans and Pricing

PropStream has a basic subscription fee of $99. This fee offers access to nationwide property data, 120 lead filters, county records, and an integrated marketing platform.

It also provides add-ons which include:

• List Automator at $27 per month
• Additional user access for a team member at $20 per month
• Marketing tools at 48 cents each for professional postcards, 12 cents for the real estate skip tracing service with DNC flagging, and 2 cents per email.

Pros and Cons

Pros

• Accurate comparable sales for valuation. PropStream provides users with the latest sale prices for similar homes from public records and MLS data.

• Comprehensive property data. PropStream offers access to a large database of property data gathered from various public and private records.

• User-friendly features. PropStream is a user-friendly realtor marketing app that combines property data, motivated seller lead generation, and investment property analysis tools into one platform.

Cons

• Limited availability in certain markets. PropStream covers most markets in the nation, providing its services to many real estate professionals, but the platform faces limitations in some areas.

• High cost. The baseline subscription costs $99 per month. Add-on features cost extra, such as List Automator at $27 monthly.

Integrations

• Drop Cowboy

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DispoBlast is an email blast tool designed to help real estate professionals sell homes and properties faster.

This real estate listing marketing program uses Real Estate Bees’ proprietary property matching technology to ensure that property listings are shown to the right people.

The tool allows buyers to define what they’re looking for from location to price in order to get perfect matches.

Features

Precise Audience Targeting

DispoBlast provides users with a unique property matching engine to help them target the right buyers.

Subscribers and potential buyers tell the platform what they want in a property — from type to location and price. Then, DispoBlast sends them emails about properties matching their criteria.

Detailed Performance Reporting

This feature allows users to analyze the success of each email campaign.

DispoBlast provides detailed reports with open rates, click rates, and other metrics to help businesses understand and optimize future email blasts.

Professional Listing Presentation

DispoBlast allows users to create property presentations in a professional way.

It offers a standard editable template to create visually appealing emails that grab potential buyers’ attention.

Plans and Pricing

DispoBlast email blasts cost $0.05 per email. This means that an email to 500 recipients will cost $25.

This fee includes flyer creation and distribution to REB’s network. You can also forward the email flyer to your own uploaded email list.

The cost of sending out email flyers through DispoBlast starts at $1. The final cost depends on the number of recipients. There are no monthly fees. You only pay when you send a flyer. New users get 100 free mailings.

Pros and Cons

Pros

• High open rates. DispoBlast uses double opt-in verification to confirm subscriber interest. This boosts open rates for property emails.

• Excellent delivery rates. DispoBlast has an exceptional deliverability rate of 98% percent. This is because the platform only sends emails to recipients who deliberately ask for them.

Cons

• No advanced email automation tools. Compared to popular email marketing software, DispoBlast doesn’t come with specialized email automation and segmentation tools.

Integrations

No third-party software integrations.

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Constant Contact is real estate email marketing software widely used by agents and other professionals.

The platform allows users to create, send, and track marketing campaigns by using email templates, SMS, social media marketing, and more.

It provides tools to set up automated emails triggered by leads’ actions.

Features

Automation Tools

This feature allows users to send triggered emails based on customer actions or milestones for timely and relevant communication.

Email Templates

Constant Contact provides a wide range of email templates for marketing use. Businesses can pick and customize professional email templates for any marketing campaign.

List-Building Tools

This feature helps businesses grow and manage their email lists. Constant Contact provides tools to capture new sign-ups from websites, social media, and other online platforms.

Reporting and Analytics

This feature lets businesses monitor their email campaign results. It lets them track metrics like email opens, clicks, and shares.

This gives businesses insights to see what works and how they can improve their email marketing.

These and other features are detailed in our Constant Contact review.

Plans and Pricing

Constant Contact has three pricing plans: Lite, Standard, and Premium. Pricing increases based on the size of your contact list.

The Lite plan starts at $12 per month for 500 contacts. It is designed for one user and offers 1 GB of storage as well as 10x emails to their contact list per month.

The Standard plan starts at $35 per month for 500 contacts. It allows up to 3 users, plus 10 GB of storage. On this plan, users can send 12x emails per month to their contacts.

The Premium plan starts at $80 per month for 500 contacts. It allows you to add an unlimited number of users.

It offers 25 GB of storage, plus 24x monthly emails to your contact list. All plans come with self-service, live chat, and phone support.

Pros and Cons

Pros

• Ease of use. Constant Contact offers clear navigation that makes it easy for beginners to explore email marketing and social media marketing.

• Extensive template library. Constant Contact provides over 200 customizable email templates for promotions, realtor newsletters, and more. The templates are mobile-friendly and easy to brand.

• Comprehensive analytics. The platform offers in-depth analytics to help you understand how your email campaigns are performing. You can track open rates, bounce rates, and even see engagement heatmaps.

Cons

• High prices relative to features. Constant Contact is expensive for small businesses.

• Limited segmentation features. It offers limited features for its prices, especially in the areas of segmentation and custom automation.

• Lack of advanced logic. Constant Contact offers basic personalization like greetings or contact details, but it lacks advanced logic such as creating truly dynamic content that is based on customer behavior.

Integrations

• Adobe Commerce
• BigCommerce
• HubSpot CRM
• HubSpot Marketing Hub
• Mailchimp
• Meta for Business
• Pipedrive
• Salesforce Sales Cloud
• Stripe
• WordPress
• Zapier

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Beehiiv is a real estate email newsletter platform designed to help businesses grow their audience and earn from their content.

The comprehensive platform allows users to create, publish, grow, and monetize their content all without writing code.

Beehiiv’s monetization features automate revenue generation and help users effortlessly earn from their newsletters.

Features

Text Editor

This feature is a powerful email editor designed to make sure emails are crafted perfectly. It enables users to write and format emails with real-time previews, markdowns, and rich text.

AI Assistant

Beehiiv provides AI-powered tools to help users create newsletters faster. These tools streamline newsletter creation by providing content ideas, headlines, and optimization tips.

Boosts

This feature is designed to help users grow their audience. It uses subscriber sharing and cross promotions to achieve these objectives.

This includes rewarding existing subscribers for sharing the newsletter and promoting the newsletter across other newsletters.

Beehiiv Hosted Websites

Beehiiv helps users create a website where readers can subscribe, access archives, and interact with content beyond a newsletter.

This provides users with a central hub for all their content.

Plans and Pricing

Beehiiv has four pricing plans.

The Launch plan is free and allows up to 2,500 subscribers. It offers the basic features of Beehiiv, including a custom website, custom newsletters, campaign analytics, unlimited email sends, and more.

The Scale plan costs $39 per month, or $408 per year, and allows up to 1,000 subscribers or more.

It includes all the features of the Launch plan, plus new website templates, email automations, referral program, boost network, and more.

The Max plan costs $99 per month, or $1,032 per year, and allows up to 1,000 subscribers or more.

It includes everything in the Scale plan, plus the ability to remove Beehiiv’s branding, access to Beehiiv’s NewsletterXP course, priority support, and more.

The Enterprise plan is a custom plan with custom pricing and custom subscriber limits. It includes everything on the Max plan, plus custom features.

Pros and Cons

Pros

• Support for large audiences. Beehiiv handles large audiences with ease. It is a perfect tool for growing email lists.

• Excellent for new creators. Beehiiv is a perfect tool for new creators. It provides an easy-to-use dashboard that comes with engaging features as well as A/B testing to help users connect with their audience fast.

• Dual-use system. Beehiiv is an efficient dual-use system. It is excellent for writing and managing newsletters as well as showing ads to targeted audiences for monetization.

Cons

• Poor customer support. Users have complained about the slow customer service response to support tickets.

• Limited email automation features. Beehiiv offers only 30-day email workflows or automations. This is not ideal for complex setups or existing workflows. It requires extra subscriptions for custom workflows, potentially increasing costs.

Integrations

• HubSpot
• Interakt
• WordPress
• PDF Blocks
• Make Automation
• Async
• Gmail
• Slack
• Trello
• Dropbox
• Google Sheets
• Zapier

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Launch Control is a marketing tool designed to simplify text marketing for real estate professionals.

It is an easy-to-use platform that streamlines the process of creating personalized and automated SMS campaigns.

Launch Control provides a centralized dashboard that allows users to manage everything about their SMS campaigns, from keywords to drip campaigns and more.

Features

Conversation Management

Launch Control allows users to manage all of their SMS marketing conversations in one place. Users can send targeted texts as well as improve conversations with optimal timing.

Message Automation

This feature helps users nurture and score leads with personalized texts and automated workflows.

Users are able to create drip campaigns that automatically send targeted messages based on lead behaviors.

Text Templates

This text blast tool for real estate investors and agents provides a wide range of templates to help users save time.

The platform offers pre-written templates for common use cases, from starting campaigns to replying to inquiries fast.

Learn more about this tool’s features from our Launch Control review.

Plans and Pricing

Launch Control offers four pricing plans.

The Lite plan costs $497 per month and includes 10,000 outbound messages, unlimited contact uploads, free incoming messages and calls, as well as real estate skip tracing at 15 cents per search.

This plan estimates $25k in monthly revenue earning potential.

The Core plan costs $797 per month. It includes all the features of the Lite plan, plus 20,000 outbound messages, priority customer support, and more. This plan promises $50k in monthly revenue potential.

The Pro plan costs $1,497 per month. It includes all the features of the Core plan, plus 50,000 outbound messages, full-team dedicated success manager support, as well as skip tracing at 11 cents each.

This plan indicates $80k in monthly revenue potential.

The Enterprise plan is a custom plan for companies who want to scale to over $100,000 in monthly revenue earning potential.

Pros and Cons

Pros

• Increased deliverability. Launch Control helps users get their messages to real people by creating multiple versions of the same message. It can also change the number it’s sent from. This helps you avoid being flagged as spam.

• Efficient lead management. Launch Control streamlines lead management with segmented lists to help users organize their leads by demographics, location, or other criteria. It also offers integration with Zapier and more to improve lead nurturing.

Cons

• Learning curve. Launch Control offers powerful features like drip campaigns, segmentation, analytics, and more. All these features can be overwhelming for new users.

• Limited personalization. Launch Control provides limited SMS personalization options.

Integrations

• Left Main
• Zapier
• Podio
• REsimpli

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Smarter Contact streamlines SMS marketing for real estate investors, salespeople, marketers, event promoters, and HR specialists.

Its Elite plan’s exclusive drip campaign feature allows users to automate up to two follow-up messages per campaign, enhancing customer engagement.

The platform allows users to create, manage, and rotate multiple pre-saved drip campaign templates for personalized, automated messaging.

Smarter Contact boasts a high message delivery rate, ensuring your texts reach their intended recipients.

Features

Texting Automation

This feature enables users to automate lead communication by using drip campaigns.

It allows them to schedule and send a series of lead nurturing text messages to convert leads into customers.

Built-in CRM

Smarter Contact provides a built-in CRM system for real estate that centralizes all contacts for easy lead and customer management.

It also offers a full interaction history, and users can add notes to each lead.

Custom Campaigns

Custom campaigns allow users to target specific customers. This gives you the ability to create and schedule personalized messages for different groups of clients.

Calendar

This feature allows users to plan and organize their marketing efforts effectively. They can schedule events and campaigns in advance to ensure smooth execution.

Our Smarter Contact review provides more detailed information on these and other features of the tool.

Plans and Pricing

Smarter Contact provides comprehensive communication solutions with two primary plans: Business and Enterprise, both available with annual or quarterly billing.

Business Plans

Starter ($149/month, annual billing): Ideal for businesses seeking foundational tools, the plan offers:

• unlimited leads
• unlimited contacts and markets
• two-way messaging
• intuitive CRM
• high SMS delivery rates
• biweekly live training
• phone verification
• free incoming messages/calls
• call forwarding/recording

It is limited to 2,500 sends per campaign. On this plan, SMS cost is $0.03 per outbound SMS, calls cost $0.02 per minute, and skip tracing costs $0.15/hit.

This plan doesn’t support recorded voicemails (RVMs).

Pro ($299/month, annual billing) is designed for growing businesses. The plan includes all Starter features, removes campaign volume limits, and adds:

• drip campaigns
• ringless voicemail campaigns
• throttling/scheduling

On this plan, SMS cost is $0.025 per outbound SMS, calls cost $0.15 per minute, skip tracing costs $0.12/hit, and RVM cost is $0.03 per delivered RVM.

Elite ($379/month, annual billing) is for businesses prioritizing advanced communication features.

This plan encompasses all Pro features and incorporates:

• AI-powered messaging
• mobile text alerts
• additional user accounts
• VIP support
• dedicated onboarding

It provides the most competitive rates for SMS ($0.02 per outbound), calls ($0.01 per minute), RVMs delivered ($0.025), and skip tracing ($0.10/hit).

Enterprise Plans

Tailored for large-scale operations, Enterprise plans offer all Elite features and pricing options based on SMS volume:

• Elite Plus 20k: $799/month, 20,000 SMS
• Elite Plus 50k: $1,199/month, 50,000 SMS
• Elite Plus 75k: $1,499/month, 75,000 SMS
• Elite Plus 100k: $1,799/month, 100,000 SMS

Pros and Cons

Pros

• Excellent customer support. Smarter Contact offers excellent customer support.

• Streamlined customer management. Smarter Contact simplifies customer relationship management with its excellent texting, instant messaging, and CRM tools all in one place.

• High deliverability. Smarter Contact boasts one of the highest SMS delivery rates.

Cons

• Scheduling issues. Many users have highlighted issues with scheduling. These issues can negatively impact a campaign’s performance.

• Expensive. Smarter Contact is expensive, especially for small businesses on a budget.

Integrations

• HubSpot
• Zapier
• REISift

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The nationwide Property Marketplace by Real Estate Bees is designed to help you sell and buy residential and commercial buildings and land, including off-market properties.

Whether you are a realtor, property wholesaler, or real estate investor, you can highly benefit from its extensive functionality, including a highly detailed filtering system.

Features

Deal Alert

As soon as new properties matching your criteria get added to the marketplace, you can be instantly notified via SMS or email.

Property Search

The property search filters are very detailed, helping you find homes for sale, land, or commercial properties of your preferred type, size, in your location, and price range.

Listing Syndication

To expand your reach, you can opt for your property to be automatically listed on the nationwide network of REB’s partners.

Plans and Pricing

You can use the marketplace for free (Lite plan). However, for better efficiency, you can opt for a paid plan. Deal Alert Pro costs $14.97 per month and $97 per year.

It also allows you to set as many buying criteria as you need.

Pros and Cons

Pros

• User-friendly interface. REB Marketplace’s interface is convenient and provides an easy and pleasant user experience.

• Money-back guarantee. With REB Property Marketplace, you get a 30-day money-back guarantee on the Deal Alert Pro plan.

• Free access. The main functionality of the marketplace is completely free for any user category.

Cons

• Limited third-party integration. This residential and commercial real estarte marketing platform doesn’t integrate with tools that don’t support Zapier.

Integrations

• Zapier

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CloudPano empowers users to create immersive 360° virtual tours quickly and easily, directly from their phones.

This virtual tour software comes with built-in motion sensing and VR-goggle modes to deliver a truly interactive experience.

With CloudPano’s 360° video chat feature, you can host video calls to guide prospects through tours, enhancing the sales experience.

Features

White Label Customization

This feature gives users the ability to white label their tours. It allows them to remove CloudPano branding and use their own URL and logo.

You can also embed video and raw HTML into your tours.

Live 360 Video Chat

This feature creates real-time magic in a virtual tour environment.

CloudPano allows users to video chat, screen share and guide up to 4 people through a virtual tour all within its platform, without any extra downloads.

Google Street View Publishing

CloudPano allows users to directly update their Google My Business listings with 360° tours. This feature helps them boost their local SEO and showcase their business on Google Maps.

3D Dollhouse Floor Plans

CloudPano enables users to add immersive 3D floor plans to their virtual tours.

The platform gives users the ability to create and customize floor plans, then link them to specific areas in the tour with hotspots.

Plans and Pricing

CloudPano offers a free plan and three paid pricing plans.

The Free plan allows users to play with CloudPano and learn how to build tours.

The Pro plan costs $19.99 per month, or $16.66 per month if billed yearly. It includes:

• three published projects
• unlimited scenes and 360 photos
• the “Made by CloudPano” watermark removed from tours
• hotspots and infospots

and more.

The Pro Plus plan costs $49 per month, or $33 per month if billed yearly. It includes:

• unlimited published tour projects
• lifetime tours
• white-labeling
• a lead capture tool

and more.

The Enterprise plan is a custom plan with custom pricing. It offers additional features like a dedicated success manager, custom WebSight CMS integration, and more.

Pros and Cons

Pros

• Rapid tour development. CloudPano allows users to create virtual tours in minutes. The platform streamlines the process for users to ensure faster delivery.

• Cheap pricing. CloudPano gives users the ability to create affordable virtual tours. Users have expressed their appreciation for the platform’s pricing, especially its free plan.

• Image quality and clarity. CloudPano offers high image quality that is superior to other software. This ensures a more engaging experience.

Cons

• Limited editing capabilities. CloudPano prioritizes mobile-friendly and easy tour creation. This limits the platform’s ability to perform complex edits.

• Limited hosting options. CloudPano offers limited hosting options, and this is a concern for many users.

Integrations

• Apartments.com
• Realtor.com
• Google Business Profile
• Calendly
• Zillow Rentals

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Showcase IDX is one of the top WordPress IDX plugins. It is designed to help real estate agents generate leads and enhance their website’s functionalities.

Key features of the Showcase IDX real estate listing marketing program include intuitive property search, cutting-edge mapping tools, seamless WordPress integration, and automated content creation (drip emails, hot sheets).

Showcase IDX’s advanced map-based search integrates with detailed MLS data, delivering rapid search results and exceptional polygon search capabilities.

The platform uses server pre-rendering, a unique SEO approach that ensures Google fully indexes all website content, including listings, significantly boosting SEO performance.

Features

Property Search

With the Showcase IDX plugin, users can integrate modern search across multiple MLS feeds. It creates a portal-quality search experience for real estate brokerages’ and agents’ websites.

Mapping Tools

This is an advanced search tool that combines map views with MLS features for precise location and property filtering.

It also includes polygon searches to help users define custom search areas on the map.

Real Estate CRM Tools

Showcase IDX seamlessly integrates with popular real estate brokerage CRM tools to automate personalized follow-ups for better engagement.

It allows users to track clients’ searches and social media activities in real time for effective lead enrichment.

SEO Optimization

Showcase IDX improves SEO with server-side rendering. This rendering ensures that your listings are visible on Google and other search engines potentially driving more traffic to your site.

Plans and Pricing

Showcase IDX offers two pricing plans.

The Essentials plan costs $84.95 per month. It offers basic IDX technology tools, including personalized onboarding support, phone, email and live chat support, a mortgage calculator, map display, and more.

The Premium plan costs $119.95 per month. It offers advanced tools and integrations like real-time CRM connection, advanced round robin lead routing, listing pages, and more.

Pros and Cons

Pros

• SEO and Google rankings. Showcase IDX beats many other outdated IDX systems. Its SEO-friendly design integrates listings directly and can be used to improve users’ search rankings.

• Collaboration tools. Showcase IDX offers a “Friends & Family Search” feature that lets clients find homes with their loved ones. It allows them to share and decide together as well as ditch email and text chains.

Cons

• Limited MLS coverage. Even though Showcase IDX serves over 1.1 million realtors, its MLS coverage is still limited compared to competitors like IDX Broker, Diverse Solutions, or iHomefinder.

• No ‘sold’ data. Showcase IDX lacks data on sold properties. For agents who prioritize having “sold” data displayed on their website, this is a drawback.

Integrations

• Follow Up Boss
• LionDesk
• ProspectConverter
• kvCORE
• Slack
• BoomTown
• Salesforce
• Real Synch
• Zapier

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AgentFire is a real estate website builder created for agents and teams. It offers users a range of design options, from express templates to custom designs, to promote listings, generate leads, blog, and more.

The tool also provides integration with top CRM, PPC, and real estate SEO tools to help create a supercharged website.

Features

Lead Capture

AgentFire provides users with a large library of high-converting landing pages. Users can customize and deploy these pages to improve lead capture.

Guide Creator

This feature allows users to create in-depth real estate guides to help them attract buyers. Users have the option of choosing pre-designed templates or crafting a custom guide of their own.

My Listings

This feature allows real estate agents to showcase their properties beautifully on their websites.

Here they can create dedicated landing pages for their properties with conversion-boosting tools.

Lead Manager

AgentFire provides users with a central place to manage all realtor leads.

This feature allows users to capture, route, and connect to CRMs like Follow Up Boss or LionDesk for effortless lead management.

Plans and Pricing

AgentFire has three pricing plans.

The Ignite plan costs $500. On this plan, users can choose from 4 unique themes customized with their branding, plus a white glove setup.

The Semi-Custom plan costs $1,500. It offers a custom homepage, pre-configured interior pages, and a dedicated senior designer.

The Custom plan costs $3,500 for a fully customized website built from the ground up.

It offers all the features of the Semi-Custom plan, plus 10 custom interior pages. All plans require recurring monthly payments of $149 per month.

Pros and Cons

Pros

• Ease of use. AgentFire helps you build professional real estate websites with ease. There is no coding needed, which makes it perfect for non-techy agents.

• Customization options. AgentFire allows agents to build their real estate website in any way they see fit. It lets them customize logos, colors, fonts, as well as integrate the social media platforms they use.

Cons

• Manual lead routing. AgentFire requires manual lead routing. This slows down the process of assigning leads to team members.

• Website ownership. AgentFire doesn’t transfer full website ownership to clients. This limits the client’s ability to migrate their website to another provider, potentially resulting in vendor lock-in.

Integrations

• HubSpot
• Agent Legend
• Salesforce
• Keap
• RealScout
• SugarCRM
• Constant Contact
• Zoho
• Intercom
• Twilio
• Google Drive
• Dropbox
• LionDesk
• Follow Up Boss
• Lofty
• Wise Agent
• Top Producer
• Realvolve
• Pipedrive

Thrive Architect is a landing page and website builder designed to help businesses improve conversion rates and turn website visitors into customers.

The tool uses a drag-and-drop visual editor, making it perfect for beginners to web development.

Its special dynamic personalization feature adjusts landing pages for each visitor based on who they are and what they do on a site.

Features

Drag and Drop Builder

This feature allows users to build pages fast with no coding. Thrive Architect provides elements that users can drag and drop wherever they want them on a canvas.

It is an excellent tool for users with no technical experience or those looking to launch pages quickly.

Integrated A/B Testing

Thrive Architect improves conversions through A/B testing. The platform creates page variations for users to see what works best and refine their marketing strategy based on data.

Dynamic Personalization

This feature personalizes content for each website visitor based on data from previous behavior. It helps to create a dynamic experience for each visitor, improving engagement and conversion rates.

Landing Page Sets

Thrive Architect offers a set of pre-designed landing pages for homepages, sales pages, lead generation, and more.

These pages help users build marketing funnels fast with no design or development experience needed.

Plans and Pricing

Thrive Themes has four pricing plans that offer access to the Thrive Architect platform.

The Basic plan costs $99 per year and gives access to Thrive Architect only for 1 website. It offers a visual page builder, templates, a lead generation form builder, and more.

The Plus plan costs $149 per year and gives access to Thrive Architect and Thrive Theme Builder for 3 websites.

It includes all the features of the Basic plan, plus Theme Builder Technology, WooCommerce Template Editor, and more.

The Pro plan costs $199 per year and allows you to use Thrive Architect, Thrive Theme Builder, and Thrive Optimize for 5 websites. The Pro plan offers all the features of the Plus plan with A/B split testing.

The All Access plan costs $499 per year and gives access to the entire website building toolkit of Thrive Theme, including Thrive Architect, Thrive Optimize, and more.

Pros and Cons

Pros

• Responsive design controls. Thrive Architect provides mobile-friendly layouts that control how elements look and respond on different devices.

• Pre-designed elements and templates. Thrive Architect helps agents build pages faster with pre-made blocks and templates and no coding required.

• Front-end editing. Thrive Architect allows users to see edits live as they build their page. It provides a real-time preview of the process.

Cons

• Works on WordPress-hosted sites only. Thrive Architect does not work on free WordPress websites or websites hosted on other platforms. It only works on websites with paid WordPress hosting.

• Compatibility issues. Thrive Architect may conflict with some WordPress themes or plugins. This can cause design and functionality issues.

Integrations

• ActiveCampaign
• Campaign Monitor
• Constant Contact
• ConvertKit
• Drip
• Dropbox
• EverWebinar
• Facebook
• FluentCRM
• GetResponse
• Google Drive
• GoTo Webinar
• HubSpot
• iContact
• Keap (Infusionsoft)
• KlickTipp
• Mad Mimi
• Mailchimp
• MailerLite
• Mailgun
• Mandrill
• Ontraport
• Postmark
• reCAPTCHA
• SendFox
• SendGrid
• Sendinblue
• Sendlane
• Sendowl
• Sendy
• Slack
• SparkPost
• Twitter
• WebinarJam Studio
• WordPress Users
• WordPress
• Zapier
• Zoho Campaigns

Animoto is video editing software that allows users to create professional videos even with no prior experience.

It provides easy drag-and-drop editing features and effects that simplify the video creation process.

Animoto also offers a dedicated music library that lets users add licensed songs to their videos.

Features

Template Library

Animoto provides agents with a range of professional real estate templates to choose from, including property highlights, neighborhood tours, and listing presentations for real estate listing marketing.

Users can simply customize any of these for their needs.

Stock Media Library

Animoto provides users with access to more than 1 million Getty Images stock photos and videos.

Customization Options

Animoto allows users to customize their videos with colors, fonts, layouts, as well as animations to match their brand. They can also add their logo.

Music Library

Animoto provides users with a large library of licensed music arranged by mood, genre, and tempo.

This helps them to set the perfect tone for their videos. Users can also upload their own music for a unique touch.

Plans and Pricing

Animoto has one free plan and three paid plans.

The Free plan offers all the standard features, including standard-quality videos (720p), 50 music tracks, 3 standard fonts, 30 color swatches, but includes Animoto branding on videos.

It allows you to create an unlimited number of videos and share them to social media, but you won’t be able to download any.

The Basic plan costs $16 per month or $8 per month, billed annually. It offers all the features of the Free plan, plus no Animoto branding on videos, high-quality videos (1080p), and unlimited downloads.

The Professional plan costs $29 per month or $15 per month, if charged annually.

It includes all the features of the Basic plan, plus music library, stock images and videos from Getty Images, and other customization options like logos, colors, and more.

Professional Plus costs $79 per month or $39 per month, if charged annually. It includes all the features of the Professional plan for 3 users and advanced editing tools like saved templates and custom fonts.

Pros and Cons

Pros

• Quality of output. Several users have praised the quality of Animoto’s videos. They regularly compliment it as a perfect tool for creating ads.

• Fast content creation. Animoto allows users to make dynamic social media videos fast. It is perfect for creating quick and engaging content with minimal resources.

• Ease of editing. Animoto simplifies video creation and editing. Users can easily adjust video aspect ratios to fit any platform.

Cons

• Sharing restrictions for free accounts. Users with free accounts on the platform can’t download their projects. They can only share project links. This is convenient for quick sharing, but limits how content creators can use and distribute their videos across platforms or offline.

• Restrictive interface. Animoto provides essential editing tools, but its simplicity may restrict creative control for users.

Integrations

• Shift
• Desktop.com
• Wistia

invideo is an online video creation platform that helps users create quality videos in minutes.

It allows them to edit or create videos from over 5,000 templates, customize them for their brand, and render directly in their browser.

invideo’s unique AI-powered text-to-video editor turns text into video with stock footage, captions, and voiceovers in seconds.

Features

Customizable Real Estate Templates

invideo provides users with over 600 real estate video templates. Users have options to choose from and customize these with property details, branding, and more.

Transitions and Effects

invideo offers a wide range of transitions and effects like lens flare, bokeh, and blur to polish scenes in videos. These transitions and effects help make real estate videos more professional.

Collaboration Tools

invideo enables users to collaborate with others on video creation. It allows you to add team members to edit, share ideas, and finalize videos together.

AI Text to Video

This feature allows users to easily create videos for YouTube, Instagram, or TikTok with text prompts.

The AI-powered tool generates videos by using stock footage, voiceovers, music, and transitions.

Plans and Pricing

invideo has a free plan and two paid plans.

The Free plan offers basic features like 6,000+ video templates, a standard media library, an AI Script Generator, and more.

The Business plan costs $15 per month, or $180 per year, and offers more advanced features, including:

• 60 HD video exports per month
• 10 iStock media per month
• over 1 million Premium Media
• 20 background removals per month

and more.

The Unlimited plan costs $30 per month, or $360 per year. This plan offers an improvement on the Business plan with features like:

• unlimited HD video exports
• 120 iStock media per month
• 40 background removals per month

and more.

Pros and Cons

Pros

• Integrated AI features. invideo provides AI tools that will write scripts and generate videos with stock footage, captions, and voiceovers. These tools simplify the video creation process.

• Continuous learning and updates. invideo offers a robust learning center with tutorials, FAQs, YouTube tips, and regular updates.

• Versatile video dimensions. invideo creates videos for any platform, from Instagram and YouTube to TikTok. The videos do not require cropping or resizing.

Cons

• No direct posting on social media. invideo does not allow users to post videos directly to social media. To make a real estate social media post, they will need to manually upload their videos or use another app for this.

• Slow rendering time. Several users have complained about considerable lags when exporting videos. This is common with web-based editors.

Integrations

• Brightcove
• Popupular
• JW Player
• YouTube

Virtual Staging AI is a market-leading app for real estate agents and home staging companies that adds furniture to photos of empty rooms in as little as 30 seconds.

It is a platform trusted by real estate agents and brokerages for fast and effective virtual staging.

Its AI Magic functionality understands photos in 10 seconds and adds realistic furniture to create staged results.

Features

Furniture Removal

As one of the best online marketing tools for real estate agents, Virtual Staging AI helps users clear messy rooms.

This feature removes clutter for free and gives realtors a clean and decluttered image of the room. It simplifies the process of getting professionally staged photos.

Broad Room Support

Virtual Staging AI supports staging for various types of rooms. It supports staging of living rooms, bedrooms, kitchens, and more.

Unlimited Regenerations

Virtual Staging AI lets users get unlimited revisions of photos in seconds. The tool offers perfectly staged photos tailored to a user’s vision with no designer back and forth.

Plans and Pricing

Virtual Staging AI offers four pricing plans.

The Basic plan costs $29 per month, or $16 per month if billed annually. It includes 6 photo uploads per month, unlimited renders and downloads, all room types and styles, furniture removal, and no watermark.

The Standard plan costs $39 per month, or $19 per month when billed annually. This plan allows you to upload and render 15 pictures per month and includes all the features of the Basic plan, plus lifetime image storage.

The Professional plan costs $79 per month, or $39/month if billed annually. It includes 50 photo uploads per month, all the features of the Standard plan, as well as direct access to a success manager.

The Enterprise plan costs $119 per month, or $69 per month if billed annually. It allows you to render up to 120 photos per month.

This plan includes all the features of the Professional plan, API access, and enterprise support with a personal success manager.

Pros and Cons

Pros

• Fast turnaround time. Virtual Staging AI stages photos in 10 seconds flat. It is the perfect tool for urgent listings or presentations.

• Diverse design selection. As one of the most versatile marketing apps for real estate agents, Virtual Staging AI allows users to choose from a variety of furniture styles to match their target market or design vision.

Cons

• Realism concerns. Virtual Staging AI sometimes struggles to blend seamlessly with real rooms due to shadows and lighting. This can create unrealistic images that turn off potential buyers.

• Customization limitations. Certain users find the software less intuitive, especially if they want to create complex designs or need detailed customization not provided by the tool.

Integrations

• ApiX-Drive
• MLS platforms

Social Champ is a smart social media management tool that allows users to schedule and optimize real estate social media posts for all platforms in one place.

It is the perfect tool for busy marketers who want to maximize their reach. Its Auto Post RSS Feeds feature automatically posts fresh content from users’ favorite blogs to their real estate social media networks.

Features

Calendar

This is a multi-view content calendar that enables users to plan and visualize their social media strategy.

The feature allows them to create, schedule, as well as drag and drop posts for easy management.

Publish

Social Champ allows users to schedule social posts across platforms in advance. It also gives them the ability to bulk upload content. This allows for easy and streamlined content distribution.

Analytics

Social Champ provides users with a deep performance analysis of their social media strategy.

The feature provides detailed social media reports to help them track what’s working and adapt their strategy accordingly.

Engage

This acts as a unified conversation management feature. It aggregates all social media messages in one place and helps you respond faster.

Plans and Pricing

Social Champ offers a free plan and three paid plans.

The Free plan allows you to connect 3 social accounts and schedule up to 15 posts for each social account.

The Champion plan costs $29 per month, or $26 per month if billed yearly. It allows users to connect up to 12 social accounts. It includes unlimited post scheduling for 2 users.

The Business plan costs $99 per month, or $89 per month if billed yearly. It allows for 40 social accounts and unlimited post scheduling for up to 6 users.

The Agency plan is a custom plan with custom pricing. It allows more than 100 users and unlimited post scheduling for more than 10 users.

Pros and Cons

Pros

• Excellent customer support. Users have praised Social Champ for their excellent customer support. They offer fast responses and helpful assistance.

• Team collaboration. Social Champ makes it easy for users to collaborate with others on social media management.

Cons

• Occasional technical issues. Several users have complained about experiencing glitches with Social Champ. These occasional glitches may disrupt the workflow.

• Outdated interface. The user interface has a basic and dated look. Users have commented that the interface needs a refresh.

Integrations

• Flickr
• Dropbox
• Google Drive
• Canva
• Giphy
• OneDrive
• Imgur
• Crello
• Facebook
• LinkedIn
• Twitter
• Google Business Profile
• Mastodon
• WordPress Plugin
• Zapier

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Canva is an online design platform that allows anyone to design professional graphics and visuals. It offers users a library of templates for real estate social media advertising, presentations, posters, and more.

These templates can be easily customized with photos, text, and branding, making Canva one of the best online marketing tools for real estate agents.

Canva’s Magic Resize feature lets users easily resize designs for any platform or aspect ratio.

Features

Photo Editor

This feature helps real estate agents edit and brighten photos. They can crop and resize images as well as adjust brightness, contrast, saturation, and more.

Canva enables users to enhance details to showcase properties in the best light.

Real Estate Listing Templates

Canva offers real estate agents and brokers customizable listing templates. These templates enable them to design consistent marketing materials in seconds.

Social Media Planning

Canva streamlines social media publishing for real estate agents. The tool allows users to choose templates, edit, and schedule posts directly.

Magic Resize

This feature lets users resize their designs for any platform with one click. It helps them save time and effort as they only need to design once.

The designs can be adapted to social media, banners, and even print formats.

Plans and Pricing

Canva has a free plan and three paid plans.

The Free plan provides basic features like an easy drag-and-drop editor, professionally designed templates, 5GB of cloud storage, and more.

The Canva Pro plan is priced at $15 per user per month, or $120 per user per year. It includes all the basic features, plus:

• 1TB of cloud storage
• 24/7 customer support
• 100M+ photos, videos, graphics, and audios
• support for up to 1,000 brand kits
• 20+ AI tools, social media content planner

and more.

The Canva Teams plan costs $10 per user per month, or $100 per year for a minimum of 3 users.

It includes all the features of the Canva Pro plan, plus team reports and insights, AI admin controls, and more.

The Canva Enterprise plan is a custom plan. Interested users need to contact Canva for pricing. It includes all the features of the Canva Teams plan, plus custom apps, integrations, and more.

Pros and Cons

Pros

• Fast learning curve. Canva is one of the most intuitive digital marketing tools for real estate agents, which makes it easy to create stunning real estate listing marketing materials, even for those without design experience.

• Generous free version. Canva’s free plan is packed with intuitive design features. This makes it a budget-friendly choice for individuals and organizations.

• Brand kit. Canva lets users upload their logos and fonts. This helps them to keep brand consistency across their designs.

Cons

• Performance issues. Canva users have complained that the software occasionally freezes. This happens when working with complex graphics like animations.

• Layers system. Canva has a less intuitive layers system. This limits complex designs on the platform compared to other professional software.

Integrations

• Google Drive
• Slack
• Microsoft PowerPoint
• Dropbox Business
• WordPress
• Asana
• OneDrive
• Rippling
• OptiSigns
• Yodeck
• Canvas LMS
• HubSpot CRM
• Box
• Hootsuite
• Google Maps
• Prezi
• Twitter/X
• LinkedIn for Business
• Vista Social
• Typeform
• PandaDoc
• Publer
• Reach
• ContentStudio
• Project Broadcast

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Photoshop is the industry standard for image editing, photo manipulation, digital illustration, and graphic design.

Photoshop offers everything from simple enhancements to complex image manipulation, making it a helpful digital marketing tool for real estate agents.

Layers are the backbone of Photoshop, allowing users to edit image elements separately without altering the original. This enables intricate edits while keeping the original intact.

Features

Remove Background

The Remove tool in Photoshop allows users to loop around an object to remove its background, making the procedure easier and faster.

Layers

This feature gives users precise control over their photos. It allows them to edit any element independently with added layers, masks, opacity, and more.

Retouching Tools

Adobe Photoshop allows users to remove imperfections and enhance photos by using the Stamp, Healing, and Patch tools.

Users can also perform non-destructive editing like scaling, rotating, and warping of images without any quality loss.

Generative Fill

The Generative Fill feature in Photoshop uses AI to fill or alter images realistically, while also matching lighting, perspective, and depth.

Plans and Pricing

Adobe Photoshop is part of the Adobe Collection. Users can subscribe to the software by itself or as part of a multi-app plan.

The Photoshop plan costs $22.99 per month. It includes 100 GB of cloud storage, 500 monthly generative credits, and more.

Users can also subscribe to the Photography plan, which costs $19.99 per month. This plan includes access to Adobe Photoshop and Adobe Lightroom.

The third subscription option is Adobe Creative Cloud, which costs $59.99 per month.

This offers access to the full version of Photoshop, the Adobe Express Premium plan, and more than 20 other apps.

Pros and Cons

Pros

• Industry standard. Adobe Photoshop is regarded as the industry standard for photo editing and graphic design. Among other real estate photo editing software, professionals prefer it for its complete toolbox.

• Versatility. Adobe Photoshop is a versatile tool for real estate photographers that does it all from photo editing, and compositing to painting, animation, and graphic design.

• Integration with Adobe Creative Cloud. Adobe Photoshop works seamlessly with other Adobe apps like Illustrator and InDesign. This allows smooth project management.

Cons

• Steep learning curve. Adobe Photoshop’s powerful tools can be overwhelming for beginners. It caters more to design professionals than those new to editing and graphics design.

• Hardware demands. Photoshop requires a powerful PC, often needing 8-16 GB of RAM for optimal performance.

Integrations

• Adobe Premiere Pro
• Canto
• Affinity Designer
• Brandfolder
• Ziflow
• Creatopy
• Image Relay
• Kontainer
• IntelligenceBank
• Dash
• Adobe Dreamweaver
• Rocketium
• Pics.io
• Asset Bank
• Arreya
• Bluescape
• Zeplin
• Lytho Workflow
• Marvia
• pixx.io
• ftrack
• 4ALLPORTAL
• ResourceSpace
• THRON
• HIVO

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